Bindy<\/a>.<\/p>\n\n\n\nPoints cl\u00e9s \u00e0 retenir<\/strong>
Un merchandising bien pens\u00e9 est une source de revenus fiable pour un commerce de d\u00e9tail. Si vous ne l'ex\u00e9cutez pas correctement, vous passez \u00e0 c\u00f4t\u00e9 de profits importants li\u00e9s \u00e0 des programmes de merchandising \u00e0 forte marge. <\/p>\n\n\n\nEncore une chose\u2026<\/h2>","protected":false},"excerpt":{"rendered":"
Le magasin \u201c\u00a0X\u00a0\u201d semble avoir du mal \u00e0 coordonner son merchandising saisonnier. Les gondoles et les pr\u00e9sentoirs de t\u00eate de gondole sont incoh\u00e9rents et install\u00e9s en retard. Les bacs de d\u00e9stockage restent vides en r\u00e9serve, au lieu d'\u00eatre en rayon. La signal\u00e9tique promotionnelle est souvent obsol\u00e8te, quand elle est absente. Lire la suite \ud83d\udcda \u00c9tude de cas rapide\u00a0: Merchandising<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417,15241],"tags":[],"class_list":["post-65667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-case-study"],"yoast_head":"\n\ud83d\udcda Quick Business Case: Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker! 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Ils ne semblent jamais \u00eatre en rotation avec les produits saisonniers\u00a0; on dirait qu'ils sont en solde\u2026","rel":"","context":"Dans "\u2695 Pharmacies"","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/fr\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/fr\/7-visual-merchandising-techniques-to-increase-sales\/","url_meta":{"origin":65667,"position":2},"title":"7 techniques de marchandisage visuel pour augmenter les ventes","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Le merchandising visuel cr\u00e9e un impact et impressionne chaque visiteur qui visite votre \u00e9tablissement. Tout ce que le client peut voir de l'ext\u00e9rieur et de l'int\u00e9rieur du magasin contribue \u00e0 optimiser l'espace de vente. Des vitrines \u00e0 la signal\u00e9tique en passant par l'agencement g\u00e9n\u00e9ral, un merchandising visuel efficace\u2026","rel":"","context":"Dans "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/fr\/retail-merchandising-the-definitive-guide\/","url_meta":{"origin":65667,"position":3},"title":"Merchandising au d\u00e9tail - Le guide d\u00e9finitif","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"\u00c0 qui s'adresse ce guide\u00a0? Ce guide de r\u00e9f\u00e9rence sur le merchandising au d\u00e9tail s'adresse aux d\u00e9taillants multi-sites dans des secteurs tels que les pharmacies, les spas, les cliniques, les t\u00e9l\u00e9communications, l'ameublement, les friperies et la restauration rapide. Il s'adresse \u00e9galement aux fabricants et distributeurs de biens de consommation courante. Dans le commerce de d\u00e9tail, le \"\u00a0merchandising\u00a0\" s'applique \u00e0 un large \u00e9ventail d'activit\u00e9s organisationnelles\u00a0:\u2026","rel":"","context":"Dans "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6801,"url":"https:\/\/blog.bindy.com\/fr\/visual-merchandising-checklist\/","url_meta":{"origin":65667,"position":4},"title":"\u2714\ufe0f Liste de contr\u00f4le du merchandising visuel","author":"Bindy","date":"novembre 26, 2021","format":false,"excerpt":"86 % des d\u00e9taillants constatent une corr\u00e9lation entre un merchandising visuel r\u00e9ussi et les taux de conversion. L'utilisation d'une checklist de merchandising visuel en magasin permet de garantir la mise en \u0153uvre de vos programmes dans les d\u00e9lais impartis et sur l'ensemble de vos points de vente. Utilisez cet exemple de checklist de merchandising visuel pour cr\u00e9er ou mettre \u00e0 jour votre programme de merchandising visuel\u2026","rel":"","context":"Dans "\u2714\ufe0f Checklists"","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/fr\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5682,"url":"https:\/\/blog.bindy.com\/fr\/5-retail-merchandising-mistakes-that-are-killing-your-sales\/","url_meta":{"origin":65667,"position":5},"title":"5 erreurs de marchandisage au d\u00e9tail qui tuent vos ventes","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Tout ce que les clients per\u00e7oivent en entrant dans votre magasin rel\u00e8ve du merchandising, de l'attrait de votre vitrine \u00e0 l'exp\u00e9rience client avec votre syst\u00e8me de caisse. En pr\u00e9sentant vos produits de mani\u00e8re appropri\u00e9e, vous pouvez fid\u00e9liser la client\u00e8le dans votre magasin\u2026","rel":"","context":"Dans "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/65667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=65667"}],"version-history":[{"count":10,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/65667\/revisions"}],"predecessor-version":[{"id":66726,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/65667\/revisions\/66726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/60142"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=65667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=65667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=65667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}