{"id":5763,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5763"},"modified":"2024-11-28T14:49:19","modified_gmt":"2024-11-28T19:49:19","slug":"4-astuces-dagencement-de-magasin-de-detail-qui-augmentent-les-ventes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/4-astuces-dagencement-de-magasin-de-detail-qui-augmentent-les-ventes\/","title":{"rendered":"4 astuces d&#039;am\u00e9nagement de magasin de d\u00e9tail qui augmentent les ventes"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La marchandise se vendra quand elle sera belle. Mais quand ce n&#039;est pas le cas, m\u00eame le meilleur produit peut rester sur vos \u00e9tag\u00e8res et prendre la poussi\u00e8re\u00a0! Vous avez besoin d&#039;un environnement qui attire les clients, les incite \u00e0 passer du temps dans le magasin et les encourage \u00e0 acheter impulsivement pendant qu&#039;ils y sont. Voici une liste de 4 astuces d&#039;am\u00e9nagement de magasin pour garder votre surface de vente \u00e0 jour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-choose-the-right-store-layout\"><strong style=\"color: var(--color-neutral-600);\">1. Choisissez le bon agencement de magasin<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La forme et la taille des surfaces de vente affectent vos ventes. Utilisez-vous la bonne mise en page\u00a0? La premi\u00e8re de nos astuces d&#039;agencement de magasin consiste \u00e0 jeter un coup d&#039;\u0153il \u00e0 votre magasin et \u00e0 voir si l&#039;agencement actuel fonctionne pour votre secteur de vente au d\u00e9tail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9piceries utilisent g\u00e9n\u00e9ralement un <strong>Disposition de la grille<\/strong>, o\u00f9 les luminaires sont parall\u00e8les aux murs. Les magasins \u00e0 grande surface utilisent fr\u00e9quemment <strong>Dispositions de boucle<\/strong>. Ces dispositions offrent une all\u00e9e principale clairement d\u00e9finie qui fait le tour du magasin comme une piste de course.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les boutiques et magasins \u00e0 faible encombrement b\u00e9n\u00e9ficient g\u00e9n\u00e9ralement d&#039;un <strong>Disposition de flux libre <\/strong>car il permet le plus de flexibilit\u00e9 et de cr\u00e9ativit\u00e9<strong>.<\/strong> Dans une disposition Free Flow, les luminaires sont plac\u00e9s \u00e0 des angles pour encourager les acheteurs \u00e0 se d\u00e9placer facilement dans le magasin, comme illustr\u00e9 ci-dessous.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"512\" data-attachment-id=\"12237\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/floor-plan-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?fit=847%2C620&amp;ssl=1\" data-orig-size=\"847,620\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Floor-plan\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?fit=300%2C220&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?fit=700%2C512&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?resize=700%2C512&#038;ssl=1\" alt=\"\" class=\"wp-image-12237\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?w=847&amp;ssl=1 847w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?resize=300%2C220&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?resize=768%2C562&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?resize=700%2C512&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?resize=546%2C400&amp;ssl=1 546w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption class=\"wp-element-caption\">Cr\u00e9dit image : creativeshopfitters.co.za<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-clear-out-the-decompression-zone\"><strong style=\"color: var(--color-neutral-600);\">2. Videz la zone de d\u00e9compression<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque magasin a un <strong>Zone de d\u00e9compression (DZ)<\/strong>. C&#039;est un espace important situ\u00e9 juste \u00e0 l&#039;int\u00e9rieur de votre porte d&#039;entr\u00e9e que de nombreux d\u00e9taillants utilisent \u00e0 mauvais escient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La taille de votre DZ d\u00e9pend de la taille de votre surface de vente, mais il s&#039;agit g\u00e9n\u00e9ralement des 5 \u00e0 15 premiers pieds \u00e0 l&#039;int\u00e9rieur de la porte. La DZ donne aux acheteurs la possibilit\u00e9 de passer du parking (ou du centre commercial) \u00e0 votre magasin. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les acheteurs manqueront tout ce que vous placez dans la DZ, il doit donc s&#039;agir d&#039;un espace ouvert et \u00e9pur\u00e9. Placez des panneaux, des paniers, etc. juste \u00e0 l&#039;ext\u00e9rieur de votre DZ o\u00f9 les acheteurs sont plus susceptibles de les voir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-take-advantage-of-lake-front-property\"><strong>3. Profitez de la propri\u00e9t\u00e9 au bord du lac<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines zones de votre surface de vente sont plus importantes que d&#039;autres. Nous appelons ces zones Lake Front Property (LFP) car un grand pourcentage de vos ventes se produit ici. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Utilisez votre LFP pour afficher les produits nouveaux, chauds et \u00e0 forte marge. Et tout comme dans une \u00e9picerie, les produits de base - pensez au pain et au lait - doivent \u00eatre rang\u00e9s \u00e0 l&#039;arri\u00e8re de votre magasin. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tant donn\u00e9 que 90% de clients entreront dans votre magasin et regarderont ou se tourneront vers la droite, ce morceau de LFP doit \u00eatre commercialis\u00e9 avec soin. Notre <strong>Exercice V &amp; Vista\u2122<\/strong> vous aidera \u00e0 trouver la propri\u00e9t\u00e9 unique au bord du lac de votre magasin\u00a0:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-vista-exercise\">L&#039;exercice Vista <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenez-vous \u00e0 l&#039;int\u00e9rieur de votre porte d&#039;entr\u00e9e juste au-del\u00e0 de la zone de d\u00e9compression et \u00e9cartez vos bras \u00e0 hauteur d&#039;\u00e9paule avec vos index tendus. La <strong>V<\/strong>ista est ce qu&#039;il y a \u00e0 l&#039;int\u00e9rieur <strong>V<\/strong> tes bras font. C&#039;est la zone qui construit les premi\u00e8res impressions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>V<\/strong> vous aide \u00e0 trouver votre <strong>Murs de puissance.<\/strong> Suivez votre nez le long de votre bras droit jusqu&#039;au bout de votre index \u2013 le mur que vous regardez est votre Power Wall avant droit ; le mur de vente le plus important de votre magasin. Utilisez-le (et la surface de vente \u00e0 l&#039;avant \u00e0 droite) pour pr\u00e9senter des produits \u00e0 ne pas manquer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cash-wrap\">Emballage en esp\u00e8ces<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une erreur que commettent certains d\u00e9taillants consiste \u00e0 placer l&#039;enveloppe de caisse \u00e0 l&#039;avant droit du magasin, au milieu de la propri\u00e9t\u00e9 Lake Front. Vous pouvez dire qu&#039;il est agr\u00e9able d&#039;avoir quelqu&#039;un pour dire bonjour aux acheteurs lorsqu&#039;ils entrent dans le magasin, mais cela peut \u00eatre r\u00e9solu par des associ\u00e9s alertes du magasin. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre emballage de caisse doit \u00eatre situ\u00e9 \u00e0 un point d&#039;arr\u00eat naturel de l&#039;exp\u00e9rience d&#039;achat\u00a0: le c\u00f4t\u00e9 gauche du magasin est un bon choix. Il en va de m\u00eame pour le centre du magasin, \u00e0 environ 20 pieds de la porte d&#039;entr\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"power-wall\">Mur d&#039;alimentation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant, suivez votre nez le long de votre bras gauche jusqu&#039;au bout de votre index gauche. Ce Power Wall avant gauche est \u00e9galement important - affichez-le avec autant de r\u00e9flexion et de soin que celui de droite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Remarque\u00a0: si l&#039;empreinte de votre magasin emp\u00eache les acheteurs d&#039;entrer dans votre magasin et de tourner \u00e0 droite, alors tout est invers\u00e9\u00a0: l&#039;avant gauche devient votre propri\u00e9t\u00e9 au bord du lac.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-speed-bumps\">4. Ralentisseurs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les ralentisseurs sont des affichages que vous placez juste apr\u00e8s la DZ, au centre de la Vista. Comme les dos d&#039;\u00e2ne dans les parkings, concevez ces affichages pour ralentir les clients et les faire faire leurs courses. Choisissez de petits luminaires ou des tables empilables qui contiennent un assortiment de produits et sont suffisamment basses pour permettre aux clients de voir \u00e0 travers le magasin. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez vos pr\u00e9sentoirs Speed Bump pour pr\u00e9senter des articles nouveaux et saisonniers, et pour raconter des histoires de produits - et changez-les au moins une fois par semaine. Cela permet de garder votre premi\u00e8re impression fra\u00eeche et de garder les associ\u00e9s sur leurs gardes. Ne soyez pas surpris si vous entendez : \u00ab Quand avons-nous re\u00e7u cette marchandise ? plus d&#039;une fois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"in-summary\">En r\u00e9sum\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Votre magasin poss\u00e8de d&#039;autres zones d&#039;affichage cl\u00e9s qui deviendront apparentes lorsque vous ferez l&#039;exercice V &amp; Vista\u2122. Faire marcher votre surface de vente avec les yeux des clients aide aussi<strong>.<\/strong> Emportez un carnet lorsque vous marchez sur votre sol et notez tout ce qui doit \u00eatre chang\u00e9, d\u00e9plac\u00e9, mis \u00e0 jour, ferm\u00e9, jet\u00e9 ou donn\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faites une liste des choses \u00e0 faire. Notez ce qui doit \u00eatre chang\u00e9 d\u00e8s que possible. Ensuite, regardez ce qui peut \u00eatre corrig\u00e9 au fil du temps. Si vous faites cet exercice et ne trouvez que deux ou trois choses \u00e0 faire, vous n&#039;\u00eates pas objectif. Ouvrez les yeux et recommencez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous vous pr\u00e9pariez pour un nouveau magasin, un mini-relooking ou une mise \u00e0 niveau compl\u00e8te de la surface de vente, vous n&#039;\u00eates pas seul. Si vous ne savez pas quoi faire en premier, nous sommes toujours heureux de partager des id\u00e9es et d&#039;autres astuces d&#039;am\u00e9nagement de magasin pour vous aider \u00e0 d\u00e9marrer\u00a0!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"591\" data-attachment-id=\"5764\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/kb-portrait\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/kb-portrait.jpg?fit=400%2C591&amp;ssl=1\" data-orig-size=\"400,591\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"kb-portrait\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/kb-portrait.jpg?fit=203%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/kb-portrait.jpg?fit=400%2C591&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/kb-portrait.jpg?resize=400%2C591&#038;ssl=1\" alt=\"kb-portrait\" class=\"wp-image-5764\" style=\"width:154px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c0 propos des auteurs:<br><br><a href=\"https:\/\/www.kizerandbender.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">KIZER &amp; BENDEUR<\/a> sont des contributeurs \u00e0 MSNBC <em>Votre entreprise<\/em>. Ils ont \u00e9t\u00e9 nomm\u00e9s deux de <em>Les personnes les plus influentes du commerce de d\u00e9tail<\/em>. En tant que leaders d&#039;opinion mondiaux du commerce de d\u00e9tail, ils figurent parmi les <em>Top 40 des influenceurs retail omnicanaux, Top 100 des influenceurs retail,<\/em> et le <em>Les meilleurs experts du secteur de la vente au d\u00e9tail \u00e0 suivre sur les r\u00e9seaux sociaux.<\/em> Leur prim\u00e9 <em><a href=\"http:\/\/www.retailadventuresblog.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blog sur les aventures du commerce de d\u00e9tail<\/a><\/em> est r\u00e9pertori\u00e9 parmi les blogs importants sur le commerce de d\u00e9tail et les petites entreprises. KIZER &amp; BENDER sont pan\u00e9listes BrainTrust pour RetailWire et sont partenaires et animateurs du populaire <em>Conf\u00e9rence des d\u00e9taillants ind\u00e9pendants.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La marchandise se vendra quand elle sera belle. Mais quand ce n&#039;est pas le cas, m\u00eame le meilleur produit peut rester sur vos \u00e9tag\u00e8res et prendre la poussi\u00e8re\u00a0! Vous avez besoin d&#039;un environnement qui attire les clients, les incite \u00e0 passer du temps dans le magasin et les encourage \u00e0 acheter impulsivement pendant qu&#039;ils y sont. Voici une liste de 4 magasins\u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/4-astuces-dagencement-de-magasin-de-detail-qui-augmentent-les-ventes\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">4 astuces d&#039;am\u00e9nagement de magasin de d\u00e9tail qui augmentent les ventes<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417,431564],"tags":[677173885,677174176,999575,95739,2196862,677173893,677174177],"class_list":["post-5763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-retail-sales","tag-merchandising","tag-retail-layout","tag-retail-management","tag-retail-marketing","tag-retail-operations","tag-retail-sales","tag-store-layout"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Retail Store Layout Tricks That Increase Sales<\/title>\n<meta name=\"description\" content=\"You need an environment that attracts customers, entices them to spend time in the store, and encourages them to purchase impulsively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/fr\/4-astuces-dagencement-de-magasin-de-detail-qui-augmentent-les-ventes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Retail Store Layout Tricks That Increase Sales\" \/>\n<meta property=\"og:description\" content=\"You need an environment that attracts customers, entices them to spend time in the store, and encourages them to purchase impulsively.\" 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L&#039;utilisation d&#039;une checklist de merchandising visuel en magasin permet de garantir la mise en \u0153uvre de vos programmes dans les d\u00e9lais impartis et sur l&#039;ensemble de vos points de vente. Utilisez cet exemple de checklist de merchandising visuel pour cr\u00e9er ou mettre \u00e0 jour votre programme de merchandising visuel\u2026","rel":"","context":"Dans &quot;\u2714\ufe0f Checklists&quot;","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/fr\/categorie\/listes-de-controle\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7359,"url":"https:\/\/blog.bindy.com\/fr\/4-facons-dont-le-merchandising-visuel-ameliore-le-service-client-et-lengagement\/","url_meta":{"origin":5763,"position":5},"title":"4 fa\u00e7ons dont le merchandising visuel am\u00e9liore l&#039;engagement client","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Face \u00e0 la forte concurrence dans le secteur du commerce de d\u00e9tail, les marques recherchent des moyens toujours plus efficaces de se d\u00e9marquer. La plupart misent sur des publicit\u00e9s plus percutantes, une boutique en ligne performante et une pr\u00e9sence accrue sur les r\u00e9seaux sociaux. Si toutes ces pistes sont pertinentes\u2026","rel":"","context":"Dans &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/categorie\/marchandisage\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=1200%2C708&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=1200%2C708&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=1200%2C708&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=1200%2C708&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=1200%2C708&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/5763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=5763"}],"version-history":[{"count":23,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/5763\/revisions"}],"predecessor-version":[{"id":64973,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/5763\/revisions\/64973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/62896"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=5763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=5763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=5763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}