{"id":2771,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2771"},"modified":"2025-08-19T14:11:50","modified_gmt":"2025-08-19T18:11:50","slug":"tendances-emergentes-et-faits-interessants-sur-lindustrie-des-depanneurs","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/convenience-store-industry-emerging-trends-and-interesting-facts\/","title":{"rendered":"Industrie des d\u00e9panneurs, tendances \u00e9mergentes et faits int\u00e9ressants"},"content":{"rendered":"

Gr\u00e2ce \u00e0 nos activit\u00e9s et \u00e0 nos recherches, nous avons d\u00e9couvert un certain nombre de faits et de statistiques de haut niveau sur la commodit\u00e9 (d\u00e9panneur<\/a>) l'industrie, son orientation et les tendances \u00e9mergentes. Nous avons pens\u00e9 qu'ils int\u00e9resseraient nos clients et nos lecteurs.<\/p>\n\n\n\n

Il y a beaucoup de d\u00e9panneurs !<\/strong><\/h2>\n\n\n\n

Les d\u00e9panneurs continuent d'avoir une croissance constante en tant qu'industrie, doublant en nombre au cours des 30 derni\u00e8res ann\u00e9es\u00a0! Selon NACS<\/a>, il y a 150 174 d\u00e9panneurs<\/a> aux \u00c9tats-Unis seulement. Et, ils servent presque 160 millions de clients<\/a> par jour!<\/p>\n\n\n\n

Les d\u00e9panneurs sont en t\u00eate des points de vente au d\u00e9tail et des soldes d'\u00e9t\u00e9.<\/strong><\/h2>\n\n\n\n

Les d\u00e9panneurs repr\u00e9sentent 34,1% de tous les points de vente aux \u00c9tats-Unis ("Offre D\u00e9panneurs<\/a>\u201d,). Les ventes des d\u00e9panneurs aux \u00c9tats-Unis ont atteint un nouveau sommet en 2022 pour atteindre $302,8 milliards (NACS<\/a>).<\/p>\n\n\n\n

Contrairement aux autres cat\u00e9gories de vente au d\u00e9tail, alors que les consommateurs prennent la route pour leurs vacances d'\u00e9t\u00e9, les d\u00e9panneurs verront leurs ventes augmenter de 17% ("Collations d'\u00e9t\u00e9", General Mills<\/a>).<\/p>\n\n\n\n

Conseil d'ex\u00e9cution en magasin : Tirer parti de l'augmentation du trafic pi\u00e9tonnier pendant les mois d'\u00e9t\u00e9 n\u00e9cessite une planification \u00e0 l'avance et une ex\u00e9cution minutieuse. En \u00e9t\u00e9, les consommateurs se tournent vers les collations sal\u00e9es et les barres nutritionnelles. Alors, red\u00e9finissez la priorit\u00e9 de l'espace sur les \u00e9tag\u00e8res pour les cat\u00e9gories populaires (graines, m\u00e9lange montagnard, yogourt). Aussi, r\u00e9duire les cat\u00e9gories qui ont tendance \u00e0 diminuer au cours de l'\u00e9t\u00e9 (soupes, produits de boulangerie) (\u00abSummer Snacking\u00bb, General Mills).<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Les d\u00e9panneurs sont une destination croissante pour les aliments pr\u00e9par\u00e9s.<\/strong><\/h2>\n\n\n\n

Les ventes de services alimentaires augmentent pour devenir la cat\u00e9gorie la plus rentable du secteur des d\u00e9panneurs, contribuant \u00e0 25,61 TP3T des ventes en magasin (NACS<\/a>). Les d\u00e9panneurs ont repr\u00e9sent\u00e9 plus de 11% des arr\u00eats de restauration des mill\u00e9niaux en ("Trois fa\u00e7ons de gagner"<\/a>).<\/p>\n\n\n\n

Les millennials et les post-millennials (Gen Z) sont influenc\u00e9s par les tendances alimentaires, y compris les ingr\u00e9dients locaux non transform\u00e9s. Soixante-seize pour cent des 18-34 ans ach\u00e8teraient plus d'aliments pr\u00e9par\u00e9s dans les d\u00e9panneurs si les aliments \u00e9taient d\u00e9sign\u00e9s comme \u00e9tant locaux, naturels et dans des emballages \u00e9cologiques (\u00ab\u00a0Cinq fa\u00e7ons de cr\u00e9er un meilleur programme de services alimentaires\u00a0\u00bb, <\/a>).<\/p>\n\n\n\n

Les clients choisissent des options fra\u00eeches et saines.<\/strong><\/h2>\n\n\n\n

Les ventes de fruits et l\u00e9gumes frais (y compris les salades pr\u00e9par\u00e9es et les produits emball\u00e9s) ont augment\u00e9 de 10,3% \u00e0 $362 millions(\u00ab Consommateurs \u00bb,<\/a>). 63% des d\u00e9taillants ont signal\u00e9 une croissance continue des ventes de fruits, l\u00e9gumes, yaourts et noix ("Ventes en d\u00e9panneur",<\/a>). De plus, les consommateurs affirment de plus en plus que la qualit\u00e9 des produits alimentaires en magasin dicte o\u00f9 ils ach\u00e8tent du carburant ("Qualit\u00e9 de la nourriture,"<\/a>).<\/p>\n\n\n\n

Les ventes de vins et spiritueux sont en hausse.<\/strong><\/h2>\n\n\n\n

Les ventes de vins de table ont augment\u00e9 de 7,1% (croissance des ventes de caisses), le vin mousseux de 13,4% et les spiritueux ont r\u00e9alis\u00e9 une croissance de 15,9% pour les d\u00e9panneurs (IRI<\/a>). Les ventes de bi\u00e8re des d\u00e9panneurs ont atteint $18,6+ milliards (\u00ab Booster \u00bb,<\/a>).<\/p>\n\n\n\n

une alternative rentable aux lave-autos ? Vin!<\/strong><\/h2>\n\n\n\n

Un d\u00e9panneur \u00e0 El Carajo (Miami, FL) a remplac\u00e9 son lave-auto par un magasin de vin. Les ventes de vin repr\u00e9sentent d\u00e9sormais 28% de leurs ventes de 11 millions de dollars ("Id\u00e9es 2 Go",<\/a>).<\/p>\n\n\n\n

\"\"<\/a><\/h1>\n\n\n\n

Le carburant et la loterie g\u00e9n\u00e8rent du trafic en magasin.<\/strong><\/h2>\n\n\n\n

Lorsque les ventes de carburant ont augment\u00e9 de 68%, les ventes de restauration ont connu presque la m\u00eame augmentation (63%) (\u00abAssociation nationale des magasins de proximit\u00e9<\/a>"). Cependant, la propret\u00e9 est la cl\u00e9 pour convertir les clients du carburant en clients en magasin. De plus, 84% des clients qui s'arr\u00eatent pour faire le plein disent que la propret\u00e9 du magasin est un facteur pour envisager d'y entrer pour un achat suppl\u00e9mentaire ("Rafra\u00eechir, faire le plein"<\/a>). Quarante-cinq pour cent des consommateurs de carburant se rendent en magasin pour acheter une boisson\u00a0; 36% pour acheter une collation. 13% des consommateurs \u00e2g\u00e9s de 18 \u00e0 34 ans ach\u00e8tent des plats cuisin\u00e9s une fois en magasin (\u00ab Qualit\u00e9 alimentaire \u00bb).<\/p>\n\n\n\n

Les d\u00e9panneurs vendent pr\u00e8s de 50% de tous les billets de loterie vendus aux \u00c9tats-Unis. La loterie g\u00e9n\u00e8re \u00e9galement du trafic, et 95% des clients de loterie ach\u00e8tent au moins un autre article en magasin ("Ventes de loterie", <\/a>).<\/p>\n\n\n\n

Les magasins de proximit\u00e9 sont un ph\u00e9nom\u00e8ne mondial.<\/strong><\/h2>\n\n\n\n

Ta\u00efwan a la plus forte concentration de d\u00e9panneurs de tous les pays. Il y a plus de 9 800 magasins sur 36 000 kilom\u00e8tres carr\u00e9s. Une \u00e9tude a r\u00e9v\u00e9l\u00e9 qu'il y avait 2,878 milliards de visites dans les d\u00e9panneurs \u00e0 Ta\u00efwan, soit une moyenne de 122,73 voyages pour chaque personne (hommes, femmes et enfants) dans le pays ("Commodit\u00e9 ta\u00efwanaise,"<\/a>).<\/p>\n\n\n\n

La conformit\u00e9 promotionnelle est incroyablement faible\u00a0!<\/strong><\/h2>\n\n\n\n

Selon une enqu\u00eate, les responsables du merchandising estiment que la conformit\u00e9 du merchandising est d'environ 78% pour les pr\u00e9sentoirs temporaires et 80% pour les pr\u00e9sentoirs permanents. Les taux de conformit\u00e9 r\u00e9els sont bien inf\u00e9rieurs.<\/p>\n\n\n

\n
\"Arr\u00eatez<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Au niveau du d\u00e9panneur, la conformit\u00e9 promotionnelle peut \u00eatre aussi faible 50% (\u00ab Principaux d\u00e9fis \u00bb,<\/a>). Cela peut \u00eatre consid\u00e9rablement am\u00e9lior\u00e9 en mettant en place un programme de visite en magasin<\/a>. Mieux encore, automatisez le processus de visite en magasin avec des outils efficaces et adapt\u00e9s aux mobiles logiciel d'audit de vente au d\u00e9tail<\/a> pour promouvoir la conformit\u00e9 tout en r\u00e9duisant les co\u00fbts administratifs.<\/p>\n\n\n\n

Ce blog met \u00e0 jour les informations d'un article pr\u00e9c\u00e9dent sur tendances de l'industrie du d\u00e9panneur<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Gr\u00e2ce \u00e0 nos activit\u00e9s et \u00e0 nos recherches, nous avons d\u00e9couvert un certain nombre de faits et de statistiques de haut niveau sur l'industrie des d\u00e9panneurs (c-store), son orientation et les tendances \u00e9mergentes. Nous avons pens\u00e9 qu'ils int\u00e9resseraient nos clients et nos lecteurs. Il y a beaucoup de d\u00e9panneurs ! Les d\u00e9panneurs continuent d'avoir une croissance r\u00e9guli\u00e8re en tant qu'industrie, doublant\u2026 Lire la suite Industrie des d\u00e9panneurs, tendances \u00e9mergentes et faits int\u00e9ressants<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[11003417,396542],"tags":[1567370,454214,37349142,677173891],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-convenience-store","category-retail-trends","tag-c-store","tag-convenience-store","tag-in-store-execution","tag-retail-trends"],"yoast_head":"\nConvenience 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