{"id":5053,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5053"},"modified":"2024-11-29T10:25:38","modified_gmt":"2024-11-29T15:25:38","slug":"comment-attirer-les-clients-hors-ligne-et-dans-vos-magasins-pendant-cette-periode-des-fetes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/how-to-get-customers-offline-and-into-your-stores-this-holiday-season\/","title":{"rendered":"Comment attirer les clients hors ligne et dans vos magasins pendant la p\u00e9riode des f\u00eates"},"content":{"rendered":"

19 pour cent des ventes annuelles des d\u00e9taillants ont lieu au cours des deux derniers mois de l'ann\u00e9e. F\u00e9d\u00e9ration nationale du commerce de d\u00e9tail<\/a> trouv\u00e9.<\/p>\n\n\n\n

En fin de compte, Novembre et d\u00e9cembre sont les mois les plus importants pour votre commerce de d\u00e9tail<\/a>. Vous devez proposer des raisons convaincantes pour attirer les clients dans vos magasins.<\/p>\n\n\n\n

Ci-dessous, quelques conseils pour vous aider \u00e0 augmenter le trafic pi\u00e9tonnier et \u00e0 convertir les ventes en cette saison des f\u00eates.<\/p>\n\n\n\n

Cr\u00e9ez des affichages audacieux<\/strong><\/h2>\n\n\n\n

Nous savons que de superbes \u00e9crans peuvent g\u00e9n\u00e9rer du trafic, augmenter la conversion et augmenter les ventes. Chaque ann\u00e9e, les grands magasins cultivent des pr\u00e9sentoirs multi-fen\u00eatres \u00e0 fort impact pour ravir les clients potentiels.<\/p>\n\n\n\n

Soyez cr\u00e9atif avec vos fen\u00eatres. <\/strong>Amit Adler de UDIZINE<\/a> dit:<\/p>\n\n\n\n

\n

Les vitrines ont le pouvoir d'attirer de nouveaux clients et d'inciter les habitu\u00e9s \u00e0 d\u00e9couvrir les derniers produits. Des \u00e9crans faiblement \u00e9clair\u00e9s, des fen\u00eatres encombr\u00e9es ou des pr\u00e9sentations visuelles qui n'ont pas \u00e9t\u00e9 modifi\u00e9es depuis des semaines ne feront pas le travail.<\/p>\n\n\n\n

Comptez sur des pi\u00e8ces modulaires telles que des pr\u00e9sentoirs suspendus pour utiliser pleinement l'espace - attirant l'\u0153il de haut en bas - ou des pr\u00e9sentoirs \u00e0 hauteur variable pour cr\u00e9er plus d'int\u00e9r\u00eat visuel.<\/p>\n<\/blockquote>\n\n\n\n

\"\"
Cr\u00e9dit photo : Shutterstock<\/figcaption><\/figure>\n\n\n\n

Racontez une histoire avec votre marketing.<\/strong><\/p>\n\n\n\n

Qu'essayez-vous de vendre et pourquoi est-ce pertinent pour le client qui vient dans votre magasin\u00a0? Visual Retailing.com<\/a> a \u00e9crit:<\/p>\n\n\n\n

\n

L'esprit humain a soif de sens. Elle va m\u00eame jusqu'\u00e0 cr\u00e9er \u2013 voire inventer \u2013 des liens. De plus, si l'esprit ne peut pas cr\u00e9er un r\u00e9cit ordonn\u00e9 \u00e0 partir des informations entrantes, il a tendance \u00e0 l'ignorer. Si votre merchandising est con\u00e7u au hasard, les clients potentiels ne comprendront pas et, en fin de compte, n'ach\u00e8teront pas.<\/p>\n<\/blockquote>\n\n\n\n

Identifiez l'histoire simple de la marque que vous souhaitez raconter et utilisez vos produits pour inciter les clients \u00e0 imaginer ce que ces articles feront pour eux.<\/p>\n\n\n\n

Placez les \u00e9l\u00e9ments compl\u00e9mentaires ensemble. <\/strong>Le cross merchandising est un excellent moyen de montrer \u00e0 vos clients comment des produits de diff\u00e9rentes cat\u00e9gories peuvent aller ensemble. Vous pouvez combiner une carte-cadeau avec des articles suppl\u00e9mentaires \u00e0 faible co\u00fbt pour faire gagner du temps au client lors de la cr\u00e9ation d'un coffret cadeau DIY Holiday.<\/p>\n\n\n\n

N'oubliez pas de rafra\u00eechir vos pr\u00e9sentoirs aussi souvent que le produit se vend\u00a0!<\/strong><\/p>\n\n\n\n

Pendant la saison charg\u00e9e des f\u00eates, vous n'aurez peut-\u00eatre pas toujours le temps de repenser l'ensemble de votre vitrine. Assurez-vous de planifier \u00e0 l'avance et de savoir quels produits similaires vous pouvez remplacer dans vos pr\u00e9sentoirs principaux pour mettre en valeur les marchandises que vous avez encore en stock.<\/p>\n\n\n\n

Vous cherchez encore plus de conseils ? Voir notre 7 techniques de merchandising visuel pour augmenter les ventes <\/a>ou 10 erreurs de marchandisage que les d\u00e9taillants commettent et qui font perdre des ventes.<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Conseil bonus : gardez votre merchandising bien rang\u00e9 !<\/strong><\/p>\n\n\n\n

Pendant les vacances et tous les jours de l'ann\u00e9e, n'oubliez pas que personne n'aime les pr\u00e9sentoirs en d\u00e9sordre et les \u00e9tag\u00e8res d\u00e9sordonn\u00e9es ! Veillez \u00e0 ce que votre merchandising soit pr\u00e9cis et conforme \u00e0 l'\u00e9thique de la marque.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Planifiez un \u00e9v\u00e9nement promotionnel des F\u00eates<\/strong><\/h2>\n\n\n\n

Planifier un \u00e9v\u00e9nement en magasin pendant les vacances est un excellent moyen de transformer une exp\u00e9rience de magasinage quotidienne en une exp\u00e9rience qui vous attirera des clients fid\u00e8les et des ambassadeurs de la marque.<\/p>\n\n\n\n

Choisissez un th\u00e8me pertinent. <\/strong>Pensez \u00e0 votre client\u00e8le et aux types de choses qu'ils appr\u00e9cient. Si vous \u00eates une marque d'accessoires pour hommes, invitez peut-\u00eatre un repr\u00e9sentant d'une marque d'alcool locale \u00e0 proposer une d\u00e9gustation guid\u00e9e en magasin. La musique live \u00e0 th\u00e8me et la nourriture gratuite peuvent \u00e9galement aider \u00e0 attirer le trafic pi\u00e9tonnier et \u00e0 am\u00e9liorer votre exp\u00e9rience en magasin.<\/p>\n\n\n\n

Planifier \u00e0 l'avance! <\/strong>Ne tardez pas \u00e0 annoncer la date de votre \u00e9v\u00e9nement \u00e0 la derni\u00e8re minute. Planifiez au moins 2 \u00e0 3 mois \u00e0 l'avance pour vous assurer que le marketing \u00e9v\u00e9nementiel et le bouche \u00e0 oreille sont largement diffus\u00e9s. Jetez des cartes d'\u00e9v\u00e9nement dans des sacs \u00e0 provisions et demandez \u00e0 votre personnel de parler de l'\u00e9v\u00e9nement \u00e0 venir chaque fois qu'il interagit avec les clients.<\/p>\n\n\n\n

Organisez une tombola<\/strong>. Permettez aux clients de participer \u00e0 un tirage au sort dans les semaines pr\u00e9c\u00e9dant l'\u00e9v\u00e9nement, puis invitez-les \u00e0 revenir pour le grand soir pour voir s'ils ont gagn\u00e9\u00a0!<\/p>\n\n\n\n

Offrir une promotion sp\u00e9ciale <\/strong><\/h2>\n\n\n\n

Offrir une promotion ou une remise sp\u00e9ciale donne aux clients une raison de sortir de chez eux et d'entrer dans votre magasin. Avec cette opportunit\u00e9, vous pouvez cr\u00e9er une impression durable qui les incitera \u00e0 revenir avec impatience.<\/p>\n\n\n\n

Ex\u00e9cuter des promotions conditionnelles<\/b><\/p>\n\n\n\n

\n

Un bon moyen de prot\u00e9ger vos marges tout en mettant en place des remises est de fixer des conditions. Plut\u00f4t que d'ex\u00e9cuter des promotions g\u00e9n\u00e9rales (par exemple, "$10 sur tout achat" ou 25% sur tous les articles), d\u00e9finissez certaines limites ou conditions que les clients doivent respecter avant de pouvoir profiter de l'offre. \u2013 Vend.com<\/a><\/p>\n<\/blockquote>\n\n\n\n

Quelques exemples par Vente<\/a> offraient un pourcentage de r\u00e9duction avec un certain nombre d'articles achet\u00e9s, d\u00e9pensaient $X pour b\u00e9n\u00e9ficier d'une remise et achetaient pour obtenir un article gratuit ou \u00e0 prix r\u00e9duit.<\/p>\n\n\n\n

Commercialisez aupr\u00e8s de vos clients fid\u00e8les. <\/strong>L'envoi d'un e-mail \u00e0 votre liste de clients avec un rabais exclusif pour les f\u00eates peut vous amener \u00e0 l'esprit de ceux qui commencent \u00e0 planifier leurs achats de cadeaux.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Au-del\u00e0 du service client<\/strong><\/h2>\n\n\n\n

La pression des achats des F\u00eates peut \u00eatre difficile \u00e0 la fois pour vos \u00e9quipes et pour vos clients. Des pr\u00e9cautions suppl\u00e9mentaires doivent \u00eatre prises pour cr\u00e9er une exp\u00e9rience positive pour tous ceux qui entrent dans vos magasins.<\/p>\n\n\n\n

83% des Am\u00e9ricains<\/a> dire qu'une recommandation de bouche \u00e0 oreille d'un ami ou d'un membre de la famille les rend plus susceptibles d'acheter ce produit ou service, donc assurer une bonne visite en magasin, quelle que soit la conversion, devrait \u00eatre une priorit\u00e9.<\/p>\n\n\n\n

Donnez \u00e0 vos \u00e9quipes les moyens d'\u00eatre des experts de la connaissance des produits. <\/strong>Il n'y a rien de pire que de visiter un d\u00e9taillant, de demander l'aide d'un associ\u00e9 et d'entendre \u00ab ah\u2026 je ne sais pas \u00bb. Organisez des ateliers de formation avant la ru\u00e9e des f\u00eates pour vous assurer que les membres de l'\u00e9quipe peuvent parler et recommander le produit en toute confiance.<\/p>\n\n\n\n

Offrez des rafra\u00eechissements. <\/strong>smallbiztrends.com a \u00e9crit :<\/p>\n\n\n\n

\n

Par une journ\u00e9e froide, enneig\u00e9e ou pluvieuse, du caf\u00e9, du th\u00e9, du chocolat chaud et d'autres friandises gratuits peuvent inciter les acheteurs congel\u00e9s \u00e0 s'arr\u00eater et \u00e0 se r\u00e9chauffer. Conservez une r\u00e9serve de ces articles dans votre entrep\u00f4t afin de pouvoir servir des rafra\u00eechissements \u00e0 tout moment. Faites-en la promotion sur les r\u00e9seaux sociaux et via vos autres m\u00e9thodes de marketing.<\/p>\n<\/blockquote>\n\n\n\n

Optimisez votre omnicanal <\/strong><\/h2>\n\n\n\n

Bien que le pourcentage d'achats en ligne continue d'augmenter d'ann\u00e9e en ann\u00e9e, la plupart des acheteurs souhaitent toujours se rendre dans les magasins physiques pour s'inspirer, voir et interagir avec les produits (comme le montre l'enqu\u00eate ci-dessous r\u00e9alis\u00e9e par Deloitte<\/a>). S'assurer que votre stock est facilement disponible en magasin et en ligne vous garantira une vente, quel que soit le canal.<\/p>\n\n\n\n

\"Raisons<\/a><\/figure>\n\n\n\n

Comment attirez-vous du trafic suppl\u00e9mentaire pendant les f\u00eates dans vos magasins\u00a0? Faites le nous savoir dans les commentaires!<\/p>","protected":false},"excerpt":{"rendered":"

Selon la National Retail Federation, 19 % des ventes annuelles des d\u00e9taillants ont lieu au cours des deux derniers mois de l\u2019ann\u00e9e. En fin de compte, novembre et d\u00e9cembre sont les mois les plus importants pour votre commerce de d\u00e9tail. Vous devez proposer des raisons convaincantes pour attirer les clients dans vos magasins. Ci-dessous, quelques conseils pour vous aider \u00e0 augmenter le trafic pi\u00e9tonnier\u2026 Lire la suite Comment attirer les clients hors ligne et dans vos magasins pendant la p\u00e9riode des f\u00eates<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,677174005],"tags":[4325,677173885,677173883],"class_list":["post-5053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-how-to","tag-holidays","tag-merchandising","tag-retail"],"yoast_head":"\nHow to Get Customers Offline and Into Your Stores During The Holiday Season<\/title>\n<meta name=\"description\" content=\"November and December are the most important months for your retail business. 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Si No\u00ebl est important pour les commer\u00e7ants traditionnels (qui d\u00e9pensent plus de $1\u00a0000 milliards de dollars en d\u00e9corations, f\u00eates, restauration et cadeaux rien qu'aux \u00c9tats-Unis), un quatri\u00e8me trimestre r\u00e9ussi signifie\u2026","rel":"","context":"Dans "\u2744\ufe0f Seasonal"","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/fr\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2771,"url":"https:\/\/blog.bindy.com\/fr\/convenience-store-industry-emerging-trends-and-interesting-facts\/","url_meta":{"origin":5053,"position":5},"title":"Industrie des d\u00e9panneurs, tendances \u00e9mergentes et faits int\u00e9ressants","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Gr\u00e2ce \u00e0 nos activit\u00e9s et \u00e0 nos recherches, nous avons recueilli de nombreuses informations et statistiques importantes sur le secteur des commerces de proximit\u00e9, son \u00e9volution et les tendances \u00e9mergentes. Nous avons pens\u00e9 qu'elles pourraient int\u00e9resser nos clients et lecteurs. Les commerces de proximit\u00e9 sont nombreux et leur croissance reste constante\u2026","rel":"","context":"Dans "\ud83c\udfea Convenience Stores"","block_context":{"text":"\ud83c\udfea Convenience Stores","link":"https:\/\/blog.bindy.com\/fr\/category\/convenience-store\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/06\/shutterstock_1007450311.jpg?fit=1200%2C411&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/06\/shutterstock_1007450311.jpg?fit=1200%2C411&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/06\/shutterstock_1007450311.jpg?fit=1200%2C411&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/06\/shutterstock_1007450311.jpg?fit=1200%2C411&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/06\/shutterstock_1007450311.jpg?fit=1200%2C411&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/5053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=5053"}],"version-history":[{"count":32,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/5053\/revisions"}],"predecessor-version":[{"id":65051,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/5053\/revisions\/65051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/5084"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=5053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=5053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=5053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}