{"id":6079,"date":"2021-10-26T15:16:04","date_gmt":"2021-10-26T20:16:04","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=6079"},"modified":"2024-11-05T12:53:51","modified_gmt":"2024-11-05T17:53:51","slug":"franchise-dans-le-commerce-de-detail-7-facons-dont-le-siege-social-peut-soutenir-les-franchises","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/franchising-in-retail-7-ways-hq-can-support-franchisees\/","title":{"rendered":"Franchisage dans le commerce de d\u00e9tail : 7 fa\u00e7ons dont HQ peut soutenir les franchis\u00e9s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Franchising is a great way to expand your brand and make a bigger geographical footprint. Take note: there&#8217;s more to building a successful franchise business than simply handing out a few brand guidelines and letting your franchisees run with it.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The most successful franchises go the extra mile.\u00a0<\/span><a href=\"https:\/\/www.mcdonalds.com\/us\/en-us\/about-us\/franchising\/support-system.html\" target=\"_blank\" rel=\"noreferrer noopener\">McDonalds<\/a> is one of the world\u2019s largest, most recognizable, and successful franchises in the world. They provide tools for success for their franchisees in operations, advertising, training, marketing, and more. \u201cWith McDonald\u2019s unique approach to training and support, you are in business for yourself, but not by yourself\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Often, franchisees are new to the industry or new to business ownership altogether. With <\/span><a href=\"https:\/\/franchisebusinessreview.com\/post\/common-franchise-costs-and-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">initial fees averaging between $25k and $50k<\/a><span style=\"font-weight: 400;\">, you want to make sure their investment in your brand pays off \u2014 for everyone involved.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here are a few ways you can create a support system for franchisees to ensure long-term success of your franchise.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"franchisee-common-problems\"><span style=\"font-weight: 400;\">Franchisee common problems<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">First, let\u2019s look at a few of the challenges franchisees typically face:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Lack of support and communication<span style=\"font-weight: 400;\">. In some scenarios, franchisees are handed brand guidelines and left to their own devices. Like we mentioned above, many are new to the business or to the industry and have to overcome a steep learning curve.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Financing<\/strong>.<span style=\"font-weight: 400;\"> Aside from startup costs, franchisees also face additional expenses when they want to remodel a space or even move to a new location. \u201cHQ teams can help with financing if that is a barrier for operators given that the site location and condition also affect the brand\u2019s perception,\u201d says Carlos Castel\u00e1n, managing director of retail management consulting firm <\/span><a href=\"https:\/\/thenaviogroup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Navio Group<\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n\n\n\n<li><strong>Employee hiring and management<\/strong>. <span style=\"font-weight: 400;\">Franchisees might also be new to recruitment and management. Especially in the retail world, retainment is an ongoing struggle. \u201cFranchise companies need to be more hands-on with training franchise owners in this area,\u201d says Tom Scarda, CEO and founder of <\/span><a href=\"http:\/\/thefranchiseacademy.com\" target=\"_blank\" rel=\"noopener noreferrer\">The Franchise Academy<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"58784\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/how-to-become-a-district-manager-and-what-you-need-to-succeed-in-the-role\/bindy-statment-ads_top-secret-button-ad-1080x1080-05\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Communicate, execute, and verify is how good hospitality becomes great\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-1024x1024.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-1024x1024.png?_t=1726499174\" alt=\"Communicate, execute, and verify is how good hospitality becomes great\" class=\"wp-image-58784\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-1024x1024.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-800x800.png?crop=1 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-50x50.png?crop=1 50w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-and-how-hq-should-step-in\"><span style=\"font-weight: 400;\">When and how HQ should step in<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That\u2019s just a shortlist of the obstacles franchisees have to overcome. Here are ways HQ can step in and help them not only face those challenges but also become more profitable business owners \u2014 ultimately helping <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> bottom line too.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-proactive-two-way-communication\"><span style=\"font-weight: 400;\">1. Proactive, two-way communication<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Many issues in business can be solved through communication. The same rings true for HQ offices who want to help their retail franchisees operate seamlessly and become more profitable.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Communication is only effective when it goes both ways. More important than communicating <\/span><i><span style=\"font-weight: 400;\">to<\/span><\/i><span style=\"font-weight: 400;\"> your franchisees, you want to communicate <\/span><i><span style=\"font-weight: 400;\">with<\/span><\/i><span style=\"font-weight: 400;\"> them. This means two-way conversations full of active listening. If you don\u2019t hear from them, you won\u2019t know the challenges they face and how you can help.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cA simple way HQ teams can help franchisees is by having a strong understanding of the issues franchisees are facing and working with them to help them solve the needs of the business,\u201d says Castel\u00e1n. \u201cOne way to do this is by asking the franchisees to appoint an advisory council that can convene quarterly with the HQ leadership to share information and collaboratively build a roadmap of initiatives that will help franchisees drive their business.\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">An advisory board is a great way to organize consistent, formal communication. There are other ways you can facilitate these as well.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59812\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/bindy-infographic-fnl-communication-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Communication-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png?_t=1726146081\" alt=\"\" class=\"wp-image-59812\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-700x584.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-480x400.png 480w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png 1251w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.truerest.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">True REST Float Spa<\/a><span style=\"font-weight: 400;\"> uses a forum to get the conversation going between HQ and franchisees. \u201cOur franchisee discussion forum, Speak Up, has been a great tool to allow franchisees to share honest feedback, brainstorming ideas, new discoveries, questions, and idea-sharing,\u201d says James W. Rowe, CEO of <\/span><a href=\"https:\/\/www.truerestfranchising.com\" target=\"_blank\" rel=\"noopener noreferrer\">True REST Franchising, LLC<\/a><span style=\"font-weight: 400;\">. \u201cThey can vote each other&#8217;s topics up and down, comment, and share, giving everyone a voice.\u201d This group participation allows everyone to feel heard, even if they aren\u2019t outspoken or communication-forward.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Regardless of the route you take, it\u2019s a good idea to standardize each aspect of your operation. That way, expectations are shared and people are more willing to take the appropriate route. Which brings us to our next point&#8230;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-document-your-roadmap-and-the-processes-to-get-there\"><span style=\"font-weight: 400;\">2. Document your roadmap and the processes to get there<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Communication should be both verbal and written. Written communication is valuable especially when franchises are spread across the country \u2014 or even the world. Part of that involves documenting overarching business goals, where franchisees fit into that, and how you can collectively achieve those goals.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Another part involves collecting information from your franchisees. They\u2019re the ones who are on the ground, dealing with customers every day. You can learn tons of valuable insights from them and find ways to better support them (and help them support you).\u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cOne big area of opportunity for HQs are to identify ways to work with franchisees to collect relevant data for the business and then share back out with franchisees to optimize the business and boost results,\u201d says Castel\u00e1n. \u201cDue to the fact that many franchise operations were started without standardized technology systems, franchisees may have started with different tools for their operations which make it hard for HQ to gather data to better serve customers and roll out&nbsp; initiatives.\u201d&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Once you collect these insights, you can begin to form documented processes which will work for your franchisees and for HQ. \u201cWhile a difficult undertaking, bringing standardization across franchisees can help position the business for <\/span><a href=\"https:\/\/blog.bindy.com\/3-things-you-need-to-grow-your-retail-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">better growth<\/a><span style=\"font-weight: 400;\"> through visibility to more information and personalization for customers,\u201d he says.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"58789\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/store-execution-purpose-scope-and-best-practices\/bindy-statment-ads_top-secret-button-ad-1080x1080-27\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Unless you do it on time, in full, at every site, you are not executing at all\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27-1024x1024.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27-1024x1024.png?_t=1723560281\" alt=\"Unless you do it on time, in full, at every site, you are not executing at all\" class=\"wp-image-58789\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27-1024x1024.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27-800x800.png?crop=1 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27-50x50.png?crop=1 50w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-share-resources\"><span style=\"font-weight: 400;\">3. Share resources<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This is also closely tied to our first two points, but it goes beyond simple information-sharing. You also need to provide resources and tools which will help franchisees meet performance expectations.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/essential-tools-district-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">Related: 6 essential tools for every district manager &gt;<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cAccess and support are two of the biggest challenges.&nbsp;<\/span><span style=\"font-weight: 400;\">Franchise models differ significantly, but HQ should do all it can to ensure that each franchisee has an appropriate level of access to the \u2026 assets that most directly impact their branch and community.\u201d &#8211; Miriam Ellis, local search marketer,&nbsp;<a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moz<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So what do these resources look like? Aside from financing, there are tons of tools you can provide. Here are a few ideas to get started, but really you can span to any area of the business:&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-support\"><b>Marketing support<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><b><span style=\"font-weight: 400;\">Ellis points out that you should make sure the <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/support.google.com\/business\/answer\/9178945?hl=en\" target=\"_blank\">Google My Business permissions<\/a><span style=\"font-weight: 400;\"> are set up so local franchisees can update important things like store hours, address, and closings. Rowe even has a 12-week marketing education and implementation plan for True REST Spa franchisees, along with microsites for each location and regular best practice webinars, among others.&nbsp;<\/span><\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"employee-recruitment-and-retention\"><strong>Employee recruitment and retention<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Again, make sure your franchisees are well-informed about the best practices for recruiting and retaining hourly retail workers \u2014 from the sales associate to managerial roles. Provide them with access to employee retention programs, such as scholarships, free local transportation passes, and other perks to increase staff satisfaction and <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/7-ways-to-maximize-retail-staff-productivity\/\" target=\"_blank\">productivity<\/a><span style=\"font-weight: 400;\">. Host friendly company-wide competitions so employees are motivated and recognized throughout the organization.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To improve recruitment efforts, McDonald\u2019s offers their <a href=\"https:\/\/www.hrdconnect.com\/casestudy\/inside-mchire-how-ai-helped-mcdonalds-drop-time-to-hire-by-65\/\" target=\"_blank\" rel=\"noreferrer noopener\">McHire<\/a>, a talent hiring platform to their franchisees in the US, Canada, UK, and Ireland. This allows franchisees to reduce time-to-hire by nearly 65%, while also increasing the number of candidates to complete the process by 20%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"operations\"><strong>Operations<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This is one of the most important areas to pay attention to. Poor retail ops can lead to financial drains. Rowe has a program to specifically address operations with his franchisees: intranet and True REST University (an interactive portal with team training content), site support visits, annual conference, weekly statistics and rankings for transparency, and an in-house tech support team for their float pods.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Look for a turnkey solution that can do it all, like <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a>. The store communication and execution platform has retail audits, task management, real-time reports, and collaboration features you can use across franchisees. With Read Me&#8217;s, team members can create and distribute helpful content, and browse through a feed of franchise-wide updates and resources. You can also create tasks based on Read Me&#8217;s, which serves as follow-up and holds individuals accountable for action items.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"560\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?_t=1726146170\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-300x210.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-768x538.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-18x12.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-700x490.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-571x400.png 571w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To understand which types of resources will benefit your franchisees the most, consider sending out a survey to find out their pain points and challenges. From there, you can develop effective programs.&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-be-accessible\"><span style=\"font-weight: 400;\">4. Be accessible<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Remember: Your franchisees are likely spread across different time zones. Noon local time could be midnight your time. It\u2019s important that you have someone available to assist them at all times should emergencies arise.\u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider making d<span style=\"font-weight: 400;\">igital resources available around the clock. It could also be a good idea to have an emergency support line should the circumstance arise. \u201cHaving more personnel in the field to visit and help the franchisees in the midst of their operations will help everyone be more successful,\u201d Scarda points out.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-provide-customer-service-training\"><span style=\"font-weight: 400;\">5. Provide customer service training<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Customer service training is absolutely essential \u2014 both at the beginning and on an ongoing basis. Franchisees are a representation of your brand. Consumers want the same experience at every location. They only see one brand, regardless of which franchisee they\u2019re doing business with.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cHQs that hold training in franchisee customer service best practices are on the best path towards brand longevity,\u201d says Ellis. \u201c<\/span><a href=\"https:\/\/www.thelsa.org\/lsa\/infographics.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Over 50%<\/a><span style=\"font-weight: 400;\"> of consumers still prefer to shop in stores to interact with products, but<\/span><a href=\"https:\/\/www.getfivestars.com\/blog\/what-makes-consumers-complain\/\" target=\"_blank\" rel=\"noopener noreferrer\"> over half<\/a><span style=\"font-weight: 400;\"> of complaints also arise from employee behavior and customer service issues.\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/how-to-improve-customer-service-standards\/\" target=\"_blank\" rel=\"noopener noreferrer\">Related: How to improve the customer service standards &gt;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-pilot-and-calibrate\"><span style=\"font-weight: 400;\">6. Pilot and calibrate&nbsp;<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Before you implement brand new processes or policies, test them out in one of your HQ-owned locations first. \u201cOperational efficiencies and marketing tactics [should be] tested at company-owned locations before being introduced to the larger system,\u201d says Rowe. Change is difficult no matter how experienced a franchisee is, so it\u2019s best to be the guinea pig to knock out the kinks before a full-on rollout.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can even build an HQ-owned location specifically as a \u201ctest kitchen\u201d. <a href=\"https:\/\/chatelaine.com\/food\/trends\/bougie-tim-hortons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tim Horton\u2019s<\/a> opened a boutique caf\u00e9 just below the company\u2019s HQ. Here they have higher-end offerings only available at this location which is a great testing ground for new potential products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63442\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/how-to-build-a-retail-audit-checklist\/bet-the-farm-calibration-blue\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bet-the-farm-calibration-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-1024x535.png?_t=1724949239\" alt=\"\" class=\"wp-image-63442\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-visit-your-franchisees\"><span style=\"font-weight: 400;\">7. Visit your franchisees<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nothing compares to being in your franchise locations. <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/retail-audits-the-definitive-guide\/\" target=\"_blank\">Conduct retail audits<\/a><span style=\"font-weight: 400;\"> to ensure franchisees are meeting brand standards. Retail audits are about more than checking up on your franchisees. Retail audits provide an opportunity for personal communication, mentoring, and continuing education.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" data-attachment-id=\"63396\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/how-to-be-a-better-retail-district-manager\/transportation-costs-red\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"transportation-costs-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?_t=1726146128\" alt=\"\" class=\"wp-image-63396\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-766x400.png 766w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Remember, even after processes have been rolled out, you\u2019ll want to evaluate and optimize them on an ongoing basis. The market and consumer behavior is always changing, and it\u2019s up to you to stay on top of those shifts and adjust accordingly.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-s-next\"><span style=\"font-weight: 400;\">What\u2019s next?&nbsp;<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For more information about how to manage and support retail franchisees, check out this post:&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/why-should-you-audit-your-franchisees\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why Should You Audit Your Franchisees?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">About the author:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"299\" data-attachment-id=\"5746\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/andrea\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg\" data-orig-size=\"299,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"andrea\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?w=236&amp;h=236\" alt=\"andrea\" class=\"wp-image-5746\" title=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Alexandra Sheehan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alex is a copywriter who works with B2B companies in the retail, e-commerce, and travel sectors to create strategies and expert longform, website, and blog content. You can see her work on sites like Shopify, Vend, Stitch Labs, Money Under 30, and more.&nbsp;<a href=\"https:\/\/www.thealexsheehan.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">thealexsheehan.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La franchise est un excellent moyen de d\u00e9velopper votre marque et d&#039;\u00e9tendre votre pr\u00e9sence g\u00e9ographique. Attention : b\u00e2tir une franchise prosp\u00e8re ne se r\u00e9sume pas \u00e0 distribuer quelques directives de marque et \u00e0 laisser vos franchis\u00e9s s&#039;en charger. Les franchises les plus prosp\u00e8res vont au-del\u00e0. McDonald&#039;s est l&#039;une des plus grandes et des plus importantes cha\u00eenes de magasins au monde. <a href=\"https:\/\/blog.bindy.com\/fr\/franchising-in-retail-7-ways-hq-can-support-franchisees\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">Franchisage dans le commerce de d\u00e9tail : 7 fa\u00e7ons dont HQ peut soutenir les franchis\u00e9s<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":6088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[1190093,677173888,677173883,999575],"class_list":["post-6079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-franchisee","tag-franchising","tag-retail","tag-retail-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Franchising in Retail: 7 Ways HQ Can Support Franchisees<\/title>\n<meta name=\"description\" content=\"Franchisees often face many challenges. When should HQ step in to support their franchisees and help to make them profitable?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/fr\/franchise-dans-le-commerce-de-detail-7-facons-dont-le-siege-social-peut-soutenir-les-franchises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franchising in Retail: 7 Ways HQ Can Support Franchisees\" \/>\n<meta property=\"og:description\" content=\"Franchisees often face many challenges. 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C&#039;est pourquoi il est important de veiller \u00e0 ce que vos franchis\u00e9s respectent les normes de la marque, les directives et les politiques de l&#039;entreprise.","rel":"","context":"Dans &quot;\ud83d\udcd6 How-to guides&quot;","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/fr\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_796090042.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_796090042.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_796090042.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_796090042.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_796090042.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_796090042.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1205,"url":"https:\/\/blog.bindy.com\/fr\/6-reasons-why-you-should-audit-franchisees-its-not-what-you-think\/","url_meta":{"origin":6079,"position":2},"title":"6 raisons pour lesquelles vous devriez auditer les franchis\u00e9s (ce n&#039;est pas ce que vous pensez)","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Qu&#039;on les appelle \u00ab audits \u00bb, \u00ab \u00e9valuations \u00bb, \u00ab \u00e9valuations \u00bb ou simplement \u00ab visites \u00bb, la pratique consistant \u00e0 envoyer un responsable de district chez un franchis\u00e9 pour v\u00e9rifier les standards de la marque, r\u00e9pondre aux questions, communiquer les bonnes pratiques et coacher est tr\u00e8s r\u00e9pandue. 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Cependant, ce march\u00e9 reste extr\u00eamement concurrentiel et satur\u00e9\u00a0; la seule fa\u00e7on d\u2019\u00eatre r\u00e9ellement rentable est de cr\u00e9er un lien plus profond entre votre marque et vos clients. Pour les franchis\u00e9s ou les responsables de secteur du bien-\u00eatre\u2026","rel":"","context":"Dans &quot;\ud83d\udc86\ud83c\udffb Clinics, Gyms, Spas &amp; Studios&quot;","block_context":{"text":"\ud83d\udc86\ud83c\udffb Clinics, Gyms, Spas &amp; Studios","link":"https:\/\/blog.bindy.com\/fr\/category\/clinics-gyms-spas-studios\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":8447,"url":"https:\/\/blog.bindy.com\/fr\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/","url_meta":{"origin":6079,"position":4},"title":"\ud83d\udcda \u00c9tude de cas : Comment un franchiseur national a utilis\u00e9 Bindy pour aider 1\u00a0200 franchis\u00e9s pendant la pand\u00e9mie de Covid-19","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Le Covid-19 a probablement \u00e9t\u00e9 le plus grand perturbateur pour le commerce de d\u00e9tail que beaucoup aient jamais connu. Cependant, les d\u00e9taillants ont d\u00e9j\u00e0 \u00e9t\u00e9 confront\u00e9s \u00e0 des p\u00e9riodes difficiles et \u00e0 des catastrophes. Comment sont-ils sortis de ce p\u00e9trin ? Comme le souligne la Harvard Business Review, la meilleure r\u00e9ponse \u00e0 une crise est de commencer par les citoyens. Tendre la main, faire preuve d\u2019empathie\u2026","rel":"","context":"Dans &quot;\ud83d\udcda Case Studies&quot;","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/fr\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":59653,"url":"https:\/\/blog.bindy.com\/fr\/5-areas-you-need-to-get-right-while-running-a-massage-clinic\/","url_meta":{"origin":6079,"position":5},"title":"5 domaines que vous devez ma\u00eetriser dans vos cliniques de massage","author":"colinchan1","date":"novembre 25, 2022","format":false,"excerpt":"G\u00e9rer un cabinet de massage est loin d&#039;\u00eatre une mince affaire. Il faut s&#039;efforcer de fournir un service de haute qualit\u00e9 de fa\u00e7on constante, tout en assurant la s\u00e9curit\u00e9 et le confort des clients et des employ\u00e9s. La situation se complique encore davantage lorsqu&#039;on g\u00e8re une franchise de cabinets de massage.","rel":"","context":"Dans &quot;\ud83d\udc86\ud83c\udffb Clinics, Gyms, Spas &amp; Studios&quot;","block_context":{"text":"\ud83d\udc86\ud83c\udffb Clinics, Gyms, Spas &amp; Studios","link":"https:\/\/blog.bindy.com\/fr\/category\/clinics-gyms-spas-studios\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/6079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=6079"}],"version-history":[{"count":36,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/6079\/revisions"}],"predecessor-version":[{"id":64429,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/6079\/revisions\/64429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/6088"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=6079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=6079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=6079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}