{"id":773,"date":"2023-05-10T15:15:47","date_gmt":"2023-05-10T19:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=773"},"modified":"2025-09-03T12:36:12","modified_gmt":"2025-09-03T16:36:12","slug":"10-facons-dameliorer-lexecution-en-magasin","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/10-ways-to-improve-store-execution\/","title":{"rendered":"\u2b50 10 fa\u00e7ons d'am\u00e9liorer les audits de vente au d\u00e9tail et d'h\u00f4tellerie"},"content":{"rendered":"

UN audit de vente au d\u00e9tail<\/a> aide les marques de vente au d\u00e9tail et d'h\u00f4tellerie \u00e0 ex\u00e9cuter les normes, programmes et proc\u00e9dures de marque dans des domaines tels que les op\u00e9rations, le marchandisage, la pr\u00e9vention des pertes, la sant\u00e9, la s\u00fbret\u00e9 et la s\u00e9curit\u00e9 sur tous les sites, dans les d\u00e9lais et dans leur int\u00e9gralit\u00e9. L'audit est parfois appel\u00e9 \u00e9valuation ou simplement visite.<\/p>\n\n\n\n

Ci-dessous, 10 conseils pour am\u00e9liorer les audits de site dans votre entreprise de vente au d\u00e9tail et d'h\u00f4tellerie.<\/p>\n\n\n\n

Plongeons dedans.<\/p>\n\n\n\n

1. Soyez clair<\/h2>\n\n\n\n

Tout d'abord, d\u00e9finir et d\u00e9crire clairement les normes<\/a> et sans \u00e9quivoque. Ce point semble \u00e9vident, mais il est souvent n\u00e9glig\u00e9 par les textes trop succincts, parfois \u00e9nigmatiques, utilis\u00e9s pour d\u00e9finir les normes op\u00e9rationnelles. <\/p>\n\n\n\n

La description de la norme doit \u00eatre suffisamment longue pour d\u00e9crire clairement et sans \u00e9quivoque ce qui constitue le succ\u00e8s, \u00e9noncer l'objectif et identifier les facettes\/composantes qui composent la norme.<\/p>\n\n\n\n\n\n\n\n

2. Fournir un contexte<\/h2>\n\n\n\n

Mettez la norme dans son contexte. Expliquez pourquoi c'est n\u00e9cessaire et pourquoi c'est important. En expliquant \u00ab pourquoi \u00bb une norme est importante, vous contribuez \u00e0 sensibiliser l\u2019opinion au niveau du magasin. Cela peut en soi accro\u00eetre la conformit\u00e9.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. Illustrez vos normes<\/h2>\n\n\n\n

Une image vaut mille mots, illustrez vos normes ! La plupart des gens sont visuels. Bien que vous deviez \u00eatre aussi clair que possible dans la description de la norme, l'utilisation d'une image de \u00abmeilleure pratique\u00bb, jointe \u00e0 chaque norme, contribue grandement \u00e0 visualiser l'objectif final et \u00e0 atteindre les normes.<\/p>\n\n\n\n

4. Donner acc\u00e8s<\/h2>\n\n\n\n

Il est important de rendre les normes accessibles et largement disponibles\u00a0! Les normes sont inutiles si elles ne sont pas diffus\u00e9es et r\u00e9vis\u00e9es fr\u00e9quemment par le personnel des magasins, des op\u00e9rations et du si\u00e8ge social. Un vieux classeur de normes poussi\u00e9reux ne vous aide pas \u00e0 atteindre la conformit\u00e9 ; un vivant et actionnable audit de magasin<\/a> Est-ce que.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

5. Favoriser la participation<\/h2>\n\n\n\n

Demandez aux g\u00e9rants de magasin et aux g\u00e9rants adjoints de signer et participer \u00e0 l'examen<\/a> de la visite. Cela leur donne l'occasion de donner leur entr\u00e9e et r\u00e9troaction<\/a>. Vos managers sont en premi\u00e8re ligne. <\/p>\n\n\n\n

La plupart des op\u00e9rateurs souhaitent faire progresser leur entreprise et leur participation est absolument essentielle au succ\u00e8s de leur entreprise et de leur marque.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

6. Cr\u00e9er un plan d'action<\/h2>\n\n\n\n

Utilisez le plan d'action<\/a> comme vecteur d\u2019am\u00e9lioration. Le commerce de d\u00e9tail est avant tout une question d'ex\u00e9cution et les plans d'action soutiennent l'ex\u00e9cution. Une liste de contr\u00f4le \u00e9lectronique et un plan d\u2019action sont des moyens d\u2019atteindre une fin. Le plan d'action est l'occasion d'appliquer des actions correctives aux zones probl\u00e9matiques. <\/p>\n\n\n\n

La g\u00e9n\u00e9ration du plan d'action doit \u00eatre a) automatis\u00e9e et b) int\u00e9gr\u00e9e le d\u00e9roulement de la visite du chef de district<\/a>. Si chaque probl\u00e8me est une maladie, le plan d\u2019action est le rem\u00e8de. Ne quittez pas le magasin sans un !<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

7. Promouvoir l'apprentissage continu<\/h2>\n\n\n\n

Pensez \u00e0 consid\u00e9rer chaque visite comme une opportunit\u00e9 de dispenser une \u00ab formation continue \u00bb. L'apprentissage et la formation, en particulier l'apprentissage manuel, peuvent \u00eatre abstraits, mais une visite en magasin ne l'est pas. <\/p>\n\n\n\n

Une visite en magasin est une formation sur le terrain mesurable et exploitable. C\u2019est une opportunit\u00e9 unique pour les directions de magasins et de districts d\u2019observer, de corriger et de se former. G\u00e9rer les attentes<\/a> et cr\u00e9er une culture d'am\u00e9lioration continue.<\/p>\n\n\n\n

8. Tirez parti des personnes et des outils<\/h2>\n\n\n\n

R\u00e9alisez que vous avez besoin des deux des gens formidables et des outils formidables<\/a>. Faites confiance aux outils logiciels pour faire ce que le logiciel fait le mieux : enregistrer, calculer et agr\u00e9ger. Comptez sur les gens, dans ce cas, votre groupe d'exploitation, pour faire ce que les gens font le mieux\u00a0: fournir jugement et perspicacit\u00e9<\/a> bas\u00e9 sur l'exp\u00e9rience.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

9. "Soyez cruel, soyez gentil"<\/h2>\n\n\n\n

(Hamlet, Acte 3 ; Sc\u00e8ne 4, William Shakespeare). La chef de district<\/a> marche sur une ligne fine. Si un chef de district est trop dur, il risque de mettre en p\u00e9ril la relation et les voies de communication avec le magasin, essentielles \u00e0 son succ\u00e8s. Si un directeur de district est trop indulgent, il risque de n\u00e9gliger des facteurs qui limiteront le succ\u00e8s \u00e0 long terme du magasin.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Cet \u00e9quilibre est notoirement difficile \u00e0 atteindre. En cas de doute, souvenez-vous de la citation susmentionn\u00e9e. Afin d'\u00eatre gentil avec le magasin, de veiller \u00e0 son succ\u00e8s \u00e0 long terme, le directeur de district peut avoir besoin d'\u00eatre \u00abcruel\u00bb, d'avoir des attentes \u00e9lev\u00e9es et de maintenir le magasin aux normes d'ex\u00e9cution les plus \u00e9lev\u00e9es.<\/p>\n\n\n\n

10. R\u00e9p\u00e9tez\u2026<\/h2>\n\n\n\n

Les normes changent. Le chiffre d'affaires se produit. Dans le commerce de d\u00e9tail, la conformit\u00e9 est un objectif final \u00e9ph\u00e9m\u00e8re. Elle n'est jamais \u00ab r\u00e9alis\u00e9e \u00bb ni grav\u00e9e dans le marbre. Passez en revue vos normes au moins une fois par an, recherchez les tendances, r\u00e9p\u00e9tez les inacceptables et soyez pr\u00eat \u00e0 r\u00e9p\u00e9ter les cycle de visites<\/a>, actions correctives et apprentissage continu \u00e0 nouveau.<\/p>\n\n\n\n

En savoir plus sur l'ex\u00e9cution en magasin sur  Ex\u00e9cution du magasin\u00a0: objectif, port\u00e9e et meilleures pratiques<\/a>.<\/p>\n\n\n\n

\"Bindy<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Un audit de vente au d\u00e9tail aide les marques de vente au d\u00e9tail et d'h\u00f4tellerie \u00e0 mettre en \u0153uvre les normes, programmes et proc\u00e9dures de marque dans des domaines tels que les op\u00e9rations, le marchandisage, la pr\u00e9vention des pertes, la sant\u00e9, la s\u00fbret\u00e9 et la s\u00e9curit\u00e9 sur tous les sites, \u00e0 temps et dans leur int\u00e9gralit\u00e9. L'audit est parfois appel\u00e9 \u00e9valuation ou simplement visite. Ci-dessous, 10 conseils pour am\u00e9liorer les audits de site dans votre\u2026 Lire la suite \u2b50 10 fa\u00e7ons d'am\u00e9liorer les audits de vente au d\u00e9tail et d'h\u00f4tellerie<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ten Ways To Improve Store 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