{"id":5167,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5167"},"modified":"2025-09-05T08:34:10","modified_gmt":"2025-09-05T12:34:10","slug":"idees-de-marchandisage-de-detail-pour-les-pharmacies","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/retail-merchandising-ideas-for-pharmacies\/","title":{"rendered":"Id\u00e9es de marchandisage au d\u00e9tail pour les pharmacies"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le respect de normes \u00e9lev\u00e9es en mati\u00e8re de sant\u00e9 et de s\u00e9curit\u00e9 des patients est l&#039;objectif le plus important pour les pharmacies. Cependant, pour continuer \u00e0 fournir les soins auxquels les patients s&#039;attendent, les pharmacies doivent \u00e9galement \u00eatre des magasins de d\u00e9tail performants. Le marchandisage ne peut \u00eatre n\u00e9glig\u00e9. Comment les pharmacies peuvent-elles stimuler la fid\u00e9lit\u00e9 \u00e0 la marque et les ventes si l&#039;espace de vente au d\u00e9tail est mal commercialis\u00e9, d\u00e9sorganis\u00e9 ou peu attrayant\u00a0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ci-dessous, quelques conseils pour am\u00e9liorer le merchandising en pharmacie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-the-right-impression-exterior\">Faites bonne impression\u00a0: ext\u00e9rieur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une impression se forme avant m\u00eame que le client n&#039;entre dans le magasin. Pharmacie britannique <a href=\"http:\/\/www.warman-freed.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Warman-Lib\u00e9r\u00e9<\/a> ont d\u00e9cid\u00e9 de recentrer leur ext\u00e9rieur et leur vitrine pour soutenir les initiatives \u00e0 l&#039;int\u00e9rieur. Ils ont partag\u00e9&nbsp;<a href=\"https:\/\/www.p3pharmacy.co.uk\/merchandising-made-easy\" target=\"_blank\" rel=\"noopener noreferrer\">ces normes<\/a> pour aider \u00e0 cr\u00e9er des fen\u00eatres visuellement attrayantes qui attirent la circulation pi\u00e9tonni\u00e8re.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choisissez un th\u00e8me ou un message unique et utilisez de grands visuels saisissants compris \u00e0 distance.<\/li>\n\n\n\n<li>Cr\u00e9ez un calendrier de marchandisage pour aider \u00e0 \u00e9clairer les th\u00e8mes li\u00e9s aux \u00e9v\u00e9nements nationaux de sensibilisation \u00e0 la sant\u00e9 et aux besoins li\u00e9s aux sympt\u00f4mes saisonniers.<\/li>\n\n\n\n<li>Ayez un appel \u00e0 l&#039;action clair qui invite les clients \u00e0 entrer et \u00e0 acc\u00e9der au produit ou au service propos\u00e9.<\/li>\n\n\n\n<li>\u00c9vitez l&#039;encombrement et gardez vos vitrines simples et soign\u00e9es.<\/li>\n\n\n\n<li>Sollicitez les commentaires des personnes des diff\u00e9rents d\u00e9partements pour calibrer vos vitrines.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" data-attachment-id=\"5203\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/shutterstock_509881411\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_509881411\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg\" alt=\"obturateurstock_509881411\" class=\"wp-image-5203\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dit photo : Shutterstock<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-the-right-impression-interior\">Faites bonne impression\u00a0: Int\u00e9rieur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours des derni\u00e8res ann\u00e9es, certains d\u00e9taillants en pharmacie sont pass\u00e9s de formats de magasins st\u00e9riles ou traditionnels \u00e0 un format plus \u00ab\u00a0boutique\u00a0\u00bb. Des marques comme <a href=\"http:\/\/www.cedrapharmacy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pharmacie des C\u00e8dres<\/a> \u00e0 New York ont organis\u00e9 un espace unique mettant en valeur leurs valeurs fondamentales de bien-\u00eatre et de personnalisation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" data-attachment-id=\"5204\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/shutterstock_1044489397\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1044489397\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg\" alt=\"obturateurstock_1044489397\" class=\"wp-image-5204\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dit photo : Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gabe Trahan, directeur principal des op\u00e9rations et du marketing des magasins pour la National Community Pharmacists Association, a partag\u00e9 certaines des plus grandes erreurs de marchandisage qu&#039;il pensait que les pharmacies commettaient dans un <a href=\"https:\/\/www.youtube.com\/watch?v=Qty6ve6naow\" target=\"_blank\" rel=\"noopener noreferrer\">entretien avec NCPA en ligne.<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ayez l&#039;air vivant et prosp\u00e8re\u00a0! Vous ne feriez pas affaire avec une banque qui a l&#039;air d&#039;\u00eatre en difficult\u00e9 et un client ne choisira pas une pharmacie qui a l&#039;air d&#039;\u00eatre prise au pi\u00e8ge dans le temps et qui s&#039;accroche \u00e0 peine. \u2013 Gabe Trahan<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ne n\u00e9gligez pas la devanture du magasin. D\u00e9signez une personne responsable de la pr\u00e9sentation de cet espace si vous le pouvez.<\/li>\n\n\n\n<li>Placez les produits les plus vendus et les grandes marques au niveau des yeux pour aider les clients \u00e0 naviguer dans la cat\u00e9gorie.<\/li>\n\n\n\n<li>La pr\u00e9sentation doit \u00eatre soign\u00e9e et organis\u00e9e, avec un flux de cat\u00e9gories significatif dans tout le magasin.<\/li>\n\n\n\n<li>\u00c9vitez un int\u00e9rieur vieillissant. R\u00e9inventer un espace peut \u00eatre aussi simple que de mettre \u00e0 jour quelques luminaires et la couleur de peinture principale.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?_t=1755618416\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-12x12.png 12w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-on-seasonality\">Focus sur la saisonnalit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliser les saisons pour guider l&#039;orientation de votre produit est un excellent moyen d&#039;utiliser le merchandising pour un impact maximal. Prenez la saison des rhumes et des allergies par exemple.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-attachment-id=\"5205\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/shutterstock_1179603328\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1179603328\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg\" alt=\"obturateurstock_1179603328\" class=\"wp-image-5205\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dit photo : Shutterstock<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regardez o\u00f9 les clients marchent pour la premi\u00e8re fois lorsqu&#039;ils entrent dans votre pharmacie. Y a-t-il une tendance discernable dans les domaines o\u00f9 ils vont en premier\u00a0? Maximisez les \u00e9tag\u00e8res ou les tables autour de ces zones avec un assortiment cibl\u00e9 d&#039;articles sp\u00e9cifiques \u00e0 la saison.<\/li>\n\n\n\n<li>Les affichages avant et d&#039;extr\u00e9mit\u00e9 doivent mettre en \u00e9vidence les produits les plus pertinents ou les plus populaires que les clients rechercheront.<\/li>\n\n\n\n<li>Marchandises grand format et marques populaires \u00e0 gauche au niveau des yeux. Le client scannera les \u00e9tag\u00e8res comme il le fait lors de la lecture \u2013 de gauche \u00e0 droite.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-merchandising\">Marchandisage crois\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9langer diff\u00e9rentes cat\u00e9gories est une excellente occasion d&#039;int\u00e9resser un client \u00e0 choisir un autre SKU en plus de ce pour quoi il est venu. Le cross merchandising permet \u00e9galement aux clients de gagner du temps en naviguant dans plusieurs all\u00e9es. Une exp\u00e9rience positive signifie un client de retour\u00a0!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ez un espace d\u00e9sign\u00e9 qui est fr\u00e9quemment mis \u00e0 jour avec de nouveaux produits afin que les clients puissent s&#039;attendre \u00e0 y trouver de nouveaux articles.<\/li>\n\n\n\n<li>Double repr\u00e9sente un produit dans un autre domaine avec des \u00e9l\u00e9ments compl\u00e9mentaires pour promouvoir la vente.<\/li>\n\n\n\n<li>Associez des articles qui sont souvent achet\u00e9s ensemble en petits groupes intentionnels sur des tables ou des pr\u00e9sentoirs contextuels. Mouchoirs et d\u00e9sinfectant pour les mains associ\u00e9s \u00e0 des m\u00e9dicaments contre le rhume et la grippe, par exemple.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" data-attachment-id=\"56953\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/bindy-banner-ads-with-iph13_linkedin-1-copie-16-800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 16-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?_t=1757075619\" alt=\"\" class=\"wp-image-56953\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800-766x400.png 766w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"know-your-customer-demographic\">Conna\u00eetre la d\u00e9mographie de votre client<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle est la tranche d&#039;\u00e2ge et le mode de vie de vos clients les plus fr\u00e9quents\u00a0? \u00cates-vous souvent au service d&#039;un groupe d\u00e9mographique plus \u00e2g\u00e9 qui a besoin d&#039;ordonnances, de familles ayant besoin de produits m\u00e9nagers ou de la g\u00e9n\u00e9ration Y \u00e0 la recherche de produits essentiels\u00a0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne sert \u00e0 rien d&#039;offrir une vari\u00e9t\u00e9 de diff\u00e9rents SKU de soins pour b\u00e9b\u00e9s si vos principaux clients ne sont pas de jeunes familles.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Notez les produits qui se vendent rapidement et lentement pour votre magasin et voyez comment vous pouvez modifier l&#039;assortiment SKU pour avoir un impact sur les performances de la cat\u00e9gorie.<\/li>\n\n\n\n<li>Mesurez le temps qu&#039;un produit reste sur votre \u00e9tag\u00e8re. Si vos clients ne manifestent pas d&#039;int\u00e9r\u00eat, d\u00e9sencombrez votre assortiment en le supprimant.<\/li>\n\n\n\n<li>N&#039;ayez pas peur de substituer des produits dans et hors des cat\u00e9gories pour voir ce qui r\u00e9sonne le plus aupr\u00e8s des clients de votre r\u00e9gion.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"less-is-more\">Moins est plus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une pharmacie surcharg\u00e9e peut sembler d\u00e9sordonn\u00e9e et difficile \u00e0 naviguer. Il doit \u00eatre facile pour un client d&#039;entrer, d&#039;identifier o\u00f9 il doit aller et de r\u00e9cup\u00e9rer l&#039;article qu&#039;il recherche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Responsable du service de vente au d\u00e9tail de Numark Pharmacy <a href=\"https:\/\/www.pharmaceutical-journal.com\/news-and-analysis\/good-merchandising-basic-tips-for-success\/10006860.article\" target=\"_blank\" rel=\"noopener noreferrer\">Steve Voyse recommande<\/a>;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">L&#039;essentiel est d&#039;avoir les bons produits aux bons endroits. Une erreur courante consiste \u00e0 entasser trop de stock dans une seule zone. Cela peut conduire \u00e0 des produits glissant derri\u00e8re d&#039;autres produits ou faisant face au client, ce qui peut rendre difficile pour le client de trouver ce qu&#039;il recherche. Les chefs de marque peuvent garantir deux ou trois produits identiques affich\u00e9s \u00e0 la suite.<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les cat\u00e9gories et sous-cat\u00e9gories doivent avoir un sens et s&#039;imbriquer de mani\u00e8re intuitive.<\/li>\n\n\n\n<li>Utilisez la zone de paiement et l&#039;espace de comptoir pour les produits impulsifs comme les magazines, les boissons et les bonbons\u00a0; mais essayez de garder les affichages \u00e9dit\u00e9s et simples.<\/li>\n\n\n\n<li>La r\u00e9duction de l&#039;encombrement r\u00e9duit la fatigue d\u00e9cisionnelle et peut aider un client \u00e0 d\u00e9cider de faire un achat. Triez les \u00e9l\u00e9ments dans les zones en surbrillance comme les tableaux et les affichages contextuels pour ne pas submerger les clients de choix.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous d&#039;autres bonnes pratiques que vous suivez lors de la commercialisation de votre espace Pharmacie\u00a0? Nous serions ravis d&#039;en entendre parler dans les commentaires !<\/p>","protected":false},"excerpt":{"rendered":"<p>Le respect de normes \u00e9lev\u00e9es en mati\u00e8re de sant\u00e9 et de s\u00e9curit\u00e9 des patients est l&#039;objectif le plus important pour les pharmacies. Cependant, pour continuer \u00e0 fournir les soins auxquels les patients s&#039;attendent, les pharmacies doivent \u00e9galement \u00eatre des magasins de d\u00e9tail performants. Le marchandisage ne peut \u00eatre n\u00e9glig\u00e9. Comment les pharmacies peuvent-elles stimuler la fid\u00e9lit\u00e9 \u00e0 la marque et les ventes si l&#039;espace de vente au d\u00e9tail est mal commercialis\u00e9, d\u00e9sorganis\u00e9 ou peu attrayant\u00a0? Dessous, \u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/retail-merchandising-ideas-for-pharmacies\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">Id\u00e9es de marchandisage au d\u00e9tail pour les pharmacies<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715],"tags":[677173885,677173886,142765],"class_list":["post-5167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","tag-merchandising","tag-pharmacy","tag-retail-pharmacy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Merchandising Ideas for Pharmacies<\/title>\n<meta name=\"description\" content=\"To continue delivering the care patients expect, pharmacies must also be successful retail stores. 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Ils ne semblent jamais \u00eatre en rotation avec les produits saisonniers\u00a0; on dirait qu&#039;ils sont en solde\u2026","rel":"","context":"Dans &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/fr\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3812,"url":"https:\/\/blog.bindy.com\/fr\/how-pharmacies-can-better-engage-seniors\/","url_meta":{"origin":5167,"position":1},"title":"Comment les pharmacies peuvent mieux impliquer les seniors","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Les \u00c9tats-Unis, le Canada, l&#039;Europe et l&#039;Australie connaissent tous un vieillissement d\u00e9mographique important. Aux \u00c9tats-Unis, 10\u00a0000 personnes atteignent l&#039;\u00e2ge de 65 ans chaque jour, et d&#039;ici une dizaine d&#039;ann\u00e9es, 201 millions de personnes auront plus de 65 ans. En 2016 d\u00e9j\u00e0, 151 millions de personnes en Australie \u00e9taient \u00e2g\u00e9es de 65 ans et plus.","rel":"","context":"Dans &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/fr\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3752,"url":"https:\/\/blog.bindy.com\/fr\/pharmacy-inspection-checklist\/","url_meta":{"origin":5167,"position":2},"title":"\u2714\ufe0f Liste de contr\u00f4le d&#039;inspection de pharmacie","author":"Bindy","date":"octobre 26, 2022","format":false,"excerpt":"Une liste de contr\u00f4le pour l&#039;inspection des pharmacies permet de s&#039;assurer que les \u00e9tablissements disposent des syst\u00e8mes ad\u00e9quats pour se conformer \u00e0 la r\u00e9glementation et aux normes d&#039;hygi\u00e8ne et de s\u00e9curit\u00e9. Certaines des informations ci-dessous proviennent du bureau des professionnels de l&#039;\u00c9tat de New York et sont incluses ici au cas o\u00f9 elles seraient d\u00e9plac\u00e9es ou supprim\u00e9es.","rel":"","context":"Dans &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/fr\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3801,"url":"https:\/\/blog.bindy.com\/fr\/pharmacy-industry-interesting-facts-and-emerging-trends\/","url_meta":{"origin":5167,"position":3},"title":"Industrie de la pharmacie\u00a0: faits int\u00e9ressants et tendances \u00e9mergentes","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Gr\u00e2ce \u00e0 nos activit\u00e9s et \u00e0 nos recherches, nous avons recueilli un certain nombre d&#039;informations et de statistiques cl\u00e9s sur le secteur de la pharmacie de d\u00e9tail, son \u00e9volution et ses tendances \u00e9mergentes. Bien que nos recherches se soient concentr\u00e9es sur l&#039;Am\u00e9rique du Nord, nous avons pens\u00e9 que ces tendances \u00e9mergentes pourraient int\u00e9resser nos clients et lecteurs du monde entier\u2026","rel":"","context":"Dans &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/fr\/category\/pharmacy\/"},"img":{"alt_text":"Smiling pharmacist - emerging pharmacy trends","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":638,"url":"https:\/\/blog.bindy.com\/fr\/who-benefits-from-retail-audits\/","url_meta":{"origin":5167,"position":4},"title":"\u2b50 Qui b\u00e9n\u00e9ficie des audits de vente au d\u00e9tail et d\u2019h\u00f4tellerie ?","author":"Bindy","date":"septembre 20, 2023","format":false,"excerpt":"Les audits de vente au d\u00e9tail, les audits h\u00f4teliers et les inspections de site sont reconnus pour prot\u00e9ger la marque, promouvoir ses standards, accro\u00eetre la satisfaction client et att\u00e9nuer les risques dans les commerces de d\u00e9tail et l&#039;h\u00f4tellerie multi-\u00e9tablissements. Ceci \u00e9tant dit, quels sont les avantages concrets des audits de vente au d\u00e9tail\u00a0? Voici quelques-uns des avantages que vous pouvez attendre d&#039;une visite r\u00e9guli\u00e8re\u2026","rel":"","context":"Dans &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/fr\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1267,"url":"https:\/\/blog.bindy.com\/fr\/store-execution-purpose-scope-and-best-practices\/","url_meta":{"origin":5167,"position":5},"title":"\u2b50 Qu&#039;est-ce que l&#039;ex\u00e9cution au d\u00e9tail ? Objectif, port\u00e9e et meilleures pratiques.","author":"Bindy","date":"juillet 10, 2023","format":false,"excerpt":"L&#039;ex\u00e9cution du commerce de d\u00e9tail est l&#039;ensemble des pratiques et des technologies habilitantes responsables de la mise en \u0153uvre compl\u00e8te et en temps opportun des programmes, normes et directives du magasin au niveau du magasin. Une ex\u00e9cution efficace du commerce de d\u00e9tail et de l&#039;h\u00f4tellerie n\u00e9cessite certains composants, premi\u00e8rement la communication, deuxi\u00e8mement la gestion des t\u00e2ches et troisi\u00e8mement les audits\/\u00e9valuations. Dans cet article, nous nous concentrons sur le but,\u2026","rel":"","context":"Dans &quot;\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/fr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/5167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=5167"}],"version-history":[{"count":34,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/5167\/revisions"}],"predecessor-version":[{"id":66306,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/5167\/revisions\/66306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/5204"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=5167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=5167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=5167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}