{"id":6890,"date":"2021-10-26T15:16:09","date_gmt":"2021-10-26T20:16:09","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6890"},"modified":"2023-09-08T09:09:36","modified_gmt":"2023-09-08T13:09:36","slug":"faits-et-tendances-emergentes-sur-le-commerce-de-detail-en-afrique","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/retail-in-africa-facts-and-emerging-trends\/","title":{"rendered":"Commerce de d\u00e9tail en Afrique : faits et tendances \u00e9mergentes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Emerging technologies, a booming population, and rapidly developing economies are changing the retail landscape of Africa. Below, interesting facts and trends shaping the future of African retail.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-large size-full wp-image-6928\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" data-attachment-id=\"10117\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/shutterstock_102494117\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117.jpg\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_102494117\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\n\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117-1024x683.jpg\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117.jpg?fit=700%2C467&amp;ssl=1\" alt=\"\" class=\"wp-image-10117\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117.jpg 1920w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117-300x200.jpg 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117-1024x683.jpg 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117-768x512.jpg 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117-1536x1024.jpg 1536w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117-2048x1365.jpg 2048w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117-1200x800.jpg 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117-700x467.jpg 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117-2000x1333.jpg 2000w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117-900x600.jpg 900w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_102494117-600x400.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Durban, SA <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Image Credit: Shutterstock<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"demographics-and-urbanization\">Demographics and UrbaniZation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Africa has the <a rel=\"noopener noreferrer\" href=\"https:\/\/www.populationconnection.org\/african-urbanization\/\" target=\"_blank\">fastest rate of urbanization<\/a> in the world. More than 40% of its population is currently living in urban centers.&nbsp;By 2030, Africa\u2019s 18 largest cities will have a combined spending power of <a rel=\"noopener noreferrer\" href=\"https:\/\/www.populationconnection.org\/african-urbanization\/\" target=\"_blank\">$1.3 trillion<\/a>. Additionally, Africa has as <a rel=\"noopener noreferrer\" href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/winning-in-africas-consumer-market\" target=\"_blank\">many cities<\/a> with one million inhabitants as North America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, Africa is on track to become the continent with the world&#8217;s youngest population. Approximately <a href=\"http:\/\/blogs.worldbank.org\/developmenttalk\/youth-bulge-a-demographic-dividend-or-a-demographic-bomb-in-developing-countries\">70%<\/a> of Africans are presently under the age of 30.&nbsp;Youth&nbsp;account for around 20% of the population.&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/winning-in-africas-consumer-market\" target=\"_blank\">Fifty three percent<\/a> of African income earners are between 16 &#8211; 34 years old. This is an age group known for their awareness of and eagerness to consume new products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-rise-of-retail\">The Rise of Retail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A growing population and larger cities translate into big opportunities for retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, wholesale and retail are already the <a rel=\"noopener noreferrer\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/africas-growing-giant-nigerias-new-retail-economy\" target=\"_blank\">3rd<\/a> largest contributor to Nigeria\u2019s GDP. Kenya has seen a <a rel=\"noopener noreferrer\" href=\"https:\/\/www.nielsen.com\/ke\/en\/press-releases\/2019\/nielsen-sets-the-scene-for-beating-the-odds-in-consumer-and-retail-landscape-in-kenya\/\" target=\"_blank\">54%<\/a> growth in its number of stores over the last 5 years. South Africa has almost <a rel=\"noopener noreferrer\" href=\"https:\/\/businesstech.co.za\/news\/business\/246279\/these-are-the-biggest-shopping-malls-in-south-africa\/\" target=\"_blank\">2,000<\/a> shopping malls covering over 24 million square meters. With a surge of <a rel=\"noopener noreferrer\" href=\"https:\/\/www.director.co.uk\/how-to-set-up-business-in-johannesburg-4385\/\" target=\"_blank\">investment<\/a> in technology and infrastructure, Johannesburg is poised to become &#8220;<a rel=\"noopener noreferrer\" href=\"https:\/\/www.travelandleisure.com\/trip-ideas\/city-vacations\/johannesburg-transformation\" target=\"_blank\">Africa&#8217;s hippest city<\/a>.&#8221; The newly revitalized neighborhood of Maboneng boasts trendy restaurants, luxury hotels, and galleries.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BkOBzZzlV_C\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BkOBzZzlV_C\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BkOBzZzlV_C\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Sho\u2019t Left (@shotleft)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"growing-middle-class\"><strong>Growing Middle Class<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The population of Africa is an estimated 1.3 billion, with <a href=\"https:\/\/www.axios.com\/africas-growing-middle-class-is-a-source-of-pros-1516452641-9f257787-0cd6-403c-b7dc-954f078e24f6.html\" target=\"_blank\" rel=\"noopener noreferrer\">350 million<\/a> considered middle class. A large proportion currently falls into the&nbsp; ages of 15 &#8211; 24. This age category spends more in consumer categories like entertainment, food, and technology.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"249\" data-attachment-id=\"6898\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/african-middle-class\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-Middle-class.jpg\" data-orig-size=\"677,249\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"African Middle class\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-Middle-class.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-Middle-class.jpg\" alt=\"African Middle class\" class=\"wp-image-6898\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-Middle-class.jpg 677w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-Middle-class-300x110.jpg 300w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><figcaption class=\"wp-element-caption\">Image credit: <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ng\/Documents\/consumer-business\/the-deloitte-consumer-review-africa-a-21st-century-view.pdf\" data-type=\"URL\" data-id=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ng\/Documents\/consumer-business\/the-deloitte-consumer-review-africa-a-21st-century-view.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">deloitte.com<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Consumption in Africa is expected to continue increasing year over year. A&nbsp;<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ng\/Documents\/consumer-business\/the-deloitte-consumer-review-africa-a-21st-century-view.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Deloitte Consumer Review<\/a> states, &#8220;At a time when many emerging economies are slowing, Africa is the second-fastest growing economic region behind Asia.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-rise-of-brands\"><strong>The Rise of Brands<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The emerging middle-class consumer is increasingly brand conscious.&nbsp;Consumer spending is still mostly concentrated in the informal sector of roadside stalls and town markets. However, in East Africa there is already a discernible shift from<a href=\"https:\/\/www.brookings.edu\/wp-content\/uploads\/2018\/12\/Africas-consumer-market-potential.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"> informal to formal retail<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As retail moves from informal to formal, companies like Walmart and The Carrefour Group are expanding their reach across the continent. Walmart bought a <a href=\"https:\/\/corporate.walmart.com\/newsroom\/2010\/11\/29\/walmart-confirms-offer-to-acquire-51-of-massmart\" target=\"_blank\" rel=\"noopener noreferrer\">51%<\/a> stake in South African retailer <a href=\"https:\/\/www.massmart.co.za\/about-massmart\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Massmart<\/a> Holdings Ltd. in 2010. Despite some setbacks and leadership changes, Walmart intends to expand the brand with <a href=\"https:\/\/www.reuters.com\/article\/massmart-results\/update-2-massmart-to-focus-africa-expansion-plans-on-kenya-zambia-idUSL5N20N0QJ\" target=\"_blank\" rel=\"noopener noreferrer\">47 new stores<\/a> over 3 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The world&#8217;s second largest retailer, <a href=\"http:\/\/www.carrefour.com\/current-news\/carrefour-bolsters-its-presence-in-africa-by-selling-carrefour-branded-products-on-the\" target=\"_blank\" rel=\"noopener noreferrer\">The Carrefour Group,<\/a>&nbsp;is also setting its sights on Africa. In 2018, Carrefour partnered with African e-commerce company <a href=\"https:\/\/www.jumia.com.ng\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jumia<\/a> to offer Carrefour-branded products on their e-commerce website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"color: #333333;\">While Africans tend to be loyal to local brands, this tendency is not as entrenched as it is in&nbsp;China and India whose retail sector is saturated by well-known local brands. Brand recognition is highly important to African consumers who<\/span> <a rel=\"noopener noreferrer\" href=\"https:\/\/www.brookings.edu\/wp-content\/uploads\/2018\/12\/Africas-consumer-market-potential.pdf\" target=\"_blank\">often call products<\/a> b<span style=\"color: #333333;\">y an associated brand name, such as &#8220;Tide&#8221; for laundry soap. This gives international brands an opportunity to capitalize.<\/span><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"loyalty-programs\">Loyalty Programs <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #333333;\">Loyalty programs are key.<\/span>&nbsp;<span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/www.capetalk.co.za\/articles\/309994\/these-are-the-3-most-valued-loyalty-programmes-in-sa-according-to-a-survey\" target=\"_blank\" rel=\"noopener noreferrer\">Eighty20<\/a>&nbsp;completed a survey that found the average South African is a member of not one, but nine loyalty programs. With few African consumer behavior studies, loyalty programs have the added benefit of providing insights for informing retail product assortment, marketing, and daily operations.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The African Development Ban<span style=\"color: #333333;\">k estimates there will be<\/span> <a href=\"https:\/\/www.brookings.edu\/wp-content\/uploads\/2018\/12\/Africas-consumer-market-potential.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">2.1 trillion USD<\/a> in consumer spending up for grabs by 2025. Services brands like food and beverage, telecom and banking should be paying attention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-766x400.png 766w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-spectacular-rise-in-gross-domestic-product\"><strong>A Spectacular Rise in Gross Domestic Product<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sub-Saharan Africa has several of the world\u2019s fastest-growing economies. Ethiopia tops this list with an expected 8.5% growth rate for 2019. Since the start of the new millennium, sub-Saharan African nations\u2019 GDP continues to grow at a <a href=\"https:\/\/www.axios.com\/africas-growing-middle-class-is-a-source-of-pros-1516452641-9f257787-0cd6-403c-b7dc-954f078e24f6.html\" target=\"_blank\" rel=\"noopener noreferrer\">rate faster<\/a> than the global average.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"448\" data-attachment-id=\"6909\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/african-gdp-growth-chart\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-GDP-Growth-Chart.jpg\" data-orig-size=\"841,448\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;cheli&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1572521774&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"African GDP Growth Chart\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-GDP-Growth-Chart.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-GDP-Growth-Chart.jpg\" alt=\"African GDP Growth Chart\" class=\"wp-image-6909\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-GDP-Growth-Chart.jpg 841w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-GDP-Growth-Chart-300x160.jpg 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-GDP-Growth-Chart-768x409.jpg 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-GDP-Growth-Chart-700x373.jpg 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/African-GDP-Growth-Chart-751x400.jpg 751w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><figcaption class=\"wp-element-caption\">Image credit: <a href=\"https:\/\/www.axios.com\/africas-growing-middle-class-is-a-source-of-pros-1516452641-9f257787-0cd6-403c-b7dc-954f078e24f6.html\" data-type=\"URL\" data-id=\"https:\/\/www.axios.com\/africas-growing-middle-class-is-a-source-of-pros-1516452641-9f257787-0cd6-403c-b7dc-954f078e24f6.html\" target=\"_blank\" rel=\"noreferrer noopener\">axios.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u201cAbout half of the world\u2019s fastest-growing economies will be located on the continent, with 20 economies expanding at an average rate of 5% or higher over the next five years, faster than the 3.6% rate for the global economy,\u201d writes&nbsp;<a href=\"https:\/\/qz.com\/africa\/1522126\/african-economies-to-watch-in-2019-and-looming-debt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brahima Coulibaly, director of Brookings\u2019 Africa Growth Initiative.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The African Union began the operational phase of the African Continental Free Trade Area (AfCFTA) in July 2019. With 22 partners, the agreement has a combined market of 1.2+ billion people and a GDP of $2.5 trillion! AfCFTA has the potential to make Africa the <a href=\"https:\/\/www.un.org\/africarenewal\/magazine\/august-november-2019\/africa%E2%80%99s-free-trade-area-journey-begins\" target=\"_blank\" rel=\"noopener noreferrer\">largest free trade area in the world<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Countries are realizing they need to trade more with others because of an expected increase in revenues and jobs creation, especially for the youth. Intra-African trade is expected to rise to 53.3%, meaning that revenues will increase.&#8221; &#8211; Vera Songwe, the Executive Secretary of the UN Economic Commission for Africa (ECA)<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"58788\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/bindy-statment-ads_top-secret-button-ad-1080x1080-23\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Many losses are preventable! Reduce errors and make sites accountable.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-1024x1024.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-1024x1024.png\" alt=\"Many losses are preventable! Reduce errors and make sites accountable.\" class=\"wp-image-58788\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-1024x1024.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-800x800.png?crop=1 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-50x50.png?crop=1 50w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"infrastructure-and-innovation\"><strong>Infrastructure and Innovation <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traditionally lack of infrastructure has posed a serious challenge, from the lack of reliable shipping and transportation to banking institutions and technology. Africa\u2019s entrepreneurs and retailers have come up with creative ways to &#8220;<a href=\"https:\/\/www.bearingpoint.com\/en\/our-success\/thought-leadership\/sub-saharan-africa-shows-western-retailers-how-to-leapfrog-to-the-future-of-retail-by-leveraging-a-sense-of-community\/\" target=\"_blank\" rel=\"noopener noreferrer\">leapfrog<\/a>&#8221; traditional western models of retail by leveraging e-commerce and online e-commerce platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.jumia.com.ng\/about_us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jumia<\/a>, headquartered in Nigeria, was the first African company to win the world retail awards in 2013. The e-commerce online marketplace connects local African companies directly with consumers, allowing them to pay for food, travel, flights and even real-estate through their secure payment platform. They offer 4 million subscribers access to over 6,000,000 products from 13 African countries and 50,000 national and international brands.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1185\" height=\"876\" data-attachment-id=\"6912\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/jumia\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Jumia.png\" data-orig-size=\"1185,876\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Jumia\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Jumia-1024x757.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Jumia.png\" alt=\"Jumia.png\" class=\"wp-image-6912\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Jumia.png 1185w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Jumia-300x222.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Jumia-768x568.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Jumia-1024x757.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Jumia-700x517.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Jumia-541x400.png 541w\" sizes=\"auto, (max-width: 1185px) 100vw, 1185px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B2B mobile delivery network <a href=\"https:\/\/sokowatch.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sokowatch<\/a> connects informal African retail stores with local and multinational suppliers like Proctor &amp; Gamble. Small businesses can place an order via their mobile app or by SMS and have it delivered in approximately two hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith both manufacturers and the small shops, we\u2019re becoming the connective layer between them, where previously you had multiple layers of middle-men from distributors, sub-distributors, to wholesalers,\u201d Sokowatch founder and CEO Daniel Yu told <a rel=\"noopener noreferrer\" href=\"https:\/\/techcrunch.com\/2018\/07\/26\/sokowatch-closes-2-million-seed-round-to-modernize-africas-b2b-retail\/\" target=\"_blank\">TechCrunch.<\/a> \u201cThe cost of sourcing goods right now\u2026we estimate we\u2019re cutting that cost by about 20 percent [for] these shopkeepers.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"infrastructure-development\">Infrastructure Development<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">However, infrastructure development is rapidly increasing. The <a rel=\"noopener noreferrer\" href=\"http:\/\/www.lapsset.go.ke\/#1461328856794-2dee9bba-e774\" target=\"_blank\">Lapsset Corridor Program<\/a> brings Kenya, Ethiopia and South Sudan together. There are plans for a new deep water port, pipeline, highways, and resort cities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google invested <a rel=\"noopener noreferrer\" href=\"https:\/\/www.engadget.com\/2019\/06\/28\/google-undersea-internet-cable-europe-africa-equiano-portugal-south-africa-nigeria\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAADLYDWQGMdYhArEP2CgE-2nrauHD7W_jjqFPJr11C9oETeVcsmRqT6jZE25XmCqcOdTmOrquEBgHvwlA1HiGF0iUgKu2DqOt7-yKlc0ajzdI7Sm01mJSDFsZ1Fk_VE2HPSClShQDaHbGdkpjv7uIoHqgfbuIGQ4-VblGCz_Eb1-S\" target=\"_blank\">$47 billion<\/a> over the last three years in technical infrastructure. Google is linking the western coast of Africa and Europe via the undersea Equiano cable. Phase 1 of the project connecting Portugal and South Africa is expected to be operational in 2021.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"383\" data-attachment-id=\"6915\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/google-map\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Google-map.png\" data-orig-size=\"636,383\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Google map\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Google-map.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Google-map.png\" alt=\"Google map\" class=\"wp-image-6915\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Google-map.png 636w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Google-map-300x181.png 300w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><figcaption class=\"wp-element-caption\">Image credit: Google<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Facebook&#8217;s &#8220;<a rel=\"noopener noreferrer\" href=\"https:\/\/www.dailymail.co.uk\/sciencetech\/article-7204079\/Facebook-Googles-Project-Simba-circle-Africa-huge-undersea-cables.html\" target=\"_blank\">Project Simba<\/a>&#8221; is still in its planning stage. But, the vision is for an underwater cable encircling the continent with numerous landing points.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China continues to be a main driver of African infrastructure development. China constructs <a rel=\"noopener noreferrer\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/public-sector\/china-investment-africa-infrastructure-development.html\" target=\"_blank\">one in three projects<\/a> and finances one in five. As tariff wars with the US continue, China&#8217;s African partners are likely to become even more important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mobile-technology\"><strong>Mobile Technology<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The GSMA association for mobile development noted that three-quarters of the population of Sub-Saharan Africa, or 747 million people, had a SIM connection in 2018. By 2022, Africa&#8217;s mobile economy is expected to generate <a rel=\"noopener noreferrer\" href=\"https:\/\/www.gsma.com\/newsroom\/press-release\/more-than-half-of-sub-saharan-africa-to-be-connected-to-mobile-by-2025-finds-new-gsma-study\/\" target=\"_blank\">$150 billion<\/a>&nbsp;in economic value. Moreover, cell phones are <a rel=\"noopener noreferrer\" href=\"https:\/\/www.un.org\/africarenewal\/magazine\/may-2013\/africa%E2%80%99s-mobile-youth-drive-change\" target=\"_blank\">central to life<\/a> in Africa. <a rel=\"noopener noreferrer\" href=\"https:\/\/trendwatching.com\/quarterly\/2018-05\/future-retail-africa\/\" target=\"_blank\">96%<\/a> of web traffic comes from mobile so brands who want to engage with the African consumer need to remember that they are mobile first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Two factors drive mobile use in Africa: infrastructure and population age. Where certain services are lacking, mobile phones take the place things like of&nbsp; landlines and atms. Additionally, youth are known for embracing technology, and with Africa&#8217;s young population, mobile use continues to grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">African mobile users are very comfortable with apps. As <a rel=\"noopener noreferrer\" href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/za\/Documents\/technology-media-telecommunications\/ZA-Deloitte-South-Africa-Mobile-Consumer-Survey-2017-Mobile_090718.pdf\" target=\"_blank\">Deloitte<\/a> observes, &#8220;Consumers have embraced the \u2018data exclusive\u2019 world and while 63% do use text messages, South African mobile phone users prefer to communicate via instant messaging (82%) and social networks (74%) than through text messaging and voice calls.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ng\/Documents\/consumer-business\/the-deloitte-consumer-review-africa-a-21st-century-view.pdf\" target=\"_blank\">Deloitte survey<\/a> reports one in five surveyed bought products or services with their mobile phone. According to <a rel=\"noopener noreferrer\" href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/za\/Documents\/technology-media-telecommunications\/ZA-Deloitte-South-Africa-Mobile-Consumer-Survey-2017-Mobile_090718.pdf\" target=\"_blank\">Paypal and Ipsos<\/a><u>,<\/u> online spending in South Africa alone was expected to reach 53 billion in 2018. Consumers from Nigeria, South Africa, and Kenya counted towards almost half of Africa\u2019s estimated <a rel=\"noopener noreferrer\" href=\"https:\/\/qz.com\/africa\/1492628\/africa-e-commerce-libya-tops-online-shopping\/\" target=\"_blank\">21 million<\/a> online shoppers in 2017.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-attachment-id=\"29037\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/smart_retail_800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/smart_retail_800.png\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"smart_retail_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/smart_retail_800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/smart_retail_800.png\" alt=\"\" class=\"wp-image-29037\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"e-commerce-growth\"><strong>E-Commerce Growth<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the summer of 2019, <a href=\"https:\/\/www.cfr.org\/blog\/last-month-over-half-billion-africans-accessed-internet\" target=\"_blank\" rel=\"noopener noreferrer\">525 million <\/a>users accessed the internet in Africa. Even with lower internet penetration rates, Africa boasts more internet users than Latin America and the Caribbean (447 million), North America (328 million), and the Middle East (174 million).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result of continued growth of internet penetration across all African countries is influencing the emergence of new e-commerce platforms and online retailers. An article for <a rel=\"noopener noreferrer\" href=\"https:\/\/www.itnewsafrica.com\/2019\/01\/is-the-african-retail-market-ready-for-the-digital-boom\/\" target=\"_blank\">IT News Africa<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/adesh-kisten\/?originalSubdomain=za\">Adesh Kisten<\/a>, Head of Sales at i-Pay noted;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;In African markets where credit is often treated with suspicion and cash is still king, low-cost banking providers tend to stay away from lending or credit facilities. Technology is seen as a way to keep the costs that traditional banks have to bear in check \u2013 resulting in millions of clients having access to online banking via smart devices but no way to shop online. Instant EFT solutions open the world of e-commerce up to those &#8216;uncarded&#8217; millions, creating exciting new markets for merchants and consumers alike.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/wearesocial.com\/blog\/2019\/01\/digital-2019-global-internet-use-accelerates\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"336\" data-attachment-id=\"6921\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/map-of-internet-penetration-global\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Map-of-internet-penetration-global.png\" data-orig-size=\"600,336\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Map of internet penetration global\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Map-of-internet-penetration-global.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Map-of-internet-penetration-global.png\" alt=\"Map of internet penetration global\" class=\"wp-image-6921\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Map-of-internet-penetration-global.png 600w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/Map-of-internet-penetration-global-300x168.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption class=\"wp-element-caption\">Image credit: <a href=\"https:\/\/wearesocial.com\/blog\/2019\/01\/digital-2019-global-internet-use-accelerates\" data-type=\"URL\" data-id=\"https:\/\/wearesocial.com\/blog\/2019\/01\/digital-2019-global-internet-use-accelerates\" target=\"_blank\" rel=\"noreferrer noopener\">wearesocial.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-s-next-for-retail-in-africa\">What&#8217;s Next for Retail in Africa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Africa is the market to watch. Africa is filled with innovators. For example, tech startups increased by <a rel=\"noopener noreferrer\" href=\"https:\/\/trendwatching.com\/quarterly\/2018-05\/future-retail-africa\/\" target=\"_blank\">40%<\/a> between 2016 to 2018 and 22% of the working age population are establishing new businesses. Instead of lamenting poor infrastructure, African entrepreneurs are finding clever solutions to get things done. Thus, urbanization, a young and technology embracing population, and improving infrastructure all indicate that Africa is poised for growth and global influence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les technologies \u00e9mergentes, une population en plein essor et des \u00e9conomies en d\u00e9veloppement rapide modifient le paysage du commerce de d\u00e9tail en Afrique. Ci-dessous, des faits et tendances int\u00e9ressants qui fa\u00e7onnent l\u2019avenir du commerce de d\u00e9tail africain. Cr\u00e9dit d&#039;image : Shutterstock D\u00e9mographie et urbanisation L&#039;Afrique a le taux d&#039;urbanisation le plus rapide au monde. Plus de 401 TP3T de sa population vit actuellement dans les centres urbains. Par \u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/retail-in-africa-facts-and-emerging-trends\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">Commerce de d\u00e9tail en Afrique : faits et tendances \u00e9mergentes<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[396542],"tags":[2214,677173926,677173927,677173891],"class_list":["post-6890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-trends","tag-africa","tag-african-retail","tag-business-in-africa","tag-retail-trends"],"yoast_head":"<!-- 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Ci-dessous, des faits et des tendances marquants fa\u00e7onnent l&#039;avenir du commerce de d\u00e9tail en Inde. \u00c9volution d\u00e9mographique et croissance du revenu par habitant. Le Forum indien du commerce de d\u00e9tail observe\u2026","rel":"","context":"Dans &quot;\ud83d\udcc8 Retail Trends&quot;","block_context":{"text":"\ud83d\udcc8 Retail Trends","link":"https:\/\/blog.bindy.com\/fr\/category\/retail-trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1375331261-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1375331261-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1375331261-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1375331261-2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1375331261-2.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1375331261-2.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3801,"url":"https:\/\/blog.bindy.com\/fr\/pharmacy-industry-interesting-facts-and-emerging-trends\/","url_meta":{"origin":6890,"position":1},"title":"Industrie de la pharmacie\u00a0: faits int\u00e9ressants et tendances \u00e9mergentes","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Gr\u00e2ce \u00e0 nos activit\u00e9s et \u00e0 nos recherches, nous avons recueilli un certain nombre d&#039;informations et de statistiques cl\u00e9s sur le secteur de la pharmacie de d\u00e9tail, son \u00e9volution et ses tendances \u00e9mergentes. 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Les d\u00e9penses li\u00e9es \u00e0 la f\u00eate des P\u00e8res ont d\u00e9pass\u00e9 14 000 milliards de dollars ! \u201c Les p\u00e8res, les maris et les fils peuvent s&#039;attendre \u00e0 ressentir tout l&#039;amour qu&#039;ils re\u00e7oivent pour la f\u00eate des P\u00e8res \u201d, a d\u00e9clar\u00e9 Matthew Shay, pr\u00e9sident et directeur g\u00e9n\u00e9ral de la NRF. \u201c Au cours de la derni\u00e8re d\u00e9cennie, les d\u00e9penses consacr\u00e9es aux cadeaux pour la f\u00eate des P\u00e8res ont consid\u00e9rablement augment\u00e9. 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