{"id":4588,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4588"},"modified":"2024-08-13T15:02:13","modified_gmt":"2024-08-13T19:02:13","slug":"fete-des-peres-dans-le-commerce-de-detail-faits-interessants-et-tendances-emergentes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/fathers-day-in-retail-interesting-facts-and-emerging-trends\/","title":{"rendered":"La f\u00eate des p\u00e8res dans le commerce de d\u00e9tail\u00a0: faits int\u00e9ressants et tendances \u00e9mergentes"},"content":{"rendered":"

Les programmes saisonniers comme la f\u00eate des p\u00e8res g\u00e9n\u00e8rent de gros profits pour\u00a0d\u00e9taillants<\/a>\u00a0et\u00a0Restaurants<\/a>.\u00a0Les d\u00e9penses pour la f\u00eate des p\u00e8res ont d\u00e9pass\u00e9 1 milliard TP4T22\u00a0!<\/a><\/p>\n\n\n\n

\n

"Les p\u00e8res, les maris et les fils peuvent s'attendre \u00e0 ressentir l'amour en cette f\u00eate des p\u00e8res", a d\u00e9clar\u00e9 le pr\u00e9sident et chef de la direction de la NRF, Matthew Shay. \u00ab Au cours de la derni\u00e8re d\u00e9cennie, les d\u00e9penses en cadeaux pour la f\u00eate des P\u00e8res ont consid\u00e9rablement augment\u00e9. Les d\u00e9taillants sont pr\u00eats avec des cadeaux qui n'auront aucun probl\u00e8me \u00e0 impressionner papa.
Pr\u00e9sident-directeur g\u00e9n\u00e9ral de la NRF Matthieu Chay<\/a><\/p>\n<\/blockquote>\n\n\n\n

Les cadeaux \u00ab\u00a0pour une sortie sp\u00e9ciale\u00a0\u00bb devraient \u00eatre les favoris 1 TP4T4,5 milliards<\/a> suivi de pr\u00e8s par les v\u00eatements (14,4 milliards de TP3,5 milliards) et les cartes-cadeaux (14,4 milliards de TP2,9 milliards).<\/p>\n\n\n\n

\n

"Les cadeaux sp\u00e9ciaux pour les sorties n'ont cess\u00e9 de gagner en popularit\u00e9 pour la f\u00eate des p\u00e8res depuis leur point le plus bas en 2009. Ces consommateurs, en particulier ceux \u00e2g\u00e9s de 18 \u00e0 24 ans, veulent offrir \u00e0 leur p\u00e8re quelque chose d'unique, de r\u00e9fl\u00e9chi et qui permet de passer du temps de qualit\u00e9 avec papa. jour sp\u00e9cial." \u2013 Perspectives prosp\u00e8res<\/a> Vice-pr\u00e9sident ex\u00e9cutif de la strat\u00e9gie Phil\u00a0Rist <\/a><\/p>\n<\/blockquote>\n\n\n\n

42% des consommateurs pr\u00e9voient de faire leurs achats en ligne, 24% se dirigeront vers un magasin discount. 38% pr\u00e9voient de faire leurs achats dans des grands magasins et 22% dans des magasins sp\u00e9cialis\u00e9s.<\/p>\n\n\n\n

72 millions de cartes <\/a>sont distribu\u00e9s le jour de la f\u00eate des p\u00e8res.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Avec plus de 1422 milliards de livres sterling \u00e0 gagner, vos magasins sont-ils pr\u00eats ? Les initiatives de marketing et de merchandising de la f\u00eate des p\u00e8res sont-elles pleinement ex\u00e9cut\u00e9es dans tous vos magasins ?<\/p>\n\n\n\n

S'appuyant sur le papier, Excel et la messagerie \u00e9lectronique sont lents et sujets aux erreurs<\/a> et prive l'organisation des donn\u00e9es dont elle a besoin pour prendre des d\u00e9cisions commerciales \u00e9clair\u00e9es. Automatisez le processus dans 5 \u00e9tapes faciles avec l'audit de vente au d\u00e9tail <\/a>logiciel et obtenez des r\u00e9sultats imm\u00e9diats, des ventes plus \u00e9lev\u00e9es et co\u00fbts r\u00e9duits<\/a>.<\/p>\n\n\n\n

Vous ne savez pas comment v\u00e9rifier votre merchandising\u00a0? Utilisez ce merchandising liste de contr\u00f4le<\/a>, et suivi avec 7 techniques de marchandisage visuel pour augmenter les ventes<\/a>.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Les programmes saisonniers comme la f\u00eate des p\u00e8res g\u00e9n\u00e8rent de gros profits pour les d\u00e9taillants et les restaurants. Les d\u00e9penses pour la f\u00eate des p\u00e8res ont d\u00e9pass\u00e9 1422 milliards de dollars ! \u00ab Les p\u00e8res, les maris et les fils peuvent s'attendre \u00e0 ressentir l'amour de cette f\u00eate des p\u00e8res \u00bb, a d\u00e9clar\u00e9 Matthew Shay, pr\u00e9sident et directeur g\u00e9n\u00e9ral de la NRF. \u00ab Au cours de la derni\u00e8re d\u00e9cennie, les d\u00e9penses consacr\u00e9es aux cadeaux de la f\u00eate des p\u00e8res ont consid\u00e9rablement augment\u00e9. Les d\u00e9taillants sont pr\u00eats \u00e0 offrir des cadeaux qui auront du succ\u00e8s\u2026 Lire la suite La f\u00eate des p\u00e8res dans le commerce de d\u00e9tail\u00a0: faits int\u00e9ressants et tendances \u00e9mergentes<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[133723,677173885,36052485],"class_list":["post-4588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-fathers-day","tag-merchandising","tag-seasonal-programs"],"yoast_head":"\nFather\u2019s Day in Retail: Interesting Facts and Emerging Trends<\/title>\n<meta name=\"description\" content=\"Seasonal programs like Father's Day can result in huge consumer spending. 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