{"id":68457,"date":"2026-10-08T12:10:46","date_gmt":"2026-10-08T16:10:46","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=68457"},"modified":"2026-10-15T09:47:15","modified_gmt":"2026-10-15T13:47:15","slug":"pourquoi-la-tarification-a-lusage-est-elle-preferable-a-la-tarification-par-poste-pour-les-logiciels-multi-unites","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/why-usage-based-pricing-beats-per-seat-for-multi-unit-software\/","title":{"rendered":"Pourquoi la tarification \u00e0 l&#039;usage est plus avantageuse que la tarification par poste pour les logiciels multi-unit\u00e9s"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vous \u00eates responsable de l&#039;acquisition d&#039;un logiciel de gestion pour votre entreprise multi-sites. Certains fournisseurs proposent une tarification par utilisateur. D&#039;autres offrent un forfait \u201c\u00a0tout compris\u00a0\u201d bas\u00e9 sur l&#039;utilisation globale (et un nombre illimit\u00e9 d&#039;utilisateurs). Lequel choisir\u00a0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facturation \u00e0 l&#039;usage vs. facturation par poste\u00a0: une comparaison directe<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Tarification par si\u00e8ge<\/strong><\/td><td><strong>Tarification bas\u00e9e sur l&#039;utilisation<\/strong><\/td><\/tr><tr><td><strong>Mod\u00e8le de tarification<\/strong><\/td><td>Par compte utilisateur ($10\u2013$40\/mois)<\/td><td>Consommation totale sur le mois ou l&#039;ann\u00e9e<\/td><\/tr><tr><td><strong>Limites d&#039;utilisateur<\/strong><\/td><td>Tarif plafonn\u00e9 ou factur\u00e9 par si\u00e8ge<\/td><td><strong>Illimit\u00e9<\/strong><\/td><\/tr><tr><td><strong>Limites de localisation<\/strong><\/td><td>Plafonn\u00e9 ou factur\u00e9 par site<\/td><td><strong>Illimit\u00e9<\/strong><\/td><\/tr><tr><td><strong>Co\u00fbt de l&#039;ajout de gestionnaires<\/strong><\/td><td>$120 \u2013 $480 \/ an par utilisateur<\/td><td><strong>$0<\/strong><\/td><\/tr><tr><td><strong>Co\u00fbt de l&#039;ajout de directeurs adjoints<\/strong><\/td><td>$120 \u2013 $480 \/ an par utilisateur<\/td><td><strong>$0<\/strong><\/td><\/tr><tr><td><strong>Co\u00fbt d&#039;ajout de franchis\u00e9s<\/strong><\/td><td>$120 \u2013 $480 \/ an par utilisateur<\/td><td><strong>$0<\/strong><\/td><\/tr><tr><td><strong>Co\u00fbt d&#039;ajout d&#039;utilisateurs au si\u00e8ge social<\/strong><\/td><td><br>$120 \u2013 $480 \/ an par utilisateur<\/td><td><strong>$0<\/strong><\/td><\/tr><tr><td><strong>Co\u00fbt de l&#039;ajout d&#039;auditeurs<\/strong><\/td><td><br>$120 \u2013 $480 \/ an par utilisateur<\/td><td><strong>$0<\/strong><\/td><\/tr><tr><td><strong>Partage de compte utilisateur<\/strong><\/td><td>Prolif\u00e9ration due aux contr\u00f4les des co\u00fbts<\/td><td><strong>\u00c9limin\u00e9<\/strong> (Identifiants individuels pour chacun)<\/td><\/tr><tr><td><strong>Impact du roulement du personnel<\/strong><\/td><td>\u00c9lev\u00e9e. Frottements administratifs et gaspillage.<\/td><td><strong>Z\u00e9ro<\/strong> (inutile de d\u00e9sattribuer les licences)<\/td><\/tr><tr><td><strong>Acc\u00e8s et visibilit\u00e9<\/strong><\/td><td>Disponible uniquement pour les utilisateurs disposant d&#039;une licence payante<\/td><td><strong>Disponible pour tous les utilisateurs et tous les sites<\/strong><\/td><\/tr><tr><td><strong>Frais g\u00e9n\u00e9raux de gestion des licences<\/strong><\/td><td>Niveau \u00e9lev\u00e9. Doit attribuer et retirer les licences aux personnes.<\/td><td><strong>Z\u00e9ro <\/strong>(Pas besoin de suivre et d&#039;attribuer les licences)<\/td><\/tr><tr><td><strong>Choisir quand<\/strong><\/td><td>Vous avez moins de 5 utilisateurs au total et n&#039;en pr\u00e9voyez pas davantage. Id\u00e9al pour les petites structures sans croissance pr\u00e9vue.<\/td><td>Vous avez 5, 50 ou 500 utilisateurs\u00a0! Id\u00e9al pour faire \u00e9voluer l\u2019utilisation ou la participation des utilisateurs, et une entreprise en pleine croissance.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">La tarification par si\u00e8ge est une \u201c taxe de premi\u00e8re ligne \u201d.\u201d<\/h2>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\">Dans les secteurs d&#039;activit\u00e9 multi-sites \u00e0 fort taux de rotation et comptant de nombreux travailleurs non s\u00e9dentaires, la tarification par poste de travail agit comme une \u201c taxe de premi\u00e8re ligne \u201d vous obligeant \u00e0 g\u00e9rer les licences de poste, \u00e0 payer pour les postes inutilis\u00e9s et \u00e0 \u00eatre redevable de frais impr\u00e9visibles en fonction de l&#039;augmentation de l&#039;utilisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les logiciels dont le prix est bas\u00e9 sur l&#039;utilisation globale et non sur le nombre d&#039;utilisateurs offrent une tarification pr\u00e9visible qui reste comp\u00e9titive m\u00eame \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les calculs derri\u00e8re la taxe sur les employ\u00e9s de premi\u00e8re ligne\u00a0: un exemple<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Supposons une marque multi-unit\u00e9s avec <strong>100 emplacements<\/strong> et une inspection hebdomadaire sur chaque site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les utilisateurs<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>100<\/strong> Les gestionnaires<\/li>\n\n\n\n<li><strong>180<\/strong> Directeurs adjoints \/ superviseurs de quart<\/li>\n\n\n\n<li><strong>10<\/strong> Directeurs de district \/ Repr\u00e9sentants commerciaux<\/li>\n\n\n\n<li><strong>5<\/strong> Auditeurs en assurance qualit\u00e9\/s\u00e9curit\u00e9<\/li>\n\n\n\n<li><strong>20<\/strong> Propri\u00e9taires de franchises \/ Entrepreneurs tiers<\/li>\n\n\n\n<li><strong>20<\/strong> Utilisateurs du si\u00e8ge social<\/li>\n\n\n\n<li><strong>Nombre total d&#039;utilisateurs<\/strong> <strong>335 utilisateurs<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tarification par si\u00e8ge sur la base de $20 par si\u00e8ge et par mois<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Co\u00fbts mensuels de la licence\u00a0:<\/strong> 335 x $20 = <strong>$6,700<\/strong>\/<strong> <\/strong>mois<\/li>\n\n\n\n<li><strong>Co\u00fbts annuels de la licence\u00a0:<\/strong> <strong>$80,400<\/strong> \/ ann\u00e9e<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Remarque : ce chiffre n&#039;inclut pas les frais administratifs li\u00e9s \u00e0 la gestion de 335 postes avec un taux de rotation annuel de 70%, n\u00e9cessitant plus de 230 cr\u00e9ations\/suppressions de comptes chaque ann\u00e9e.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tarification \u00e0 l&#039;usage <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Co\u00fbts mensuels de la licence\u00a0:<\/strong> <strong>$1,599 <\/strong>\/<strong> <\/strong>mois (<a href=\"https:\/\/bindy.com\/about\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consultez le calculateur de devis de Bindy<\/a>)<\/li>\n\n\n\n<li><strong>Co\u00fbts annuels de la licence\u00a0:<\/strong> <strong>$19,188<\/strong> \/ ann\u00e9e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9conomies<\/h3>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\">Dans ce seul exemple, <strong>L&#039;organisation \u00e9conomise 1 TP4 000 612 120 $ en un an ! R\u00e9fl\u00e9chissez-y. Vous payez quatre fois plus avec la tarification par si\u00e8ge ! Arr\u00eatez de surpayer le personnel de premi\u00e8re ligne.<\/strong>. Pas d&#039;appel commercial, pas de formulaires, pas d&#039;attente, utilisez le <a href=\"https:\/\/bindy.com\/about\/pricing\/roi.jsp\">Calculateur de devis<\/a> et obtenez un devis comp\u00e9titif en quelques secondes !<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\" noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"701\" data-attachment-id=\"68392\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/free-retail-audit-checklists\/it-just-works-800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800.png\" data-orig-size=\"800,701\" data-comments-opened=\"1\" data-image-title=\"It-just-works-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800.png?_t=1791572769\" alt=\"\" class=\"wp-image-68392\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800-300x263.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800-768x673.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800-700x613.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800-456x400.png 456w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates responsable de l&#039;acquisition d&#039;un logiciel de gestion pour votre entreprise multi-sites. Certains fournisseurs proposent une tarification par utilisateur. D&#039;autres offrent un forfait \u201c\u00a0tout compris\u00a0\u201d bas\u00e9 sur l&#039;utilisation globale (et un nombre illimit\u00e9 d&#039;utilisateurs). Lequel choisir\u00a0? Comparons les deux options. Tarification \u00e0 l&#039;usage vs. Tarification par utilisateur\u00a0: une comparaison directe. Tarification par utilisateur. Tarification \u00e0 l&#039;usage\u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/why-usage-based-pricing-beats-per-seat-for-multi-unit-software\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">Pourquoi la tarification \u00e0 l&#039;usage est plus avantageuse que la tarification par poste pour les logiciels multi-unit\u00e9s<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":159608866,"featured_media":64916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,14465791,677174232],"tags":[677174359,677173901,2196862,20386393],"class_list":["post-68457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-retail-audit","category-retail-task-management","tag-multi-unit-software","tag-retail-audit-software","tag-retail-operations","tag-store-execution"],"yoast_head":"<!-- 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