{"id":613,"date":"2021-10-26T15:15:47","date_gmt":"2021-10-26T20:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=613"},"modified":"2024-11-28T12:57:26","modified_gmt":"2024-11-28T17:57:26","slug":"combien-coutent-les-audits-de-vente-au-detail","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/how-much-do-retail-audits-cost\/","title":{"rendered":"Combien co\u00fbtent les audits de vente au d\u00e9tail\u00a0?"},"content":{"rendered":"

Il existe maintenant des syst\u00e8mes matures, tr\u00e8s efficaces et largement automatis\u00e9s pour effectuer audits de vente au d\u00e9tail<\/a>.<\/p>\n\n\n\n

Certaines organisations con\u00e7oivent leur propre syst\u00e8me, un ou plusieurs "listes de contr\u00f4le<\/a>", g\u00e9n\u00e9ralement avec Excel et courrier \u00e9lectronique<\/a>. Cette approche est-elle pratique et rentable\u00a0?<\/p>\n\n\n\n

Dans cet article, nous comparons le co\u00fbt des audits de vente au d\u00e9tail, avec et sans logiciel d'audit de vente au d\u00e9tail.<\/p>\n\n\n\n

Commen\u00e7ons.<\/p>\n\n\n\n

Option d'audit 1 : Excel et papier<\/h2>\n\n\n\n

Pr\u00e9paration aux audits<\/strong><\/p>\n\n\n\n

La pr\u00e9paration de l'audit consiste \u00e0 planifier l'audit et \u00e0 en informer le propri\u00e9taire\/directeur du magasin (\u00e0 moins bien s\u00fbr que l'audit ne soit inopin\u00e9, auquel cas il doit \u00eatre programm\u00e9 dans le calendrier du directeur de district et visible par les sup\u00e9rieurs mais pas par le magasin). La pr\u00e9paration de l'audit implique \u00e9galement g\u00e9n\u00e9ralement de rechercher les audits ant\u00e9rieurs et de pr\u00e9parer des notes pour l'audit \u00e0 venir. Cela prend 15 minutes<\/strong>.<\/p>\n\n\n\n

Transport<\/strong><\/p>\n\n\n\n

Amener un responsable de district dans un magasin prend du temps. Dans le meilleur des cas (un court trajet, pas de vol), il faut 45 minutes<\/strong> faire venir un directeur de district dans un magasin et un autre 45 minutes<\/strong> pour l'amener \u00e0 son prochain rendez-vous. Les gestionnaires de district couvrant une vaste zone g\u00e9ographique prendront bien s\u00fbr plus de temps, mais le but de cet exercice est d'\u00eatre prudent avec nos hypoth\u00e8ses et nos chiffres.<\/p>\n\n\n\n

Audit, plan d'action et suivi<\/strong><\/p>\n\n\n\n

Un audit r\u00e9gulier est suppos\u00e9 prendre 2 heures<\/strong>. Un autre heure<\/strong> est consacr\u00e9 au calcul du score, \u00e0 la cr\u00e9ation du plan d'action et \u00e0 l'impression et \u00e0 la signature de copies. Apr\u00e8s la visite, le directeur de district doit assurer le suivi du plan d'action. Avec les processus papier et Excel, cela n\u00e9cessite g\u00e9n\u00e9ralement des appels t\u00e9l\u00e9phoniques et des e-mails de suivi. Cela prend un heure<\/strong>. Le formulaire Excel ou papier est g\u00e9n\u00e9ralement envoy\u00e9 par voie \u00e9lectronique ou envoy\u00e9 par courrier au si\u00e8ge social o\u00f9 il peut \u00eatre saisi dans un r\u00e9f\u00e9rentiel central et stock\u00e9. Cela prend 30 minutes<\/strong>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Avec ces hypoth\u00e8ses, un audit de vente au d\u00e9tail sur Excel ou sur papier prend 380 minutes.  <\/p>\n\n\n\n

Ce qui ne veut pas dire que vous ne pouvez pas faire mieux ! Comparez les co\u00fbts Excel et papier \u00e0 ceux d'une solution bas\u00e9e sur le cloud comme Bindy.<\/p>\n\n\n\n

Option d'audit 2 : Logiciel d'audit de vente au d\u00e9tail<\/h2>\n\n\n\n

Pr\u00e9paration aux audits<\/strong><\/p>\n\n\n\n

La pr\u00e9paration des audits est largement automatis\u00e9e et grandement simplifi\u00e9e avec Bindy. Le syst\u00e8me propose un calendrier (qui s'int\u00e8gre \u00e0 Outlook) pour planifier les visites annonc\u00e9es et non annonc\u00e9es. Des e-mails de notification et de rappel sont automatiquement envoy\u00e9s.<\/p>\n\n\n\n

Consulter les visites pass\u00e9es est simple et rapide. Les visites pass\u00e9es montrent les tendances, les probl\u00e8mes r\u00e9currents et les \u00e9l\u00e9ments du plan d'action en suspens, le cas \u00e9ch\u00e9ant. Le directeur de district peut taper ses notes dans la visite pr\u00e9vue \u00e0 l'avance. Cela signifie que la pr\u00e9paration de l'audit ne prend que 5 minutes, au lieu de 15.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Transport<\/strong><\/p>\n\n\n\n

Encore une fois, il faut 45 minutes pour amener le directeur de district au magasin et encore 45 minutes pour l'emmener \u00e0 son prochain rendez-vous.<\/p>\n\n\n\n

Audit, plan d'action et suivi<\/strong><\/p>\n\n\n\n

Bindy g\u00e8re la g\u00e9olocalisation ("trouver mon emplacement le plus proche") et fait gagner du temps pour identifier un magasin et le formulaire applicable pour d\u00e9marrer une visite. C'est 10 minutes gagn\u00e9es sur une visite de 2 heures.<\/p>\n\n\n\n

Bindy note automatiquement l'audit et, \u00e9tant enti\u00e8rement \u00e9lectronique, ne n\u00e9cessite pas de trace papier (une trace papier \u00e9lectronique est automatiquement cr\u00e9\u00e9e). Cela fait 20 minutes gagn\u00e9es.<\/p>\n\n\n\n

Le plan d'action Bindy est automatiquement construit \u00e0 partir de tous les \u00e9l\u00e9ments non conformes trouv\u00e9s lors de la visite. La cr\u00e9ation du plan d'action consiste simplement \u00e0 attribuer les \u00e9l\u00e9ments non conformes aux individus, individuellement ou en bloc. Pour cette raison, au lieu de prendre 45 minutes, cela n'en prend que 15.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Les suivis sont \u00e9galement largement automatis\u00e9s. \u00c0 tout moment, le DM peut se connecter \u00e0 l'application pour voir toute visite avec au moins un \u00e9l\u00e9ment de plan d'action en suspens. Le DM peut effectuer un suivi \u00e9lectronique et assigner des t\u00e2ches. Plus d'appels t\u00e9l\u00e9phoniques et d'e-mails difficiles \u00e0 suivre. Pour cette raison, le temps de suivi passe de 60 minutes \u00e0 15.<\/p>\n\n\n\n

Enfin, \u00e9tant \u00e9lectronique et en temps r\u00e9el, il n'est pas n\u00e9cessaire d'envoyer par courrier ou de ressaisir les donn\u00e9es avec Bindy. C'est encore 30 minutes gagn\u00e9es.<\/p>\n\n\n\n

De bout en bout, un audit sur le terrain Bindy prend 235 minutes. <\/p>\n\n\n\n

Le verdict : le logiciel permet d'\u00e9conomiser plus de 2 heures par audit<\/h2>\n\n\n\n

La combinaison de l\u2019automatisation et des \u00e9conomies de main-d\u2019\u0153uvre signifie que l\u2019organisation \u00e9conomise 145 minutes pour chaque audit sur le terrain effectu\u00e9 \u00e0 l\u2019aide de Bindy.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

 <\/h2>\n\n\n\n

Pour plus d'informations sur les co\u00fbts et le retour sur investissement des audits de vente au d\u00e9tail, veuillez consulter Le co\u00fbt de la non-conformit\u00e9<\/a>.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Il existe aujourd\u2019hui des syst\u00e8mes matures, tr\u00e8s efficaces et largement automatis\u00e9s pour r\u00e9aliser des audits de vente au d\u00e9tail. Certaines organisations \u00e9laborent leur propre syst\u00e8me, une ou plusieurs \u00ab listes de contr\u00f4le \u00bb, g\u00e9n\u00e9ralement avec Excel et e-mail. Cette approche est-elle pratique et rentable ? Dans cet article, nous comparons le co\u00fbt des audits de vente au d\u00e9tail, avec et sans logiciel d\u2019audit de vente au d\u00e9tail. Commen\u00e7ons. Option Audit \u2026 Lire la suite Combien co\u00fbtent les audits de vente au d\u00e9tail\u00a0?<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":64916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"How Much Do Retail Audits Cost?","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[52238918,55665360,677173901],"class_list":["post-613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-cost-of-retail-audits","tag-retail-audit-2","tag-retail-audit-software"],"yoast_head":"\nHow Much do Retail Audits Cost?<\/title>\n<meta name=\"description\" content=\"How much do retail audits cost? 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C'est peut-\u00eatre l'une des mesures les plus simples qu'une \u00e9quipe op\u00e9rationnelle\/commerciale puisse prendre pour am\u00e9liorer l'ex\u00e9cution en magasin, la satisfaction client et les ventes. 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