{"id":1978,"date":"2021-07-28T15:15:00","date_gmt":"2021-07-28T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1978"},"modified":"2024-09-12T12:28:52","modified_gmt":"2024-09-12T16:28:52","slug":"pourquoi-le-4eme-trimestre-est-crucial-pour-le-commerce-de-detail","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/why-the-4th-quarter-is-critical-to-retail\/","title":{"rendered":"Pourquoi le 4e trimestre est essentiel pour le commerce de d\u00e9tail"},"content":{"rendered":"

Le 4e trimestre est essentiel au r\u00e9sultat net d'un d\u00e9taillant. C'est le plus grand trimestre<\/a> pour les ventes au d\u00e9tail aux \u00c9tats-Unis. En outre, plus d'un tiers des petites entreprises aux \u00c9tats-Unis d\u00e9clarent que Le quatri\u00e8me trimestre est la p\u00e9riode la plus rentable de l'ann\u00e9e<\/a>. Le quatri\u00e8me trimestre est une opportunit\u00e9 qu'un commerce de d\u00e9tail ne peut tout simplement pas laisser passer.<\/p>\n\n\n\n

Les journ\u00e9es de shopping les plus charg\u00e9es <\/strong><\/h1>\n\n\n\n

Les 10 journ\u00e9es de shopping les plus charg\u00e9es de l'ann\u00e9e se situent entre le Black Friday et fin d\u00e9cembre :<\/p>\n\n\n\n

    \n
  1. Novembre \u2014 Black Friday (jour apr\u00e8s Thanksgiving)<\/li>\n\n\n\n
  2. Novembre \u2014 samedi apr\u00e8s Thanksgiving<\/li>\n\n\n\n
  3. D\u00e9cembre \u2014 Cyber Monday (lundi apr\u00e8s Thanksgiving)<\/li>\n\n\n\n
  4. D\u00e9cembre \u2014 premier samedi de d\u00e9cembre<\/li>\n\n\n\n
  5. D\u00e9cembre \u2014 Deuxi\u00e8me samedi de d\u00e9cembre<\/li>\n\n\n\n
  6. D\u00e9cembre \u2014 vendredi avant No\u00ebl<\/li>\n\n\n\n
  7. D\u00e9cembre \u2014 Super samedi (samedi avant No\u00ebl)<\/li>\n\n\n\n
  8. D\u00e9cembre \u2014 Troisi\u00e8me samedi de d\u00e9cembre<\/li>\n\n\n\n
  9. D\u00e9cembre \u2014 dimanche avant No\u00ebl<\/li>\n\n\n\n
  10. D\u00e9cembre \u2014 Le lendemain de No\u00ebl<\/li>\n<\/ol>\n\n\n\n

    Le plus gros trimestre pour les ventes au d\u00e9tail<\/h2>\n\n\n\n

    Le \u00ab quart d\u2019or \u00bb comprend les mois d\u2019octobre \u00e0 d\u00e9cembre, autrement appel\u00e9s \u00ab la p\u00e9riode des f\u00eates \u00bb. Il comprend les jours f\u00e9ri\u00e9s et les c\u00e9l\u00e9brations de consommation comme Halloween, Thanksgiving, Hanoukka, Kwanzaa et No\u00ebl.<\/p>\n\n\n\n

    Au 4\u00e8me trimestre, les clients viennent dans vos magasins, non pas pour feuilleter mais pour d\u00e9penser.<\/p>\n\n\n\n

    Vos magasins sont-ils pr\u00eats ?<\/p>\n\n\n

    \n
    \"\"<\/a><\/figure>\n<\/div>\n\n\n

    Comment capitaliser sur le 4\u00e8me trimestre<\/h2>\n\n\n\n

    Pour capitaliser sur le 4e trimestre, stimuler les ventes et les b\u00e9n\u00e9fices, vos programmes de marchandisage et en magasin doivent \u00eatre ex\u00e9cut\u00e9, \u00e0 temps, dans son int\u00e9gralit\u00e9, dans chaque magasin<\/a>.<\/p>\n\n\n\n

    Le succ\u00e8s des programmes de marchandisage, d'exploitation et de pr\u00e9vention des pertes d'un d\u00e9taillant d\u00e9pend de l'ex\u00e9cution en magasin.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    L'ex\u00e9cution en magasin fait de la th\u00e9orie du si\u00e8ge social une r\u00e9alit\u00e9 sur le terrain. L'ex\u00e9cution en magasin \u00ab fait en sorte que cela se produise \u00bb. L'ex\u00e9cution aide les magasins \u00e0 concr\u00e9tiser la vision, les ventes et les objectifs de profit de la marque.<\/p>\n\n\n\n

    Commencez d\u00e8s aujourd'hui avec ceci guide de pr\u00e9paration pour les vacances<\/a>.<\/p>\n\n\n\n

    Faites en sorte que le quatri\u00e8me trimestre soit aussi rentable et r\u00e9ussi que possible. Concentrez-vous sur l'ex\u00e9cution ponctuelle des programmes des magasins.<\/p>\n\n\n\n

    Bonne chance!<\/p>","protected":false},"excerpt":{"rendered":"

    Le 4e trimestre est essentiel au r\u00e9sultat net d'un d\u00e9taillant. C'est le plus gros trimestre pour les ventes au d\u00e9tail aux \u00c9tats-Unis. En outre, plus d'un tiers des petites entreprises aux \u00c9tats-Unis d\u00e9clarent que le quatri\u00e8me trimestre est la p\u00e9riode la plus rentable de l'ann\u00e9e. Le quatri\u00e8me trimestre est une opportunit\u00e9 qu'un commerce de d\u00e9tail ne peut tout simplement pas laisser passer. La \u2026 Lire la suite Pourquoi le 4e trimestre est essentiel pour le commerce de d\u00e9tail<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":2106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[383371,15607,914202,28180257],"class_list":["post-1978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-black-friday","tag-christmas","tag-q4","tag-store-audit"],"yoast_head":"\nWhy the 4th Quarter is Critical to Retail<\/title>\n<meta name=\"description\" content=\"The 4th quarter is essential to a retailer\u2019s bottom line. 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