{"id":5954,"date":"2021-10-26T15:16:04","date_gmt":"2021-10-26T20:16:04","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5954"},"modified":"2025-09-03T09:04:49","modified_gmt":"2025-09-03T13:04:49","slug":"3-choses-dont-vous-avez-besoin-pour-developper-votre-activite-de-vente-au-detail","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/3-things-you-need-to-grow-your-retail-business\/","title":{"rendered":"3 choses dont vous avez besoin pour d\u00e9velopper votre commerce de d\u00e9tail"},"content":{"rendered":"

Une organisation de vente au d\u00e9tail comporte de nombreuses pi\u00e8ces mobiles. Voici trois choses que vous devez faire pour d\u00e9velopper votre commerce de d\u00e9tail.<\/p>\n\n\n\n

Communication pr\u00e9cise et rapide <\/strong><\/h2>\n\n\n\n

Pr\u00e9cis et rapide la communication<\/a> du si\u00e8ge social aux magasins est essentielle au succ\u00e8s d'une organisation de vente au d\u00e9tail.<\/p>\n\n\n\n

Chaque magasin est un ambassadeur de la marque qui parle au nom de toute la marque. Un \u00e9chec \u00e0 respecter les normes de la marque ou \u00e0 ex\u00e9cuter des programmes ne nuit pas seulement aux ventes et \u00e0 la r\u00e9putation d'un magasin, il nuit \u00e0 tous les autres magasins. Il incombe au si\u00e8ge social de mettre en place les processus et les syst\u00e8mes pour s'assurer que les normes et les programmes sont communiqu\u00e9s, ex\u00e9cut\u00e9s, mesur\u00e9s et suivis.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Processus de r\u00e9outillage et de mise \u00e0 niveau<\/strong><\/h2>\n\n\n\n

"Nous nous d\u00e9veloppons vers l'ouest". \u00ab Nous ouvrons 20 nouveaux magasins \u00bb. La croissance du commerce de d\u00e9tail est c\u00e9l\u00e9br\u00e9e, mais notoirement difficile \u00e0 atteindre. La croissance peut \u00eatre risqu\u00e9e et co\u00fbteuse. Il met l'accent sur vos processus, vos outils et vos \u00e9quipes. Pour passer avec succ\u00e8s de 100 \u00e0 500 magasins, de 500 \u00e0 1 000 ou de 1 000 \u00e0 3 000 magasins, les d\u00e9taillants ax\u00e9s sur la croissance doivent repenser\u2026 et se r\u00e9outiller.<\/p>\n\n\n\n

Heureusement, les technologies cloud ont stimul\u00e9 le ex\u00e9cution au d\u00e9tail<\/a> espace. Mettre en place les bons processus n'est pas l'affaire des d\u00e9taillants qui peuvent se le permettre, mais de ceux qui sont pr\u00eats \u00e0 y parvenir. Ce n'est pas une question de prix, c'est une question de d\u00e9termination, d'engagement dans l'ex\u00e9cution en magasin pour d\u00e9velopper votre activit\u00e9 de vente au d\u00e9tail.<\/p>\n\n\n\n

Ainsi, le d\u00e9taillant de 100 magasins peut fonctionner comme un d\u00e9taillant de 500 magasins, de mani\u00e8re efficace et rentable. Le d\u00e9taillant de 500 magasins peut fonctionner comme une cha\u00eene de 1\u00a0000 magasins, contr\u00f4ler la qualit\u00e9, d\u00e9passer la paperasse et se concentrer sur ce qui compte vraiment comme l\u2019ex\u00e9cution du programme saisonnier, le merchandising et l\u2019exp\u00e9rience en magasin. Le d\u00e9taillant de 1\u00a0000 magasins peut planifier l\u2019avenir, tirer parti de l\u2019automatisation pour contr\u00f4ler la qualit\u00e9 et minimiser les risques, \u00e0 grande \u00e9chelle.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Les clients ont des attentes, ne les d\u00e9cevez pas<\/strong><\/h2>\n\n\n\n
\n

Avez-vous d\u00e9j\u00e0 entendu un client dire : \u00ab Je suis entr\u00e9 dans un magasin et c'\u00e9tait horrible. Le magasin \u00e9tait trop propre, les rayons trop bien garnis, le service trop sympathique et la queue trop courte \u00bb ? Non? C'est parce que les clients entrent dans vos magasins avec des attentes. Ils ne s'attendent pas \u00e0 ce que vos commerciaux se comportent comme des robots et ne veulent pas qu'ils se comportent comme des robots, mais ils ne veulent pas non plus \u00eatre d\u00e9\u00e7us.<\/p>\n<\/blockquote>\n\n\n\n

Personne n'aime un magasin d\u00e9sordonn\u00e9, des produits non \u00e9tiquet\u00e9s et un personnel hostile. Personne n'aime attendre parce que le magasin est d\u00e9sorganis\u00e9, mal form\u00e9 ou mal g\u00e9r\u00e9. En moyenne, 42%<\/a> des clients arr\u00eatent d'acheter avec une marque apr\u00e8s deux mauvaises exp\u00e9riences.<\/p>\n\n\n\n

Les normes garantissent que vos magasins fonctionnent \u00e0 un certain niveau con\u00e7u pour satisfaire vos clients, stimuler vos ventes et prot\u00e9ger votre marque.<\/a>. Les normes prot\u00e8gent la marque contre une mauvaise ex\u00e9cution et les valeurs aberrantes qui peuvent \u00eatre rares mais qui peuvent causer de graves dommages \u00e0 une marque, en particulier \u00e0 l'\u00e8re des m\u00e9dias sociaux.<\/p>\n\n\n

\n
\"Exp\u00e9rience<\/figure>\n<\/div>\n\n\n

La perfection est un voyage<\/strong><\/h2>\n\n\n\n

Un magasin de d\u00e9tail comporte de nombreuses pi\u00e8ces mobiles au cours d'une journ\u00e9e donn\u00e9e. Pour cette raison, il n'existe pas de magasin parfait ou de visite en magasin parfaite. Le chiffre d'affaires se produit. La m\u00e9t\u00e9o arrive. Des erreurs humaines se produisent. M\u00eame les meilleurs g\u00e9rants de magasin laissent tomber une chose ou deux entre les mailles du filet, de temps en temps.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Le but d'un audit de vente au d\u00e9tail ou d'une visite en magasin n'est pas de noter le magasin, mais d'am\u00e9liorer les ventes et les r\u00e9sultats du magasin. La perfection est un voyage, pas une destination. Ne vous inqui\u00e9tez pas du score, saisissez l'opportunit\u00e9<\/a>.<\/p>\n\n\n\n

SAISIR L'OPPORTUNIT\u00c9<\/strong><\/p>\n\n\n\n

Alors, quelle est l'opportunit\u00e9 ? Pour un chef de district, l'opportunit\u00e9 est de confier ses magasins au normes les plus \u00e9lev\u00e9es<\/a>. Rien de moins est injuste pour la marque, le g\u00e9rant du magasin et les clients. Pour un g\u00e9rant de magasin, l\u2019opportunit\u00e9 est de respecter et d\u2019ex\u00e9cuter ces normes.<\/p>","protected":false},"excerpt":{"rendered":"

Une organisation de vente au d\u00e9tail comporte de nombreuses pi\u00e8ces mobiles. Voici trois choses que vous devez faire pour d\u00e9velopper votre commerce de d\u00e9tail. Communication pr\u00e9cise et rapide Une communication pr\u00e9cise et rapide entre le si\u00e8ge social et les magasins est essentielle au succ\u00e8s d'une organisation de vente au d\u00e9tail. Chaque magasin est un ambassadeur de la marque qui parle au nom de toute la marque. UN \u2026 Lire la suite 3 choses dont vous avez besoin pour d\u00e9velopper votre commerce de d\u00e9tail<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174308,431564],"tags":[],"class_list":["post-5954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smb","category-retail-sales"],"yoast_head":"\n3 Things You Need to Grow Your Retail Business<\/title>\n<meta name=\"description\" content=\"3 things you need to grow your retail business. 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