{"id":179,"date":"2021-10-26T15:15:47","date_gmt":"2021-10-26T20:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=179"},"modified":"2024-11-28T14:51:26","modified_gmt":"2024-11-28T19:51:26","slug":"le-cout-de-la-non-conformite-du-marchandisage","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/the-cost-of-merchandising-non-compliance\/","title":{"rendered":"Le co\u00fbt de la non-conformit\u00e9 du marchandisage"},"content":{"rendered":"<p class=\"wp-block-paragraph\">On dit souvent que le succ\u00e8s dans le commerce de d\u00e9tail se r\u00e9sume \u00e0 l&#039;ex\u00e9cution. Dans quelle mesure les d\u00e9taillants ex\u00e9cutent-ils aujourd&#039;hui et quel est le co\u00fbt de la non-conformit\u00e9 de l&#039;ex\u00e9cution du merchandising\u00a0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons eu l&#039;occasion de discuter de l&#039;\u00e9tat actuel de l&#039;ex\u00e9cution en magasin avec James Tenser, directeur du r\u00e9seau de mise en \u0153uvre en magasin. Vous trouverez ci-dessous quelques-unes des principales conclusions d&#039;un webinaire NARMS - ISI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co\u00fbts et opportunit\u00e9s manqu\u00e9es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les statistiques suivantes sont fournies avec l&#039;aimable autorisation du r\u00e9seau de mise en \u0153uvre en magasin.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seuls 4% des r\u00e9pondants estiment que les promotions en magasin, les r\u00e9initialisations et les autres activit\u00e9s de marchandisage sont mises en \u0153uvre de mani\u00e8re compl\u00e8te et pr\u00e9cise.<\/li>\n\n\n\n<li>50% des pr\u00e9sentoirs promotionnels au d\u00e9tail autoris\u00e9s ne sont pas mont\u00e9s ou mont\u00e9s en retard.<\/li>\n\n\n\n<li><strong>Le co\u00fbt total d&#039;un marchandisage sous-optimal pour l&#039;industrie am\u00e9ricaine est d&#039;environ 1% de ventes brutes de produits.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si les implications pour les d\u00e9taillants multi-unit\u00e9s sont profondes, la solution est \u00e9tonnamment simple et r\u00e9alisable. Selon M. Tenser :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab Le d\u00e9taillant qui \u00e9labore un plan de conformit\u00e9, le met en \u0153uvre avec des solutions appropri\u00e9es et mesure ses r\u00e9sultats sans rel\u00e2che obtiendra toujours de meilleures performances dans le cadre de ses programmes en magasin. \u00bb James Tenser, directeur de VSN Strategies<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pour plus d&#039;informations sur les co\u00fbts et le retour sur investissement des audits de vente au d\u00e9tail, veuillez consulter&nbsp;<a href=\"https:\/\/blog.bindy.com\/fr\/how-much-do-retail-audits-really-cost\/\">Combien co\u00fbtent vraiment les audits de vente au d\u00e9tail\u00a0?<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/visual-merchandising-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&#038;ssl=1\" alt=\"Arr\u00eatez de laisser de l&#039;argent sur la table avec un merchandising mal ex\u00e9cut\u00e9\" class=\"wp-image-58783\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>On dit souvent que le succ\u00e8s dans le commerce de d\u00e9tail se r\u00e9sume \u00e0 l&#039;ex\u00e9cution. Dans quelle mesure les d\u00e9taillants ex\u00e9cutent-ils aujourd&#039;hui et quel est le co\u00fbt de la non-conformit\u00e9 de l&#039;ex\u00e9cution du merchandising\u00a0? Nous avons eu l&#039;occasion de discuter de l&#039;\u00e9tat actuel de l&#039;ex\u00e9cution en magasin avec James Tenser, directeur du r\u00e9seau de mise en \u0153uvre en magasin. Voici quelques-unes des principales conclusions\u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/the-cost-of-merchandising-non-compliance\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">Le co\u00fbt de la non-conformit\u00e9 du marchandisage<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":4791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[6062610,38336434,36420397,36052485,25774486,39414784],"class_list":["post-179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-district-manager","tag-food-service-compliance","tag-in-store-merchandising","tag-seasonal-programs","tag-store-walk","tag-visit-checklist"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Cost of Merchandising Non-Compliance<\/title>\n<meta name=\"description\" content=\"We know that not all merchandising promotional programs are fully executed. When we fail to execute these programs, what does it cost us?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/fr\/le-cout-de-la-non-conformite-du-marchandisage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Cost of Merchandising Non-Compliance\" \/>\n<meta property=\"og:description\" content=\"We know that not all merchandising promotional programs are fully executed. 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