{"id":56902,"date":"2021-11-01T07:02:56","date_gmt":"2021-11-01T12:02:56","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=56902"},"modified":"2025-08-25T07:55:48","modified_gmt":"2025-08-25T11:55:48","slug":"comment-faire-evoluer-vos-operations-du-regional-au-national","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/comment-faire-evoluer-vos-operations-du-regional-au-national\/","title":{"rendered":"Comment faire \u00e9voluer vos op\u00e9rations du r\u00e9gional au national"},"content":{"rendered":"<p class=\"wp-block-paragraph\">De nombreuses entreprises en croissance atteignent un point o\u00f9 elles commencent \u00e0 d\u00e9passer leur march\u00e9 actuel. Peut-\u00eatre avez-vous d\u00e9j\u00e0 r\u00e9ussi \u00e0 capturer un grand nombre de clients dans votre r\u00e9gion. Peut-\u00eatre que votre entreprise r\u00e9gionale est devenue le premier choix dans votre cat\u00e9gorie. Quel que soit le cas, vous pourriez vous retrouver \u00e0 explorer la possibilit\u00e9 de vous \u00e9tendre au-del\u00e0 de votre r\u00e9gion et de devenir national.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet article mettra en lumi\u00e8re les meilleures pratiques que les entreprises devraient suivre lors de la mise \u00e0 l&#039;\u00e9chelle de leurs op\u00e9rations r\u00e9gionales au niveau national. Plus pr\u00e9cis\u00e9ment, nous aborderons les principales consid\u00e9rations dans les domaines suivants\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacit\u00e9s existantes et demande<\/li>\n\n\n\n<li>Capital et ressources<\/li>\n\n\n\n<li>Cha\u00eene d&#039;approvisionnement et distribution<\/li>\n\n\n\n<li>Gestion de l&#039;inventaire<\/li>\n\n\n\n<li>Technologie<\/li>\n\n\n\n<li>Commercialisation<\/li>\n\n\n\n<li>Gestion du magasin<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jetez un coup d&#039;\u0153il ci-dessous et voyez comment vous pouvez les appliquer dans vos plans d&#039;expansion.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"existing-capabilities-and-demand\">Capacit\u00e9s existantes et demande<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de vous implanter dans d&#039;autres r\u00e9gions, vous devez d&#039;abord \u00e9valuer si vous \u00eates capable ou non de le faire.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"start-with-your-processes-and-policies\">Commencez par vos processus et politiques<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez d\u00e9j\u00e0 effectu\u00e9 une mise \u00e0 l&#039;\u00e9chelle r\u00e9gionale, il est probable que vous disposiez de politiques et de processus existants et reproductibles dans vos emplacements r\u00e9gionaux. Bien que de telles proc\u00e9dures soient un bon d\u00e9but, elles seront mises \u00e0 l&#039;\u00e9preuve lorsque vous les mettrez en \u0153uvre \u00e0 l&#039;\u00e9chelle nationale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, \u00e9valuez vos processus et d\u00e9terminez s&#039;ils peuvent \u00eatre r\u00e9p\u00e9t\u00e9s dans d&#039;autres \u00c9tats et r\u00e9gions. Soyez conscient des principales distinctions entre les diff\u00e9rents endroits. N&#039;oubliez pas que les lois, les climats et les cultures varient d&#039;un \u00c9tat \u00e0 l&#039;autre et que vous devrez peut-\u00eatre ajuster vos processus pour qu&#039;ils fonctionnent dans d&#039;autres r\u00e9gions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embauchez un professionnel local qui peut faire la lumi\u00e8re sur les diff\u00e9rences entre votre r\u00e9gion actuelle et la zone o\u00f9 vous envisagez de vous d\u00e9velopper. Identifiez les politiques et les processus qui doivent \u00eatre retravaill\u00e9s ou ajust\u00e9s et partez de l\u00e0.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"assess-and-create-demand\">\u00c9valuer et cr\u00e9er la demande<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez \u00e9galement \u00e9valuer la demande de produits dans d&#039;autres r\u00e9gions. Vous pouvez \u00eatre le fournisseur de r\u00e9f\u00e9rence dans une ville ou un \u00e9tat sp\u00e9cifique, mais cette m\u00eame demande peut ne pas \u00eatre aussi forte en dehors de l&#039;\u00e9tat. Si tel est le cas, ayez un plan pour g\u00e9n\u00e9rer la demande. \u00c9laborez des campagnes marketing afin de renforcer la notori\u00e9t\u00e9 de la marque dans d&#039;autres r\u00e9gions et d&#039;acc\u00e9der \u00e0 de nouveaux march\u00e9s.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Les commerces de d\u00e9tail r\u00e9gionaux qui souhaitent se d\u00e9velopper \u00e0 l&#039;\u00e9chelle nationale doivent d&#039;abord \u00ab cr\u00e9er une demande pour leur produit ou service en dehors de leur march\u00e9 r\u00e9gional \u00bb, explique Farhan Advani, directeur marketing de <a href=\"https:\/\/buyherepayhere.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Achetez ici Payez ici<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Une fois que la demande est suffisante, ils doivent mettre en place une infrastructure d&#039;entreprise qui peut prendre en charge l&#039;expansion dans plusieurs r\u00e9gions. Il est \u00e9galement important que cette infrastructure soit rationalis\u00e9e dans leur r\u00e9seau de production pour s&#039;assurer qu&#039;ils peuvent livrer leur produit ou service sans souffrir d&#039;inefficacit\u00e9s \u00bb, ajoute Advani.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"capital-and-resources\">Capital et ressources<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez \u00e9galement vous assurer que vous disposez de suffisamment de ressources pour soutenir votre strat\u00e9gie. Consid\u00e9rez les conseils suivants des experts.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58787\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/liste-de-controle-des-operations-du-magasin\/bindy-statment-ads_top-secret-button-ad-1080x1080-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gaining visibility into your sites also makes them accountable\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&#038;ssl=1\" alt=\"Gagner en visibilit\u00e9 sur vos sites les rend \u00e9galement responsables\" class=\"wp-image-58787\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"determine-your-funding-sources\">D\u00e9terminez vos sources de financement<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;Le financement est la premi\u00e8re chose dont vous avez besoin&quot;, d\u00e9clare Axel Hernborg, PDG de <a href=\"https:\/\/www.tripplo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tripplo<\/a>. &quot;Trouvez des investisseurs qui sont pr\u00eats \u00e0 investir dans votre entreprise pour que votre vision devienne r\u00e9alit\u00e9.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Outre le financement des investisseurs, il existe d&#039;autres m\u00e9thodes d&#039;acquisition de capital, notamment l&#039;obtention de pr\u00eats commerciaux ou de marges de cr\u00e9dit et l&#039;utilisation de fonds g\u00e9n\u00e9r\u00e9s en interne.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, il existe des moyens non traditionnels de lever des capitaux. Certaines entreprises, par exemple, ont utilis\u00e9 le financement participatif pour soutenir leurs plans d&#039;expansion. Lorsque le restaurant Travail Kitchen &amp; Amusements a eu besoin de fonds pour soutenir ses initiatives de relocalisation et d&#039;expansion, l&#039;entreprise <a href=\"https:\/\/www.kickstarter.com\/projects\/travail\/travail-democratizing-fine-dining-in-robbinsdale-m\" target=\"_blank\" rel=\"noreferrer noopener\">s&#039;est tourn\u00e9 vers Kickstarter<\/a> et a collect\u00e9 plus de $255,000 aupr\u00e8s de pr\u00e8s de 1,100 contributeurs (comme on le voit ci-dessous).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/eB3zGhTqEQEcSbfu1tIVunEn9Apyz7m6Q3NkvpK_K7u40BDarPFgr3icuSMmTSRxxl2d4Ntf_10YzhczlcBMiaoERExxwAUClf5C6fWZL0sDL8yNqh4pD53Aa2f14sF253mhHa6i\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La bonne m\u00e9thode de financement d\u00e9pend de votre situation; mais quoi que vous d\u00e9cidiez, assurez-vous d&#039;avoir une bonne id\u00e9e du co\u00fbt de l&#039;expansion et de la mani\u00e8re dont vous allez obtenir (et dans certains cas, rembourser) les fonds n\u00e9cessaires.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"form-partnerships-with-other-businesses\">Former des partenariats avec d&#039;autres entreprises<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le partenariat avec d&#039;autres entit\u00e9s peut \u00e9galement \u00eatre une bonne option, d\u00e9clare Yana Trihub, PDG de <a href=\"https:\/\/keyua.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cl\u00e9UA<\/a>.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab Il serait pr\u00e9f\u00e9rable que vous invitiez d&#039;autres entrepreneurs \u00e0 des partenariats d&#039;affaires afin de ne pas avoir \u00e0 porter tout le poids sur vous-m\u00eame. Il sera plus facile de faire \u00e9voluer votre entreprise de cette fa\u00e7on avec plus de personnes et de main-d&#039;\u0153uvre.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"supply-chain-and-inventory-management\">Cha\u00eene d&#039;approvisionnement et gestion des stocks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La gestion de la cha\u00eene d&#039;approvisionnement au niveau national s&#039;accompagne de beaucoup plus de d\u00e9fis et de complexit\u00e9, c&#039;est pourquoi vous devez \u00e9laborer avec soin une strat\u00e9gie qui garantit que vos produits arrivent aux bons endroits et au moment le plus optimal.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"map-out-your-supply-chain-and-distribution\">Cartographiez votre cha\u00eene d&#039;approvisionnement et de distribution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab La gestion de la cha\u00eene d&#039;approvisionnement est un probl\u00e8me courant auquel de nombreux commerces de d\u00e9tail ont d\u00fb faire face, en particulier pendant cette pand\u00e9mie. Et s&#039;il y a une chose \u00e0 retenir de cette exp\u00e9rience, c&#039;est qu&#039;il y a de nombreux aspects sur lesquels vous devez travailler pour optimiser \u00bb, d\u00e9clare Eden Cheng co-fondateur de <a href=\"https:\/\/peoplefinderfree.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PeopleFinderGratuit<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9ussir votre expansion \u00e0 l&#039;\u00e9chelle nationale, vous devez litt\u00e9ralement planifier la gestion et la distribution de votre cha\u00eene d&#039;approvisionnement.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Comme le dit Cheng, &quot;Cela signifie \u00e9valuer soigneusement l&#039;endroit o\u00f9 vous fabriquez ou achetez, la quantit\u00e9 de stock que vous gardez sous la main et le transport.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">N&#039;oubliez pas non plus qu&#039;une strat\u00e9gie de cha\u00eene d&#039;approvisionnement bien planifi\u00e9e est essentielle, en particulier dans l&#039;environnement actuel. Avec de nombreuses cha\u00eenes d&#039;approvisionnement confront\u00e9es \u00e0 des p\u00e9nuries et des retards, une planification minutieuse, associ\u00e9e \u00e0 l&#039;agilit\u00e9, est indispensable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prenez, par exemple, Target, qui a enr\u00f4l\u00e9 son propre cargo et embauch\u00e9 des milliers d&#039;employ\u00e9s suppl\u00e9mentaires pour assurer le bon acheminement des marchandises vers ses milliers de magasins \u00e0 travers le pays.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Je pense que nous avons \u00e9t\u00e9 confront\u00e9s \u00e0 des probl\u00e8mes de cha\u00eene d&#039;approvisionnement tout au long de la pand\u00e9mie. Qu&#039;il s&#039;agisse de fermetures en Asie ou du ralentissement des ports, les d\u00e9fis li\u00e9s \u00e0 la p\u00e9nurie de chauffeurs aux \u00c9tats-Unis \u00bb, a d\u00e9clar\u00e9 le PDG de Target, Brian Cornell. <a href=\"https:\/\/finance.yahoo.com\/news\/target-ceo-supply-chain-bottlenecks-wont-be-resolved-overnight-153823159.html\" target=\"_blank\" rel=\"noreferrer noopener\">a d\u00e9clar\u00e9 lors du All Markets Summit de Yahoo Finance<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Nous embauchons actuellement 30\u00a0000\u00a0membres d&#039;\u00e9quipe suppl\u00e9mentaires dans notre syst\u00e8me de cha\u00eene d&#039;approvisionnement. Je pense que cela va prendre un peu de temps \u00e0 r\u00e9gler. \u00bb<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" data-attachment-id=\"61318\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/comment-faire-evoluer-vos-operations-du-regional-au-national\/aerialviewcontainercargoshipimportexportcommercebusinesstrade\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?fit=1920%2C1078&amp;ssl=1\" data-orig-size=\"1920,1078\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Shutterstock&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;Copyright (c) 2018 Avigator Fortuner\/Shutterstock.  No use without permission.&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Aerial,View,Container,Cargo,Ship,,Import,Export,Commerce,Business,Trade&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Aerial,View,Container,Cargo,Ship,,Import,Export,Commerce,Business,Trade\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?fit=700%2C393&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=700%2C393&#038;ssl=1\" alt=\"\" class=\"wp-image-61318\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=1536%2C863&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=2048%2C1150&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=1200%2C674&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=700%2C393&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=2000%2C1123&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=712%2C400&amp;ssl=1 712w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9dit image\u00a0: Shutterstock<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bring-in-vendors-with-national-capabilities\">Faites appel \u00e0 des fournisseurs ayant des capacit\u00e9s nationales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bien s\u00fbr, toutes les entreprises ne peuvent pas \u00eatre comme Target et affr\u00e9ter leur propre cargo. C&#039;est l\u00e0 que le fait d&#039;avoir les bons fournisseurs entrera en jeu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au fur et \u00e0 mesure que vous vous d\u00e9veloppez, vous devez vous assurer que les fournisseurs qui soutiennent votre cha\u00eene d&#039;approvisionnement et votre distribution ont \u00e9galement les capacit\u00e9s de devenir nationales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lors du stockage ou du transport de marchandises, par exemple, il est id\u00e9al de s&#039;associer \u00e0 des fournisseurs qui ont des flottes et des installations \u00e0 travers le pays plut\u00f4t que de travailler avec une entreprise qui a une pr\u00e9sence nationale limit\u00e9e.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela rendra le d\u00e9placement des produits entre les emplacements plus rapide et plus rentable, ouvrant la voie \u00e0 des emplacements bien approvisionn\u00e9s.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"optimize-and-localize-your-inventory\">Optimisez et localisez votre inventaire<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;expansion \u00e0 l&#039;\u00e9chelle nationale ne consiste pas seulement \u00e0 offrir plus de produits; vous devez \u00e9galement r\u00e9fl\u00e9chir aux articles \u00e0 stocker et o\u00f9.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;L&#039;un des aspects les plus importants de la croissance de votre entreprise de vente au d\u00e9tail est de garder \u00e0 l&#039;esprit la n\u00e9cessit\u00e9 d&#039;augmenter les stocks&quot;, remarque Alex Williams, directeur financier de <a href=\"https:\/\/www.findthisbest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">FindThisBest<\/a>. &quot;La r\u00e9partition des stocks en fonction des ventes et de la demande dans chaque r\u00e9gion doit \u00e9galement \u00eatre prise en compte lors de l&#039;expansion de votre entreprise.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Christian Velitchkov, co-fondateur de <a href=\"https:\/\/twiz.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twiz LLC<\/a>, fait \u00e9cho \u00e0 cela et ajoute que les d\u00e9taillants devraient s&#039;efforcer de localiser leurs offres.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab Pour se d\u00e9velopper \u00e0 l&#039;\u00e9chelle nationale, l&#039;une des choses les plus importantes qu&#039;un magasin de d\u00e9tail doit garder \u00e0 l&#039;esprit est qu&#039;il devra r\u00e9pondre aux besoins du march\u00e9 de d\u00e9tail local. Le m\u00eame portefeuille de produits qui fonctionne dans votre ville natale peut ne pas fonctionner dans un autre \u00c9tat ou m\u00eame une autre ville \u00bb, d\u00e9clare Velitchkov.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56897\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/warehouse_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"warehouse_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56897\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"technology\">Technologie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vos besoins technologiques devront \u00e9galement \u00e9voluer avec votre entreprise. Assurez-vous que votre pile technologique est configur\u00e9e pour r\u00e9ussir en suivant ces \u00e9tapes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choose-tech-solutions-with-scale-in-mind\">Choisissez des solutions technologiques en tenant compte de l&#039;\u00e9chelle<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez des plates-formes technologiques qui peuvent \u00e9voluer avec vous. \u00c9vitez les solutions rigides ou encombrantes (telles que la plupart des logiciels sur site) et optez plut\u00f4t pour des syst\u00e8mes bas\u00e9s sur le cloud qui facilitent l&#039;ajout d&#039;utilisateurs, de comptes ou d&#039;emplacements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"integrate-your-solutions\">Int\u00e9grez vos solutions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au fur et \u00e0 mesure que vos op\u00e9rations deviennent plus complexes, il est de plus en plus important que vous int\u00e9griez les diff\u00e9rents syst\u00e8mes que vous utilisez.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Comme Olivia Tan, co-fondatrice de <a href=\"https:\/\/cocofax.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CocoFax<\/a>, souligne : \u00ab Aujourd&#039;hui, les entreprises ne se contentent pas d&#039;un seul syst\u00e8me \u2014 elles peuvent avoir une douzaine de syst\u00e8mes ou plus. Si ces syst\u00e8mes ne fonctionnent pas ensemble, ils cr\u00e9ent des silos, qui \u00e0 leur tour multiplient les probl\u00e8mes de communication et de gestion \u00e0 mesure que votre entreprise se d\u00e9veloppe.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">C&#039;est pourquoi il est si important de s&#039;assurer que vos solutions peuvent \u00ab parler \u00bb entre elles. Adoptez des applications logicielles qui s&#039;int\u00e8grent aux autres outils que vous utilisez, soit via des int\u00e9grations natives, soit via une API ouverte. Cela garantit un flux de donn\u00e9es fluide d&#039;une solution \u00e0 l&#039;autre, ce qui vous permet de r\u00e9duire le travail manuel, les erreurs humaines et les inefficacit\u00e9s.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketing\">Commercialisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing - en particulier le marketing num\u00e9rique - est un \u00e9l\u00e9ment essentiel de toute expansion nationale, c&#039;est pourquoi les experts recommandent d&#039;augmenter votre pr\u00e9sence en ligne \u00e0 mesure que vous vous d\u00e9veloppez.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"invest-in-seo-and-online-advertising\">Investissez dans le r\u00e9f\u00e9rencement et la publicit\u00e9 en ligne<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;Les entreprises devraient changer la fa\u00e7on dont elles commercialisent leurs produits apr\u00e8s s&#039;\u00eatre d\u00e9velopp\u00e9es \u00e0 l&#039;\u00e9chelle nationale, en particulier dans le domaine de la publicit\u00e9 en ligne et du r\u00e9f\u00e9rencement&quot;, commente Business Growth Strategist. <a href=\"https:\/\/dannyveiga.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Danny Viega<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Il poursuit : \u00ab Le marketing num\u00e9rique moderne est extr\u00eamement granulaire, ce dont toutes les entreprises devraient tirer parti lorsqu&#039;elles cherchent \u00e0 se d\u00e9velopper sur de nouveaux march\u00e9s. Cela signifie cr\u00e9er des pages uniques pour chaque march\u00e9 local (\u00c9tat ou ville), cr\u00e9er des publicit\u00e9s adapt\u00e9es \u00e0 la g\u00e9ographie, modifier les prix en fonction des taxes de l&#039;\u00c9tat et investir davantage dans des emplacements qui affichent des niveaux de demande \u00e9lev\u00e9s.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"store-management\">Gestion du magasin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne la gestion des magasins au niveau national, les conseils suivants vous aideront \u00e0 maintenir des op\u00e9rations fluides sur tous vos sites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bring-in-the-right-district-managers\">Faites appel aux bons responsables de district<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UN <a href=\"https:\/\/blog.bindy.com\/fr\/comment-devenir-directeur-de-district-et-ce-dont-vous-avez-besoin-pour-reussir-dans-ce-role\/\" target=\"_blank\" rel=\"noreferrer noopener\">chef de district<\/a> \u2014 c&#039;est-\u00e0-dire une personne embauch\u00e9e pour superviser les magasins de d\u00e9tail dans une zone ou un district donn\u00e9 \u2014 jouera un r\u00f4le cl\u00e9 dans votre expansion. En tant que tel, il est important d&#039;embaucher les bonnes personnes pour g\u00e9rer les diff\u00e9rents districts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En fonction de la structure de votre \u00e9quipe existante, vous pouvez choisir de promouvoir les personnes de l&#039;int\u00e9rieur. Cela vous donne l&#039;avantage d&#039;avoir des personnes qui connaissent d\u00e9j\u00e0 votre fonctionnement. Assurez-vous simplement que ces membres de l&#039;\u00e9quipe sont pr\u00eats \u00e0 voyager ou \u00e0 d\u00e9m\u00e9nager dans les zones o\u00f9 vous vous installez.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternativement, l&#039;embauche \u00e0 l&#039;ext\u00e9rieur peut \u00eatre une meilleure option si vous recherchez quelqu&#039;un avec de nouvelles id\u00e9es ou si vous avez besoin de personnes qui ont une expertise locale ou r\u00e9gionale.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audit-your-locations-regularly\">Auditez r\u00e9guli\u00e8rement vos emplacements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle que soit votre strat\u00e9gie de recrutement, assurez-vous que vos responsables de district auditent r\u00e9guli\u00e8rement vos sites. Il est indispensable qu&#039;ils effectuent des visites et des inspections en magasin pour s&#039;assurer que toutes les directives et processus de votre marque sont correctement ex\u00e9cut\u00e9s.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63393\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/quelles-sont-les-normes-de-marque\/brand-standards-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63393\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez faciliter cette t\u00e2che en utilisant une solution d&#039;audit de vente au d\u00e9tail comme Bindy. Bindy propose des outils robustes pour faciliter les inspections en magasin, la communication, la gestion des t\u00e2ches, etc. Les informations et outils importants, tels que les listes de contr\u00f4le, les t\u00e2ches, les conversations et les \u00e9l\u00e9ments d&#039;action, sont tous conserv\u00e9s sur une seule plate-forme, ce qui simplifie la mani\u00e8re dont vous effectuez les audits et les inspections.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A propos de l&#039;auteur:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;est experte en vente au d\u00e9tail, strat\u00e8ge en contenu B2B et LinkedIn TopVoice. Elle \u00e9crit sur les tendances, les conseils et les meilleures pratiques qui permettent aux d\u00e9taillants d&#039;augmenter leurs ventes et de mieux servir leurs clients. <\/p>","protected":false},"excerpt":{"rendered":"<p>De nombreuses entreprises en croissance atteignent un point o\u00f9 elles commencent \u00e0 d\u00e9passer leur march\u00e9 actuel. Peut-\u00eatre avez-vous d\u00e9j\u00e0 r\u00e9ussi \u00e0 capturer un grand nombre de clients dans votre r\u00e9gion. Peut-\u00eatre que votre entreprise r\u00e9gionale est devenue le premier choix dans votre cat\u00e9gorie. Quoi qu&#039;il en soit, vous pourriez vous retrouver \u00e0 explorer la possibilit\u00e9 d&#039;\u00e9tendre\u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/comment-faire-evoluer-vos-operations-du-regional-au-national\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">Comment faire \u00e9voluer vos op\u00e9rations du r\u00e9gional au national<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":9413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[431564],"tags":[999575,2196862,20386393],"class_list":["post-56902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-retail-management","tag-retail-operations","tag-store-execution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Scale Your Operations from Regional to National<\/title>\n<meta name=\"description\" content=\"How to scale your operations from regional to national. 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