{"id":2257,"date":"2021-10-26T15:15:52","date_gmt":"2021-10-26T19:15:52","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2257"},"modified":"2025-08-20T11:01:15","modified_gmt":"2025-08-20T15:01:15","slug":"liste-de-controle-pour-les-detaillants-de-vins-de-bieres-et-de-spiritueux","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/checklist-for-wine-beer-and-spirits-retailers\/","title":{"rendered":"\u2714\ufe0f Liste de contr\u00f4le pour les d\u00e9taillants de vins, de bi\u00e8res et de spiritueux"},"content":{"rendered":"

Utilisez cet exemple de liste de contr\u00f4le pour les d\u00e9taillants de vin, de bi\u00e8re et de spiritueux pour cr\u00e9er ou mettre \u00e0 jour vos programmes d'exploitation et de marchandisage dans vos points de vente.<\/p>\n\n\n\n

Des listes de contr\u00f4le garantissent que le vin, la bi\u00e8re et les spiritueux sont commercialis\u00e9s et vendus conform\u00e9ment aux normes et r\u00e9glementations de l'entreprise. Des audits r\u00e9guliers aident les d\u00e9taillants et les distributeurs \u00e0 \u00eatre proactifs et \u00e0 r\u00e9soudre les probl\u00e8mes avant qu'ils ne deviennent des probl\u00e8mes majeurs. Les audits ont \u00e9galement tendance \u00e0 r\u00e9duire les co\u00fbts et \u00e0 stimuler les ventes.<\/p>\n\n\n\n

Ci-dessous, une liste de crit\u00e8res pour auditer les magasins de vins, bi\u00e8res et spiritueux.<\/p>\n\n\n\n<\/span>\n\n\n\n

Ext\u00e9rieur du magasin \u2013 G\u00e9n\u00e9ral<\/strong><\/h2>\n\n\n\n
    \n
  1. La signalisation est \u00e0 jour, en bon \u00e9tat et conforme aux exigences contractuelles.<\/li>\n\n\n\n
  2. La signalisation sur les trottoirs refl\u00e8te la promotion actuelle, est clairement visible pour les voitures et les pi\u00e9tons qui passent, ne bloque pas la circulation des pi\u00e9tons.<\/li>\n\n\n\n
  3. Les fen\u00eatres sont propres, \u00e0 jour et conformes aux exigences contractuelles.<\/li>\n\n\n\n
  4. Les caddies sont propres, ordonn\u00e9s et facilement accessibles.<\/li>\n\n\n\n
  5. La signalisation des heures d'ouverture du magasin est clairement affich\u00e9e.<\/li>\n\n\n\n
  6. La signalisation obligatoire de la commission des alcools est clairement affich\u00e9e.<\/li>\n<\/ol>\n\n\n\n

    Ext\u00e9rieur du magasin \u2013 S\u00fbret\u00e9 et s\u00e9curit\u00e9<\/strong><\/h2>\n\n\n\n
      \n
    1. Le stationnement, les entr\u00e9es et les aires de r\u00e9ception sont exempts de d\u00e9bris et bien \u00e9clair\u00e9s.<\/li>\n\n\n\n
    2. La zone de r\u00e9ception est verrouill\u00e9e et s\u00e9curis\u00e9e lorsqu'elle n'est pas utilis\u00e9e.<\/li>\n\n\n\n
    3. Les cam\u00e9ras sont en \u00e9tat de marche.<\/li>\n<\/ol>\n\n\n
      \n
      \"\"<\/a><\/figure>\n<\/div>\n\n\n

      Int\u00e9rieur du magasin \u2013 G\u00e9n\u00e9ral<\/strong><\/h2>\n\n\n\n
        \n
      1. Le magasin est bien \u00e9clair\u00e9 et la musique est \u00e0 un niveau appropri\u00e9.<\/li>\n\n\n\n
      2. Les all\u00e9es sont exemptes de d\u00e9bris et espac\u00e9es de mani\u00e8re appropri\u00e9e.<\/li>\n\n\n\n
      3. Les murs, les plafonds et les luminaires sont propres et entretenus.<\/li>\n\n\n\n
      4. Les mat\u00e9riaux d'affichage, les \u00e9tag\u00e8res et les surfaces sont exempts de poussi\u00e8re et de copeaux.<\/li>\n\n\n\n
      5. Les caisses de r\u00e9frig\u00e9rateur sont \u00e0 la temp\u00e9rature appropri\u00e9e.<\/li>\n\n\n\n
      6. Les valises de s\u00e9curit\u00e9 pour les articles de grande valeur sont visibles pour les employ\u00e9s et correctement s\u00e9curis\u00e9es.<\/li>\n\n\n\n
      7. Les rayons (vins, spiritueux, bi\u00e8re) sont clairement d\u00e9finis et identifi\u00e9s. Toutes les enseignes sont en bon \u00e9tat.<\/li>\n\n\n\n
      8. Les espaces de d\u00e9gustation sont identifi\u00e9s, propres et facilement accessibles pour les vendeurs et les clients.<\/li>\n\n\n\n
      9. La zone de recyclage est propre, exempte de d\u00e9bris et sans odeur.<\/li>\n\n\n\n
      10. TOILETTES<\/a> sont propres, approvisionn\u00e9s et r\u00e9guli\u00e8rement entretenus.<\/li>\n<\/ol>\n\n\n\n

        Marchandisage<\/strong><\/h2>\n\n\n\n
          \n
        1. Le calendrier de marchandisage est \u00e0 jour et le bon planogramme est utilis\u00e9.<\/li>\n\n\n\n
        2. Les \u00e9talages saisonniers sont facilement accessibles et bien approvisionn\u00e9s.<\/li>\n\n\n\n
        3. Les pr\u00e9sentoirs muraux et les embouts sont utilis\u00e9s efficacement et sont conformes aux exigences contractuelles.<\/li>\n\n\n\n
        4. Les articles \u00e0 volume \u00e9lev\u00e9 et \u00e0 faible marge sont plac\u00e9s \u00e0 l'arri\u00e8re.<\/li>\n\n\n\n
        5. Les points chauds d'impulsion (pr\u00e8s de l'entr\u00e9e principale et du point de vente) sont utilis\u00e9s strat\u00e9giquement pour les SKU \u00e0 marge \u00e9lev\u00e9e et d'impulsion.<\/li>\n<\/ol>\n\n\n
          \n
          \"Bindy<\/a><\/figure>\n<\/div>\n\n\n

          Rayonnage<\/strong><\/h2>\n\n\n\n
            \n
          1. Les \u00e9tag\u00e8res sont remplies (pas de trous de produit) et le produit a \u00e9t\u00e9 correctement pr\u00e9sent\u00e9.<\/li>\n\n\n\n
          2. Le nombre de \u00ab parements \u00bb est conforme au contrat.<\/li>\n\n\n\n
          3. Tous les produits sont correctement tarif\u00e9s.<\/li>\n\n\n\n
          4. Il existe un appariement appropri\u00e9 en rayon entre les boissons alcoolis\u00e9es et les produits compl\u00e9mentaires (verrerie, emballage cadeau, alimentation).<\/li>\n<\/ol>\n\n\n\n

            Personnel<\/strong><\/h2>\n\n\n\n
              \n
            1. Le personnel a l'air professionnel et est facilement identifiable.<\/li>\n\n\n\n
            2. Le magasin est dot\u00e9 d'un personnel adapt\u00e9 \u00e0 l'heure de la journ\u00e9e et \u00e0 la saison.<\/li>\n\n\n\n
            3. Le personnel accueille, engage et fait des recommandations de produits en toute confiance aux clients.<\/li>\n\n\n\n
            4. Tout le personnel adh\u00e8re aux politiques de v\u00e9rification des pi\u00e8ces d'identit\u00e9.<\/li>\n\n\n\n
            5. Le personnel du point de vente accueille les clients, travaille efficacement et organise les ventes.<\/li>\n\n\n\n
            6. Le leadership a fix\u00e9 et communiqu\u00e9 des objectifs.<\/li>\n\n\n\n
            7. Le personnel a un produit ad\u00e9quat entra\u00eenement<\/a>.<\/li>\n<\/ol>\n\n\n\n

              \"\"<\/a><\/h1>\n\n\n\n

              Chambre \u00e0 l'arri\u00e8re<\/strong><\/h2>\n\n\n\n
                \n
              1. L'arri\u00e8re-boutique est bien organis\u00e9 et propre.<\/li>\n\n\n\n
              2. Le personnel peut facilement acc\u00e9der au produit \u00e0 remplir.<\/li>\n\n\n\n
              3. Endommag\u00e9 \/ p\u00e9rim\u00e9 a une zone d\u00e9sign\u00e9e.<\/li>\n<\/ol>\n\n\n\n

                S\u00fbret\u00e9 et s\u00e9curit\u00e9 int\u00e9rieures<\/strong><\/h2>\n\n\n\n
                  \n
                1. Le magasin suit les protocoles d'ouverture et de fermeture.<\/li>\n\n\n\n
                2. L'alarme a \u00e9t\u00e9 test\u00e9e et est en \u00e9tat de marche.<\/li>\n\n\n\n
                3. Les cl\u00e9s suppl\u00e9mentaires sont conserv\u00e9es dans le coffre-fort et ne sont pas oubli\u00e9es.<\/li>\n\n\n\n
                4. Toutes les serrures de porte sont en bon \u00e9tat de fonctionnement.<\/li>\n\n\n\n
                5. Le personnel conna\u00eet le plan et les itin\u00e9raires d'\u00e9vacuation en cas d'incendie.<\/li>\n\n\n\n
                6. La direction du magasin organise r\u00e9guli\u00e8rement des r\u00e9unions de s\u00e9curit\u00e9.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

                  Utilisez cet exemple de liste de contr\u00f4le pour les d\u00e9taillants de vin, de bi\u00e8re et de spiritueux pour cr\u00e9er ou mettre \u00e0 jour vos programmes d'exploitation et de marchandisage dans vos points de vente. Des listes de contr\u00f4le garantissent que le vin, la bi\u00e8re et les spiritueux sont commercialis\u00e9s et vendus conform\u00e9ment aux normes et r\u00e9glementations de l'entreprise. Des audits r\u00e9guliers aident les d\u00e9taillants et les distributeurs \u00e0 \u00eatre proactifs et \u00e0 r\u00e9soudre les probl\u00e8mes avant qu'ils ne deviennent majeurs... Lire la suite \u2714\ufe0f Liste de contr\u00f4le pour les d\u00e9taillants de vins, de bi\u00e8res et de spiritueux<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":23193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[81136,677174189],"tags":[560804030,125372551,560804021,69439156,21981646],"class_list":["post-2257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-wine-beer-spirits","tag-beer-merchandising","tag-beer-retail","tag-liquor-merchandising","tag-wine-merchandising","tag-wine-retail"],"yoast_head":"\n\u2714\ufe0f 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