{"id":5052,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5052"},"modified":"2024-11-28T14:46:03","modified_gmt":"2024-11-28T19:46:03","slug":"5-techniques-declairage-pour-le-merchandising-visuel-pour-augmenter-les-ventes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/","title":{"rendered":"5 techniques d'\u00e9clairage pour le merchandising visuel pour augmenter les ventes"},"content":{"rendered":"

L'\u00e9clairage des magasins augmente-t-il les ventes ? Amerlux<\/a>, \u201cGlobe<\/em>, un important d\u00e9taillant en alimentation en Allemagne, a exp\u00e9riment\u00e9 une combinaison de lumi\u00e8res color\u00e9es dans une zone promotionnelle \u00e0 l'int\u00e9rieur de l'un de ses magasins. Cela a conduit \u00e0 une augmentation de 6% des ventes dans la zone promotionnelle.<\/p>\n\n\n\n

Si vous utilisez encore des tubes fluorescents, il est temps de passer aux LED. L'\u00e9clairage fluorescent projette une lumi\u00e8re intense qui ne peut pas \u00eatre contr\u00f4l\u00e9e ou att\u00e9nu\u00e9e, ce qui le rend inadapt\u00e9 \u00e0 un environnement de vente au d\u00e9tail.<\/p>\n\n\n\n

Une bonne base d'\u00e9clairage doit \u00eatre compos\u00e9e d'un certain nombre de grilles pouvant \u00eatre contr\u00f4l\u00e9es individuellement en fonction de la zone du magasin ainsi que de l'heure de la journ\u00e9e ou de l'ann\u00e9e. Une fois que vous avez une bonne base, vous \u00eates pr\u00eat \u00e0 commencer \u00e0 incorporer plus de couches et de techniques.<\/p>\n\n\n\n

Ci-dessous, cinq techniques d'\u00e9clairage \u00e0 appliquer \u00e0 vos magasins<\/p>\n\n\n\n

1. Derri\u00e8re l'\u00e9clairage de l'\u00e9tag\u00e8re<\/h2>\n\n\n\n

L'\u00e9clairage derri\u00e8re les \u00e9tag\u00e8res peut \u00eatre r\u00e9alis\u00e9 facilement avec de simples bandes LED. Il cr\u00e9e instantan\u00e9ment une sensation de luxe pour vos magasins. Chaque bande peut \u00eatre contr\u00f4l\u00e9e individuellement afin que vous puissiez mettre en \u00e9vidence certaines \u00e9tag\u00e8res et pas d'autres. Cette technique est particuli\u00e8rement efficace lorsque vous r\u00e9duisez l'\u00e9clairage au plafond dans le magasin et laissez les produits occuper le devant de la sc\u00e8ne.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

2. \u00c9clairage du vestiaire<\/h2>\n\n\n\n

L'\u00e9clairage des vestiaires est tr\u00e8s important. C'est l\u00e0 que votre client va prendre une d\u00e9cision d'achat. Si votre \u00e9clairage cr\u00e9e des ombres peu flatteuses ou est d'un ton dur qui rend le client moins attrayant, il ne voudra pas faire l'achat.<\/p>\n\n\n\n

L'\u00e9clairage des vestiaires doit trouver le bon \u00e9quilibre entre ne pas \u00eatre trop froid (peu flatteur) ou trop chaud (trop jaune changera la couleur des articles). L'\u00e9clairage des vestiaires doit \u00e9galement avoir un \u00e9clairage int\u00e9gr\u00e9 dans ou autour du miroir pour assurer un \u00e9clairage uniforme du client et \u00e9viter les ombres peu flatteuses.<\/p>\n\n\n\n

3. \u00c9clairage du pr\u00e9sentoir<\/h2>\n\n\n\n

Semblable \u00e0 l\u2019int\u00e9gration d\u2019un \u00e9clairage derri\u00e8re vos \u00e9tag\u00e8res, un autre endroit int\u00e9ressant pour incorporer des bandes LED se trouve sous vos pr\u00e9sentoirs. \u00c9tant donn\u00e9 que les bandes LED peuvent \u00eatre contr\u00f4l\u00e9es individuellement, elles peuvent aider \u00e0 mettre en valeur diff\u00e9rents supports tout au long de la journ\u00e9e\/saisons. Cette technique cr\u00e9e \u00e9galement une sensation de luxe, c'est un moyen simple d'aider le client \u00e0 justifier une d\u00e9pense plus \u00e9lev\u00e9e.<\/p>\n\n\n\n

4. \u00c9clairage de niveau inf\u00e9rieur<\/h2>\n\n\n\n

L'espace est toujours limit\u00e9 dans les magasins de d\u00e9tail, vous avez donc probablement une partie de votre marchandise sur le sol. Puisqu'il est bien en dessous du niveau des yeux, placer strat\u00e9giquement un \u00e9clairage plus bas au sol peut aider \u00e0 attirer l'attention sur lui.<\/p>\n\n\n\n

5. \u00c9clairage du capuchon d'extr\u00e9mit\u00e9<\/h2>\n\n\n\n

Les embouts sont g\u00e9n\u00e9ralement laiss\u00e9s enti\u00e8rement \u00e9teints, mais si vous \u00eates un CPG dans un grand magasin de d\u00e9tail, vous avez besoin que le produit soit remarqu\u00e9. Les embouts peuvent \u00eatre un endroit parfait non seulement pour incorporer un \u00e9clairage, mais aussi pour jouer avec des lumi\u00e8res color\u00e9es. Cela permet d'attirer l'attention des clients.<\/p>\n\n\n\n

Astuce : gardez votre merchandising bien rang\u00e9<\/h2>\n\n\n\n

Un bon \u00e9clairage ne peut pas fonctionner seul ! N'oubliez pas que personne n'aime les pr\u00e9sentoirs en d\u00e9sordre et les \u00e9tag\u00e8res d\u00e9sordonn\u00e9es ! Veillez \u00e0 ce que votre merchandising soit pertinent et en phase avec l'\u00e9thique de la marque.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

L\u2019\u00e9clairage des magasins augmente-t-il les ventes ? Selon Amerlux, \u00ab Globus, un important d\u00e9taillant en alimentation en Allemagne, a exp\u00e9riment\u00e9 une combinaison de lumi\u00e8res color\u00e9es dans une zone promotionnelle \u00e0 l\u2019int\u00e9rieur de l\u2019un de ses magasins. \u00bb Cela a entra\u00een\u00e9 une augmentation de 6% des ventes dans la zone promotionnelle. Si vous utilisez encore des tubes fluorescents, il est certainement temps de \u2026 Lire la suite 5 techniques d'\u00e9clairage pour le merchandising visuel pour augmenter les ventes<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417],"tags":[677173885,430450308,677173891],"class_list":["post-5052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-merchandising-execution","tag-retail-trends"],"yoast_head":"\n5 Lighting Techniques for Visual Merchandising to Increase Sales<\/title>\n<meta name=\"description\" content=\"A fashion retailer in Germany saw its sales increase by 12%\u00a0in one pilot store, after installing a new lighting scheme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/fr\/5-techniques-declairage-pour-le-merchandising-visuel-pour-augmenter-les-ventes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Lighting Techniques for Visual Merchandising to Increase Sales\" \/>\n<meta property=\"og:description\" content=\"A fashion retailer in Germany saw its sales increase by 12%\u00a0in one pilot store, after installing a new lighting scheme.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/fr\/5-techniques-declairage-pour-le-merchandising-visuel-pour-augmenter-les-ventes\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:46:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?_t=1732823163\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"5 Lighting Techniques for Visual Merchandising to Increase Sales\",\"datePublished\":\"2021-10-26T20:15:59+00:00\",\"dateModified\":\"2024-11-28T19:46:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/\"},\"wordCount\":488,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1\",\"keywords\":[\"Merchandising\",\"merchandising execution\",\"Retail Trends\"],\"articleSection\":[\"\ud83d\udc5c Merchandising\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/\",\"name\":\"5 Lighting Techniques for Visual Merchandising to Increase Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1\",\"datePublished\":\"2021-10-26T20:15:59+00:00\",\"dateModified\":\"2024-11-28T19:46:03+00:00\",\"description\":\"A fashion retailer in Germany saw its sales increase by 12%\u00a0in one pilot store, after installing a new lighting scheme.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1\",\"width\":1920,\"height\":1281},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Lighting Techniques for Visual Merchandising to Increase Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/fr\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 techniques d'\u00e9clairage pour le merchandising visuel pour augmenter les ventes","description":"Un d\u00e9taillant de mode en Allemagne a vu ses ventes augmenter de 12% dans un magasin pilote, apr\u00e8s avoir install\u00e9 un nouveau syst\u00e8me d'\u00e9clairage.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/fr\/5-techniques-declairage-pour-le-merchandising-visuel-pour-augmenter-les-ventes\/","og_locale":"fr_FR","og_type":"article","og_title":"5 Lighting Techniques for Visual Merchandising to Increase Sales","og_description":"A fashion retailer in Germany saw its sales increase by 12%\u00a0in one pilot store, after installing a new lighting scheme.","og_url":"https:\/\/blog.bindy.com\/fr\/5-techniques-declairage-pour-le-merchandising-visuel-pour-augmenter-les-ventes\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:15:59+00:00","article_modified_time":"2024-11-28T19:46:03+00:00","og_image":[{"width":1920,"height":1281,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?_t=1732823163","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"5 Lighting Techniques for Visual Merchandising to Increase Sales","datePublished":"2021-10-26T20:15:59+00:00","dateModified":"2024-11-28T19:46:03+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/"},"wordCount":488,"commentCount":2,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1","keywords":["Merchandising","merchandising execution","Retail Trends"],"articleSection":["\ud83d\udc5c Merchandising"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/","url":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/","name":"5 techniques d'\u00e9clairage pour le merchandising visuel pour augmenter les ventes","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1","datePublished":"2021-10-26T20:15:59+00:00","dateModified":"2024-11-28T19:46:03+00:00","description":"Un d\u00e9taillant de mode en Allemagne a vu ses ventes augmenter de 12% dans un magasin pilote, apr\u00e8s avoir install\u00e9 un nouveau syst\u00e8me d'\u00e9clairage.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1","width":1920,"height":1281},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"5 Lighting Techniques for Visual Merchandising to Increase Sales"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Audits, t\u00e2ches et communication","description":"Op\u00e9rations de vente au d\u00e9tail et d'h\u00f4tellerie","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"Bindy","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"Bindy","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy est une application cloud permettant d'automatiser \u2714\ufe0f les audits, \ud83d\uddd3\ufe0f les t\u00e2ches et \ud83d\udce3 la communication pour le commerce de d\u00e9tail et l'h\u00f4tellerie. D\u00e9ployez et v\u00e9rifiez facilement les normes de marque, les t\u00e2ches et les actions correctives sur vos sites. Obtenez des rapports, des signatures, des vid\u00e9os et des v\u00e9rifications photo en temps r\u00e9el.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/fr\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-1ju","jetpack-related-posts":[{"id":10693,"url":"https:\/\/blog.bindy.com\/fr\/visual-merchandising-in-retail-best-blogs\/","url_meta":{"origin":5052,"position":0},"title":"Merchandising visuel dans le commerce de d\u00e9tail\u00a0: les meilleurs blogs","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Le merchandising visuel dans le commerce de d\u00e9tail consiste \u00e0 pr\u00e9senter des services et des produits aux clients de mani\u00e8re \u00e0 les engager et \u00e0 les inciter \u00e0 l'achat. Avec la r\u00e9ouverture des magasins et l'entr\u00e9e dans le quatri\u00e8me trimestre, de nombreux d\u00e9taillants cherchent \u00e0 am\u00e9liorer leur merchandising visuel pour accueillir \u00e0 nouveau leurs clients et les attirer\u2026","rel":"","context":"Dans "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/fr\/7-visual-merchandising-techniques-to-increase-sales\/","url_meta":{"origin":5052,"position":1},"title":"7 techniques de marchandisage visuel pour augmenter les ventes","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Le merchandising visuel cr\u00e9e un impact et impressionne chaque visiteur qui visite votre \u00e9tablissement. Tout ce que le client peut voir de l'ext\u00e9rieur et de l'int\u00e9rieur du magasin contribue \u00e0 optimiser l'espace de vente. Des vitrines \u00e0 la signal\u00e9tique en passant par l'agencement g\u00e9n\u00e9ral, un merchandising visuel efficace\u2026","rel":"","context":"Dans "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4588,"url":"https:\/\/blog.bindy.com\/fr\/fathers-day-in-retail-interesting-facts-and-emerging-trends\/","url_meta":{"origin":5052,"position":2},"title":"La f\u00eate des p\u00e8res dans le commerce de d\u00e9tail\u00a0: faits int\u00e9ressants et tendances \u00e9mergentes","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Les programmes saisonniers comme la f\u00eate des P\u00e8res g\u00e9n\u00e8rent d'importants profits pour les d\u00e9taillants et les restaurants. Les d\u00e9penses li\u00e9es \u00e0 la f\u00eate des P\u00e8res ont d\u00e9pass\u00e9 14 000 milliards de dollars ! \u201c Les p\u00e8res, les maris et les fils peuvent s'attendre \u00e0 ressentir tout l'amour qu'ils re\u00e7oivent pour la f\u00eate des P\u00e8res \u201d, a d\u00e9clar\u00e9 Matthew Shay, pr\u00e9sident et directeur g\u00e9n\u00e9ral de la NRF. \u201c Au cours de la derni\u00e8re d\u00e9cennie, les d\u00e9penses consacr\u00e9es aux cadeaux pour la f\u00eate des P\u00e8res ont consid\u00e9rablement augment\u00e9. Les d\u00e9taillants sont pr\u00eats\u2026 \u00bb","rel":"","context":"Dans "\u2744\ufe0f Seasonal"","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/fr\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":179,"url":"https:\/\/blog.bindy.com\/fr\/the-cost-of-merchandising-non-compliance\/","url_meta":{"origin":5052,"position":3},"title":"Le co\u00fbt de la non-conformit\u00e9 du marchandisage","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"On dit souvent que la r\u00e9ussite dans le commerce de d\u00e9tail repose sur l'ex\u00e9cution. Quel est le niveau d'ex\u00e9cution actuel des d\u00e9taillants et quel est le co\u00fbt de la non-conformit\u00e9 en mati\u00e8re d'ex\u00e9cution merchandising\u00a0? Nous avons eu l'occasion d'\u00e9changer avec James Tenser, directeur du r\u00e9seau de mise en \u0153uvre en magasin, sur l'\u00e9tat actuel de l'ex\u00e9cution en magasin. Voici\u2026","rel":"","context":"Dans "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1267,"url":"https:\/\/blog.bindy.com\/fr\/store-execution-purpose-scope-and-best-practices\/","url_meta":{"origin":5052,"position":4},"title":"\u2b50 Qu'est-ce que l'ex\u00e9cution au d\u00e9tail ? Objectif, port\u00e9e et meilleures pratiques.","author":"Bindy","date":"juillet 10, 2023","format":false,"excerpt":"L'ex\u00e9cution du commerce de d\u00e9tail est l'ensemble des pratiques et des technologies habilitantes responsables de la mise en \u0153uvre compl\u00e8te et en temps opportun des programmes, normes et directives du magasin au niveau du magasin. Une ex\u00e9cution efficace du commerce de d\u00e9tail et de l'h\u00f4tellerie n\u00e9cessite certains composants, premi\u00e8rement la communication, deuxi\u00e8mement la gestion des t\u00e2ches et troisi\u00e8mement les audits\/\u00e9valuations. Dans cet article, nous nous concentrons sur le but,\u2026","rel":"","context":"Dans "\u2b50 Best practices"","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/fr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":11021,"url":"https:\/\/blog.bindy.com\/fr\/merchandise-planning-the-clever-retailers-guide-for-how-to-do-it-right\/","url_meta":{"origin":5052,"position":5},"title":"Planification de la marchandise\u00a0: le guide du d\u00e9taillant intelligent pour savoir comment bien faire les choses","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Benjamin Franklin a dit avec sagesse que \u201c\u00a0manquer de planification, c'est planifier l'\u00e9chec\u00a0\u201d. Bien qu'il ne fasse pas sp\u00e9cifiquement r\u00e9f\u00e9rence au secteur de la vente au d\u00e9tail, cet adage est on ne peut plus vrai, surtout lorsqu'il s'agit de planifier les marchandises de votre magasin. Si les marchandises que vous commandez et exposez si soigneusement dans votre\u2026","rel":"","context":"Dans "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/5052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=5052"}],"version-history":[{"count":53,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/5052\/revisions"}],"predecessor-version":[{"id":64965,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/5052\/revisions\/64965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/10851"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=5052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=5052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=5052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}