{"id":5051,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5051"},"modified":"2024-11-28T15:00:30","modified_gmt":"2024-11-28T20:00:30","slug":"astuces-de-merchandising-visuel-pour-les-fetes-qui-peuvent-etre-utilisees-toute-lannee","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/astuces-de-merchandising-visuel-pour-les-fetes-qui-peuvent-etre-utilisees-toute-lannee\/","title":{"rendered":"Astuces de merchandising visuel des f\u00eates qui peuvent \u00eatre utilis\u00e9es toute l'ann\u00e9e"},"content":{"rendered":"

La saison des f\u00eates signifie que vous avez plus de marchandises \u00e0 d\u00e9placer que jamais, mais la taille de votre magasin est rest\u00e9e la m\u00eame. Comment pouvez-vous afficher et vendre plus de marchandises dans la m\u00eame empreinte\u00a0? Nous avons quelques conseils pour vous aider \u00e0 tirer le meilleur parti de votre marchandisage des f\u00eates, mais mieux encore, vous pouvez utiliser ces conseils tout au long de l'ann\u00e9e.<\/p>\n\n\n\n

Utiliser des calques<\/h2>\n\n\n\n

Vous avez beaucoup plus d'espace vertical et profond que vous ne le pensez. Regardez autour de vous, posez-vous les questions suivantes.<\/p>\n\n\n\n

    \n
  1. Pouvez-vous superposer une \u00e9chelle devant des \u00e9tag\u00e8res existantes\u00a0?<\/li>\n\n\n\n
  2. Pouvez-vous superposer des paniers devant ou sous un pr\u00e9sentoir existant, ou pr\u00e8s de la zone de caisse\u00a0?<\/li>\n\n\n\n
  3. Vos tables peuvent-elles s'embo\u00eeter les unes sous les autres afin que vous puissiez les utiliser et les ranger au besoin ?<\/li>\n<\/ol>\n\n\n\n
    \"\"
    Cr\u00e9dit image\u00a0: Shutterstock<\/figcaption><\/figure>\n\n\n\n

    Pensez aux jardini\u00e8res d\u2019ext\u00e9rieur<\/h2>\n\n\n\n

    Les jardini\u00e8res d'ext\u00e9rieur peuvent vraiment am\u00e9liorer l'ambiance pendant les vacances. Ils peuvent \u00eatre modifi\u00e9s au fil des saisons et contribuent \u00e0 faire une bonne premi\u00e8re impression aupr\u00e8s de vos clients. Investissez dans deux petites jardini\u00e8res pour flanquer votre entr\u00e9e et invitez vos invit\u00e9s \u00e0 venir magasiner !<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Pensez \u00e0 accrocher des vitrines<\/h2>\n\n\n\n

    Une tringle \u00e0 rideau install\u00e9e au-dessus de votre fen\u00eatre \u00e0 l'abri des regards ouvre les possibilit\u00e9s d'ajouter des couches lors de l'habillage de vos fen\u00eatres. Une tringle \u00e0 rideau double peut vous aider encore plus.<\/p>\n\n\n\n

    Vous pouvez l'utiliser pour accrocher un rideau lorsque vous changez l'affichage pour cr\u00e9er une anticipation ou vous pouvez simplement accrocher des marchandises, des d\u00e9corations ou des lumi\u00e8res saisonni\u00e8res.<\/p>\n\n\n\n

    Utiliser des guirlandes lumineuses<\/h2>\n\n\n\n

    Les lumi\u00e8res scintillantes sont l'accent parfait lors du merchandising pour la saison des f\u00eates. Si vous investissez dans de simples guirlandes lumineuses, vous pourrez les utiliser toute l'ann\u00e9e.<\/p>\n\n\n\n

    Gardez votre merchandising bien rang\u00e9<\/h2>\n\n\n\n

    Pendant les vacances et tous les jours de l'ann\u00e9e, n'oubliez pas que personne n'aime les pr\u00e9sentoirs en d\u00e9sordre et les \u00e9tag\u00e8res d\u00e9sordonn\u00e9es ! Veillez \u00e0 ce que votre merchandising soit pr\u00e9cis et conforme \u00e0 l'\u00e9thique de la marque.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

    La saison des f\u00eates signifie que vous avez plus de marchandises \u00e0 d\u00e9placer que jamais, mais la taille de votre magasin est rest\u00e9e la m\u00eame. Comment pouvez-vous afficher et vendre plus de marchandises dans la m\u00eame empreinte\u00a0? Nous avons quelques conseils pour vous aider \u00e0 tirer le meilleur parti de votre merchandising de vacances, mais mieux encore, vous pouvez utiliser ces conseils tous \u2026 Lire la suite Astuces de merchandising visuel des f\u00eates qui peuvent \u00eatre utilis\u00e9es toute l'ann\u00e9e<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174196,49417],"tags":[677173885,677173883,9869044],"class_list":["post-5051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-merchandising","tag-merchandising","tag-retail","tag-retail-displays"],"yoast_head":"\nHoliday 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