{"id":60565,"date":"2021-06-15T09:29:00","date_gmt":"2021-06-15T13:29:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60565"},"modified":"2026-07-07T13:31:42","modified_gmt":"2026-07-07T17:31:42","slug":"une-masterclass-en-hotellerie","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/a-hospitality-masterclass\/","title":{"rendered":"une masterclass d'hospitalit\u00e9 \u00e0 partir d'un gyro \u00e0 emporter"},"content":{"rendered":"

J'habite au centre du quartier Greektown de Toronto. Dans un endroit comme celui-ci, on pourrait penser que je pourrais trouver un bon Gyro. Laissez-moi vous assurer, Alexandros <\/a>ne d\u00e9\u00e7oit pas \u00e0 cet \u00e9gard. Le gyroscope est tendre, juteux et parfaitement aill\u00e9. <\/p>\n\n\n\n

Mais ce que j\u2019aime le plus chez Alexandros, c\u2019est la sensation d\u2019avoir une masterclass en hospitalit\u00e9 avec un gyroscope \u00e0 c\u00f4t\u00e9. Laisse-moi expliquer.   <\/p>\n\n\n\n

Dans le secteur de la vente au d\u00e9tail et de l\u2019h\u00f4tellerie, nous utilisons beaucoup de jargon. On parle d\u2019\u00ab exp\u00e9rience client \u00bb et de \u00ab parcours client \u00bb. On parle de \u00ab probabilit\u00e9 de recommander \u00bb et de \u00ab commerce exp\u00e9rientiel \u00bb. Il n\u2019y a rien de mal \u00e0 cela, mais comme pour tout jargon et terme industriel, nous nous d\u00e9tachons parfois de l\u2019essence de ce que nous faisons, de la raison m\u00eame pour laquelle nous le faisons.   <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Lorsque vous quittez Alexandros, vous \u00eates accueilli avec un simple message encadr\u00e9 et une photo. Un message tout simplement sympathique, reconnaissant et responsable. J\u2019appelle cela une masterclass en hospitalit\u00e9. <\/p>\n\n\n\n

\n

Ce propri\u00e9taire de magasin me dit : \u00ab C'est qui je suis, je suis reconnaissant que vous soyez ici et je le maintiens \u00bb. Aucun jargon, slogan ou \u00ab discours d\u2019analyste \u00bb ne peut y parvenir.   <\/strong><\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u00c9voluez mais restez concentr\u00e9 sur la propri\u00e9t\u00e9 du magasin<\/h2>\n\n\n\n

Il est facile de supposer que cela ne peut pas \u00eatre \u00e9tendu. C\u2019est possible, avec les ressources dont vous disposez d\u00e9j\u00e0. On les appelle franchis\u00e9s. <\/p>\n\n\n\n

Lorsque vous entrez dans un Starbucks, un UPS Store ou un 7-Eleven, vous entrez dans le lieu d'affaires de quelqu'un, un propri\u00e9taire d'entreprise autrement connu sous le nom de franchis\u00e9. De nombreux franchis\u00e9s ne poss\u00e8dent qu\u2019un ou deux magasins. Ils travaillent dur et sont souvent profond\u00e9ment impliqu\u00e9s dans l'entreprise et la communaut\u00e9. Ils sont propri\u00e9taires, tout comme Alexandros, et ils sont fid\u00e8les au produit ou au service qu'ils proposent.  <\/p>\n\n\n\n

\n

Vous pouvez faire \u00e9voluer ce mod\u00e8le, il vous suffit de mettre les propri\u00e9taires, les franchis\u00e9s et la direction au centre du mod\u00e8le. <\/p>\n<\/blockquote>\n\n\n\n

Rappelons-nous que le succ\u00e8s dans le commerce de d\u00e9tail et l'h\u00f4tellerie commence par un v\u00e9ritable d\u00e9sir de servir les clients et les invit\u00e9s, avec gratitude et responsabilit\u00e9. <\/strong>C\u2019est ce qui attire les clients et stimule la fid\u00e9lit\u00e9 des clients.   <\/p>\n\n\n\n

\n

Si vous avez de bons g\u00e9rants de magasin et des propri\u00e9taires d\u00e9vou\u00e9s, des gens qui osent se mettre en avant, des gens qui assument personnellement la responsabilit\u00e9 du produit ou du service qu'ils proposent, vous n'avez pas et n'aurez jamais de probl\u00e8me \u00e0 trouver des clients. <\/p>\n<\/blockquote>\n\n\n\n

Maintenant, vous devez essayer ce Gyro.<\/p>\n\n\n\n

\"Photo<\/td>A propos de l'auteur<\/strong>

Fabien Tiburc\u00e9<\/a> est le fondateur et PDG de Bindy.
Bindy est une application cloud bas\u00e9e sur l'IA pour les \u2714\ufe0f Audits, \ud83d\uddd3\ufe0f T\u00e2ches et \ud83d\udce3 Communication, con\u00e7ue sp\u00e9cifiquement pour les r\u00e9seaux de vente au d\u00e9tail et d'h\u00f4tellerie.<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"

J'habite au centre du quartier Greektown de Toronto. Dans un endroit comme celui-ci, on pourrait penser que je pourrais trouver un bon Gyro. Laissez-moi vous assurer qu'Alexandros ne d\u00e9\u00e7oit pas \u00e0 cet \u00e9gard. Le gyroscope est tendre, juteux et parfaitement aill\u00e9. Mais ce que j\u2019aime le plus chez Alexandros, c\u2019est le sentiment de recevoir un\u2026 Lire la suite une masterclass d'hospitalit\u00e9 \u00e0 partir d'un gyro \u00e0 emporter<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174251],"tags":[88195],"class_list":["post-60565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov","tag-customer-experience"],"yoast_head":"\na Hospitality Masterclass From a Gyro Take-Out<\/title>\n<meta name=\"description\" content=\"Accountability and commitment trump jargon and slogans. 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Voici quelques-uns des avantages que vous pouvez attendre d'une visite r\u00e9guli\u00e8re\u2026","rel":"","context":"Dans "\u2695 Pharmacies"","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/fr\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":66796,"url":"https:\/\/blog.bindy.com\/fr\/bindy-vs-safetyculture\/","url_meta":{"origin":60565,"position":1},"title":"Bindy contre la culture de la s\u00e9curit\u00e9","author":"colinchan1","date":"d\u00e9cembre 30, 2025","format":false,"excerpt":"Dans cet article, nous comparons les fonctionnalit\u00e9s et les avantages de deux plateformes d'audit de vente au d\u00e9tail leaders du march\u00e9\u00a0: Bindy et SafetyCulture. Choisir le bon logiciel de communication en magasin, d'audit\/d'inspection et de gestion des t\u00e2ches vous permettra d'optimiser votre activit\u00e9, que ce soit dans le commerce de d\u00e9tail ou l'h\u00f4tellerie-restauration. Cela commence par la v\u00e9rification du respect des normes de la marque et la mise en place d'actions correctives. Ce logiciel vous permet d'attribuer des t\u00e2ches\u2026","rel":"","context":"Dans "\ud83d\udcca Retail Audit Software"","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/fr\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/12\/Bindy-vs-SafetyCulture.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/12\/Bindy-vs-SafetyCulture.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/12\/Bindy-vs-SafetyCulture.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/12\/Bindy-vs-SafetyCulture.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/12\/Bindy-vs-SafetyCulture.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/12\/Bindy-vs-SafetyCulture.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":58220,"url":"https:\/\/blog.bindy.com\/fr\/what-are-brand-standards\/","url_meta":{"origin":60565,"position":2},"title":"\u2b50 Quelles sont les normes de marque dans le commerce de d\u00e9tail et l\u2019h\u00f4tellerie et pourquoi les mesurer ?","author":"Bindy","date":"septembre 1, 2023","format":false,"excerpt":"Les normes de marque couvrent de vastes domaines d'un r\u00e9seau de vente au d\u00e9tail ou d'h\u00f4tellerie, notamment l'image de marque, le service client, l'assortiment de produits, les fournisseurs privil\u00e9gi\u00e9s, le marchandisage, la propret\u00e9, les ressources humaines, la s\u00e9curit\u00e9, la pr\u00e9vention des pertes et la pr\u00e9vention des incendies. Ils r\u00e9gissent la mani\u00e8re dont l'entreprise doit \u00eatre pr\u00e9sent\u00e9e et la mani\u00e8re dont les programmes doivent \u00eatre mis en \u0153uvre. La plupart des groupes de vente au d\u00e9tail et d\u2019h\u00f4tellerie communiquent et\u2026","rel":"","context":"Dans "\u2b50 Best practices"","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/fr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_499065652.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_499065652.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_499065652.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_499065652.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_499065652.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_499065652.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":66781,"url":"https:\/\/blog.bindy.com\/fr\/bindy-vs-goaudits\/","url_meta":{"origin":60565,"position":3},"title":"Bindy contre GoAudits","author":"colinchan1","date":"d\u00e9cembre 29, 2025","format":false,"excerpt":"Dans cet article, nous comparons les fonctionnalit\u00e9s et les avantages de deux plateformes d'audit de vente au d\u00e9tail leaders du march\u00e9\u00a0: Bindy et GoAudits. Choisir le bon logiciel de communication en magasin, d'audit\/d'inspection et de gestion des t\u00e2ches vous permettra d'optimiser votre activit\u00e9, que ce soit dans le commerce de d\u00e9tail ou l'h\u00f4tellerie-restauration. Cela commence par la v\u00e9rification du respect des normes de la marque et la mise en place d'actions correctives. Ce logiciel vous permet d'attribuer des t\u00e2ches\u2026","rel":"","context":"Dans "\ud83d\udcca Retail Audit Software"","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/fr\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/12\/Bindy-vs-GoAudits-3.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/12\/Bindy-vs-GoAudits-3.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/12\/Bindy-vs-GoAudits-3.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/12\/Bindy-vs-GoAudits-3.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/12\/Bindy-vs-GoAudits-3.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/12\/Bindy-vs-GoAudits-3.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":59894,"url":"https:\/\/blog.bindy.com\/fr\/why-bindy\/","url_meta":{"origin":60565,"position":4},"title":"\u2b50 Pourquoi utiliser Bindy Retail Audit et Gestion des T\u00e2ches ?","author":"Bindy","date":"avril 10, 2023","format":false,"excerpt":"Les plus grandes marques de vente au d\u00e9tail et d'h\u00f4tellerie utilisent Bindy pour communiquer et mettre en \u0153uvre leurs normes et programmes, auditer leurs sites et envoyer des t\u00e2ches. 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Cet article pr\u00e9sente l'analyse de rentabilit\u00e9 et le retour sur investissement de Bindy pour la vente au d\u00e9tail, couvrant l'exp\u00e9rience client, le merchandising, les gains de temps et d'argent, la sant\u00e9 et la s\u00e9curit\u00e9, la pr\u00e9vention des pertes et la communication.","rel":"","context":"Dans "\u2b50 Best practices"","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/fr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":57583,"url":"https:\/\/blog.bindy.com\/fr\/how-to-protect-the-brand-with-site-visits\/","url_meta":{"origin":60565,"position":5},"title":"\u2b50 6 fa\u00e7ons de prot\u00e9ger votre marque gr\u00e2ce \u00e0 des audits dans le commerce de d\u00e9tail et l'h\u00f4tellerie","author":"Bindy","date":"septembre 10, 2023","format":false,"excerpt":"Cr\u00e9er une marque de vente au d\u00e9tail ou d'h\u00f4tellerie forte et reconnaissable demande beaucoup de travail. Il faut conceptualiser, \u00e9laborer le bon positionnement et s'assurer qu'il trouve un \u00e9cho aupr\u00e8s de votre march\u00e9 cible. Il est tout aussi important de maintenir la coh\u00e9rence et les standards de la marque, surtout si vous exploitez plusieurs magasins, h\u00f4tels ou sites. 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