{"id":57544,"date":"2021-12-31T09:23:38","date_gmt":"2021-12-31T14:23:38","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=57544"},"modified":"2024-11-15T13:36:45","modified_gmt":"2024-11-15T18:36:45","slug":"6-erreurs-dinspection-de-magasin-commises-par-les-directeurs-de-district-lors-de-laudit-des-magasins-de-detail","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/6-store-inspection-mistakes-district-managers-make-when-auditing-retail-stores\/","title":{"rendered":"6 erreurs d&#039;inspection de magasin commises par les directeurs de district lors de l&#039;audit de magasins de d\u00e9tail"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Avoir des normes \u00e9lev\u00e9es et un plan d&#039;action solide est formidable, mais m\u00eame les meilleures strat\u00e9gies tomberont \u00e0 plat si elles ne sont pas mises en \u0153uvre correctement.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Comme Larry Bossidy, ancien PDG d&#039;AlliedSignal l&#039;a \u00e9crit dans le livre \u00e0 succ\u00e8s,<em> <\/em><a href=\"https:\/\/www.penguinrandomhouse.com\/books\/16316\/execution-by-larry-bossidy-and-ram-charan\/9780609610572\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Ex\u00e9cution\u00a0: la discipline de faire avancer les choses<\/em><\/a>, &quot;Les strat\u00e9gies \u00e9chouent le plus souvent parce qu&#039;elles ne sont pas bien ex\u00e9cut\u00e9es.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Cette le\u00e7on est particuli\u00e8rement vraie dans le secteur de la vente au d\u00e9tail. De nombreuses entreprises ont une vision claire, mais en raison d&#039;une mauvaise mise en \u0153uvre dans les magasins de d\u00e9tail, ces id\u00e9es ne se concr\u00e9tisent souvent pas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;un des meilleurs moyens d&#039;\u00e9viter cela est que les directeurs de district effectuent de meilleures inspections des magasins. \u00c9quipez-vous des connaissances n\u00e9cessaires et perfectionnez vos comp\u00e9tences pour effectuer des inspections efficaces. Il est \u00e9galement utile d&#039;\u00eatre conscient des erreurs courantes commises par les responsables lors de l&#039;audit des magasins.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous discuterons des six principales erreurs commises par les directeurs de district lors de l&#039;audit des magasins de d\u00e9tail et de la mani\u00e8re de les corriger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commen\u00e7ons.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implementing-cookie-cutter-inspections-at-every-visit\">Mise en place d&#039;inspections \u00e0 l&#039;emporte-pi\u00e8ce \u00e0 chaque visite<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous supervisez plusieurs magasins, vous risquez de perdre de vue les nuances importantes entre les diff\u00e9rents emplacements et d&#039;adopter une approche g\u00e9n\u00e9rique lors de leur inspection. Cependant, cela peut vous amener \u00e0 n\u00e9gliger certaines distinctions lors de votre audit et \u00e0 n\u00e9gliger d&#039;\u00e9valuer les bonnes choses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&#039;est pourquoi vous devez soigneusement prendre en compte les caract\u00e9ristiques uniques de chaque emplacement et les int\u00e9grer dans votre processus d&#039;inspection. Par exemple, si vous inspectez un magasin situ\u00e9 dans un centre commercial, votre processus ne doit pas \u00eatre le m\u00eame que celui que vous utiliseriez pour visiter un magasin ind\u00e9pendant.\u00a0\u00a0<a href=\"https:\/\/blog.bindy.com\/fr\/comment-creer-une-liste-de-controle-daudit-de-vente-au-detail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9ez votre liste de contr\u00f4le en tenant compte des balises de localisation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9galement indispensable de pr\u00eater attention aux probl\u00e8mes et d\u00e9fis sp\u00e9cifiques auxquels chaque magasin est confront\u00e9. Par exemple, si un magasin particulier conna\u00eet un taux de vol \u00e9lev\u00e9, il est judicieux de proc\u00e9der \u00e0 un audit ax\u00e9 principalement sur la pr\u00e9vention des pertes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela ne signifie pas que vous devez repartir de z\u00e9ro et personnaliser \u00e0 outrance vos inspections pour chaque magasin. Vous pouvez toujours rationaliser vos processus en utilisant des mod\u00e8les et des listes de contr\u00f4le standardis\u00e9s.\u00a0<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">logiciel d&#039;audit de vente au d\u00e9tail<\/a>\u00a0vous permet d&#039;utiliser des balises pour personnaliser vos listes de contr\u00f4le en fonction des attributs de localisation. En utilisant des \u00e9l\u00e9ments et des listes de contr\u00f4le sp\u00e9cifiques \u00e0 chaque emplacement, vous pouvez vous concentrer sur ce qui compte le plus \u00e0 chaque emplacement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conducting-inspections-solely-from-a-regulator-s-perspective\">Effectuer des inspections uniquement du point de vue d&#039;un organisme de r\u00e9glementation<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Une autre erreur est lorsque les directeurs de district &quot;regardent le magasin du point de vue d&#039;une autorit\u00e9 de r\u00e9gulation plut\u00f4t que d&#039;un client moyen&quot;, d\u00e9clare Johan Liebert, PDG et expert en shopping chez <a href=\"https:\/\/www.dazzdeals.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">DazzleDeals<\/a>.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu&#039;il soit certainement important de porter votre chapeau de r\u00e9gulateur lors de la r\u00e9alisation d&#039;audits en magasin, en faire trop peut cr\u00e9er un biais dans le processus, ajoute-t-il.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fa\u00e7on d&#039;\u00e9viter cela est d&#039;\u00eatre conscient de la d\u00e9mographie de chaque emplacement et de les inspecter en gardant \u00e0 l&#039;esprit le public cible.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00abAvant de visiter un magasin, les directeurs de district doivent faire leurs recherches concernant l&#039;emplacement et la d\u00e9mographie des visiteurs de l&#039;emplacement. Cette m\u00e9thode leur donnerait un aper\u00e7u des mesures \u00e0 travers lesquelles ils pourraient inspecter le magasin \u00bb, explique Liebert.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Il recommande \u00e9galement de mener des enqu\u00eates aupr\u00e8s des clients et d&#039;utiliser ces donn\u00e9es pour \u00e9clairer vos inspections.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"58786\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/bindy-statment-ads_top-secret-button-ad-1080x1080-18\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Finding site issues is good. Fixing them is better.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18-1024x1024.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18-1024x1024.png\" alt=\"Trouver des probl\u00e8mes de site, c&#039;est bien. Les r\u00e9parer, c&#039;est mieux.\" class=\"wp-image-58786\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18-1024x1024.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18-800x800.png?crop=1 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18-50x50.png?crop=1 50w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">&quot;La meilleure fa\u00e7on de supprimer ce biais serait de faire circuler des sondages parmi les visiteurs du magasin \u00e0 diff\u00e9rents moments de la journ\u00e9e&quot;, dit-il. \u00ab Une fois les r\u00e9sultats re\u00e7us, vous pouvez les quantifier et cr\u00e9er un tableau de bord. Les r\u00e9sultats doivent \u00eatre partag\u00e9s avec le directeur de district afin qu&#039;il puisse prendre une d\u00e9cision \u00e9clair\u00e9e.\u00a0\u00bb&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conducting-inspections-manually\">Effectuer des inspections manuellement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les pratiques manuelles impliquant des listes de contr\u00f4le papier et des presse-papiers, et m\u00eame Excel, n&#039;ont pas leur place <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">audits de vente au d\u00e9tail modernes<\/a>. Ils sont inefficaces ; ils prennent plus de temps et augmentent le risque d\u2019erreur humaine. Sans oublier que les processus papier n\u00e9cessitent souvent une double saisie des informations. Lorsque vous prenez des notes d&#039;inspection sur papier, ou <a href=\"https:\/\/blog.bindy.com\/fr\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exceller<\/a>, vous finissez par devoir ressaisir les m\u00eames donn\u00e9es dans votre syst\u00e8me de gestion.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?_t=1724867599\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, le partage des r\u00e9sultats d&#039;inspection et des \u00e9l\u00e9ments d&#039;action prend \u00e9galement plus de temps avec les processus manuels. Alors que les outils num\u00e9riques permettent aux utilisateurs d&#039;envoyer des donn\u00e9es instantan\u00e9ment, le partage manuel des informations prend plus de temps, ce qui pourrait retarder les actions correctives.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La bonne nouvelle ? Il est facile de num\u00e9riser les diff\u00e9rentes t\u00e2ches li\u00e9es aux inspections des magasins de d\u00e9tail. Des solutions telles que\u00a0<a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>\u00a0faciliter les audits des magasins de d\u00e9tail avec des outils tels que le g\u00e9n\u00e9rateur de liste de contr\u00f4le interactive,\u00a0<a href=\"https:\/\/blog.bindy.com\/fr\/le-puissant-plan-daction\/\" target=\"_blank\" rel=\"noreferrer noopener\">actions correctives automatis\u00e9es<\/a>, t\u00e2ches, notifications et messagerie.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des applications comme Bindy sont disponibles pour tous les appareils mobiles, ce qui permet aux responsables de district de r\u00e9aliser des audits de magasin \u00e0 l&#039;aide d&#039;un smartphone ou d&#039;une tablette. Les informations sont stock\u00e9es dans le cloud et sont accessibles depuis n&#039;importe o\u00f9.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"not-spending-enough-time-coaching-and-motivating-store-teams\">Ne pas passer assez de temps \u00e0 coacher et motiver les \u00e9quipes des magasins<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trop de responsables de district effectuent des audits de magasin pour maintenir les commandes et \u00ab d\u00e9tecter \u00bb les erreurs. Bien que garantir la conformit\u00e9 soit certainement un objectif cl\u00e9 des inspections, les responsables doivent \u00e9galement utiliser les audits comme une opportunit\u00e9 pour encadrer et responsabiliser les \u00e9quipes.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-attachment-id=\"56892\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/staff_works_here_800-2\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"staff_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png\" alt=\"\" class=\"wp-image-56892\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous effectuez des inspections en magasin, assurez-vous de mettre en \u00e9vidence les opportunit\u00e9s d&#039;apprentissage et de ne pas simplement signaler les probl\u00e8mes de conformit\u00e9. R\u00e9servez du temps pour parler et entrer en contact avec le personnel du magasin pour identifier les probl\u00e8mes et y rem\u00e9dier.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supposons que les \u00e9l\u00e9ments promotionnels d&#039;une campagne ne s&#039;affichent pas correctement. Plut\u00f4t que de simplement r\u00e9primander les membres de l&#039;\u00e9quipe pour l&#039;erreur, discutez-en avec eux pour d\u00e9terminer la cause profonde de l&#039;erreur. \u00c0 partir de l\u00e0, enseignez-leur la bonne fa\u00e7on de mettre en \u0153uvre les campagnes. Assurez-vous de faire preuve de compassion et d&#039;empathie, car ces \u00e9l\u00e9ments peuvent contribuer grandement \u00e0 responsabiliser les membres du personnel et \u00e0 am\u00e9liorer la r\u00e9tention.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"not-leveraging-data-and-analytics\">Ne pas exploiter les donn\u00e9es et les analyses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les donn\u00e9es sont d&#039;une valeur inestimable pour les inspections et les op\u00e9rations des magasins de d\u00e9tail. Les chiffres de vente, les niveaux de stock, la conformit\u00e9, les donn\u00e9es sur la rotation du personnel et d&#039;autres mesures peuvent vous aider \u00e0 \u00e9valuer la sant\u00e9 d&#039;un magasin et \u00e0 prendre les mesures n\u00e9cessaires pour l&#039;am\u00e9liorer. En capturant et en analysant les donn\u00e9es, les marques de vente au d\u00e9tail peuvent identifier les tendances et les pr\u00e9f\u00e9rences des clients, ce qui leur donne une longueur d&#039;avance sur leurs concurrents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malheureusement, de nombreux magasins ne disposent pas des donn\u00e9es dont ils ont besoin pour promouvoir une ex\u00e9cution sans faille. Le Promotion Optimization Institute (POI) a publi\u00e9 le <a href=\"http:\/\/poinstitute.com\/wp-content\/uploads\/2017\/03\/POI2016-2017StateofTPxandRetailExecutionReportFinal.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Rapport d&#039;ex\u00e9cution de vente au d\u00e9tail<\/a>, qui a recueilli les commentaires des d\u00e9taillants et des fabricants. L&#039;\u00e9tude a r\u00e9v\u00e9l\u00e9 que seulement 141% des r\u00e9pondants ont d\u00e9clar\u00e9 ne pas avoir de probl\u00e8mes de donn\u00e9es, ce qui signifie que plus de 8 magasins sur 10 rencontrent des probl\u00e8mes de collecte ou d&#039;exploitation des donn\u00e9es dans le cadre de leurs activit\u00e9s de vente au d\u00e9tail.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon POI, la meilleure fa\u00e7on d&#039;\u00e9viter ce probl\u00e8me est d&#039;investir dans des solutions d&#039;analyse de la vente au d\u00e9tail. Comme le souligne son rapport :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&quot;Si vous pensez que vos analyses ne sont pas \u00e0 la hauteur, vous voudrez peut-\u00eatre envisager de nouveaux outils. Cela peut sembler drastique, mais si c&#039;est le seul moyen d&#039;am\u00e9liorer votre capacit\u00e9 d&#039;ex\u00e9cution au niveau du si\u00e8ge social et des magasins, vous r\u00e9cup\u00e9rerez probablement le co\u00fbt d&#039;un nouveau d\u00e9ploiement gr\u00e2ce \u00e0 de meilleures d\u00e9penses commerciales, \u00e0 une planification de la cha\u00eene d&#039;approvisionnement et \u00e0 des gains en rayon. \u201d<\/em><\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" data-attachment-id=\"57242\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/4-types-of-inspections-that-protect-store-operations\/screen-compo-final-bck-transp_screen-compo-pages-08\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png\" data-orig-size=\"1920,850\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Final-bck transp_Screen compo-pages-08\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08-1024x454.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08-1024x454.png\" alt=\"\" class=\"wp-image-57242\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08-1024x454.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08-300x133.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08-768x340.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08-1536x680.png 1536w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08-2048x907.png 2048w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08-1200x531.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08-700x310.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08-2000x886.png 2000w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08-903x400.png 903w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Maintenant, si vous disposez d\u00e9j\u00e0 des donn\u00e9es n\u00e9cessaires, assurez-vous de les exploiter \u00e0 bon escient. Pr\u00eatez une attention particuli\u00e8re aux indicateurs cl\u00e9s de performance de chaque magasin et utilisez-les dans vos audits de magasin. Par exemple, si les taux de retour de produits d&#039;un magasin sont anormalement \u00e9lev\u00e9s, cela peut indiquer un probl\u00e8me plus profond n\u00e9cessitant une attention plus particuli\u00e8re. Lors de votre prochaine inspection, concentrez-vous sur l&#039;identification des causes profondes et sur la cr\u00e9ation de plans d&#039;action pour r\u00e9duire les taux de retour \u00e0 un niveau acceptable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"providing-ineffective-feedback\">Fournir des commentaires inefficaces<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La qualit\u00e9 des r\u00e9sultats et de la production d&#039;un magasin ne sera aussi bonne que les commentaires que vous transmettez \u00e0 votre \u00e9quipe. Alors, veillez \u00e0 ce que vous leur donniez des informations claires et exploitables.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une erreur courante que commettent les managers est de signaler ce que quelqu&#039;un fait de mal, sans fournir d&#039;id\u00e9es sur la mani\u00e8re dont il peut s&#039;am\u00e9liorer. Cela peut \u00eatre \u00e9vit\u00e9 en proposant des \u00e9tapes sur la fa\u00e7on dont les \u00e9quipes peuvent faire mieux \u00e0 l&#039;avenir. Dans le commerce de d\u00e9tail, cela peut signifier guider quelqu&#039;un tout au long de votre processus de marchandisage ou envoyer des photos de ce qu&#039;il ne faut pas faire ET de ce que les \u00e9quipes devraient faire \u00e0 la place.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/dirty_3-images\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?_t=1724867641\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png 900w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images-700x583.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images-480x400.png 480w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"final-words\">Derniers mots<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les inspections en magasin seront toujours un \u00e9l\u00e9ment n\u00e9cessaire pour une bonne ex\u00e9cution de la vente au d\u00e9tail. Les directeurs de district et les franchis\u00e9s qui souhaitent assurer le bon fonctionnement de leurs magasins doivent planifier et effectuer des inspections r\u00e9guli\u00e8rement et suivre de pr\u00e8s les indicateurs de performance de chaque emplacement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bindy vous offre tout ce dont vous avez besoin pour effectuer efficacement des inspections de magasin. Notre solution vous fournit des listes de contr\u00f4le, des rapports, des audits et des outils de gestion des t\u00e2ches pour vous aider \u00e0 superviser tous vos magasins. <a href=\"https:\/\/bindy.com\/app\/registration\/step1?lang=en&amp;aboutPricing=y&amp;aboutTrial=y\" target=\"_blank\" rel=\"noreferrer noopener\">Commencez un essai gratuit aujourd&#039;hui.<\/a>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"other-food-service-and-restaurant-resources\">AUTRES RESSOURCES D&#039;AUDIT ET D&#039;INSPECTION AU D\u00c9TAIL<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se r\u00e9f\u00e9rer au<a href=\"https:\/\/blog.bindy.com\/fr\/categorie\/audit-de-vente-au-detail-3\/\">&nbsp;Cat\u00e9gorie Audits et inspections de d\u00e9tail<\/a>&nbsp;pour savoir comment faire et meilleures pratiques pour les audits et les inspections de vente au d\u00e9tail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A propos de l&#039;auteur:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/francesanicasio-2\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg 193w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio-150x150.jpeg 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio-100x100.jpeg 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio-50x50.jpeg 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;est experte en vente au d\u00e9tail, strat\u00e8ge en contenu B2B et LinkedIn TopVoice. Elle \u00e9crit sur les tendances, les conseils et les meilleures pratiques qui permettent aux d\u00e9taillants d&#039;augmenter leurs ventes et de mieux servir leurs clients. <\/p>","protected":false},"excerpt":{"rendered":"<p>Avoir des normes \u00e9lev\u00e9es et un plan d&#039;action solide est formidable, mais m\u00eame les meilleures strat\u00e9gies tomberont \u00e0 plat si elles ne sont pas mises en \u0153uvre correctement. Comme Larry Bossidy, ancien PDG d&#039;AlliedSignal, l&#039;a \u00e9crit dans le best-seller Execution\u00a0: The Discipline of Getting Things Done, &quot;Les strat\u00e9gies \u00e9chouent le plus souvent parce qu&#039;elles ne sont pas bien ex\u00e9cut\u00e9es&quot;. Cette le\u00e7on sonne\u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/6-store-inspection-mistakes-district-managers-make-when-auditing-retail-stores\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">6 erreurs d&#039;inspection de magasin commises par les directeurs de district lors de l&#039;audit de magasins de d\u00e9tail<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":57547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[55665360,677173901,2804138,25774486],"class_list":["post-57544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-retail-audit-2","tag-retail-audit-software","tag-store-visit","tag-store-walk"],"yoast_head":"<!-- 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De nombreuses industries ont leur propre vocabulaire pour d\u00e9crire les diff\u00e9rentes facettes et nuances de leur m\u00e9tier. Les audits de vente au d\u00e9tail (\u00e9galement appel\u00e9s visites de magasins ou inspections de magasins) ne font pas exception. Il s&#039;agit du lexique des audits de vente au d\u00e9tail, de l&#039;ex\u00e9cution des ventes au d\u00e9tail et des normes de marque. Il est bas\u00e9 sur les interactions de Bindy avec\u2026","rel":"","context":"Dans &quot;\ud83c\udfaf Brand Standards&quot;","block_context":{"text":"\ud83c\udfaf Brand Standards","link":"https:\/\/blog.bindy.com\/fr\/category\/brand-standards\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1267,"url":"https:\/\/blog.bindy.com\/fr\/store-execution-purpose-scope-and-best-practices\/","url_meta":{"origin":57544,"position":4},"title":"\u2b50 Qu&#039;est-ce que l&#039;ex\u00e9cution au d\u00e9tail ? Objectif, port\u00e9e et meilleures pratiques.","author":"Bindy","date":"juillet 10, 2023","format":false,"excerpt":"L&#039;ex\u00e9cution du commerce de d\u00e9tail est l&#039;ensemble des pratiques et des technologies habilitantes responsables de la mise en \u0153uvre compl\u00e8te et en temps opportun des programmes, normes et directives du magasin au niveau du magasin. Une ex\u00e9cution efficace du commerce de d\u00e9tail et de l&#039;h\u00f4tellerie n\u00e9cessite certains composants, premi\u00e8rement la communication, deuxi\u00e8mement la gestion des t\u00e2ches et troisi\u00e8mement les audits\/\u00e9valuations. Dans cet article, nous nous concentrons sur le but,\u2026","rel":"","context":"Dans &quot;\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/fr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1200,"url":"https:\/\/blog.bindy.com\/fr\/5-steps-to-implement-a-retail-audit-process\/","url_meta":{"origin":57544,"position":5},"title":"\u2b50 5 \u00e9tapes pour mettre en \u0153uvre un programme d&#039;audit de vente au d\u00e9tail","author":"Bindy","date":"ao\u00fbt 10, 2023","format":false,"excerpt":"Mettre en \u0153uvre un programme d&#039;audit de vente au d\u00e9tail n&#039;est ni long ni difficile. C&#039;est peut-\u00eatre l&#039;une des mesures les plus simples qu&#039;une \u00e9quipe op\u00e9rationnelle\/commerciale puisse prendre pour am\u00e9liorer l&#039;ex\u00e9cution en magasin, la satisfaction client et les ventes. Voici comment mettre en \u0153uvre un programme d&#039;audit de vente au d\u00e9tail en cinq \u00e9tapes\u00a0: \u00c9tape\u00a01\u00a0: Prenons une pause. \u00cates-vous\u2026","rel":"","context":"Dans &quot;\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/fr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/57544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=57544"}],"version-history":[{"count":16,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/57544\/revisions"}],"predecessor-version":[{"id":64442,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/57544\/revisions\/64442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/57547"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=57544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=57544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=57544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}