{"id":7512,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7512"},"modified":"2023-09-14T11:27:33","modified_gmt":"2023-09-14T15:27:33","slug":"comment-liot-transforme-le-commerce-de-detail-et-la-restauration","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/how-iot-is-transforming-retail-and-food-service\/","title":{"rendered":"Comment l&#039;IoT transforme la vente au d\u00e9tail et la restauration"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">L&#039;Internet des objets (IoT) est un terme qui existe depuis un certain temps. Et bien que la conversation autour du mot \u00e0 la mode fluctue, il est d\u00e9j\u00e0 ancr\u00e9 dans les op\u00e9rations quotidiennes de la plupart des grands d\u00e9taillants. L&#039;IoT est litt\u00e9ralement chaque appareil, outil, machine et humain qui transf\u00e8re des donn\u00e9es via une connexion Internet.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La technologie IoT dans le commerce de d\u00e9tail devrait atteindre plus de<\/span><a href=\"https:\/\/www.marketsandmarkets.com\/PressReleases\/retail-iot.asp\" target=\"_blank\" rel=\"noopener noreferrer\"> $35 milliards<\/a><span style=\"font-weight: 400;\"> cette ann\u00e9e. Et cela apporte des avantages infinis aux marques qui l&#039;utilisent le plus efficacement.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Examinons quelques fa\u00e7ons dont l&#039;IdO transformera les entreprises de vente au d\u00e9tail et de restauration.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Capteurs de stockage pour la s\u00e9curit\u00e9 alimentaire<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La s\u00e9curit\u00e9 alimentaire est importante \u00e0 bien des \u00e9gards\u00a0: conformit\u00e9, moralit\u00e9, rentabilit\u00e9, exp\u00e9rience client, etc. Trop de marques font face \u00e0 des cauchemars de relations publiques lorsqu&#039;elles ont un rappel \u00e0 l&#039;\u00e9chelle nationale en raison de probl\u00e8mes de s\u00e9curit\u00e9 alimentaire.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">De plus, les consommateurs sont de plus en plus conscients de la s\u00e9curit\u00e9 alimentaire. &quot;Les clients seront plus susceptibles d&#039;acheter des aliments qui ont \u00e9t\u00e9 suivis depuis le moment o\u00f9 ils ont \u00e9t\u00e9 produits jusqu&#039;au moment o\u00f9 ils sont livr\u00e9s dans leurs magasins ou \u00e0 domicile&quot;, d\u00e9clare Cassy Aite, PDG et cofondatrice de <\/span><a href=\"https:\/\/www.hoppier.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hoppier<\/a><span style=\"font-weight: 400;\">, qui vend des collations de bureau group\u00e9es. &quot;C&#039;est un excellent argument de vente, quel que soit le type de produit ou le public cible.&quot;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les d\u00e9taillants de services alimentaires peuvent utiliser <a href=\"https:\/\/bindy.com\/products\/iot\/\" target=\"_blank\" rel=\"noopener noreferrer\">stocker des capteurs<\/a> \u00e0 travers leurs emplacements pour enregistrer automatiquement les temp\u00e9ratures des zones de pr\u00e9paration, des r\u00e9frig\u00e9rateurs, des cong\u00e9lateurs et d&#039;autres \u00e9quipements. Les d\u00e9taillants peuvent d\u00e9finir des seuils pour chaque capteur et recevoir une alerte chaque fois qu&#039;un seuil est atteint. Cela aide \u00e0 prot\u00e9ger contre les maladies d&#039;origine alimentaire en garantissant des temp\u00e9ratures de maintien appropri\u00e9es. Il aide \u00e9galement \u00e0 prot\u00e9ger les stocks en garantissant que les zones de stockage des aliments restent conformes \u00e0 la temp\u00e9rature.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"649\" data-attachment-id=\"7514\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/recent-temp-sensors\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?fit=649%2C649&amp;ssl=1\" data-orig-size=\"649,649\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"recent-temp-sensors\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?fit=649%2C649&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=649%2C649&#038;ssl=1\" alt=\"capteurs de temp\u00e9rature r\u00e9cents\" class=\"wp-image-7514\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?w=649&amp;ssl=1 649w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Am\u00e9lioration de la logistique et des op\u00e9rations<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">L&#039;IoT permet aux d\u00e9taillants de mettre \u00e0 niveau plus facilement leur pile technologique et d&#039;accro\u00eetre l&#039;efficacit\u00e9 en mati\u00e8re de logistique et de cha\u00eene d&#039;approvisionnement.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;Les capteurs IoT et les syst\u00e8mes de suivi num\u00e9ris\u00e9s r\u00e9volutionnent la logistique des services alimentaires et la gestion de la cha\u00eene d&#039;approvisionnement en r\u00e9duisant les co\u00fbts, en optimisant l&#039;efficacit\u00e9 op\u00e9rationnelle et en am\u00e9liorant l&#039;exp\u00e9rience client&quot;, d\u00e9clare Dev Bhatia de <\/span><a href=\"https:\/\/momentumiot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Momentum IdO LLC<\/a><span style=\"font-weight: 400;\">. &quot;A titre d&#039;exemple, la surveillance de la temp\u00e9rature en temps r\u00e9el pour le transport sous cha\u00eene du froid aide les entreprises \u00e0 pr\u00e9venir les exp\u00e9ditions potentiellement ruin\u00e9es.&quot;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mais cela va au-del\u00e0 de la pr\u00e9vention de la d\u00e9t\u00e9rioration. Cela signifie \u00e9galement que les marques ont acc\u00e8s \u00e0 des donn\u00e9es en temps r\u00e9el. Quelques exemples:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Fournir des informations d&#039;exp\u00e9dition et de suivi aux clients<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Pr\u00e9vision pr\u00e9cise de la demande<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mises \u00e0 jour instantan\u00e9es sur la disponibilit\u00e9 des produits en magasin et les ruptures de stock<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tracez exactement o\u00f9 se trouve un produit \u00e0 un moment donn\u00e9<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/products\/iot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-11-800.png?w=700&#038;ssl=1\" alt=\"Bindy - Banni\u00e8res publicitaires - Jan 2020 - v8\" class=\"wp-image-7425\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Efficacit\u00e9 \u00e9nerg\u00e9tique<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.conecomm.com\/research-blog\/2017-csr-study\"><span style=\"font-weight: 400;\">63% des Am\u00e9ricains<\/span><\/a><span style=\"font-weight: 400;\"> croient et veulent que les entreprises prennent les devants en mati\u00e8re de changement social et environnemental. IdO <\/span><a href=\"https:\/\/blog.bindy.com\/fr\/durabilite-magasins-conseils-realistes-que-vous-pouvez-commencer-a-appliquer-des-aujourdhui\/\" target=\"_blank\" rel=\"noopener noreferrer\">rend les efforts de d\u00e9veloppement durable des d\u00e9taillants plus efficaces<\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les capteurs intelligents aident \u00e0 r\u00e9duire le gaspillage alimentaire en surveillant la temp\u00e9rature, le temps de transit, l&#039;emplacement et d&#039;autres conditions importantes dont nous avons parl\u00e9 lors de la discussion sur la s\u00e9curit\u00e9 alimentaire. Et cela va au-del\u00e0.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Vous pouvez suivre la consommation d&#039;\u00e9nergie dans votre entreprise et d\u00e9couvrir o\u00f9 vous avez des possibilit\u00e9s de r\u00e9duire la consommation. Prenez Pizza Hut, par exemple. Ils anticipent la consommation d&#039;\u00e9nergie pour <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/advanced-iot-solutions-expected-to-serve-up-millions-in-energy-savings-for-pizza-hut-franchisee-300698566.html\" target=\"_blank\" rel=\"noopener noreferrer\">baisse de 18% de 2018 \u00e0 2022<\/a><span style=\"font-weight: 400;\"> gr\u00e2ce \u00e0 l&#039;utilisation de l&#039;IoT - cela repr\u00e9sente une \u00e9conomie de $2 millions.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Installez des capteurs dans tous vos emplacements pour surveiller le chauffage et la climatisation afin de vous assurer que vos clients sont \u00e0 l&#039;aise et que les magasins ne gaspillent pas les ressources \u00e9nerg\u00e9tiques. Cela contribue \u00e9galement aux efforts de d\u00e9veloppement durable de votre organisation et aux objectifs de r\u00e9duction des d\u00e9chets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/fr\/comment-les-detaillants-reagissent-au-developpement-durable-avec-des-exemples-pour-vous-inspirer\/\" target=\"_blank\" rel=\"noopener noreferrer\">En relation\u00a0: Comment les d\u00e9taillants r\u00e9agissent \u00e0 la durabilit\u00e9 (avec des exemples pour vous inspirer)\u00a0&gt;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">R\u00e9duire les co\u00fbts de main-d&#039;\u0153uvre&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;utilisation de capteurs pour surveiller les environnements peut faire gagner du temps aux employ\u00e9s en automatisant les processus qui n\u00e9cessitent un enregistrement manuel de la temp\u00e9rature plusieurs fois par jour (stations de pr\u00e9paration, chambres froides, \u00e9quipement de d\u00e9sinfection, stockage des m\u00e9dicaments).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58785\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/bindy-statment-ads_top-secret-button-ad-1080x1080-15\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Time and resources spent planning are wasted if the program is not executed\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=700%2C700&#038;ssl=1\" alt=\"Le temps et les ressources consacr\u00e9s \u00e0 la planification sont gaspill\u00e9s si le programme n&#039;est pas ex\u00e9cut\u00e9\" class=\"wp-image-58785\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En automatisant ce flux de travail avec <a href=\"https:\/\/bindy.com\/products\/iot\/\" target=\"_blank\" rel=\"noopener noreferrer\">capteurs<\/a> vous savez qu&#039;un contr\u00f4le de temp\u00e9rature ne sera pas manqu\u00e9 parce que les employ\u00e9s \u00e9taient occup\u00e9s, le magasin manquait de personnel ou les employ\u00e9s ont tout simplement oubli\u00e9. De plus, avec une plateforme comme <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a>, vous disposez d&#039;un dossier de conformit\u00e9 de s\u00e9curit\u00e9 pour tous vos sites en un seul endroit accessible \u00e0 tout moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Suivi des \u00e9quipements et des actifs<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Alors que la s\u00e9curit\u00e9 alimentaire et la cha\u00eene d&#039;approvisionnement sont surveill\u00e9es, les d\u00e9taillants gardent \u00e9galement un \u0153il sur certains de leurs actifs les plus pr\u00e9cieux. En fait, les \u00e9piciers perdent <\/span><a href=\"https:\/\/hub.relexsolutions.com\/grocery-retail-report-2018\" target=\"_blank\" rel=\"noopener noreferrer\">$70 millions chaque ann\u00e9e<\/a><span style=\"font-weight: 400;\"> se g\u00e2ter seul.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mais les stocks p\u00e9rissables ne sont pas la seule chose de valeur qu&#039;une grande marque doit suivre. Les \u00e9piciers perdent aussi <\/span><a href=\"http:\/\/www.nbcnews.com\/id\/44431406\/ns\/business-retail\/t\/shopping-cart-advances-just-keep-rolling-along\/#.Xi9gaiVlBar\" target=\"_blank\" rel=\"noopener noreferrer\">jusqu&#039;\u00e0 $250<\/a><span style=\"font-weight: 400;\"> pour chaque panier manquant. En ce qui concerne l&#039;IoT, les d\u00e9taillants peuvent utiliser des capteurs pour suivre les \u00e9l\u00e9ments physiques qui co\u00fbtent cher \u00e0 remplacer.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les commerces de d\u00e9tail et de restauration n\u00e9cessitent \u00e9galement des \u00e9quipements co\u00fbteux. Qu&#039;il s&#039;agisse d&#039;un vol ou d&#039;une panne, il existe des appareils et des capteurs IoT - et m\u00eame des \u00e9quipements connect\u00e9s eux-m\u00eames - qui permettent aux entreprises de mieux contr\u00f4ler et mieux comprendre leurs conditions de travail.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56880\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/loss_prevention_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"loss_prevention_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56880\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, ayant des ant\u00e9c\u00e9dents de <a href=\"https:\/\/bindy.com\/products\/iot\/\" target=\"_blank\" rel=\"noopener noreferrer\">capteur<\/a> les donn\u00e9es peuvent vous aider \u00e0 identifier les incoh\u00e9rences dans les mod\u00e8les de consommation d&#039;\u00e9nergie\/temp\u00e9rature afin que vous puissiez d\u00e9tecter un dysfonctionnement potentiel de l&#039;\u00e9quipement avant qu&#039;une panne totale ne se produise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Affichage num\u00e9rique<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La signalisation num\u00e9rique est de plus en plus courante dans les environnements de vente au d\u00e9tail et de restauration. Comme les clients ont plus d&#039;options en libre-service et que les marques visent \u00e0 contr\u00f4ler le <\/span><a href=\"https:\/\/blog.bindy.com\/fr\/keeping-customers-happy-with-the-in-store-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">exp\u00e9rience en magasin<\/a><span style=\"font-weight: 400;\">, la signalisation num\u00e9rique permet les deux c\u00f4t\u00e9s. En fait, le march\u00e9 de l&#039;affichage num\u00e9rique devrait passer de <\/span><a href=\"https:\/\/www.marketsandmarkets.com\/PressReleases\/digital-signage.asp\" target=\"_blank\" rel=\"noopener noreferrer\">$20,8 milliards en 2019 \u00e0 $29,6 milliards en 2024<\/a><span style=\"font-weight: 400;\">. Et cela peut aider \u00e0 stimuler les ventes\u00a0: <\/span><a href=\"https:\/\/us.moodmedia.com\/industry\/data-behind-digital-signage\/\" target=\"_blank\" rel=\"noopener noreferrer\">68% de clients<\/a><span style=\"font-weight: 400;\"> dire que l&#039;affichage num\u00e9rique les rendrait plus susceptibles d&#039;acheter les produits annonc\u00e9s.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les tablettes, les \u00e9crans tactiles, le libre-service, le paiement en libre-service et m\u00eame les miroirs \u00abintelligents\u00bb sont autant de formes d&#039;affichage num\u00e9rique interactif qui fournissent des informations aux acheteurs et les engagent. Pratiquement parlant, il est \u00e9galement plus facile pour les magasins de changer qu&#039;une enseigne physique.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les miroirs interactifs de Rebecca Minkoff en sont un excellent exemple. Les acheteurs se tiennent devant les miroirs intelligents et peuvent essayer virtuellement d\u2019autres tenues tout en cr\u00e9ant une exp\u00e9rience de shopping m\u00e9morable.\u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Non seulement cela am\u00e9liore l&#039;exp\u00e9rience client et stimule les ventes (le succ\u00e8s de la marque <\/span><a href=\"https:\/\/www.cnbc.com\/2017\/09\/09\/how-rebecca-minkoff-uses-tech-to-drive-triple-digit-sales-growth.html\" target=\"_blank\" rel=\"noopener noreferrer\">des chiffres de croissance \u00e0 trois chiffres<\/a><span style=\"font-weight: 400;\">), mais il fournit \u00e9galement aux d\u00e9taillants une mine d&#039;informations. Quels produits les clients ont-ils le plus essay\u00e9s\u00a0? Quels produits avaient des affinit\u00e9s entre eux ? Combien de temps les clients ont-ils pass\u00e9 \u00e0 essayer les produits\u00a0? Et plus\u2026&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Tirez parti de l&#039;IoT pour votre marque de commerce de d\u00e9tail<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les d\u00e9taillants avant-gardistes se pr\u00e9parent au succ\u00e8s en se diff\u00e9renciant de leurs concurrents. Avec l&#039;IoT, vous pouvez am\u00e9liorer l&#039;exp\u00e9rience client, g\u00e9rer une entreprise plus efficace et obtenir des informations pour prendre des d\u00e9cisions commerciales plus \u00e9clair\u00e9es.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A propos de l&#039;auteur:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"299\" data-attachment-id=\"5746\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/andrea\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" data-orig-size=\"299,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"andrea\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?zoom=0.8999999761581421&amp;resize=235%2C225&amp;ssl=1\" alt=\"andr\u00e9a\" class=\"wp-image-5746\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>L&#039;Internet des objets (IoT) est un terme qui existe depuis un certain temps. Et m\u00eame si les conversations autour de ce mot \u00e0 la mode fluctuent, il est d\u00e9j\u00e0 ancr\u00e9 dans les op\u00e9rations quotidiennes de la plupart des grands d\u00e9taillants. L&#039;IoT d\u00e9signe litt\u00e9ralement tout appareil, outil, machine et \u00eatre humain qui transf\u00e8re des donn\u00e9es via une connexion Internet. La technologie IoT dans le commerce de d\u00e9tail devrait atteindre\u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/how-iot-is-transforming-retail-and-food-service\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">Comment l&#039;IoT transforme la vente au d\u00e9tail et la restauration<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[396542,677173956],"tags":[216746,677174059,677173891,677173957],"class_list":["post-7512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-trends","category-iot","tag-food-safety","tag-retail-iot","tag-retail-trends","tag-store-sensors"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How IoT is Transforming Retail and Food Service<\/title>\n<meta name=\"description\" content=\"IoT technology in retail is expected to reach more than $35 billion this year. And it\u2019s bringing endless benefits to the brands who use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/fr\/comment-liot-transforme-le-commerce-de-detail-et-la-restauration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How IoT is Transforming Retail and Food Service\" \/>\n<meta property=\"og:description\" content=\"IoT technology in retail is expected to reach more than $35 billion this year. 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