{"id":65696,"date":"2025-07-08T13:50:42","date_gmt":"2025-07-08T17:50:42","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65696"},"modified":"2025-12-15T08:24:45","modified_gmt":"2025-12-15T13:24:45","slug":"etude-de-cas-sur-le-merchandising-pharmaceutique","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/business-case-pharmacy-merchandising\/","title":{"rendered":"\ud83d\udcda \u00c9tude de cas rapide\u00a0: marchandisage en pharmacie"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La pharmacie \u00ab X \u00bb continue de lutter pour suivre le rythme des initiatives de marchandisage, notamment saisonni\u00e8res. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de la plupart des visites en magasin, les \u00e9tag\u00e8res ne sont pas approvisionn\u00e9es selon le planogramme, et lorsqu&#039;elles le sont, les produits ne sont pas pr\u00e9sent\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et les embouts\u00a0? On dirait qu&#039;ils ne sont jamais remplac\u00e9s par des produits saisonniers\u00a0; c&#039;est comme s&#039;ils vendaient de la cr\u00e8me solaire \u00e0 No\u00ebl.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les proc\u00e9dures sont en place au si\u00e8ge social, les attentes sont claires, mais il n&#039;y a pas de suivi en magasin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7a vous dit quelque chose ? <a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">ex\u00e9cuter de meilleurs programmes de marchandisage dans vos pharmacies<\/a>, Vous devez pouvoir d\u00e9ployer et v\u00e9rifier facilement les normes, les t\u00e2ches et les actions correctives sur vos sites. Vous avez besoin de rapports en temps r\u00e9el, de signatures, de vid\u00e9os et de v\u00e9rifications photographiques. <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\"><strong>Points cl\u00e9s \u00e0 retenir<\/strong><br><br>Un merchandising efficace est une source de revenus fiable dans le secteur de la pharmacie de d\u00e9tail. Sans une mise en \u0153uvre irr\u00e9prochable, vous passez \u00e0 c\u00f4t\u00e9 de profits importants li\u00e9s \u00e0 des programmes de merchandising \u00e0 forte marge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Encore une chose\u2026<\/h2>","protected":false},"excerpt":{"rendered":"<p>La pharmacie \u201c\u00a0X\u00a0\u201d peine toujours \u00e0 suivre le rythme des initiatives de marchandisage, notamment saisonni\u00e8res. Lors de la plupart de mes visites, les rayons ne sont pas approvisionn\u00e9s conform\u00e9ment au planogramme, et lorsqu&#039;ils le sont, les produits ne sont pas mis en valeur. Quant aux t\u00eates de gondole, elles ne semblent jamais \u00eatre renouvel\u00e9es avec les produits saisonniers\u00a0; c&#039;est comme si on y vendait de la cr\u00e8me solaire \u00e0 No\u00ebl. Les proc\u00e9dures\u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/business-case-pharmacy-merchandising\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">\ud83d\udcda \u00c9tude de cas rapide\u00a0: marchandisage en pharmacie<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715,15241],"tags":[],"class_list":["post-65696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Quick Business Case: Pharmacy Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker in the retail pharmacy business! 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