{"id":7494,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7494"},"modified":"2024-11-20T11:19:12","modified_gmt":"2024-11-20T16:19:12","slug":"4-types-dinspections-qui-protegent-les-operations-des-magasins","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/4-types-dinspections-qui-protegent-les-operations-des-magasins\/","title":{"rendered":"4 types d'audits de vente au d\u00e9tail et d'h\u00f4tellerie qui prot\u00e8gent les sites"},"content":{"rendered":"

Direction inspections des magasins (\u00e9galement appel\u00e9es audits de vente au d\u00e9tail, visites en magasin ou promenades en magasin)<\/a> devrait \u00eatre \u00e0 l'ordre du jour de chaque d\u00e9taillant pour prot\u00e9ger les op\u00e9rations du magasin. Pourquoi? Les inspections des magasins favorisent une plus grande conformit\u00e9 globale aux normes de la marque, r\u00e9duisent l'\u00e9cart entre les magasins et le si\u00e8ge social et am\u00e9liorent l'exp\u00e9rience client en garantissant que les normes de marchandisage, de service et de s\u00e9curit\u00e9 sont appliqu\u00e9es de mani\u00e8re coh\u00e9rente.<\/p>\n\n\n\n

Alors, quels types d'inspections devriez-vous effectuer dans vos magasins\u00a0?<\/p>\n\n\n\n

Nous recommandons de commencer par Sant\u00e9 et s\u00e9curit\u00e9<\/a>, Marchandisage<\/a>, Op\u00e9rations<\/a>, et La pr\u00e9vention des pertes<\/a> des inspections dans tous les magasins \u00e0 intervalles r\u00e9guliers.<\/p>\n\n\n\n

Sant\u00e9 et s\u00e9curit\u00e9<\/strong>et Audit<\/h2>\n\n\n\n

Bien que les inspections de sant\u00e9 et de s\u00e9curit\u00e9 soient une \u00e9vidence pour quiconque dans le industrie alimentaire<\/a> (QSR, restaurants, \u00e9piceries) tous les d\u00e9taillants peuvent b\u00e9n\u00e9ficier d'un programme de sant\u00e9 et de s\u00e9curit\u00e9. Par exemple, toutes les industries doivent s\u2019assurer que les employ\u00e9s suivent les protocoles de lavage des mains. De plus, il est bon de v\u00e9rifier que les installations sont correctement d\u00e9sinfect\u00e9es. <\/p>\n\n\n\n

Pour \u00e9viter tout risque de tr\u00e9buchement, assurez-vous que les all\u00e9es sont suffisamment larges pour qu\u2019il n\u2019y ait aucune obstruction. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

La s\u00e9curit\u00e9 incendie est primordiale, alors inspectez pour vous assurer que des extincteurs sont disponibles et que les syst\u00e8mes de gicleurs fonctionnent. <\/p>\n\n\n\n

Enfin, pensez aux risques de blessures des travailleurs. Par exemple, rangez les objets lourds sur les \u00e9tag\u00e8res inf\u00e9rieures pour \u00e9viter les blessures. La liste va bien au-del\u00e0 de la s\u00e9curit\u00e9 alimentaire.<\/p>\n\n\n\n

Bien que les blessures puissent \u00eatre co\u00fbteuses, ce sont les d\u00e9penses indirectes qui peuvent vraiment s'additionner pour les d\u00e9taillants\u00a0: perte de productivit\u00e9, formation des employ\u00e9s de remplacement et frais juridiques. C'est pourquoi les experts estiment que chaque $1 investi dans la pr\u00e9vention des blessures revient entre $2 \u2013 $6<\/a> dollars\u00a0!<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

La pr\u00e9vention est la meilleure<\/h3>\n\n\n\n

Lorsqu'il s'agit d'assurer la s\u00e9curit\u00e9 des employ\u00e9s et des clients, la pr\u00e9vention est toujours pr\u00e9f\u00e9rable. C'est une bonne id\u00e9e de revoir r\u00e9guli\u00e8rement vos protocoles de lavage des mains, de d\u00e9sinfection et de nettoyage. Veiller \u00e0 ce que les politiques relatives aux maladies des employ\u00e9s soient communiqu\u00e9es. Et veillez \u00e0 ce que les employ\u00e9s sachent qui contacter en cas de maladie ou d'incident.<\/p>\n\n\n\n

Vous pouvez commencer par Bindy's Liste de v\u00e9rification de la sant\u00e9 et de la s\u00e9curit\u00e9<\/a> pour inspecter vos magasins. Si tu utilises Bindy<\/a> pour vos inspections en magasin, vous avez \u00e9galement la possibilit\u00e9 de joindre directement \u00e0 vos questions vos politiques de bonnes pratiques en mati\u00e8re de sant\u00e9 et de s\u00e9curit\u00e9.<\/p>\n\n\n\n

En mati\u00e8re de sant\u00e9 et de s\u00e9curit\u00e9, la communication est essentielle. Dans les situations de crise avec des \u00e9v\u00e9nements qui \u00e9voluent rapidement, il est important de tenir les magasins inform\u00e9s un canal s\u00e9curis\u00e9<\/a>.<\/p>\n\n\n\n

Poussez instantan\u00e9ment les mises \u00e0 jour de vos listes de contr\u00f4le et de vos politiques afin que tout le monde soit sur la m\u00eame longueur d'onde et travaille avec les meilleures informations sans perdre de temps avec des e-mails qui peuvent \u00eatre ignor\u00e9s.<\/p>\n\n\n\n

De plus, le roulement est \u00e9lev\u00e9 dans le commerce de d\u00e9tail et attacher vos ressources directement \u00e0 vos questions d'inspection est un excellent moyen de mettre tout le monde sur la m\u00eame longueur d'onde sans obliger les employ\u00e9s \u00e0 rechercher des ressources.<\/p>\n\n\n\n

Op\u00e9rations<\/strong> Audit<\/h2>\n\n\n\n

Sur une \u00e9chelle de un \u00e0 dix, dans quelle mesure vos magasins sont-ils pr\u00e9sentables\u00a0? Les installations sont-elles en bon \u00e9tat, les zones r\u00e9serv\u00e9es aux clients sont-elles propres, le personnel aide-t-il les clients et le point de vente est-il exempt d'encombrement et d'articles personnels\u00a0? Si vous ne pouvez pas r\u00e9pondre \u00e0 ces questions, ou si vos r\u00e9ponses datent de plusieurs mois, il est temps de proc\u00e9der \u00e0 une inspection des op\u00e9rations.<\/p>\n\n\n\n

Utilisez ceci Liste de contr\u00f4le des op\u00e9rations du magasin<\/a> pour vous assurer que vos magasins sont conformes aux normes. Lorsque vous trouvez des lacunes, utilisez le plan d'action de Bindy pour attribuer les \u00e9l\u00e9ments non conformes \u00e0 la r\u00e9solution et suivre l'ach\u00e8vement en temps r\u00e9el afin que vous sachiez toujours que les probl\u00e8mes sont r\u00e9solus avant qu'ils ne nuisent \u00e0 votre marque.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Consid\u00e9rez chaque inspection des op\u00e9rations comme une occasion de communiquer avec vos employ\u00e9s de premi\u00e8re ligne. C'est aussi une opportunit\u00e9 d'apprentissage \u00e0 double sens. Les employ\u00e9s de votre magasin sont les ambassadeurs de votre marque les plus importants. Assurez-vous donc de prendre le temps de les laisser poser des questions, d'\u00e9couter leurs pr\u00e9occupations et leurs id\u00e9es et de leur proposer des ressources.<\/p>\n\n\n\n

\"visit_dashboard\"<\/a><\/figure>\n\n\n\n

La pr\u00e9vention des pertes<\/strong> Audit<\/h2>\n\n\n\n

La pr\u00e9vention des pertes ne se limite pas \u00e0 la pr\u00e9vention du vol \u00e0 l'\u00e9talage. L'\u00e9tendue de la d\u00e9marque inconnue dans le commerce de d\u00e9tail inclut \u00e9galement les erreurs administratives. En fait, plus de 21%<\/a> du r\u00e9tr\u00e9cissement annuel du commerce de d\u00e9tail provient d'un mauvais \u00e9tiquetage des prix, d'une formation peu claire et de la paperasserie perdue\u00a0!<\/p>\n\n\n

\n
\"Compliantia_Infographic<\/a><\/figure>\n<\/div>\n\n\n

Le vol d'employ\u00e9s repr\u00e9sente un autre 30% de d\u00e9marque inconnue. Effectuer des inspections r\u00e9guli\u00e8res de pr\u00e9vention des pertes et utiliser Bindy<\/a> peut aider \u00e0 r\u00e9duire ces deux chiffres.<\/p>\n\n\n\n

Bindy<\/a> offre aux d\u00e9taillants une plate-forme de communication tra\u00e7able bidirectionnelle, \u00e9liminant les risques d'erreurs de paperasserie et de perte d'e-mails. Les inspections sont \u00e9galement plus rapides, certains clients signalant une r\u00e9duction 50% du temps consacr\u00e9 aux inspections en magasin.<\/p>\n\n\n\n

Les inspections de pr\u00e9vention des pertes elles-m\u00eames renforcent vos politiques de pr\u00e9vention des pertes et se concentrent sur l'ensemble de vos magasins. De plus, ils engagent vos employ\u00e9s, et les employ\u00e9s engag\u00e9s sont moins susceptibles de commettre des actes de vol. Voici une Liste de v\u00e9rification pour la pr\u00e9vention des pertes<\/a> pour vous aider \u00e0 d\u00e9marrer.<\/p>\n\n\n\n

\"De<\/a><\/figure>\n\n\n\n

Marchandisage <\/strong>Audit<\/h2>\n\n\n\n

Quatre-vingt-six pour cent<\/a> des d\u00e9taillants conviennent qu'il existe une corr\u00e9lation directe entre des programmes de marchandisage bien ex\u00e9cut\u00e9s et les taux de conversion. Fait alarmant, moins de 40%<\/a> des affichages promotionnels sont ex\u00e9cut\u00e9s correctement. En effectuant des inspections de marchandisage, vous vous assurez que les pr\u00e9sentoirs sont visuellement attrayants et correctement configur\u00e9s. De plus, vous vous assurez que certaines promotions sont en place, que les prix sont corrects et que les \u00e9tag\u00e8res sont bien remplies.<\/p>\n\n\n\n

\"Marchandisage\"<\/a><\/figure>\n\n\n\n

\u00c0 propos de 90%<\/a> des d\u00e9cisions d'achat sont bas\u00e9es uniquement sur l'apparence visuelle\u00a0! Assurez-vous que vos pr\u00e9sentoirs sont pr\u00eats pour le client en utilisant Bindy's Liste de contr\u00f4le de marchandisage<\/a>. Vous pouvez \u00e9galement utiliser Bindy pour envoyer du merchandising T\u00e2ches<\/a> dans vos magasins (affichage d'une nouvelle signal\u00e9tique, mise en place d'affichages POP, rotation des produits vedettes), v\u00e9rifiez l'ach\u00e8vement avec des photos et fournissez aux magasins un moyen de communiquer tout probl\u00e8me jusqu'au si\u00e8ge social.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Derni\u00e8res pens\u00e9es<\/strong><\/h2>\n\n\n\n

Les inspections en magasin r\u00e9duisent les risques, stimulent les ventes et augmentent la satisfaction des clients. \u00cates-vous pr\u00eat \u00e0 instituer des inspections en magasin dans tous vos emplacements pour prot\u00e9ger les op\u00e9rations du magasin\u00a0? Bindy est l\u00e0 pour vous aider. Avec un essai gratuit<\/a>, vous pouvez t\u00e9l\u00e9charger vos listes de contr\u00f4le et acc\u00e9der imm\u00e9diatement \u00e0 vos magasins.<\/p>\n\n\n\n

AUTRES RESSOURCES D'AUDIT ET D'INSPECTION AU D\u00c9TAIL<\/h2>\n\n\n\n

Se r\u00e9f\u00e9rer au Cat\u00e9gorie Audits et inspections de d\u00e9tail<\/a> pour savoir comment faire et meilleures pratiques pour les audits et les inspections de vente au d\u00e9tail.<\/p>","protected":false},"excerpt":{"rendered":"

La r\u00e9alisation d'inspections en magasin (\u00e9galement appel\u00e9es audits de vente au d\u00e9tail, visites en magasin ou visites en magasin) devrait figurer \u00e0 l'ordre du jour de chaque d\u00e9taillant afin de prot\u00e9ger les op\u00e9rations en magasin. Pourquoi? Les inspections en magasin favorisent une plus grande conformit\u00e9 globale aux normes de la marque, r\u00e9duisent l'\u00e9cart entre les magasins et le si\u00e8ge social et am\u00e9liorent l'exp\u00e9rience client en garantissant que les normes de marchandisage, de service et de s\u00e9curit\u00e9 sont ex\u00e9cut\u00e9es de mani\u00e8re coh\u00e9rente. Alors \u2026 Lire la suite 4 types d'audits de vente au d\u00e9tail et d'h\u00f4tellerie qui prot\u00e8gent les sites<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":57242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[14465791],"tags":[677173955,55665360,677173901,677174060,6995045],"class_list":["post-7494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-inspections","tag-retail-audit-2","tag-retail-audit-software","tag-store-inspection","tag-store-operations"],"yoast_head":"\n4 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