{"id":7063,"date":"2021-06-26T15:16:00","date_gmt":"2021-06-26T19:16:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7063"},"modified":"2024-08-20T11:34:01","modified_gmt":"2024-08-20T15:34:01","slug":"levolution-de-lanalyse-du-trafic-pietonnier-et-comment-lutiliser","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\/","title":{"rendered":"L&#039;\u00e9volution de l&#039;analyse du trafic pi\u00e9tonnier et comment l&#039;utiliser"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">L&#039;analyse du trafic pi\u00e9tonnier aide les magasins physiques \u00e0 obtenir les m\u00eames informations clients riches sur lesquelles les marques de commerce \u00e9lectronique ont capitalis\u00e9. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Lorsque les achats en ligne ont fait leur apparition, les marques de e-commerce ont eu le dessus en termes de donn\u00e9es. Ils pourraient suivre plus que le nombre de personnes venues sur leur site - ils pourraient voir comment ils ont interagi avec leur site et donc comprendre le comportement global des clients tout en s&#039;engageant avec la marque.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pendant ce temps, les d\u00e9taillants de brique et de mortier \u00e9taient heureux s&#039;ils pouvaient obtenir un nombre pr\u00e9cis d&#039;acheteurs qui sont entr\u00e9s dans le magasin.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Et puis vint la technologie. <\/span><a href=\"https:\/\/blog.bindy.com\/fr\/5-ways-retailers-can-increase-foot-traffic-in-their-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">Circulation pi\u00e9tonni\u00e8re<\/a><span style=\"font-weight: 400;\"> l&#039;analyse a \u00e9volu\u00e9 du simple comptage des corps \u00e0 un ensemble d&#039;analyses plus sophistiqu\u00e9es, semblables \u00e0 celles disponibles en ligne.&nbsp;<\/span><span style=\"font-weight: 400;\">\u00c0 pr\u00e9sent, <\/span><a href=\"https:\/\/blog.bindy.com\/fr\/les-10-principaux-indicateurs-cles-de-performance-que-les-pme-devraient-suivre-et-comment-les-mesurer\/\" target=\"_blank\" rel=\"noopener noreferrer\">d\u00e9taillants ax\u00e9s sur les donn\u00e9es<\/a><span style=\"font-weight: 400;\"> peuvent collecter des informations pr\u00e9cieuses non seulement sur le nombre de personnes qui entrent dans leur magasin, mais \u00e9galement sur leur comportement lorsqu&#039;elles s&#039;y trouvent.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dans cet article, nous examinons l&#039;historique et l&#039;\u00e9volution de l&#039;analyse du trafic pi\u00e9tonnier et comment vous pouvez l&#039;utiliser dans vos magasins de d\u00e9tail.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">L&#039;\u00e9volution du compteur de trafic pi\u00e9tonnier<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Revenons tout d&#039;abord sur l&#039;\u00e9volution du comptage et de l&#039;analyse du trafic pi\u00e9ton :&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les d\u00e9comptes manuels dans l&#039;Antiquit\u00e9\u00a0:<\/strong><b><span style=\"font-weight: 400;\"> Il existe des indications historiques d&#039;un comptage manuel pr\u00e9coce. <\/span><a href=\"https:\/\/americanhistory.si.edu\/collections\/object-groups\/counters\" target=\"_blank\" rel=\"noopener noreferrer\">Selon le Mus\u00e9e national d&#039;histoire am\u00e9ricaine<\/a><span style=\"font-weight: 400;\">, &quot;les scribes effectuant des calculs d\u00e9pla\u00e7aient de petites pierres ou des jetons m\u00e9talliques le long des lignes.&quot;<\/span><\/b><\/li>\n\n\n\n<li><strong>Compteurs m\u00e9caniques :<\/strong> <span style=\"font-weight: 400;\">Au 19\u00e8me si\u00e8cle, les inventeurs ont commenc\u00e9 \u00e0 cr\u00e9er et \u00e0 breveter des compteurs m\u00e9caniques. Ces appareils \u00e9taient utilis\u00e9s pour compter l&#039;agriculture, les machines, etc. En 1874, Alexander Atkinson a invent\u00e9 un registre de comptage pour suivre les quantit\u00e9s de c\u00e9r\u00e9ales.<\/span><\/li>\n\n\n\n<li><strong>Tapis de pression :<\/strong><span style=\"font-weight: 400;\"> Les tapis, plates-formes et capteurs sensibles \u00e0 la pression ont \u00e9t\u00e9 l&#039;une des premi\u00e8res avanc\u00e9es visant \u00e0 compter les personnes. Il fonctionne \u00e9galement dans un environnement de vente au d\u00e9tail.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Faisceaux infrarouges\u00a0:<\/strong><span style=\"font-weight: 400;\"> Les compteurs de faisceaux sont plac\u00e9s sur les c\u00f4t\u00e9s oppos\u00e9s de l&#039;entr\u00e9e du magasin. Ils utilisent un r\u00e9cepteur ou un r\u00e9flecteur pour tirer un flux continu de lumi\u00e8re \u00e0 travers l&#039;entr\u00e9e. Chaque fois que ce faisceau de lumi\u00e8re est bris\u00e9, il ajoute un d\u00e9compte au d\u00e9compte.<\/span><\/li>\n\n\n\n<li><strong>Compteurs thermiques<\/strong><b>: <\/b><span style=\"font-weight: 400;\">Cette technologie a \u00e9t\u00e9 d\u00e9velopp\u00e9e en utilisant des sources de chaleur pour compter le nombre de personnes qui entrent dans un magasin.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Compteurs vid\u00e9o<\/strong><b>:<span style=\"font-weight: 400;\"> Les compteurs de personnes vid\u00e9o enregistrent l&#039;entr\u00e9e du magasin et utilisent des algorithmes informatiques pour compter le nombre de corps qui traversent. Les d\u00e9taillants ont pu commencer \u00e0 analyser plus que le nombre d&#039;acheteurs entrant dans le magasin - ils ont \u00e9galement pu observer leur comportement une fois \u00e0 l&#039;int\u00e9rieur.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Comptage Wi-Fi\u00a0:<\/strong><span style=\"font-weight: 400;\"> Encore plus avanc\u00e9e que les compteurs vid\u00e9o, l&#039;analyse du trafic pi\u00e9ton WiFi est la plus sophistiqu\u00e9e \u00e0 ce jour. Les smartphones des acheteurs se connectent au r\u00e9seau et envoient des alertes et des informations au syst\u00e8me sur leur activit\u00e9. Cette analyse d\u00e9taill\u00e9e montre le nombre d&#039;acheteurs, o\u00f9 ils sont all\u00e9s, dans quels domaines ils ont pass\u00e9 le plus de temps, quels produits ils ont explor\u00e9s et m\u00eame quels associ\u00e9s les ont aid\u00e9s.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La technologie de vente au d\u00e9tail permet aux marques de <a href=\"https:\/\/blog.bindy.com\/fr\/10-facons-dutiliser-la-psychologie-du-consommateur-pour-augmenter-les-ventes-au-detail\/\" target=\"_blank\" rel=\"noopener noreferrer\">en savoir plus sur le comportement des clients<\/a><span style=\"font-weight: 400;\">, \u00e9tablir des relations authentiques et stimuler les ventes.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?ssl=1\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"7427\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/compliantia-banner-ads-jan-2020-v8-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Compliantia - Banner Ads - Jan 2020 - v8&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Compliantia &amp;#8211; Banner Ads &amp;#8211; Jan 2020 &amp;#8211; v8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=700&#038;ssl=1\" alt=\"https:\/\/bindy.com\/\" class=\"wp-image-7427\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Comment utiliser l&#039;analyse du trafic pi\u00e9tonnier aujourd&#039;hui<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les d\u00e9taillants peuvent utiliser une combinaison des outils modernes ci-dessus, dont beaucoup se tournent vers la vid\u00e9o et le Wi-Fi, comme principaux outils d&#039;analyse du trafic pi\u00e9tonnier. &quot;Le trafic pi\u00e9tonnier est un barom\u00e8tre essentiel pour les d\u00e9taillants&quot;, d\u00e9clare David Bairstow, SVP of product, <\/span>Belv\u00e9d\u00e8re<span style=\"font-weight: 400;\">. &quot;Avec autant de signaux en concurrence pour attirer l&#039;attention des consommateurs, il est important de comprendre combien de consommateurs visitent vos magasins par rapport \u00e0 vos concurrents.&quot;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les d\u00e9taillants peuvent \u00ab identifier les tendances dans leurs propres donn\u00e9es CRM pour expliquer certains des changements, mais ils ne peuvent pas assembler toute l&#039;histoire sans comprendre le flux du trafic pi\u00e9tonnier \u00bb, dit-il. L&#039;analyse du trafic pi\u00e9tonnier lie tout ensemble.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;\u00catre capable de voir des changements relatifs dans le trafic pi\u00e9tonnier peut soutenir ou nier une th\u00e8se.&quot; \u2013 David Bairstow, SVP du produit, <a href=\"https:\/\/www.skyhook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Belv\u00e9d\u00e8re<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les d\u00e9taillants doivent analyser quelques cat\u00e9gories cl\u00e9s d&#039;insights\u00a0:&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mod\u00e8les de trafic<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Analyser la fa\u00e7on dont les clients se d\u00e9placent dans votre magasin englobe beaucoup de choses. Concentrez-vous donc sur les KPI qui soutiennent vos objectifs commerciaux globaux. Cela \u00e9tant dit, il existe des points de donn\u00e9es universels \u00e0 prendre en compte lorsque vous examinez votre trafic pi\u00e9ton\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Pointes de frottement<span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">O\u00f9 les acheteurs sont-ils bloqu\u00e9s\u00a0? Que pouvez-vous faire pour les faire d\u00e9coller?&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Groupes<\/strong>:<span style=\"font-weight: 400;\"> Y a-t-il des endroits sp\u00e9cifiques dans le magasin o\u00f9 les acheteurs ont tendance \u00e0 se regrouper ou \u00e0 passer beaucoup de temps\u00a0? Qu&#039;y a-t-il qui les fait passer autant de temps \u00e0 cet endroit\u00a0? Est-ce une bonne ou une mauvaise chose ?<\/span><\/li>\n\n\n\n<li><strong>Taux de conversion<\/strong>:<span style=\"font-weight: 400;\"> Savoir combien de personnes entrent dans votre magasin et combien de personnes effectuent un achat vous aidera \u00e0 comprendre le taux de conversion. Il s&#039;agit d&#039;un indicateur plus pr\u00e9cis de votre efficacit\u00e9 \u00e0 g\u00e9n\u00e9rer des ventes que des chiffres de vente absolus.<\/span><\/li>\n\n\n\n<li><strong>Temps de s\u00e9jour<\/strong>:<span style=\"font-weight: 400;\"> Combien de temps les acheteurs passent-ils dans votre magasin\u00a0? Comment cela est-il corr\u00e9l\u00e9 aux dollars d\u00e9pens\u00e9s et \u00e0 d&#039;autres mesures li\u00e9es \u00e0 la conversion\u00a0?<br><\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-attachment-id=\"10062\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/shutterstock_1125853544-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?fit=1920%2C1440&amp;ssl=1\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1125853544 (1)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?fit=700%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=700%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-10062\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=2048%2C1536&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=200%2C150&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=700%2C525&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=2000%2C1500&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=533%2C400&amp;ssl=1 533w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Surveillance du march\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">C&#039;est toujours une bonne id\u00e9e d&#039;effectuer des analyses de march\u00e9. &quot;Comparez le trafic pi\u00e9tonnier entre plusieurs magasins et vos concurrents&quot;, recommande Bairstow. Cela vous aidera \u00e0 comprendre o\u00f9 vous vous situez dans le paysage global.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Une analyse comparative, par rapport \u00e0 vos propres magasins ou \u00e0 ceux de vos concurrents, sert d&#039;outil d&#039;analyse comparative pour voir comment vos magasins se comparent. Sur la base de ces informations, vous pouvez d\u00e9terminer si vos num\u00e9ros de trafic pi\u00e9tonnier sont sains ou doivent \u00eatre trait\u00e9s.&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;Les d\u00e9taillants peuvent examiner la distance parcourue par les consommateurs pour se rendre dans les magasins les plus performants, la d\u00e9mographie des visiteurs des magasins les plus performants, les autres d\u00e9taillants regroup\u00e9s autour des magasins les plus performants par rapport aux moins performants, et les caract\u00e9ristiques partag\u00e9es par les magasins les plus performants&quot;, d\u00e9clare Bairstow. .&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58787\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/store-operations-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gaining visibility into your sites also makes them accountable\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&#038;ssl=1\" alt=\"Gagner en visibilit\u00e9 sur vos sites les rend \u00e9galement responsables\" class=\"wp-image-58787\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Attribution marketing<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Combler le foss\u00e9 entre les donn\u00e9es en ligne et hors ligne est un d\u00e9fi sans fin. Mais la technologie permet de le faire plus facilement avec succ\u00e8s. Pourtant, les sp\u00e9cialistes du marketing sont confront\u00e9s \u00e0 des d\u00e9fis en mati\u00e8re d&#039;attribution, en particulier pour les campagnes num\u00e9riques qui g\u00e9n\u00e8rent du trafic pi\u00e9tonnier et des ventes en magasin. En r\u00e9alit\u00e9, <\/span><a href=\"https:\/\/rakutenmarketing.com\/en-uk\/media-and-press\/facebook-influencers-make-75k-per-post-despite-marketers-limited-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">60% de marques<\/a><span style=\"font-weight: 400;\"> n&#039;utilisez pas du tout de mod\u00e8le d&#039;attribution pour les ventes d&#039;influence.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;L&#039;analyse du trafic pi\u00e9tonnier peut vous dire si vos campagnes de vente et de marketing ont un impact direct sur le trafic pi\u00e9tonnier vers les magasins et entra\u00eenent des ventes physiques&quot;, d\u00e9clare Bairstow.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Outils d&#039;analyse du trafic pi\u00e9tonnier pour les d\u00e9taillants<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aujourd&#039;hui, l&#039;industrie ne manque pas d&#039;outils d&#039;analyse du trafic pi\u00e9tonnier. \u00ab Il est difficile d&#039;avoir une vue d&#039;ensemble de tous vos magasins et concurrents avec d&#039;anciennes solutions qui n\u00e9cessitent du mat\u00e9riel co\u00fbteux comme des cam\u00e9ras et des balises \u00bb, explique Bairstow. &quot;De nombreux d\u00e9taillants maximisent leur connaissance de leurs consommateurs, et ceux qui ne le font pas risquent de prendre du retard en \u00e9vitant de tirer parti des nouveaux outils disponibles.&quot;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Certains outils d&#039;analyse du trafic pi\u00e9tonnier \u00e0 v\u00e9rifier incluent\u00a0:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.aislelabs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aislelabs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/axper.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Axper<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.getblix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.density.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Densit\u00e9<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mindtree.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mindtree<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailnext.net\/en\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">CommerceSuivant<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.scanalyticsinc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scanalytique<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.shoppertrak.com\" target=\"_blank\" rel=\"noopener noreferrer\">Shopper Trak<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.trafsys.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Traf-Sys<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Il est pr\u00e9f\u00e9rable d&#039;examiner vos options avec vos propres recherches pour d\u00e9terminer celle qui convient le mieux \u00e0 vos magasins et \u00e0 vos objectifs commerciaux.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56864\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/the-bindy-workflow\/auditor_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"auditor_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56864\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Comment optimiser le trafic pi\u00e9tonnier vers vos magasins de d\u00e9tail<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les donn\u00e9es ne sont qu&#039;une pi\u00e8ce du puzzle. C&#039;est ce que vous faites avec ces donn\u00e9es qui a un impact sur votre r\u00e9sultat net. Les d\u00e9taillants doivent comprendre les informations fournies par leurs outils d&#039;analyse du trafic pi\u00e9tonnier et, plus important encore, agir en fonction de ces informations.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voici quelques ressources pour vous aider \u00e0 faire exactement cela\u00a0:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.bindy.com\/fr\/comment-attirer-les-clients-hors-ligne-et-dans-vos-magasins-pendant-cette-periode-des-fetes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comment obtenir des clients hors ligne et dans vos magasins<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/fr\/5-ways-retailers-can-increase-foot-traffic-in-their-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 fa\u00e7ons dont les d\u00e9taillants peuvent augmenter le trafic pi\u00e9tonnier dans leurs magasins<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/fr\/7-techniques-de-merchandising-visuel-pour-augmenter-les-ventes\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 techniques de marchandisage visuel pour augmenter les ventes<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A propos de l&#039;auteur:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"299\" data-attachment-id=\"5746\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/andrea\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" data-orig-size=\"299,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"andrea\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?zoom=0.8999999761581421&amp;resize=235%2C225&amp;ssl=1\" alt=\"andr\u00e9a\" class=\"wp-image-5746\" style=\"width:198px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Alex est un r\u00e9dacteur qui travaille avec des entreprises B2B dans les secteurs de la vente au d\u00e9tail, du commerce \u00e9lectronique et des voyages pour cr\u00e9er des strat\u00e9gies et du contenu expert de longue dur\u00e9e, de site Web et de blog. Vous pouvez voir son travail sur des sites comme Shopify, Vend, Stitch Labs, Money Under 30, et plus encore.\u00a0<a href=\"https:\/\/www.thealexsheehan.com\/?source=compliantia\" target=\"_blank\" rel=\"noreferrer noopener\">thealexsheehan.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#039;analyse du trafic pi\u00e9tonnier aide les magasins physiques \u00e0 obtenir les m\u00eames informations client riches sur lesquelles les marques de commerce \u00e9lectronique ont capitalis\u00e9. Lorsque les achats en ligne ont fait leur apparition, les marques de e-commerce ont eu le dessus en termes de donn\u00e9es. Ils pouvaient suivre plus que le nombre de personnes venues sur leur site \u2013 ils pouvaient voir comment ils interagissaient\u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">L&#039;\u00e9volution de l&#039;analyse du trafic pi\u00e9tonnier et comment l&#039;utiliser<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173911,175,677173941],"class_list":["post-7063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-foot-traffic","tag-marketing","tag-retail-data"],"yoast_head":"<!-- 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Une \u00e9tude a d&#039;ailleurs r\u00e9v\u00e9l\u00e9 que \u201c\u00a0faire ses courses en magasin est un v\u00e9ritable booster de revenus pour les commer\u00e7ants\u2026\u00a0\u00bb","rel":"","context":"Dans &quot;\ud83d\uded2 Store Sales and Performance&quot;","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/fr\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2987,"url":"https:\/\/blog.bindy.com\/fr\/4-digital-first-brands-that-found-success-in-brick-and-mortar-retail\/","url_meta":{"origin":7063,"position":1},"title":"4\u00a0premi\u00e8res marques num\u00e9riques qui ont connu le succ\u00e8s dans la vente au d\u00e9tail de briques et de mortier\u2026","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":".\u2026et ce que vous pouvez en apprendre\u00a0: Tout se fait-il d\u00e9sormais en ligne\u00a0? Avec le commerce \u00e9lectronique, les abonnements, les services de livraison \u2013 sans oublier la livraison gratuite, plus populaire que jamais \u2013 on pourrait se demander si les consommateurs ont encore besoin de sortir et de faire leurs achats. La r\u00e9ponse est oui. Les consommateurs\u2026","rel":"","context":"Dans &quot;\ud83d\udcc8 Retail Trends&quot;","block_context":{"text":"\ud83d\udcc8 Retail Trends","link":"https:\/\/blog.bindy.com\/fr\/category\/retail-trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5053,"url":"https:\/\/blog.bindy.com\/fr\/how-to-get-customers-offline-and-into-your-stores-this-holiday-season\/","url_meta":{"origin":7063,"position":2},"title":"Comment attirer les clients hors ligne et dans vos magasins pendant la p\u00e9riode des f\u00eates","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Selon la National Retail Federation, 19 % des ventes annuelles des d\u00e9taillants sont r\u00e9alis\u00e9es au cours des deux derniers mois de l&#039;ann\u00e9e. En r\u00e9sum\u00e9, novembre et d\u00e9cembre sont les mois les plus importants pour votre commerce de d\u00e9tail. Vous devez proposer des arguments convaincants pour attirer les clients dans vos magasins. Voici quelques conseils pour\u2026","rel":"","context":"Dans &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/fr\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6783,"url":"https:\/\/blog.bindy.com\/fr\/boosting-holiday-sales-visual-merchandising-tips-for-the-golden-quarter\/","url_meta":{"origin":7063,"position":3},"title":"Booster les ventes des F\u00eates\u00a0: conseils de merchandising visuel pour le Golden Quarter","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Les ventes en magasin continuent de repr\u00e9senter la majeure partie des ventes pendant les f\u00eates. Et tous les commer\u00e7ants le savent. C&#039;est pourquoi on voit des signes avant-coureurs des promotions de No\u00ebl et des f\u00eates d&#039;hiver s&#039;immiscer dans les magasins d\u00e8s que les premi\u00e8res feuilles brunissent. Alors, comment diff\u00e9rencier votre marque et vos\u2026","rel":"","context":"Dans &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/fr\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6539,"url":"https:\/\/blog.bindy.com\/fr\/8-sales-boosting-opportunities-for-q4\/","url_meta":{"origin":7063,"position":4},"title":"8 opportunit\u00e9s d&#039;augmentation des ventes pour le quatri\u00e8me trimestre","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Les f\u00eates de fin d&#039;ann\u00e9e approchent \u00e0 grands pas et vos magasins, o\u00f9 se r\u00e9alisent 80% des ventes totales des f\u00eates, sont le th\u00e9\u00e2tre d&#039;une bataille acharn\u00e9e pour les ventes et les marges\u00a0! Si No\u00ebl est important pour les commer\u00e7ants traditionnels (qui d\u00e9pensent plus de $1\u00a0000 milliards de dollars en d\u00e9corations, f\u00eates, restauration et cadeaux rien qu&#039;aux \u00c9tats-Unis), un quatri\u00e8me trimestre r\u00e9ussi signifie\u2026","rel":"","context":"Dans &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/fr\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7117,"url":"https:\/\/blog.bindy.com\/fr\/7-tips-to-increase-same-store-sales-in-retail\/","url_meta":{"origin":7063,"position":5},"title":"7 conseils pour augmenter les ventes des magasins comparables dans le commerce de d\u00e9tail","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"L&#039;un des meilleurs moyens d&#039;\u00e9valuer la performance de vos points de vente est de la comparer \u00e0 celle de la p\u00e9riode pr\u00e9c\u00e9dente. Le chiffre d&#039;affaires, \u00e0 lui seul, ne suffit pas\u00a0: il est essentiel d&#039;analyser l&#039;\u00e9volution du chiffre d&#039;affaires d&#039;un magasin sur une p\u00e9riode donn\u00e9e.","rel":"","context":"Dans &quot;\ud83d\uded2 Store Sales and Performance&quot;","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/fr\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/7063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=7063"}],"version-history":[{"count":15,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/7063\/revisions"}],"predecessor-version":[{"id":63349,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/7063\/revisions\/63349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/61743"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=7063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=7063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=7063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}