{"id":6677,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6677"},"modified":"2024-11-05T12:47:45","modified_gmt":"2024-11-05T17:47:45","slug":"des-strategies-dhalloween-peu-credibles-pour-les-detaillants","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/des-strategies-dhalloween-peu-credibles-pour-les-detaillants\/","title":{"rendered":"Strat\u00e9gies d&#039;Halloween non cr\u00e9dibles pour les d\u00e9taillants"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Halloween est maintenant une grande f\u00eate commerciale. Selon la F\u00e9d\u00e9ration nationale du commerce de d\u00e9tail (NRF), <a href=\"https:\/\/nrf.com\/insights\/holiday-and-seasonal-trends\/halloween\" target=\"_blank\" rel=\"noopener noreferrer\">73%<\/a> Les d\u00e9taillants pr\u00e9voient de c\u00e9l\u00e9brer Thanksgiving cette ann\u00e9e en d\u00e9pensant jusqu&#039;\u00e0 14,1 milliards de TP4T en costumes, 14,3 milliards de TP4T en d\u00e9corations et 14,2 milliards de TP4T en bonbons. Les d\u00e9taillants qui concentrent leurs efforts marketing sur Thanksgiving et la fin du quatri\u00e8me trimestre passent \u00e0 c\u00f4t\u00e9 d&#039;une opportunit\u00e9 majeure de stimuler les ventes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours des trois derni\u00e8res ann\u00e9es cons\u00e9cutives, les d\u00e9penses de consommation pour Halloween ont atteint des sommets sans pr\u00e9c\u00e9dent et vous n&#039;avez pas besoin de vendre des produits sp\u00e9cifiques \u00e0 Halloween pour capitaliser sur l&#039;int\u00e9r\u00eat des consommateurs pour cette f\u00eate. Vous \u00eates pr\u00eat \u00e0 faire des ventes dans vos magasins cet Halloween ? D\u00e9couvrez nos conseils ci-dessous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Halloween-izez vos produits et services<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Halloween est plus que le 31 octobre<sup>St<\/sup>. C&#039;est la premi\u00e8re grande f\u00eate d&#039;automne et une c\u00e9l\u00e9bration de tout ce qui se passe en automne. Gardez cela \u00e0 l&#039;esprit lorsque vous organisez vos offres de produits pour les hotspots des magasins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N&#039;oubliez pas que vous n&#039;avez pas besoin de vendre des produits sp\u00e9cifiques \u00e0 Halloween pour participer \u00e0 l&#039;excitation des consommateurs autour des vacances, il vous suffit de &quot;<a href=\"https:\/\/www.disruptiveadvertising.com\/marketing\/halloween-marketing-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Halloween-ize<\/a>\u201d vos offres actuelles.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Placez les couleurs sur le th\u00e8me de l&#039;automne ensemble.<\/li>\n\n\n\n<li>Mettez tout ce qui est noir en valeur.<\/li>\n\n\n\n<li>Utilisez des mat\u00e9riaux d\u00e9coratifs qui peuvent \u00eatre r\u00e9utilis\u00e9s pour Thanksgiving (citrouilles simples, feuilles qui tombent, \u00e9clairage chaleureux, arbres noirs sans feuilles que vous pouvez repeindre en blanc pour une d\u00e9coration hivernale).<\/li>\n\n\n\n<li>Pour les QSR et les restaurants, cr\u00e9ez ou renommez une boisson ou un \u00e9l\u00e9ment de menu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De simples vitrines d\u2019Halloween peuvent pr\u00e9senter vos offres quotidiennes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Augmenter le trafic pi\u00e9tonnier avec un \u00e9v\u00e9nement<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sephora.sg\/pages\/halloween-makeup\" target=\"_blank\" rel=\"noopener noreferrer\">S\u00e9phora<\/a> (comme on le voit ici) donne \u00e0 ses offres de maquillage habituelles une touche d&#039;Halloween avec des emplacements s\u00e9lectionn\u00e9s proposant des relookings d&#039;Halloween gratuits avec un achat en magasin. Le hashtag sp\u00e9cialis\u00e9 donne \u00e0 l\u2019\u00e9v\u00e9nement plus de longueur en ligne et favorise la notori\u00e9t\u00e9 de la marque.<\/p>\n\n\n<div class=\"wp-block-image wp-image-6679\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"536\" data-attachment-id=\"6679\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/sephora-halloween-event\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?fit=789%2C604&amp;ssl=1\" data-orig-size=\"789,604\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sephora Halloween Event\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?fit=700%2C536&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=700%2C536&#038;ssl=1\" alt=\"\u00c9v\u00e9nement Halloween Sephora\" class=\"wp-image-6679\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?w=789&amp;ssl=1 789w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=300%2C230&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=768%2C588&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=700%2C536&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=523%2C400&amp;ssl=1 523w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dit image\u00a0: <a href=\"https:\/\/www.sephora.sg\/\" target=\"_blank\" rel=\"noopener noreferrer\">sephora.fr<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si votre magasin ou votre restaurant est situ\u00e9 \u00e0 proximit\u00e9 d&#039;autres d\u00e9taillants, envisagez de vous associer pour distribuer des bonbons, organiser un concours de costumes ou toute autre c\u00e9l\u00e9bration. Distribuer des \u00e9quipements de s\u00e9curit\u00e9 de marque en magasin, comme des bracelets lumineux ou des v\u00eatements r\u00e9fl\u00e9chissants, est un excellent moyen de cr\u00e9er de la bonne volont\u00e9 et de faire conna\u00eetre la marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organisez une vente sp\u00e9ciale d&#039;Halloween sur vos offres r\u00e9guli\u00e8res le 31<sup>St<\/sup>. Proposez des \u00ab\u00a0bonnes affaires incroyables\u00a0\u00bb et offrez aux premiers clients une friandise sp\u00e9ciale pour Halloween.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9changes de costumes gagnent en popularit\u00e9. Pensez \u00e0 en organiser un et \u00e0 pr\u00e9senter tous les accessoires qui aideront les clients \u00e0 am\u00e9liorer leur jeu d&#039;Halloween.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Halloween-izez votre pr\u00e9sence en ligne<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Regroupez vos offres d&#039;Halloween ou votre contenu sur le th\u00e8me de l&#039;automne sur votre site Web pour faciliter la recherche des clients. Comme <a href=\"https:\/\/www.modcloth.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ModCloth<\/a> (comme on le voit ici) qui rassemble toujours des v\u00eatements et des accessoires th\u00e9matiques.<\/p>\n\n\n<div class=\"wp-block-image wp-image-6680\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"513\" data-attachment-id=\"6680\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/modcloth-halloween\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?fit=1097%2C804&amp;ssl=1\" data-orig-size=\"1097,804\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Modcloth Halloween\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?fit=700%2C513&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=700%2C513&#038;ssl=1\" alt=\"Modcloth Halloween\" class=\"wp-image-6680\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?w=1097&amp;ssl=1 1097w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=300%2C220&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=768%2C563&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=1024%2C750&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=700%2C513&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=546%2C400&amp;ssl=1 546w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dit image : modcloth.com<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ajoutez des messages et des images sur le th\u00e8me d&#039;Halloween \u00e0 vos comptes de m\u00e9dias sociaux. Parce que les hommes et les femmes <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/social-media-influencing-near-record-halloween-spending\" target=\"_blank\" rel=\"noopener noreferrer\">pr\u00e9f\u00e9rer diff\u00e9rents r\u00e9seaux sociaux<\/a> Si vous cherchez des sites d&#039;inspiration pour Halloween, faites le point sur votre groupe d\u00e9mographique cible afin de pouvoir concentrer vos efforts sur les m\u00e9dias sociaux l\u00e0 o\u00f9 cela compte. Par exemple, la NRF indique que 251% des femmes choisissent Pinterest pour s&#039;inspirer d&#039;Halloween, mais seulement 121% des hommes font de m\u00eame. Dans le m\u00eame temps, 191% des hommes et seulement 101% des femmes ont cit\u00e9 YouTube pour s&#039;inspirer d&#039;Halloween.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#Halloween<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de la publication, profitez des hashtags populaires d&#039;Halloween qui s&#039;appliquent \u00e0 votre secteur vertical, tels que #halloweenmakeup, #halloweendecor ou #halloweenfood. Pour tirer le meilleur parti des hashtags, <a href=\"https:\/\/www.disruptiveadvertising.com\/marketing\/halloween-marketing-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Publicit\u00e9 perturbatrice<\/a> recommande d&#039;organiser un concours de hashtag.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;Un concours de hashtag est le moyen le plus simple de collecter du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (UGC), d&#039;accro\u00eetre la notori\u00e9t\u00e9 de la marque et d&#039;atteindre un nouveau public. Et les personnes qui participent aux campagnes UGC sont plus susceptibles de devenir des clients.\u00a0\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez un hashtag m\u00e9morable ou unique pour suivre l&#039;interaction sociale avec votre marque. Et parce que les clients sont toujours \u00e0 la recherche d&#039;inspiration pour Halloween, la notori\u00e9t\u00e9 de votre marque augmente \u00e0 mesure que les gens partagent, m\u00eame s&#039;ils ne participent pas directement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"63007\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/bindy-statment-ads_top-secret-button-ad-1080x1080-01\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Statment ads_top-secret-button ad-1080&amp;#215;1080-01\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-63007\" style=\"width:649px;height:auto\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>Pr\u00e9parez vos magasins pour les p\u00e9riodes de pointe<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Selon <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/halloween-spending-reach-record-122-billion-participation-exceeds-pre\">FRN<\/a>45% de ceux qui c\u00e9l\u00e8brent Halloween commencent leurs achats avant octobre, il est donc important de commencer \u00e0 pr\u00e9senter vos produits d&#039;Halloween en septembre. <a href=\"https:\/\/capitaloneshopping.com\/research\/halloween-sales-spending-statistics\/\">Seize<\/a> 100 attendront les deux derni\u00e8res semaines d\u2019octobre pour commencer leurs achats.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63481\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/8-opportunites-de-stimulation-des-ventes-pour-le-quatrieme-trimestre\/q4-ready-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"q4-ready-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63481\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Obtenez votre <a href=\"https:\/\/blog.bindy.com\/fr\/merchandising-checklist-for-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">check-list de marchandisage<\/a> pr\u00e9parez-vous et entrez dans vos magasins avant le 1er octobre et de nouveau la derni\u00e8re semaine d&#039;octobre pour vous assurer que vos pr\u00e9sentoirs sont frais, que votre produit est stock\u00e9 et que vos \u00e9v\u00e9nements sont pr\u00eats \u00e0 partir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous manquez de temps pour effectuer vos visites en magasin et vos audits de marchandisage\u00a0? <a rel=\"noopener noreferrer\" href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\">Bindy<\/a> peut vous permettre, \u00e0 vous et \u00e0 vos magasins, d&#039;\u00eatre op\u00e9rationnels en une journ\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Halloween est d\u00e9sormais une f\u00eate commerciale de grande envergure. Selon la National Retail Federation (NRF), 73% pr\u00e9voient de c\u00e9l\u00e9brer cette ann\u00e9e en d\u00e9pensant jusqu&#039;\u00e0 $4,1 milliards en costumes, $3,9 milliards en d\u00e9corations et $2,7 milliards en bonbons. Les d\u00e9taillants qui concentrent leurs efforts marketing sur Thanksgiving et la fin du quatri\u00e8me trimestre passent \u00e0 c\u00f4t\u00e9 d&#039;une occasion majeure\u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/des-strategies-dhalloween-peu-credibles-pour-les-detaillants\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">Strat\u00e9gies d&#039;Halloween non cr\u00e9dibles pour les d\u00e9taillants<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":58925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174196],"tags":[677173919,124272279,914202],"class_list":["post-6677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-halloween-marketing","tag-halloween-merchandising","tag-q4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un-BOO-lievable Halloween Strategies for Retailers<\/title>\n<meta name=\"description\" content=\"Prepare your stores for seasonal shopping periods. 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Et tous les commer\u00e7ants le savent. C&#039;est pourquoi on voit des signes avant-coureurs des promotions de No\u00ebl et des f\u00eates d&#039;hiver s&#039;immiscer dans les magasins d\u00e8s que les premi\u00e8res feuilles brunissent. 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