{"id":7451,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7451"},"modified":"2024-11-28T16:10:20","modified_gmt":"2024-11-28T21:10:20","slug":"4-facons-dautomatiser-le-commerce-de-detail","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/4-ways-to-automate-in-retail\/","title":{"rendered":"4 fa\u00e7ons d&#039;automatiser le commerce de d\u00e9tail"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les d\u00e9taillants sont tenus \u00e0 des normes plus \u00e9lev\u00e9es que jamais. Les marques les plus performantes sont agiles, ax\u00e9es sur le client, ax\u00e9es sur la culture et efficaces. C&#039;est un d\u00e9fi de taille. Et le personnel de direction ressent la pression. En r\u00e9alit\u00e9, <\/span><a href=\"https:\/\/smallbiztrends.com\/2017\/09\/small-business-owner-productivity-tips.html\" target=\"_blank\" rel=\"noopener noreferrer\">72% des chefs d&#039;entreprise<\/a><span style=\"font-weight: 400;\"> sont d\u00e9pass\u00e9s par leur travail.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">L&#039;automatisation de la vente au d\u00e9tail offre aux marques de meilleures donn\u00e9es, une efficacit\u00e9 accrue et des \u00e9conomies globales. Il r\u00e9duit le travail charg\u00e9 et les t\u00e2ches manuelles sujettes aux erreurs, permettant au personnel de se concentrer sur les d\u00e9cisions commerciales qui ont un impact.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Consid\u00e9rez ceci\u00a0: avec l&#039;automatisation, vous pouvez g\u00e9rer une \u00e9picerie enti\u00e8re avec autant que <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\" target=\"_blank\" rel=\"noopener noreferrer\">65% moins d&#039;heures<\/a><span style=\"font-weight: 400;\"> qu&#039;enti\u00e8rement actionn\u00e9 par l&#039;homme.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Examinons quatre fa\u00e7ons d&#039;automatiser vos magasins de d\u00e9tail et <\/span><a href=\"https:\/\/blog.bindy.com\/fr\/10-facons-de-maximiser-les-ventes-dans-le-commerce-de-detail\/\" target=\"_blank\" rel=\"noopener noreferrer\">augmenter la rentabilit\u00e9<\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Gestion de l&#039;inventaire<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La gestion des stocks est un \u00e9l\u00e9ment essentiel, bien que fastidieux, de toute entreprise de vente au d\u00e9tail. La gestion des stocks sur plusieurs canaux, magasins et entrep\u00f4ts devient compliqu\u00e9e. Mais si vous avez une gestion des stocks inexacte ou inefficace, vous pouvez prendre des d\u00e9cisions d&#039;achat co\u00fbteuses, perdre des clients \u00e0 cause des ruptures de stock et gaspiller de l&#039;argent sur les stocks morts.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\"><span style=\"font-weight: 400;\">McKinsey &amp; Compagnie<\/span><\/a><span style=\"font-weight: 400;\"> pr\u00e9dit que l&#039;automatisation continuera d&#039;avoir un impact significatif sur la gestion des stocks.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-7452 size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"345\" data-attachment-id=\"7452\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/mckensey-company-automation-by-core-merchandising-activity-graph\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?fit=1082%2C534&amp;ssl=1\" data-orig-size=\"1082,534\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"McKensey &amp;#038; Company automation by core merchandising activity graph\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?fit=700%2C345&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=700%2C345&#038;ssl=1\" alt=\"Automatisation de McKensey &amp; Company par graphique d&#039;activit\u00e9 de merchandising de base - 4 fa\u00e7ons d&#039;automatiser dans le commerce de d\u00e9tail\" class=\"wp-image-7452\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?w=1082&amp;ssl=1 1082w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=300%2C148&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=1024%2C505&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=768%2C379&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=700%2C345&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=810%2C400&amp;ssl=1 810w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dit image\u00a0: <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\" target=\"_blank\" rel=\"noopener noreferrer\">mckinsey.com<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Il existe des tonnes de fa\u00e7ons d&#039;automatiser la gestion des stocks de vente au d\u00e9tail\u00a0:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>L&#039;inventaire compte\u00a0:<span style=\"font-weight: 400;\"> Un logiciel de point de vente au d\u00e9tail ou de gestion des stocks peut automatiser ce processus. Physiquement parlant, les robots peuvent effectuer des inventaires pour les d\u00e9taillants et envoyer ces informations \u00e0 votre pile technologique.<\/span><\/b><\/li>\n\n\n\n<li><b>Alertes de stock faible\u00a0: <span style=\"font-weight: 400;\">Les ruptures de stock sont co\u00fbteuses et nuisent \u00e0 l&#039;exp\u00e9rience client. Les notifications automatis\u00e9es att\u00e9nuent cela.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Achat:<\/strong> <span style=\"font-weight: 400;\">Les alertes automatis\u00e9es de faible stock peuvent \u00e9galement lancer des automatisations pour le processus d&#039;achat, de la g\u00e9n\u00e9ration de bons de commande \u00e0 la soumission aux fournisseurs et aux vendeurs.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>L&#039;ex\u00e9cution des commandes:<\/strong> <a href=\"https:\/\/www.businessinsider.com\/amazon-introduces-new-warehouse-robots-2019-5\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon utilise des robots<\/a><span style=\"font-weight: 400;\"> pour l&#039;ex\u00e9cution des commandes et entreprise de robotique de vente au d\u00e9tail<\/span> <a href=\"http:\/\/www.symbotic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Symbolique<\/a><span style=\"font-weight: 400;\"> avec succ\u00e8s<\/span><a href=\"https:\/\/www.theglobeandmail.com\/opinion\/article-the-days-of-the-retail-clerk-are-over\/\" target=\"_blank\" rel=\"noopener noreferrer\"> r\u00e9duction des co\u00fbts de main-d&#039;\u0153uvre de 80%<\/a><span style=\"font-weight: 400;\"> (dans un espace jusqu&#039;\u00e0 40% plus petit).<\/span><\/li>\n\n\n\n<li><strong>Gestion d&#039;entrep\u00f4t:<\/strong> <span style=\"font-weight: 400;\">Toujours sur la note des robots, <\/span><a href=\"https:\/\/news.walmart.com\/2019\/04\/09\/squadgoals-how-automated-assistants-are-helping-us-work-smarter\" target=\"_blank\" rel=\"noopener noreferrer\">Walmart a des d\u00e9chargeurs FAST<\/a><span style=\"font-weight: 400;\"> qui optimisent l&#039;espace de stockage, et <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\" target=\"_blank\" rel=\"noopener noreferrer\">Target s&#039;est associ\u00e9 \u00e0 Swisslog<\/a><span style=\"font-weight: 400;\"> pour cr\u00e9er des entrep\u00f4ts qui ont automatis\u00e9 la cueillette des caisses.<\/span><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noopener noreferrer\">La pr\u00e9vention des pertes<\/a>:<\/strong> <span style=\"font-weight: 400;\">Automatiser <a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">AC correctif<\/a><a href=\"https:\/\/blog.bindy.com\/fr\/le-puissant-plan-daction\/\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a><a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">ions<\/a>. G\u00e9rez efficacement les incidents en attribuant la responsabilit\u00e9 au niveau du magasin. Notifications et rappels automatiques. Suivez la r\u00e9solution en temps r\u00e9el de n&#039;importe o\u00f9.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Audit\/inspections de d\u00e9tail<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La <a href=\"https:\/\/blog.bindy.com\/fr\/quest-ce-quun-audit-de-vente-au-detail\/\" target=\"_blank\" rel=\"noreferrer noopener\">audit de vente au d\u00e9tail ou inspection<\/a>, le processus peut \u00eatre long et fastidieux lorsqu&#039;on utilise un processus manuel, du papier et m\u00eame <a href=\"https:\/\/blog.bindy.com\/fr\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exceller<\/a>. En fait, les directeurs de district peuvent consacrer jusqu&#039;\u00e0 la moiti\u00e9 de leur semaine (plus de 20 heures) \u00e0 l&#039;inspection des magasins.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59818\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/bindy-infographic-fnl-time-savings-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Time savings-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"\" class=\"wp-image-59818\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Malgr\u00e9 l&#039;engagement de temps, il est important d&#039;\u00e9viter de prendre des raccourcis - dans le pire des cas, cela peut mettre fin \u00e0 votre entreprise. Chipotle, par exemple, s&#039;est r\u00e9cemment heurt\u00e9 \u00e0 un probl\u00e8me majeur lorsqu&#039;il s&#039;est av\u00e9r\u00e9 qu&#039;ils \u00e9taient <\/span><a href=\"https:\/\/www.cnn.com\/2020\/01\/28\/business\/chipotle-child-labor-law-violations\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">en violation des lois sur le travail des enfants<\/a><span style=\"font-weight: 400;\">. Cela s&#039;est accompagn\u00e9 d&#039;une lourde amende de $1,3 million, sans parler de la presse n\u00e9gative.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63393\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/what-are-brand-standards\/brand-standards-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63393\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">L&#039;automatisation de l&#039;audit de vente au d\u00e9tail va cependant au-del\u00e0 des gadgets. <\/span><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a><span style=\"font-weight: 400;\">, par exemple, utilise l&#039;automatisation pour rationaliser le <a href=\"https:\/\/blog.bindy.com\/fr\/le-flux-de-travail-de-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">processus complet d\u2019audit\/inspection<\/a>. Des fonctionnalit\u00e9s telles que les listes de contr\u00f4le intelligentes des magasins, la gestion des t\u00e2ches, la v\u00e9rification des photos, les calendriers collaboratifs et le suivi des tickets permettent aux d\u00e9taillants de g\u00e9rer chaque \u00e9tape du processus d&#039;ex\u00e9cution et de communication du magasin.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Avec Bindy \u00e9galement, les d\u00e9taillants peuvent <a href=\"https:\/\/blog.bindy.com\/fr\/le-puissant-plan-daction\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatiser les actions correctives<\/a> et attribuez-leur sur place des d\u00e9lais et des photos pour illustrer le non-respect. Vous pouvez \u00e9galement ajouter des recommandations pour appliquer des proc\u00e9dures op\u00e9rationnelles standard.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Consultez ces ressources Bindy pour automatiser votre processus d&#039;audit\/d&#039;inspection\u00a0:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Audit\/inspection de d\u00e9tail<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/operations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Op\u00e9rations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/health-safety\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sant\u00e9 et s\u00e9curit\u00e9<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marchandisage<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noopener noreferrer\">La pr\u00e9vention des pertes<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58786\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/bindy-statment-ads_top-secret-button-ad-1080x1080-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Finding site issues is good. Fixing them is better.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&#038;ssl=1\" alt=\"Trouver des probl\u00e8mes de site, c&#039;est bien. Les r\u00e9parer, c&#039;est mieux.\" class=\"wp-image-58786\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/fr\/comment-creer-une-liste-de-controle-daudit-de-vente-au-detail\/\" target=\"_blank\" rel=\"noopener noreferrer\">En relation\u00a0: Comment cr\u00e9er une liste de contr\u00f4le d&#039;audit de vente au d\u00e9tail\u00a0&gt;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Commercialisation<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les sp\u00e9cialistes du marketing sont charg\u00e9s de cr\u00e9er une exp\u00e9rience client unifi\u00e9e et une strat\u00e9gie de communication et de marque \u00e0 travers <\/span><i><span style=\"font-weight: 400;\">tout<\/span><\/i><span style=\"font-weight: 400;\"> points de touche. Il y a beaucoup de choses l\u00e0-dedans.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bien que la strat\u00e9gie marketing ne puisse pas \u00eatre ex\u00e9cut\u00e9e par des ordinateurs, les tactiques le peuvent.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voici quelques fa\u00e7ons d&#039;automatiser le marketing pour votre marque de vente au d\u00e9tail\u00a0:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>E-mail: <span style=\"font-weight: 400;\">Cr\u00e9ez des campagnes et des s\u00e9quences automatis\u00e9es bas\u00e9es sur diff\u00e9rents d\u00e9clencheurs. Certains exemples incluent les re\u00e7us par e-mail, les e-mails d&#039;\u00e9tape (anniversaires et anniversaires, par exemple), la participation apr\u00e8s l&#039;\u00e9v\u00e9nement et le nouveau client\/accueil, entre autres.<\/span><\/b><\/li>\n\n\n\n<li><b>Des m\u00e9dias sociaux:<span style=\"font-weight: 400;\"> Recevez des notifications lorsque votre marque est mentionn\u00e9e. Automatisez les r\u00e9ponses aux requ\u00eates courantes.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Marketing de contenu\u00a0:<\/strong> <span style=\"font-weight: 400;\">Vous pouvez tout automatiser, du processus de cr\u00e9ation de contenu \u00e0 la distribution.<\/span><\/li>\n\n\n\n<li><strong>Commercialisation par SMS\u00a0:<\/strong> <span style=\"font-weight: 400;\">Semblable \u00e0 un e-mail, envoyez des SMS \u00e0 vos clients avec des recommandations de produits, des promotions en magasin et des invitations \u00e0 des \u00e9v\u00e9nements.<\/span><\/li>\n\n\n\n<li><strong>Personnalisation:<\/strong> <span style=\"font-weight: 400;\">Les consommateurs d&#039;aujourd&#039;hui savent que les d\u00e9taillants disposent de donn\u00e9es \u2014 et ils exigent qu&#039;ils les utilisent pour cr\u00e9er des exp\u00e9riences de vente au d\u00e9tail personnalis\u00e9es. C&#039;est presque impossible sans l&#039;apprentissage automatique et l&#039;automatisation. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Rapports<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"448\" data-attachment-id=\"10075\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/shutterstock_739423216-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?fit=1920%2C1230&amp;ssl=1\" data-orig-size=\"1920,1230\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_739423216 (1)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?fit=700%2C448&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=700%2C448&#038;ssl=1\" alt=\"\" class=\"wp-image-10075\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=1024%2C656&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=768%2C492&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=1536%2C984&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=2048%2C1312&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=1200%2C769&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=700%2C448&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=2000%2C1281&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=624%2C400&amp;ssl=1 624w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les d\u00e9taillants modernes connaissent l&#039;importance des donn\u00e9es \u2014 <\/span><i><span style=\"font-weight: 400;\">bien<\/span><\/i> <a href=\"https:\/\/blog.bindy.com\/fr\/les-10-principaux-indicateurs-cles-de-performance-que-les-pme-devraient-suivre-et-comment-les-mesurer\/\" target=\"_blank\" rel=\"noopener noreferrer\">donn\u00e9es de vente au d\u00e9tail<\/a><span style=\"font-weight: 400;\">. Les d\u00e9taillants doivent rester au courant de tout, de l&#039;inventaire \u00e0 l&#039;audit, au marketing et plus encore.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mais cela n\u00e9cessite beaucoup de gestion de donn\u00e9es, et les analyses manuelles de donn\u00e9es n\u00e9cessitent beaucoup de temps et de puissance intellectuelle.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Heureusement, il existe de nombreuses fa\u00e7ons d&#039;automatiser les rapports et l&#039;analyse des donn\u00e9es, permettant aux utilisateurs d&#039;obtenir des informations plus approfondies et plus significatives en moins de temps (sans parler de plus de pr\u00e9cision).&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">L&#039;automatisation des rapports peut inclure la g\u00e9n\u00e9ration et la distribution de rapports, l&#039;ex\u00e9cution d&#039;analyses et l&#039;envoi de notifications lorsque des conditions sp\u00e9cifiques sont remplies.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">De nombreux appareils IoT rendent \u00e9galement possible le reporting automatis\u00e9 en magasin. <\/span><a href=\"https:\/\/bindy.com\/products\/iot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Capteurs de magasin Bindy<\/a><span style=\"font-weight: 400;\">, par exemple, surveiller la temp\u00e9rature et le monoxyde de carbone pour la s\u00e9curit\u00e9 alimentaire ainsi que la s\u00e9curit\u00e9 dans les entrep\u00f4ts et les installations de stockage. Les conditions sont suivies \u00e0 intervalles r\u00e9guliers au fil du temps et Bindy envoie une notification si quelque chose ne va pas.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"7427\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/compliantia-banner-ads-jan-2020-v8-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Compliantia - Banner Ads - Jan 2020 - v8&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Compliantia &amp;#8211; Banner Ads &amp;#8211; Jan 2020 &amp;#8211; v8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=700&#038;ssl=1\" alt=\"Bindy - Banni\u00e8res publicitaires - Jan 2020 - v8\" class=\"wp-image-7427\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Rationalisez votre entreprise avec l&#039;automatisation de la vente au d\u00e9tail<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">L&#039;automatisation de la vente au d\u00e9tail rend les marques plus efficaces, mieux inform\u00e9es et plus en contr\u00f4le de leurs op\u00e9rations quotidiennes afin qu&#039;elles puissent consacrer plus de temps \u00e0 la vision d&#039;ensemble et aux objectifs strat\u00e9giques.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A propos de l&#039;auteur:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"299\" data-attachment-id=\"5746\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/andrea\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" data-orig-size=\"299,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"andrea\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?zoom=0.8999999761581421&amp;resize=235%2C225&amp;ssl=1\" alt=\"andr\u00e9a\" class=\"wp-image-5746\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les d\u00e9taillants sont tenus \u00e0 des normes plus \u00e9lev\u00e9es que jamais. Les marques les plus performantes sont agiles, ax\u00e9es sur le client, ax\u00e9es sur la culture et efficaces. C&#039;est un d\u00e9fi de taille. Et le personnel de direction ressent la pression. En effet, 72% des chefs d&#039;entreprise sont d\u00e9bord\u00e9s par leur m\u00e9tier. L&#039;automatisation de la vente au d\u00e9tail offre aux marques de meilleures donn\u00e9es, une efficacit\u00e9 accrue et des \u00e9conomies globales. Ce \u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/4-ways-to-automate-in-retail\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">4 fa\u00e7ons d&#039;automatiser le commerce de d\u00e9tail<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173953,10474610,283761],"class_list":["post-7451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-retail-automation","tag-retail-systems","tag-retail-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways to Automate in Retail<\/title>\n<meta name=\"description\" content=\"The most successful brands are nimble, customer-first, culture-oriented, and efficient. Here are four ways to automate in retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/fr\/4-facons-dautomatiser-le-commerce-de-detail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways to Automate in Retail\" \/>\n<meta property=\"og:description\" content=\"The most successful brands are nimble, customer-first, culture-oriented, and efficient. 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