{"id":6783,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6783"},"modified":"2024-11-28T15:01:48","modified_gmt":"2024-11-28T20:01:48","slug":"stimuler-les-ventes-des-fetes-conseils-de-merchandising-visuel-pour-le-golden-quarter","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/boosting-holiday-sales-visual-merchandising-tips-for-the-golden-quarter\/","title":{"rendered":"Booster les ventes des F\u00eates\u00a0: conseils de merchandising visuel pour le Golden Quarter"},"content":{"rendered":"\n

In-store sales continue to account for most of all sales during holiday seasons. <\/span>And every retailer knows it. That\u2019s why we see hints of Christmas and other winter holiday promotions creeping into stores as soon as the first leaves turn brown. <\/span><\/p>\n\n\n\n

So how do you differentiate <\/span>your<\/span><\/i> brand and <\/span>your<\/span><\/i> products to customers who visit your store? How can you captivate them and create an in-store experience so compelling that they just <\/span>have<\/span><\/i> to buy it then and there? <\/span><\/p>\n\n\n\n

The answer is <\/span>visual merchandising<\/a>. In fact,<\/span> 8 out of 10 shoppers<\/a> base their buying decisions on what they see in-store.<\/span><\/p>\n\n\n\n

But visual merchandising in Q4, retail\u2019s Golden Quarter, isn\u2019t the same as it is the rest of the year. You need to consider the context in which consumers are visiting your store, their immediate needs, and how to appeal to those needs. <\/span><\/p>\n\n\n\n

Here’s how you can use visual merchandising to boost holiday sales: <\/span><\/p>\n\n\n\n

How Shopper Behavior Differs in Q4<\/span><\/h2>\n\n\n
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Photo credit: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

Q4 marks the busy holiday season. These shoppers are different. They have different priorities because they are not shopping solely for themselves, and they need to get the *right* gift for every special person on their list. Additionally, those “right” gift needs fluctuate throughout the quarter itself. <\/span><\/p>\n\n\n\n

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\u201cDuring the Golden Quarter, customers spend in waves,\u201d says Chris Guillot of <\/span>Merchant Method<\/a>. \u201cFor most, shopping occasions can vary by week \u2014 hostess gifts in late November, presents for teachers in early December, items that need to be shipped by mid-December, and more.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n

Remember, most holiday sales happen in-store. That means lots of foot traffic, and lots of chances to engage shoppers through visual displays.<\/span><\/p>\n\n\n\n

\u201cThe Golden Quarter is typically the heaviest quarter for foot traffic in brick-and-mortar stores,\u201d says William Alzamora, Director of Operations for <\/span>DanaTyler<\/a> \u201cThe holiday shopping season gives stores the opportunity to highlight new and exciting items. Our average transactions are typically much higher and in-store footsteps increase dramatically.\u201d<\/span><\/p>\n\n\n\n

But your competitors are aware and making changes to their stores to captivate holiday shoppers too. \u201cIt’s important to stand out so your visual merchandising doesn’t look like every other store,\u201d says Alzamora. \u201cCustomers have the opportunity to buy your products on a multitude of platforms. For most, it may be the first time they\u2019ve ever seen or heard of your company. It’s always important to make a good first impression.\u201d<\/span><\/p>\n\n\n\n

So, how exactly can brands do that during the busy fourth quarter? Let\u2019s take a look at some visual merchandising tips to help you make the most of Q4. <\/span><\/p>\n\n\n\n

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Visual merchandising tips for the Golden Quarter<\/span><\/h2>\n\n\n\n

Be inclusive<\/span><\/h3>\n\n\n\n

Many retailers equate \u201cthe holidays\u201d with only Christmas and New Year\u2019s. But there are numerous other events and holidays to consider so you can capture additional sales. \u201cKeep it inclusive to all shoppers,\u201d says Alzamora. \u201cHoliday shopping isn’t just Christmas shopping.\u201d<\/span><\/p>\n\n\n\n

A quick-hitting calendar: <\/span><\/p>\n\n\n\n

October <\/b><\/h4>\n\n\n\n