{"id":4316,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4316"},"modified":"2024-11-28T14:59:27","modified_gmt":"2024-11-28T19:59:27","slug":"fete-des-meres-dans-le-commerce-de-detail-faits-interessants-et-tendances-emergentes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/mothers-day-in-retail-interesting-facts-and-emerging-trends\/","title":{"rendered":"La f\u00eate des m\u00e8res dans le commerce de d\u00e9tail\u00a0: faits int\u00e9ressants et tendances \u00e9mergentes"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La f\u00eate des m\u00e8res est le troisi\u00e8me plus grand jour f\u00e9ri\u00e9 du commerce de d\u00e9tail aux \u00c9tats-Unis, apr\u00e8s No\u00ebl et la rentr\u00e9e scolaire. Les programmes saisonniers comme la f\u00eate des m\u00e8res g\u00e9n\u00e8rent de gros profits pour <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">d\u00e9taillants<\/a> et <a href=\"https:\/\/bindy.com\/industries\/restaurant\/\" target=\"_blank\" rel=\"noopener noreferrer\">Restaurants<\/a>.&nbsp;<a href=\"https:\/\/nrf.com\/media-center\/press-releases\/consumers-expected-spend-near-record-335-billion-mothers-day\" target=\"_blank\" rel=\"noreferrer noopener\">Les d\u00e9penses de la f\u00eate des m\u00e8res ont atteint un record de 14,4 milliards de TP35,7 milliards !<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;Les d\u00e9penses pour la f\u00eate des m\u00e8res ont augment\u00e9 de mani\u00e8re constante au cours des derni\u00e8res ann\u00e9es, et les d\u00e9penses de cette ann\u00e9e devraient \u00eatre les plus \u00e9lev\u00e9es des 16 ann\u00e9es d&#039;histoire de notre enqu\u00eate. Les consommateurs sont ravis de c\u00e9l\u00e9brer toutes les mamans de leur vie, et les d\u00e9taillants sont pr\u00eats \u00e0 inspirer les consommateurs avec des options de cadeaux uniques.\u00a0\u00bb \u2013 Pr\u00e9sident et chef de la direction de la NRF <a href=\"https:\/\/nrf.com\/who-we-are\/nrf-staff\/matthew-r-shay\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">Matthieu Chay<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Les ventes de bijoux devraient \u00eatre en t\u00eate avec 14,4 milliards de TP7, suivies de pr\u00e8s par les sorties sp\u00e9ciales avec 14,4 milliards de TP5,9 milliards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La f\u00eate des m\u00e8res est le jour o\u00f9 les ventes de KFC sont les plus \u00e9lev\u00e9es de l&#039;ann\u00e9e. 370 000 familles qui cherchent \u00e0 donner \u00e0 maman une pause dans la planification des repas se tournent vers la cha\u00eene du poulet pour une solution \u00e0 l&#039;heure du d\u00eener.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;Cela se traduit par 1,5 million de livres de poulet, 6,5 millions de morceaux de poulet, 815 000 portions de pur\u00e9e de pommes de terre et de sauce et 470 000 portions de salade de chou.&quot; \u2013 <a href=\"https:\/\/www.eater.com\/2016\/5\/4\/11592994\/kfc-mothers-day-best-sales\" target=\"_blank\" rel=\"noopener noreferrer\">Mangeur<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/84THNyOzkI8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=fr-FR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">25% de toutes les fleurs achet\u00e9es tout au long de l&#039;ann\u00e9e sont achet\u00e9es pour la f\u00eate des M\u00e8res. Les consommateurs d\u00e9penseront \u00e9galement environ $3,2 milliards en fleurs et $1,1 milliard en cartes de v\u0153ux. Les \u0153illets sont la fleur officielle de la f\u00eate des M\u00e8res, mais les tulipes, les roses et les lys sont \u00e9galement populaires.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"478\" data-attachment-id=\"5975\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/shutterstock_175072274_smaller\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_175072274_smaller.jpg?fit=1920%2C1311&amp;ssl=1\" data-orig-size=\"1920,1311\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_175072274_smaller\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_175072274_smaller.jpg?fit=700%2C478&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_175072274_smaller.jpg?resize=700%2C478&#038;ssl=1\" alt=\"obturateur_175072274_smaller.jpg\" class=\"wp-image-5975\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dit photo : Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">35% des consommateurs pr\u00e9voient de faire leurs achats en ligne, 61% se dirigeront vers les magasins physiques. 32% pr\u00e9voient de faire leurs achats dans les grands magasins et 29% dans les magasins sp\u00e9cialis\u00e9s (fleuristes, bijoutiers, magasins d&#039;\u00e9lectronique).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les cadeaux d&#039;exp\u00e9rience sont populaires \u00e0 l&#039;occasion de la f\u00eate des m\u00e8res. Des exp\u00e9riences telles qu&#039;une <a href=\"https:\/\/bindy.com\/industries\/personal-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">spa<\/a> jour, des cours de cuisine, des cours de couture ou des billets de concert sont des demandes fr\u00e9quentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec 1435,7 milliards de TP4T \u00e0 gagner, vos magasins sont-ils pr\u00eats ? Les initiatives de marketing et de marchandisage de la f\u00eate des m\u00e8res sont-elles pleinement ex\u00e9cut\u00e9es, dans tous vos magasins ? S&#039;appuyer sur le papier, Excel et les e-mails est lent, sujet aux erreurs et, en fin de compte,\u2026<a href=\"https:\/\/blog.bindy.com\/fr\/are-you-still-using-paper\/\" target=\"_blank\" rel=\"noopener noreferrer\">chere<\/a>. Automatisez le processus dans&nbsp;<a href=\"https:\/\/blog.bindy.com\/fr\/retailers-implement-a-retail-audit-process-in-five-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 \u00e9tapes faciles avec un logiciel d&#039;audit de vente au d\u00e9tail<\/a>&nbsp;&nbsp;et obtenez des r\u00e9sultats imm\u00e9diats, des ventes plus \u00e9lev\u00e9es et&nbsp;<a href=\"https:\/\/blog.bindy.com\/fr\/how-much-do-retail-audits-really-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">co\u00fbts r\u00e9duits<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La f\u00eate des m\u00e8res est la troisi\u00e8me plus grande f\u00eate commerciale aux \u00c9tats-Unis, apr\u00e8s No\u00ebl et la rentr\u00e9e scolaire. Les programmes saisonniers comme la f\u00eate des m\u00e8res g\u00e9n\u00e8rent de gros b\u00e9n\u00e9fices pour les d\u00e9taillants et les restaurants. Les d\u00e9penses pour la f\u00eate des m\u00e8res ont atteint un record de 1435,7 milliards de dollars ! \u00ab Les d\u00e9penses pour la f\u00eate des m\u00e8res ont augment\u00e9 de mani\u00e8re constante au cours des derni\u00e8res ann\u00e9es, et les d\u00e9penses de cette ann\u00e9e devraient \u00eatre les plus \u00e9lev\u00e9es de l&#039;ann\u00e9e \u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/mothers-day-in-retail-interesting-facts-and-emerging-trends\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">La f\u00eate des m\u00e8res dans le commerce de d\u00e9tail\u00a0: faits int\u00e9ressants et tendances \u00e9mergentes<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[677173885,128713,36052485],"class_list":["post-4316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-merchandising","tag-mothers-day","tag-seasonal-programs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mother&#039;s Day in Retail: Interesting Facts and Emerging Trends<\/title>\n<meta name=\"description\" content=\"Mother&#039;s day is the 3rd largest retail spending holiday in the US. 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