{"id":6801,"date":"2021-11-26T15:16:00","date_gmt":"2021-11-26T20:16:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6801"},"modified":"2024-11-28T09:21:37","modified_gmt":"2024-11-28T14:21:37","slug":"liste-de-controle-du-merchandising-visuel","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/visual-merchandising-checklist\/","title":{"rendered":"\u2714\ufe0f Liste de contr\u00f4le du merchandising visuel"},"content":{"rendered":"

Quatre-vingt-six pour cent<\/a> des d\u00e9taillants rapportent qu'il existe une corr\u00e9lation entre un merchandising visuel bien ex\u00e9cut\u00e9 et les taux de conversion. L'utilisation d'une liste de contr\u00f4le de merchandising visuel en magasin permet de s'assurer que vos programmes sont ex\u00e9cut\u00e9s \u00e0 temps et sur tous les sites.<\/p>\n\n\n\n

Utilisez cet exemple de liste de contr\u00f4le de merchandising visuel pour cr\u00e9er ou mettre \u00e0 jour votre programme de merchandising visuel sur tous vos sites.<\/p>\n\n\n\n<\/span>\n\n\n\n

EXT\u00c9RIEUR DU MAGASIN<\/strong><\/h2>\n\n\n\n
    \n
  1. Le nom du magasin est clair, visible et bien \u00e9clair\u00e9. Le panneau d'adresse ou le num\u00e9ro est facilement visible pour les pi\u00e9tons\/voitures qui passent.<\/li>\n\n\n\n
  2. La signal\u00e9tique du nom du magasin refl\u00e8te l'image de marque actuelle.<\/li>\n\n\n\n
  3. Les heures d'ouverture du magasin sont \u00e0 jour et visibles.<\/li>\n\n\n\n
  4. Le magasin ext\u00e9rieur est bien \u00e9clair\u00e9, y compris les portes, les arri\u00e8re-cours et les c\u00f4t\u00e9s (le cas \u00e9ch\u00e9ant).<\/li>\n\n\n\n
  5. L'ext\u00e9rieur du magasin est propre et exempt de d\u00e9bris (pas de peinture \u00e9caill\u00e9e, d'ampoules grill\u00e9es, de passerelles fissur\u00e9es, d'\u00e9raflures, de graffitis, etc.).<\/li>\n\n\n\n
  6. L'am\u00e9nagement paysager est bien entretenu et conforme aux normes de la marque (le cas \u00e9ch\u00e9ant).<\/li>\n\n\n\n
  7. Le magasin est dot\u00e9 d'un personnel suffisant pour garder l'ext\u00e9rieur propre.<\/li>\n\n\n\n
  8. Les planches sandwich sont en bon \u00e9tat et b\u00e9n\u00e9ficient de la promotion en cours (le cas \u00e9ch\u00e9ant).<\/li>\n<\/ol>\n\n\n\n
    \"Marchandisage\"<\/figure>\n\n\n\n

    EXT\u00c9RIEUR DU MAGASIN Fen\u00eatres<\/strong><\/h2>\n\n\n\n
      \n
    1. Les fen\u00eatres ext\u00e9rieures du magasin sont en bon \u00e9tat et propres.<\/li>\n\n\n\n
    2. Les affiches\/signalisations\/banni\u00e8res de fen\u00eatre refl\u00e8tent les normes de la marque, y compris le placement, la taille et la campagne de marketing en cours.<\/li>\n\n\n\n
    3. Toute la signalisation des fen\u00eatres est en bon \u00e9tat (pas de d\u00e9coloration, de d\u00e9chirure, de rides, de bulles).<\/li>\n\n\n\n
    4. Les vitrines pr\u00e9sentent la bonne campagne et sont conformes au planogramme de marchandisage et\/ou aux directives de la marque.<\/li>\n\n\n\n
    5. Les vitrines sont tourn\u00e9es en fonction du calendrier saisonnier et des \u00e9v\u00e9nements promotionnels de l'organisation.<\/li>\n\n\n\n
    6. L'\u00e9clairage des fen\u00eatres est maintenu et refl\u00e8te les normes de la marque et du marketing, y compris l'accent mis sur les produits vedettes.<\/li>\n\n\n\n
    7. L'\u00e9quipement de soutien de l'affichage (fixations, \u00e9tag\u00e8res, \u00e9clairage, mannequins, accessoires) est en bon \u00e9tat et propre.<\/li>\n\n\n\n
    8. Les fen\u00eatres restent bien \u00e9clair\u00e9es apr\u00e8s les heures de fermeture.<\/li>\n<\/ol>\n\n\n\n
      \"Arr\u00eatez<\/a><\/figure>\n\n\n\n

      MAGASIN Am\u00e9nagement Int\u00e9rieur<\/strong><\/h2>\n\n\n\n
        \n
      1. L'am\u00e9nagement et le positionnement de la surface de vente sont conformes aux planogrammes et aux normes de marque en vigueur de l'entreprise.<\/li>\n\n\n\n
      2. La circulation des clients est facilit\u00e9e par l'agencement du magasin.<\/li>\n\n\n\n
      3. Les all\u00e9es sont exemptes de d\u00e9bris.<\/li>\n\n\n\n
      4. Les pr\u00e9sentoirs au sol ne bloquent pas les all\u00e9es ni les mouvements des clients. Aucun risque de tr\u00e9buchement.<\/li>\n\n\n\n
      5. Les pr\u00e9sentoirs et les all\u00e9es sont suffisamment espac\u00e9s pour accueillir les poussettes et les aides \u00e0 la mobilit\u00e9.<\/li>\n\n\n\n
      6. Les premiers 5' \u00e0 15' de l'entr\u00e9e du magasin suivent les meilleures pratiques et sont ouverts et \u00e9pur\u00e9s.<\/li>\n\n\n\n
      7. La quantit\u00e9 et les types de gondoles\/pr\u00e9sentoirs\/embouts sont adapt\u00e9s \u00e0 la taille du magasin.<\/li>\n\n\n\n
      8. La mise en page est mise \u00e0 jour au moins une fois par an.<\/li>\n\n\n\n
      9. Le personnel a une bonne vue sur le magasin \u00e0 tout moment depuis le comptoir principal.<\/li>\n\n\n\n
      10. Les angles morts potentiels sont identifi\u00e9s et g\u00e9r\u00e9s.<\/li>\n<\/ol>\n\n\n
        \n
        \"\"<\/a><\/figure>\n<\/div>\n\n\n

        MAGASIN Plancher de vente int\u00e9rieur<\/strong><\/h2>\n\n\n\n
          \n
        1. Le magasin est bien \u00e9clair\u00e9 sans ampoules grill\u00e9es.<\/li>\n\n\n\n
        2. L'\u00e9clairage est positionn\u00e9 pour un impact maximal selon les normes de la marque.<\/li>\n\n\n\n
        3. Les principales surfaces de vente sont dot\u00e9es de nouveaux produits et d'UGS \u00e0 marge \u00e9lev\u00e9e (c'est-\u00e0-dire la zone directement \u00e0 droite de l'entr\u00e9e, le mur de droite, le mur derri\u00e8re l'enveloppe de caisse, le cas \u00e9ch\u00e9ant).<\/li>\n\n\n\n
        4. Les principaux pr\u00e9sentoirs de la surface de vente sont chang\u00e9s au moins une fois par mois.<\/li>\n\n\n\n
        5. Tous les luminaires, sols, murs, fen\u00eatres et surfaces sont propres et bien entretenus.<\/li>\n\n\n\n
        6. La musique est \u00e0 un niveau appropri\u00e9.<\/li>\n\n\n\n
        7. La temp\u00e9rature est \u00e0 un niveau appropri\u00e9.<\/li>\n<\/ol>\n\n\n\n

          Pr\u00e9sentoirs EN MAGASIN<\/strong><\/h2>\n\n\n\n
            \n
          1. Le but de chaque affichage est clair ; Peut \u00eatre compris en 5 secondes ou moins.<\/li>\n\n\n\n
          2. Tous les affichages ont une signalisation comprenant un appel \u00e0 l'action.<\/li>\n\n\n\n
          3. Les pr\u00e9sentoirs ne sont ni surcharg\u00e9s ni sous-approvisionn\u00e9s et permettent aux clients d'interagir avec les produits.<\/li>\n\n\n\n
          4. Ralentisseur<\/a> les pr\u00e9sentoirs sont utilis\u00e9s de mani\u00e8re strat\u00e9gique et pr\u00e9sentent des r\u00e9f\u00e9rences SKU nouvelles\/saisonni\u00e8res\/\u00e0 marge \u00e9lev\u00e9e.<\/li>\n\n\n\n
          5. Les promotions sont \u00e0 jour et conformes aux directives de l'entreprise.<\/li>\n\n\n\n
          6. Un cross-merchandising pour les articles compl\u00e9mentaires est mis en place.<\/li>\n\n\n\n
          7. Les SKU \u00e0 rotation lente sont associ\u00e9es \u00e0 des SKU plus performantes (le cas \u00e9ch\u00e9ant).<\/li>\n\n\n\n
          8. Tous les \u00e9crans sont dans un \u00e9tat "comme neuf".<\/li>\n\n\n\n
          9. Les pr\u00e9sentoirs de sol en vrac sont positionn\u00e9s correctement et en toute s\u00e9curit\u00e9.<\/li>\n\n\n\n
          10. Les pr\u00e9sentoirs autonomes sont entretenus et r\u00e9approvisionn\u00e9s quotidiennement.<\/li>\n\n\n\n
          11. Les poubelles ou paniers sp\u00e9ciaux sont clairement signal\u00e9s avec les prix et positionn\u00e9s dans les zones sensibles.<\/li>\n\n\n\n
          12. Le prix du produit est correct.<\/li>\n<\/ol>\n\n\n
            \n
            \"\"<\/a><\/figure>\n<\/div>\n\n\n

            DES \u00c9TAG\u00c8RES<\/strong><\/h2>\n\n\n\n
              \n
            1. Les \u00e9tag\u00e8res refl\u00e8tent les horaires et les planogrammes de marchandisage, y compris les suggestions de substitution. Les \u00e9tag\u00e8res sont bien approvisionn\u00e9es mais pas encombr\u00e9es.<\/li>\n\n\n\n
            2. Les \u00e9tag\u00e8res \u00e0 hauteur des yeux sont commercialis\u00e9es avec des r\u00e9f\u00e9rences saisonni\u00e8res ou \u00e0 marge \u00e9lev\u00e9e.<\/li>\n\n\n\n
            3. Il n'y a pas de trous de produit.<\/li>\n\n\n\n
            4. Le produit n'est pas cach\u00e9 et se trouve facilement dans la zone appropri\u00e9e.<\/li>\n\n\n\n
            5. L'emballage du produit est en bon \u00e9tat (le cas \u00e9ch\u00e9ant).<\/li>\n\n\n\n
            6. Le produit est organis\u00e9 logiquement par taille\/couleur\/type\/marque.<\/li>\n\n\n\n
            7. Le nombre de "fa\u00e7ades" d'\u00e9tag\u00e8res est appropri\u00e9 pour permettre un nombre optimal d'UGS diff\u00e9rentes.<\/li>\n\n\n\n
            8. Tous les produits sont correctement \u00ab front\u00e9s \u00bb.<\/li>\n\n\n\n
            9. Le produit est facilement accessible (pas plac\u00e9 trop haut ou trop bas). Les produits lourds\/volumineux sont plac\u00e9s sur des \u00e9tag\u00e8res inf\u00e9rieures pour plus de s\u00e9curit\u00e9.<\/li>\n\n\n\n
            10. La signalisation et les oscillateurs d'\u00e9tag\u00e8re sont utilis\u00e9s efficacement et en bon \u00e9tat.<\/li>\n\n\n\n
            11. Le personnel est ad\u00e9quat pour que le produit soit enti\u00e8rement r\u00e9approvisionn\u00e9 \u00e0 intervalles r\u00e9guliers.<\/li>\n<\/ol>\n\n\n
              \n
              \"\"<\/a><\/figure>\n<\/div>\n\n\n

              PDV<\/strong><\/h2>\n\n\n\n
                \n
              1. Le comptoir\/caisse principal est propre et sans encombrement.<\/li>\n\n\n\n
              2. L'\u00e9quipement d'affichage POS sur le comptoir convient \u00e0 la taille du comptoir de caisse.<\/li>\n\n\n\n
              3. Le point de vente propose des produits \u00e0 bas prix et faciles \u00e0 saisir.<\/li>\n\n\n\n
              4. La signalisation attire l'attention et sa taille est appropri\u00e9e pour la zone du point de vente.<\/li>\n<\/ol>\n\n\n\n

                PERSONNEL<\/strong><\/h2>\n\n\n\n
                  \n
                1. Le personnel a l'air professionnel et est facilement identifiable.<\/li>\n\n\n\n
                2. Le personnel a une formation ad\u00e9quate sur les produits.<\/li>\n\n\n\n
                3. Le personnel a un bon service \u00e0 la client\u00e8le et de bonnes comp\u00e9tences en vente.<\/li>\n\n\n\n
                4. Tous les membres du personnel sont affect\u00e9s \u00e0 des t\u00e2ches m\u00e9nag\u00e8res quotidiennes.<\/li>\n\n\n\n
                5. Tout le personnel comprend l'industrie et les besoins des clients.<\/li>\n\n\n\n
                6. Le personnel d\u00e9montre sa connaissance du produit lorsqu'on le lui demande.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

                  Quatre-vingt-six pour cent des d\u00e9taillants d\u00e9clarent qu'il existe une corr\u00e9lation entre un merchandising visuel bien ex\u00e9cut\u00e9 et les taux de conversion. L'utilisation d'une liste de contr\u00f4le de marchandisage visuel en magasin permet de garantir que vos programmes sont ex\u00e9cut\u00e9s \u00e0 temps et sur tous les sites. Utilisez cet exemple de liste de contr\u00f4le de merchandising visuel pour cr\u00e9er ou mettre \u00e0 jour votre programme de marchandisage visuel sur vos sites. MAGASIN EXT\u00c9RIEUR MAGASIN EXT\u00c9RIEUR \u2026 Lire la suite \u2714\ufe0f Liste de contr\u00f4le du merchandising visuel<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[81136,49417],"tags":[124272271,124115995,39920987,677174280],"class_list":["post-6801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-merchandising","tag-merchandising-audit","tag-merchandising-checklist","tag-merchandising-compliance","tag-merchandising-inspection"],"yoast_head":"\n\u2714\ufe0f 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Des vitrines \u00e0 la signal\u00e9tique en passant par l'agencement g\u00e9n\u00e9ral, un merchandising visuel efficace\u2026","rel":"","context":"Dans "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/6801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=6801"}],"version-history":[{"count":43,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/6801\/revisions"}],"predecessor-version":[{"id":64880,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/6801\/revisions\/64880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/60142"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=6801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=6801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=6801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}