{"id":3746,"date":"2022-10-26T15:15:00","date_gmt":"2022-10-26T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3746"},"modified":"2024-11-29T08:18:05","modified_gmt":"2024-11-29T13:18:05","slug":"liste-de-controle-du-marchandisage-des-produits-de-grande-consommation-2","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/cpg-merchandising-checklist-2\/","title":{"rendered":"\u2714\ufe0f Liste de contr\u00f4le de marchandisage CPG"},"content":{"rendered":"

Utilisez cet exemple de liste de contr\u00f4le de marchandisage CPG pour cr\u00e9er ou mettre \u00e0 jour votre programme de marchandisage visuel dans les magasins de vos partenaires de vente au d\u00e9tail.<\/p>\n\n\n\n<\/span>\n\n\n\n

Des \u00e9tag\u00e8res<\/strong><\/h2>\n\n\n\n
    \n
  1. Les \u00e9tag\u00e8res sont garnies.<\/li>\n\n\n\n
  2. Pas de trous de produit.<\/li>\n\n\n\n
  3. Il n'y a pas d'articles non autoris\u00e9s.<\/li>\n\n\n\n
  4. Tous les articles autoris\u00e9s sont stock\u00e9s en rayon.<\/li>\n\n\n\n
  5. Planogramme correct utilis\u00e9 pour le lieu et la cat\u00e9gorie (joindre une photo).<\/li>\n\n\n\n
  6. Le nombre de \u00ab rev\u00eatements \u00bb est appropri\u00e9 pour permettre un nombre optimal d'UGS diff\u00e9rentes.<\/li>\n\n\n\n
  7. Le produit a \u00e9t\u00e9 correctement \u00ab pr\u00e9sent\u00e9 \u00bb.<\/li>\n\n\n\n
  8. La signalisation et les wobblers d'\u00e9tag\u00e8re sont utilis\u00e9s efficacement et conform\u00e9ment \u00e0 l'accord contractuel.<\/li>\n\n\n\n
  9. Combien de nouveaux articles concurrents sont en magasin (joindre des photos de chaque article).<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    SKU<\/strong><\/h2>\n\n\n\n
      \n
    1. Est XYZ <\/em>produit en stock ?<\/li>\n\n\n\n
    2. Prix record de XYZ<\/em> produit.<\/li>\n\n\n\n
    3. Est XYZ<\/em> produit en promotion ?<\/li>\n\n\n\n
    4. Est-ce que le prix de XYZ <\/em>produit correct ?<\/li>\n\n\n\n
    5. Une commande a-t-elle \u00e9t\u00e9 pass\u00e9e par le magasin pour plus XYZ <\/em>produit?<\/li>\n<\/ol>\n\n\n\n

      Promotions en magasin<\/strong><\/h2>\n\n\n\n
        \n
      1. Les promotions en magasin sont \u00e0 jour et conformes \u00e0 l'entente contractuelle.<\/li>\n\n\n\n
      2. Tous les \u00e9crans sont dans un \u00e9tat "comme neuf".<\/li>\n\n\n\n
      3. Les pr\u00e9sentoirs de sol en vrac sont positionn\u00e9s correctement et sont s\u00fbrs (pas de risque de tr\u00e9buchement).<\/li>\n\n\n\n
      4. Les pr\u00e9sentoirs autonomes sont entretenus et stock\u00e9s.<\/li>\n\n\n\n
      5. Les \u00ab bacs \u00bb et pr\u00e9sentoirs sp\u00e9ciaux sont clairement signal\u00e9s, les prix affich\u00e9s et positionn\u00e9s dans les zones sensibles.<\/li>\n<\/ol>\n\n\n\n
        \"\"<\/a><\/figure>\n\n\n\n

        Personnel<\/strong><\/h2>\n\n\n\n
          \n
        1. Le personnel sait o\u00f9 se trouvent nos produits dans le magasin lorsqu'il est interrog\u00e9.<\/li>\n\n\n\n
        2. Le personnel d\u00e9montre sa connaissance du produit lorsqu'on le lui demande.<\/li>\n\n\n\n
        3. Le personnel conna\u00eet notre marque et a re\u00e7u une formation ad\u00e9quate sur les produits.<\/li>\n<\/ol>\n\n\n\n

          Backstock<\/strong><\/h2>\n\n\n\n
            \n
          1. Le produit est stock\u00e9 correctement.<\/li>\n\n\n\n
          2. Le produit met en \u00e9vidence la rotation pour \u00e9viter la perte \u00e0 la p\u00e9remption.<\/li>\n\n\n\n
          3. Les produits p\u00e9rim\u00e9s sont trait\u00e9s conform\u00e9ment \u00e0 la politique.<\/li>\n<\/ol>\n\n\n\n

            Pour en savoir plus sur la cr\u00e9ation d'un programme d'audit, consultez notre guide\u00a0:<\/p>\n\n\n

            \n
            \"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

            Utilisez cet exemple de liste de contr\u00f4le de marchandisage des produits de grande consommation pour cr\u00e9er ou mettre \u00e0 jour votre programme de marchandisage visuel dans les points de vente de vos partenaires de vente au d\u00e9tail. \u00c9tag\u00e8res R\u00e9f\u00e9rences Promotions en magasin Personnel Stock Pour en savoir plus sur la cr\u00e9ation d'un programme d'audit, consultez notre guide\u00a0:<\/p>","protected":false},"author":6370623,"featured_media":23172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[81136,49417,11682095],"tags":[573863352,605025964,573863350],"class_list":["post-3746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-merchandising","category-cpgs","tag-cpg-in-store-program","tag-cpg-merchandising-checklist","tag-cpg-store-execution"],"yoast_head":"\n\u2714\ufe0f CPG Merchandising Checklist<\/title>\n<meta name=\"description\" content=\"Use this sample CPG Merchandising Checklist to inspect your merchandising, product, and promotions across your retail partner locations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/fr\/liste-de-controle-du-marchandisage-des-produits-de-grande-consommation-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2714\ufe0f CPG Merchandising Checklist\" \/>\n<meta property=\"og:description\" content=\"Use this sample CPG Merchandising Checklist to inspect your merchandising, product, and promotions across your retail partner locations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/fr\/liste-de-controle-du-marchandisage-des-produits-de-grande-consommation-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-26T19:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T13:18:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?_t=1732886285\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"\u2714\ufe0f CPG Merchandising Checklist\",\"datePublished\":\"2022-10-26T19:15:00+00:00\",\"dateModified\":\"2024-11-29T13:18:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/\"},\"wordCount\":242,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1\",\"keywords\":[\"cpg in store program\",\"CPG Merchandising Checklist\",\"cpg store execution\"],\"articleSection\":[\"\u2714\ufe0f Checklists\",\"\ud83d\udc5c Merchandising\",\"\ud83e\uddc3 Consumer Packaged Goods\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/\",\"name\":\"\u2714\ufe0f CPG Merchandising Checklist\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2022-10-26T19:15:00+00:00\",\"dateModified\":\"2024-11-29T13:18:05+00:00\",\"description\":\"Use this sample CPG Merchandising Checklist to inspect your merchandising, product, and promotions across your retail partner locations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080,\"caption\":\"Various 3D household products on supermarket shelve\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2714\ufe0f CPG Merchandising Checklist\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/fr\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2714\ufe0f Liste de contr\u00f4le de marchandisage CPG","description":"Utilisez cet exemple de liste de contr\u00f4le de marchandisage CPG pour inspecter votre marchandisage, vos produits et vos promotions dans les magasins de vos partenaires de vente au d\u00e9tail.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/fr\/liste-de-controle-du-marchandisage-des-produits-de-grande-consommation-2\/","og_locale":"fr_FR","og_type":"article","og_title":"\u2714\ufe0f CPG Merchandising Checklist","og_description":"Use this sample CPG Merchandising Checklist to inspect your merchandising, product, and promotions across your retail partner locations.","og_url":"https:\/\/blog.bindy.com\/fr\/liste-de-controle-du-marchandisage-des-produits-de-grande-consommation-2\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2022-10-26T19:15:00+00:00","article_modified_time":"2024-11-29T13:18:05+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?_t=1732886285","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"\u2714\ufe0f CPG Merchandising Checklist","datePublished":"2022-10-26T19:15:00+00:00","dateModified":"2024-11-29T13:18:05+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/"},"wordCount":242,"commentCount":0,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1","keywords":["cpg in store program","CPG Merchandising Checklist","cpg store execution"],"articleSection":["\u2714\ufe0f Checklists","\ud83d\udc5c Merchandising","\ud83e\uddc3 Consumer Packaged Goods"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/","url":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/","name":"\u2714\ufe0f Liste de contr\u00f4le de marchandisage CPG","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1","datePublished":"2022-10-26T19:15:00+00:00","dateModified":"2024-11-29T13:18:05+00:00","description":"Utilisez cet exemple de liste de contr\u00f4le de marchandisage CPG pour inspecter votre marchandisage, vos produits et vos promotions dans les magasins de vos partenaires de vente au d\u00e9tail.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1","width":1920,"height":1080,"caption":"Various 3D household products on supermarket shelve"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"\u2714\ufe0f CPG Merchandising Checklist"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Audits, t\u00e2ches et communication","description":"Op\u00e9rations de vente au d\u00e9tail et d'h\u00f4tellerie","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"Bindy","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"Bindy","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy est une application cloud permettant d'automatiser \u2714\ufe0f les audits, \ud83d\uddd3\ufe0f les t\u00e2ches et \ud83d\udce3 la communication pour le commerce de d\u00e9tail et l'h\u00f4tellerie. D\u00e9ployez et v\u00e9rifiez facilement les normes de marque, les t\u00e2ches et les actions correctives sur vos sites. Obtenez des rapports, des signatures, des vid\u00e9os et des v\u00e9rifications photo en temps r\u00e9el.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/fr\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-Yq","jetpack-related-posts":[{"id":1864,"url":"https:\/\/blog.bindy.com\/fr\/case-study-how-a-cpg-used-field-software-to-implement-a-merchandising-conversion-at-3200-restaurants\/","url_meta":{"origin":3746,"position":0},"title":"\ud83d\udcda \u00c9tude de cas : Comment un CPG a utilis\u00e9 Bindy pour mettre en \u0153uvre une conversion de marchandisage dans 3\u00a0200 restaurants","author":"Bindy","date":"ao\u00fbt 25, 2023","format":false,"excerpt":"Lorsqu'un PGC se pr\u00e9pare \u00e0 une refonte de ses promotions ou de son merchandising, des d\u00e9fis sont in\u00e9vitables, m\u00eame apr\u00e8s des mois de planification. Il s'agit de coordonner les \u00e9quipes locales, de s'assurer que les produits et la signal\u00e9tique de chaque \u00e9tablissement sont compatibles avec chaque format de restaurant, de garantir la conformit\u00e9 et de v\u00e9rifier l'ex\u00e9cution. Que faire lorsque cela implique\u2026","rel":"","context":"Dans "\ud83c\udf54 Food Service and Restaurants"","block_context":{"text":"\ud83c\udf54 Food Service and Restaurants","link":"https:\/\/blog.bindy.com\/fr\/category\/qsr\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4437,"url":"https:\/\/blog.bindy.com\/fr\/retail-audits-the-definitive-guide\/","url_meta":{"origin":3746,"position":1},"title":"\u2b50 Audits de vente au d\u00e9tail \u2013 Le guide d\u00e9finitif","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Ce guide complet des audits de vente au d\u00e9tail contient tout ce dont vous avez besoin pour planifier, \u00e9laborer et lancer un programme d'audit de votre r\u00e9seau de vente au d\u00e9tail. \u00c0 qui s'adresse ce guide\u00a0? Ce guide des audits de vente au d\u00e9tail s'adresse aux d\u00e9taillants multi-unit\u00e9s dans des secteurs tels que la restauration, les commerces de proximit\u00e9, les pharmacies, les spas et cliniques, les t\u00e9l\u00e9communications, etc.","rel":"","context":"Dans "\u2b50 Best practices"","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/fr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2150,"url":"https:\/\/blog.bindy.com\/fr\/3-types-of-store-audits-every-retailer-should-conduct\/","url_meta":{"origin":3746,"position":2},"title":"3 types d'audits de magasin que chaque d\u00e9taillant devrait effectuer","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"R\u00e9aliser des audits de magasin devrait figurer sur la liste des priorit\u00e9s de tout d\u00e9taillant, et ce \u00e0 juste titre\u00a0: ces audits permettent de garantir le respect des normes de l\u2019entreprise, d\u2019am\u00e9liorer les op\u00e9rations et de promouvoir une exp\u00e9rience client s\u00e9curis\u00e9e. Mais quels types d\u2019audits faut-il effectuer et \u00e0 quelle fr\u00e9quence\u00a0?","rel":"","context":"Dans "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2257,"url":"https:\/\/blog.bindy.com\/fr\/checklist-for-wine-beer-and-spirits-retailers\/","url_meta":{"origin":3746,"position":3},"title":"\u2714\ufe0f Liste de contr\u00f4le pour les d\u00e9taillants de vins, de bi\u00e8res et de spiritueux","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Utilisez cet exemple de liste de contr\u00f4le pour les d\u00e9taillants de vins, bi\u00e8res et spiritueux afin de cr\u00e9er ou de mettre \u00e0 jour vos op\u00e9rations et programmes de merchandising dans vos points de vente. Ces listes de contr\u00f4le garantissent que les vins, bi\u00e8res et spiritueux sont commercialis\u00e9s et vendus conform\u00e9ment aux normes et r\u00e9glementations de l'entreprise. Des audits r\u00e9guliers aident les d\u00e9taillants et les distributeurs \u00e0 \u00eatre proactifs et \u00e0 g\u00e9rer\u2026","rel":"","context":"Dans "\u2714\ufe0f Checklists"","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/fr\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/02\/AdobeStock_111413881.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/02\/AdobeStock_111413881.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/02\/AdobeStock_111413881.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/02\/AdobeStock_111413881.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/02\/AdobeStock_111413881.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2235,"url":"https:\/\/blog.bindy.com\/fr\/5-steps-cpgs-should-take-to-keep-a-cohesive-brand-experience-across-multiple-retail-banners\/","url_meta":{"origin":3746,"position":4},"title":"5 \u00e9tapes que les CPG devraient suivre pour maintenir une exp\u00e9rience de marque coh\u00e9rente sur plusieurs banni\u00e8res de vente au d\u00e9tail","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"L'image de marque doit \u00eatre une priorit\u00e9 pour tout produit de grande consommation. Une marque percutante attire des clients talentueux, favorise la fid\u00e9lit\u00e9 et augmente les ventes. Promouvoir une exp\u00e9rience de marque forte est relativement facile lorsque vous \u00eates aux commandes. Si vous g\u00e9rez votre propre boutique ou site web, par exemple, votre entreprise est\u2026","rel":"","context":"Dans "\ud83e\uddc3 Consumer Packaged Goods"","block_context":{"text":"\ud83e\uddc3 Consumer Packaged Goods","link":"https:\/\/blog.bindy.com\/fr\/category\/cpgs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6801,"url":"https:\/\/blog.bindy.com\/fr\/visual-merchandising-checklist\/","url_meta":{"origin":3746,"position":5},"title":"\u2714\ufe0f Liste de contr\u00f4le du merchandising visuel","author":"Bindy","date":"novembre 26, 2021","format":false,"excerpt":"86 % des d\u00e9taillants constatent une corr\u00e9lation entre un merchandising visuel r\u00e9ussi et les taux de conversion. L'utilisation d'une checklist de merchandising visuel en magasin permet de garantir la mise en \u0153uvre de vos programmes dans les d\u00e9lais impartis et sur l'ensemble de vos points de vente. Utilisez cet exemple de checklist de merchandising visuel pour cr\u00e9er ou mettre \u00e0 jour votre programme de merchandising visuel\u2026","rel":"","context":"Dans "\u2714\ufe0f Checklists"","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/fr\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/3746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=3746"}],"version-history":[{"count":39,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/3746\/revisions"}],"predecessor-version":[{"id":65018,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/3746\/revisions\/65018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/23172"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=3746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=3746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=3746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}