{"id":4494,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4494"},"modified":"2025-09-05T07:40:20","modified_gmt":"2025-09-05T11:40:20","slug":"cannabis-et-vente-au-detail-faits-interessants-et-tendances-emergentes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/cannabis-and-retail-interesting-facts-and-emerging-trends\/","title":{"rendered":"Cannabis et vente au d\u00e9tail\u00a0: faits int\u00e9ressants et tendances \u00e9mergentes"},"content":{"rendered":"

Le commerce de d\u00e9tail est en effervescence avec l'\u00e9lan des entreprises qui sautent pour se cr\u00e9er une niche sur le march\u00e9 \u00e9mergent du cannabis. Alors que le cannabis devient plus largement accept\u00e9 gr\u00e2ce \u00e0 la l\u00e9galisation, le march\u00e9 continuera de prosp\u00e9rer avec de nouveaux produits. Voici les tendances affectant le cannabis et la vente au d\u00e9tail. <\/p>\n\n\n\n

Cannabis comestibles et vente au d\u00e9tail<\/h2>\n\n\n\n
\"obturateurstock_563784121.jpg\"
Cr\u00e9dit photo : Shutterstock<\/figcaption><\/figure>\n\n\n\n

Bien que les produits comestibles au cannabis ne soient pas l\u00e9gaux partout, les consommateurs sont d\u00e9finitivement int\u00e9ress\u00e9s.<\/p>\n\n\n\n

\n

Deloitte estime que six sur dix<\/a> les consommateurs canadiens de cannabis int\u00e9ress\u00e9s d\u00e9cideront d'essayer de nouveaux produits comestibles lorsqu'ils deviendront l\u00e9gaux.<\/p>\n<\/blockquote>\n\n\n\n

Dans des \u00c9tats am\u00e9ricains comme Washington et le Colorado, les consommateurs peuvent d\u00e9j\u00e0 acheter de nombreux produits. Cela inclut les bonbons haut de gamme, les chocolats, les menthes et m\u00eame le caf\u00e9.<\/p>\n\n\n\n

Grizzle.com<\/a> <\/strong>partag\u00e9 un rapport de Analyse BDS<\/a> \u00e0 la fin de l'ann\u00e9e derni\u00e8re. Le rapport note: "Alors que fumer devient moins populaire, le march\u00e9 des produits comestibles est devenu" le segment du cannabis qui conna\u00eet la croissance la plus rapide et le plus rentable ". Selon certaines estimations, le march\u00e9 des produits comestibles devrait atteindre $4 milliards<\/a>\u2026\u201d<\/p>\n\n\n\n

\"Ventes<\/a>
Source\u00a0: Analyses BDS<\/figcaption><\/figure>\n\n\n\n

Les marques de cette cat\u00e9gorie ciblent une nouvelle base de consommateurs mal desservie avec des emballages \u00e9l\u00e9gants et des offres sophistiqu\u00e9es. Selon Vogue<\/a>, producteur de produits comestibles Seigneur Jones<\/a> est une star d'Instagram gr\u00e2ce \u00e0 son packaging chic. Les collaborations de c\u00e9l\u00e9brit\u00e9s avec des groupes comme Sigur R\u00f3s d'Islande aident \u00e9galement.<\/p>\n\n\n\n

\n

\u00abNous avons r\u00e9alis\u00e9 qu'il y avait une \u00e9norme opportunit\u00e9 de normaliser le cannabis, d'\u00e9lever la cat\u00e9gorie, de la standardiser, de cr\u00e9er quelque chose sur lequel les gens pourraient compter. Nous voulions attirer l'acheteur Whole Foods ou le membre Equinox ou Coveteur<\/a> lecteur. Personne ne parlait \u00e0 cette personne. \u2013 Rob Rosenheck, co-fondateur, Lord Jones<\/p>\n<\/blockquote>\n\n\n\n

Pour les d\u00e9taillants de cannabis canadiens, le respect de la r\u00e9glementation sur les produits comestibles devrait \u00eatre une priorit\u00e9. Pour chaque aliment (ou boisson) contenu dans un emballage \u00e0 l'\u00e9preuve des enfants, le produit ne peut contenir que jusqu'\u00e0 10 mg de THC<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Produits de bien-\u00eatre<\/h2>\n\n\n\n

En outre, Seigneur Jones<\/a> est \u00e9galement populaire pour ses huiles et lotions CBD d\u00e9riv\u00e9es du chanvre. Un titre de Forbes d\u00e9clare: "Le cannabis pourrait \u00eatre l'ingr\u00e9dient le plus rentable dans les soins de la peau." <\/p>\n\n\n\n

Le march\u00e9 du CBD est pass\u00e9 \u00e0 $170 millions<\/a> et il est en passe d'atteindre $1 milliard. Les fournisseurs et les utilisateurs affirment que les produits topiques au CBD peuvent soulager les muscles endoloris. De plus, les fournisseurs affirment que les produits CBD ont l'avantage suppl\u00e9mentaire de propri\u00e9t\u00e9s anti-inflammatoires et anti-douleurs.<\/p>\n\n\n\n

\n

"Maintenant que neuf \u00c9tats et le district de Columbia ont l\u00e9galis\u00e9 la marijuana \u00e0 des fins r\u00e9cr\u00e9atives, et avec de nombreux autres \u00c9tats avec des latitudes d'acc\u00e8s variables, le cannabis est devenu beaucoup plus sophistiqu\u00e9. Et l'industrie de la beaut\u00e9 n'est pas pr\u00e8s de manquer. \u2013 Le New York Times<\/a><\/p>\n<\/blockquote>\n\n\n\n

Par exemple, l'actrice Olivia Wilde parle<\/a> fortement des lotions au cannabis. Elle dit: \u00abJe l'ai d\u00e9couvert gr\u00e2ce \u00e0 mes amis \u00e0 Los Angeles. R\u00e9cemment, j'ai jou\u00e9 une pi\u00e8ce \u00e0 Broadway pendant six mois et mon corps a \u00e9t\u00e9 d\u00e9truit. Mon cou \u00e9tait vraiment serr\u00e9. Le CBD a des bienfaits relaxants, et l'id\u00e9e est d'\u00e9viter d'utiliser trop d'analg\u00e9siques.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Boissons au cannabis<\/h2>\n\n\n\n

Les boissons \u00e0 base de cannabis sont pr\u00eates \u00e0 concurrencer l\u2019alcool en tant qu\u2019alternative r\u00e9cr\u00e9ative. Un article de Le poste financier<\/a> rapporte : \u00ab Les Canadiens ont consomm\u00e9 jusqu'\u00e0 $6,2 milliards de dollars de marijuana en 2015, presque autant qu'ils ont d\u00e9pens\u00e9 en vin.<\/p>\n\n\n\n

Les marques \u00e9tablies s'en rendent compte. Par exemple, Marques Constellation<\/a>, propri\u00e9taires des vins Corona et Kim Crawford, acquis <\/a>10% du producteur canadien de cannabis Canop\u00e9e<\/a>. Ensemble, ils d\u00e9veloppent une boisson au cannabis non alcoolis\u00e9e.<\/p>\n\n\n\n

En ao\u00fbt 2018, Molson-Coors<\/a> a annonc\u00e9 un Partenariat<\/a> avec un producteur canadien de cannabis m\u00e9dicinal HEXO<\/a> d\u00e9velopper des boissons non alcoolis\u00e9es infus\u00e9es au cannabis. <\/p>\n\n\n\n

Cuisine Am\u00e9lior\u00e9e Au Cannabis<\/h2>\n\n\n\n

Bien que le cannabis soit toujours ill\u00e9gal dans la plupart des \u00c9tats-Unis au niveau f\u00e9d\u00e9ral, il influence d\u00e9j\u00e0 les penchants culinaires.<\/p>\n\n\n\n

\n

\u00ab De plus en plus, la marijuana est consid\u00e9r\u00e9e comme un aliment fonctionnel, avec des avantages suppos\u00e9s pour la sant\u00e9 d\u00e9passant de loin ce que les consommateurs peuvent obtenir du chou fris\u00e9, du curcuma ou du kombucha. Avec une nouvelle g\u00e9n\u00e9ration qui grandit dans des \u00c9tats o\u00f9 le cannabis est l\u00e9gal (actuellement environ 20% de la population am\u00e9ricaine), de nouveaux produits arrivent rapidement sur le march\u00e9. \u2013 Forbes<\/a><\/p>\n<\/blockquote>\n\n\n\n

L'Association des sp\u00e9cialit\u00e9s alimentaires<\/a> a class\u00e9 le cannabis parmi les principales tendances alimentaires. Cuisiner avec du cannabis est une tendance sant\u00e9 croissante. Ceux qui l'utilisent affirment qu'il soulage la douleur, diminue l'anxi\u00e9t\u00e9 et g\u00e8re l'insomnie (Health.com)<\/a>.<\/p>\n\n\n\n

Donn\u00e9es d\u00e9mographiques sur les nouveaux clients<\/h2>\n\n\n\n

Avec une r\u00e9glementation l\u00e9gislative conduisant \u00e0 des dosages plus pr\u00e9visibles, l'avenir du cannabis et de la vente au d\u00e9tail verra un afflux de nouveaux clients. Souvent, ces clients recherchent une alternative aux opio\u00efdes pour la gestion de la douleur.<\/p>\n\n\n\n

L'un de ces groupes \u00e0 croissance rapide est celui des personnes \u00e2g\u00e9es de 70 \u00e0 90 ans. UN \u00e9tude<\/a> par Sant\u00e9 Canada a r\u00e9v\u00e9l\u00e9 que les deux tiers des clients enregistr\u00e9s de marijuana \u00e0 des fins m\u00e9dicales utilisaient le produit pour traiter<\/a> arthrite. De plus, dans Le Globe and Mail<\/a> a rapport\u00e9, "Aux \u00c9tats-Unis, les personnes \u00e2g\u00e9es sont devenues le groupe d\u00e9mographique des consommateurs de cannabis qui conna\u00eet la croissance la plus rapide."<\/p>\n\n\n\n

On a estim\u00e9 que la l\u00e9galisation du cannabis au Canada l'ann\u00e9e derni\u00e8re cr\u00e9erait potentiellement un $23 milliards d'affaires<\/a> opportunit\u00e9 pour les d\u00e9taillants. Aux Etats-Unis, Analyse BDS<\/a> estime que les ventes de l'industrie (cosm\u00e9tiques, consommables et cannabis r\u00e9cr\u00e9atif) s'\u00e9l\u00e8veront \u00e0 environ 21 milliards.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Le commerce de d\u00e9tail est en effervescence avec l'\u00e9lan des entreprises qui sautent pour se cr\u00e9er une niche sur le march\u00e9 \u00e9mergent du cannabis. Alors que le cannabis devient plus largement accept\u00e9 gr\u00e2ce \u00e0 la l\u00e9galisation, le march\u00e9 continuera de prosp\u00e9rer avec de nouveaux produits. Voici les tendances affectant le cannabis et la vente au d\u00e9tail. Produits comestibles au cannabis et vente au d\u00e9tail Bien que les produits comestibles au cannabis ne soient pas l\u00e9gaux\u2026 Lire la suite Cannabis et vente au d\u00e9tail\u00a0: faits int\u00e9ressants et tendances \u00e9mergentes<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[154086213],"tags":[6863,677174077,677174078,677174080,677173887,677174079,677173891],"class_list":["post-4494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marijuana-retail","tag-cannabis","tag-cannabis-and-retail","tag-cannabis-in-retail","tag-cannabis-legalization","tag-consumer-trends","tag-retail-and-cannabis","tag-retail-trends"],"yoast_head":"\nCannabis 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