{"id":5986,"date":"2021-10-26T15:16:04","date_gmt":"2021-10-26T20:16:04","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5986"},"modified":"2025-08-19T14:06:59","modified_gmt":"2025-08-19T18:06:59","slug":"tendances-en-matiere-danalyse-de-donnees-dans-le-secteur-du-stationnement","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/tendances-en-matiere-danalyse-de-donnees-dans-le-secteur-du-stationnement\/","title":{"rendered":"Tendances de l'analyse des donn\u00e9es dans l'industrie du stationnement"},"content":{"rendered":"

C'est un fait simple, chaque entreprise dans le monde peut b\u00e9n\u00e9ficier de la collecte et de l'analyse des donn\u00e9es clients. Nulle part ailleurs, les effets de l'utilisation des donn\u00e9es ne peuvent jouer un r\u00f4le plus important ou avoir un impact plus positif que dans l'industrie du stationnement. L'heure d'arriv\u00e9e, le temps d'arr\u00eat, les tarifs, la dur\u00e9e du s\u00e9jour, les \u00e9v\u00e9nements, les conditions m\u00e9t\u00e9orologiques, etc. jouent tous un r\u00f4le dans les op\u00e9rations quotidiennes de stationnement et, par cons\u00e9quent, dans la mise en \u00e9vidence de l'utilisation des installations et des mod\u00e8les de stationnement.<\/p>\n\n\n\n

Bien que la collecte de donn\u00e9es puisse \u00eatre un peu difficile, le vrai travail commence une fois que vous les avez collect\u00e9es. Savoir que 86 v\u00e9hicules ont franchi vos portails entre 8h et 9h, c'est bien, mais comment mon\u00e9tiser ce genre de donn\u00e9es ? C'est l\u00e0 que l'analyse des donn\u00e9es entre en jeu ; aider \u00e0 transformer les donn\u00e9es brutes en argent et am\u00e9liorer le processus de prise de d\u00e9cision. Voici mes r\u00e9flexions sur la nouvelle tendance de l'analyse des donn\u00e9es dans l'industrie du stationnement et sur la fa\u00e7on de s'assurer que votre op\u00e9rateur transforme les donn\u00e9es brutes en succ\u00e8s brut.<\/p>\n\n\n\n

"Les donn\u00e9es sont le nouveau p\u00e9trole"<\/strong><\/h1>\n\n\n\n

Le grand buzz pour les entreprises de nos jours est que "les donn\u00e9es sont le nouveau p\u00e9trole". Malheureusement, il n'y a pas encore eu un \u00ab geyser \u00bb d'informations provenant des op\u00e9rateurs de stationnement ou de l'industrie du stationnement. Presque tous les op\u00e9rateurs de stationnement dans le monde pr\u00e9tendent disposer d'une forme de solution "Data Analytics" ou "Business Intelligence" pour leurs clients, mais la v\u00e9rit\u00e9 est que la plupart des op\u00e9rateurs poss\u00e8dent des moyens tr\u00e8s primitifs de collecte de donn\u00e9es et ont consacr\u00e9 tr\u00e8s peu de capital pour d\u00e9velopper cette nouvelle technologie. Ressource. La plupart des op\u00e9rateurs ont choisi de reporter la croissance future de l'analyse de donn\u00e9es \u00e0 des fournisseurs tiers tels que Marquer<\/a>. Alternativement, les fournisseurs d'\u00e9quipements de stationnement ont finalement commenc\u00e9 \u00e0 d\u00e9ployer un effort beaucoup plus soutenu pour cultiver l'analyse de donn\u00e9es en tant que produit\/service. \u00c9tant donn\u00e9 que leur \u00e9quipement collecte de toute fa\u00e7on g\u00e9n\u00e9ralement des donn\u00e9es Parker, pourquoi ne pas int\u00e9grer \u00e9galement une plate-forme de donn\u00e9es et des outils d'analyse pour les clients\u00a0? C'est logique, non\u00a0?<\/p>\n\n\n\n

Mais que peuvent ou doivent faire les op\u00e9rateurs de parking avec les donn\u00e9es qu'ils obtiennent ? Comment peuvent-ils utiliser ces informations pour am\u00e9liorer les revenus et les op\u00e9rations de stationnement pour leurs clients\u00a0?<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Voici mes cinq (5) principales recommandations lorsque vous envisagez une solution d'analyse de donn\u00e9es ou de Business Intelligence avec votre op\u00e9rateur de stationnement\u00a0:<\/p>\n\n\n\n

1. V\u00e9rifiable<\/h2>\n\n\n\n

Les op\u00e9rateurs doivent certifier que la collecte de donn\u00e9es brutes (par exemple pour un mois) \u00e0 partir de l'\u00e9quipement de stationnement peut \u00eatre v\u00e9rifi\u00e9e par rapport aux revenus d\u00e9clar\u00e9s pour s'assurer qu'il n'y a pas de divergences ou de lacunes dans les donn\u00e9es de base (par exemple, transactions manquantes, paiements, \u00e9v\u00e9nements de porte, etc.) avant \u00eatre utilis\u00e9 dans n'importe quelle plate-forme ou application (s) de Business Intelligence.<\/p>\n\n\n\n

2. Pilote<\/h2>\n\n\n\n

Les op\u00e9rateurs doivent clairement d\u00e9montrer les capacit\u00e9s ou les ressources \u00e9prouv\u00e9es de leur(s) solution(s) de Business Intelligence propos\u00e9e(s). Montrer une pr\u00e9sentation PowerPoint avec diff\u00e9rentes captures d'\u00e9cran d'ordinateur n'est pas suffisant. Vous devriez pouvoir voir le produit fonctionner en temps r\u00e9el dans une installation r\u00e9elle.<\/p>\n\n\n\n

3. Personnalisable<\/h2>\n\n\n\n

Les op\u00e9rateurs doivent s'assurer que les donn\u00e9es de stationnement seront accessibles dans plusieurs formats pour chaque parc de stationnement et qu'elles correspondent aux caract\u00e9ristiques op\u00e9rationnelles sp\u00e9cifiques au site (par exemple, terrains de surface ext\u00e9rieurs par rapport aux conditions m\u00e9t\u00e9orologiques, dur\u00e9e de s\u00e9jour lorsque les installations sont dot\u00e9es de personnel par rapport \u00e0 sans personnel, volumes de transactions correspondants , ventil\u00e9es par taux\u00a0; par jour\/mois\/ann\u00e9e, etc.) Plus vous recevez de donn\u00e9es d\u00e9taill\u00e9es, mieux c'est\u00a0!<\/p>\n\n\n\n

4. Rapports<\/h2>\n\n\n\n

Les op\u00e9rateurs doivent d\u00e9montrer comment ils pr\u00e9voient d'utiliser les donn\u00e9es de stationnement pour vous fournir des rapports utiles. Par exemple, si 48% des utilisateurs qui entrent dans un parking d'a\u00e9roport entre 6h et 10h se garent dans le garage le plus proche de l'entr\u00e9e\/sortie du terminal et sont responsables de g\u00e9n\u00e9rer 70% du total des revenus du parking, qu'est-ce que cela signifie\u00a0? Pourquoi est-ce important ? Si, dans cet exemple, l'op\u00e9rateur de stationnement est en mesure de pr\u00e9senter les donn\u00e9es pour mettre en \u00e9vidence un pourcentage plus \u00e9lev\u00e9 de voyageurs d\u00e9pos\u00e9s\/pris en charge ou de stationnement \u00e0 court terme dans cette installation (principalement en raison de la proximit\u00e9 du terminal), alors le client pourrait envisager (ou justifier ) d'\u00e9ventuelles augmentations tarifaires ou des structures tarifaires variables (en fonction de la demande et de l'heure de la journ\u00e9e). Demandez \u00e0 votre op\u00e9rateur comment il compte exploiter les donn\u00e9es qu'il collecte.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

5. Pr\u00e9vision<\/h2>\n\n\n\n

Les op\u00e9rateurs de stationnement doivent \u00eatre en mesure de fournir des \u00e9tudes de cas r\u00e9els sur la fa\u00e7on dont leurs solutions de Business Intelligence ont utilis\u00e9 les donn\u00e9es de stationnement historiques pour pr\u00e9voir les futures demandes d'occupation dans un parking ou les faibles taux d'occupation \u00e0 d'autres moments. Leurs solutions de Business Intelligence doivent \u00eatre capables d'analyser les donn\u00e9es et de pr\u00e9dire (avec une certitude raisonnable) les habitudes de stationnement par jour, semaine ou mois, etc. Cela serait particuli\u00e8rement important pour quiconque cherche \u00e0 mettre en \u0153uvre une strat\u00e9gie de tarification variable ou "dynamique".<\/p>\n\n\n\n

Les donn\u00e9es de stationnement ne sont utiles que si elles sont utilis\u00e9es correctement et au maximum de leur potentiel. La collecte de donn\u00e9es n'est que la premi\u00e8re \u00e9tape vers une ex\u00e9cution et une mise en \u0153uvre r\u00e9ussies d'une solution d'analyse, alors recherchez un fournisseur de produits et de services \u00e9prouv\u00e9. Ce n'est qu'alors que vous pourrez transformer les donn\u00e9es brutes en succ\u00e8s brut dans votre parking.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Ross_Frangos_headshot\"<\/figure>\n<\/div>\n\n\n

A propos de l'auteur:<\/p>\n\n\n\n

Ross Frangos<\/a> est le pr\u00e9sident et fondateur de AuditPark Services Inc<\/a>., une soci\u00e9t\u00e9 de conseil en stationnement bas\u00e9e \u00e0 Toronto ON. Il se sp\u00e9cialise dans les demandes de propositions, les documents de stationnement et l'assistance \u00e0 ses clients dans l'acquisition de services de gestion de stationnement.<\/p>\n\n\n\n

\n
\n
\n

 <\/h3>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

C'est un fait simple, chaque entreprise dans le monde peut b\u00e9n\u00e9ficier de la collecte et de l'analyse des donn\u00e9es clients. Nulle part ailleurs, les effets de l'utilisation des donn\u00e9es ne peuvent jouer un r\u00f4le plus important ou avoir un impact plus positif que dans l'industrie du stationnement. L\u2019heure d\u2019arriv\u00e9e, de sortie, les tarifs, la dur\u00e9e du s\u00e9jour, les \u00e9v\u00e9nements, les conditions m\u00e9t\u00e9orologiques, etc. jouent tous un r\u00f4le\u2026 Lire la suite Tendances de l'analyse des donn\u00e9es dans l'industrie du stationnement<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[10363],"tags":[677173882,413479818,185506211,48265123],"class_list":["post-5986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parking","tag-parking","tag-parking-audit","tag-parking-inspection","tag-parking-operations"],"yoast_head":"\nData 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