{"id":1224,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1224"},"modified":"2024-11-28T14:54:14","modified_gmt":"2024-11-28T19:54:14","slug":"audits-de-marchandisage-objectif-portee-et-methodes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/audits-de-marchandisage-objectif-portee-et-methodes\/","title":{"rendered":"Audits de marchandisage\u00a0: objectif, p\u00e9rim\u00e8tre et m\u00e9thodes"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noopener noreferrer\">Quatre-vingt-dix pourcent<\/a> des d\u00e9cisions d&#039;achat sont bas\u00e9es uniquement sur l&#039;apparence visuelle\u00a0! De plus, alors que les entreprises de produits d\u00e9pensent en moyenne <a href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noopener noreferrer\">19%<\/a> de leur budget sur les campagnes promotionnelles, moins de 40% d&#039;affichages sont ex\u00e9cut\u00e9s correctement. Si vous \u00e9chouez au merchandising ou \u00e0 l&#039;ex\u00e9cution du merchandising, vous manquez des ventes, point final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez des audits de marchandisage pour vous assurer que vos pr\u00e9sentoirs sont en place, que vos \u00e9tag\u00e8res sont pleines et que vos magasins sont pr\u00eats \u00e0 vendre. Si vous \u00eates un marchandiseur, des professionnels des op\u00e9rations de vente au d\u00e9tail, un professionnel de la vente de zone, <a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noopener noreferrer\">biens de consommation emball\u00e9s<\/a> fabricant ou grossiste avec des produits dans des emplacements physiques, cet article est pour vous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plongeons dedans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objet et port\u00e9e des audits de marchandisage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Premi\u00e8rement, les audits de marchandisage se r\u00e9partissent en trois grandes cat\u00e9gories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Audits de rayon<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cette cat\u00e9gorie comprend :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conformit\u00e9 au planogramme. Position correcte sur l&#039;\u00e9tag\u00e8re. Nombre correct de parements. Pas de &quot;trous&quot; de produit. Pas de rupture de stock.<\/li>\n\n\n\n<li>Tarification. Prix correct affich\u00e9 par march\u00e9 et cat\u00e9gorie. \u00c9tiquette correcte utilis\u00e9e.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp;<\/strong><b>Audits des programmes saisonniers et des promotions<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cette cat\u00e9gorie comprend :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Signal\u00e9tique en magasin<\/li>\n\n\n\n<li>Affichages sp\u00e9ciaux et publicit\u00e9s<\/li>\n\n\n\n<li>Tarification et \u00e9tiquettes saisonni\u00e8res<\/li>\n\n\n\n<li>Formation, sensibilisation et conformit\u00e9 des vendeurs avec le programme en magasin<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ces grandes cat\u00e9gories, la conformit\u00e9 signifie qu&#039;un certain ensemble de normes est respect\u00e9 dans un laps de temps donn\u00e9 (dur\u00e9e du programme) \u00e0 certains endroits (les programmes saisonniers peuvent ne pas \u00eatre ex\u00e9cut\u00e9s de mani\u00e8re coh\u00e9rente sur tous les march\u00e9s, de sorte que la capacit\u00e9 de &quot;diffuser&quot; certaines normes \u00e0 certains lieux est indispensable).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12435\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Malheureusement, la conformit\u00e9 du marchandisage ne garantit pas \u00e0 elle seule qu&#039;un programme de marchandisage sera un succ\u00e8s au niveau du magasin. Pour cette raison, les marchandiseurs doivent avoir une vue d&#039;ensemble et se demander, pour chaque magasin, \u00ab\u00a0Est-ce que les acheteurs ach\u00e8teraient ici\u00a0?\u00a0\u00bb Pour cette raison, nous ajouterons une autre cat\u00e9gorie non marchande \u00e0 notre liste de cat\u00e9gories d&#039;audit de marchandisage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3.&nbsp;<\/b><b>Audits d&#039;aspect g\u00e9n\u00e9ral, de pr\u00e9sentation, de propret\u00e9 et de s\u00e9curit\u00e9 du magasin<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le meilleur programme de marchandisage, m\u00eame s&#039;il est mis en \u0153uvre \u00e0 temps et dans son int\u00e9gralit\u00e9, sera totalement inefficace si les acheteurs ne mettent pas les pieds dans le magasin. Par exemple, si la pr\u00e9sentation g\u00e9n\u00e9rale, la propret\u00e9, l&#039;ordre ou la s\u00e9curit\u00e9 du magasin ne sont pas propices \u00e0 une exp\u00e9rience client positive, les clients n&#039;ach\u00e8teront pas dans votre magasin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cette raison, les audits de marchandisage ne doivent pas \u00eatre men\u00e9s dans le vide. Pendant que vos directeurs de district, vos repr\u00e9sentants commerciaux ou d&#039;autres ressources sont dans le magasin, demandez-leur d&#039;effectuer un ou plusieurs audits sur des facteurs op\u00e9rationnels g\u00e9n\u00e9raux. Par exemple, les audits se sont concentr\u00e9s sur <a href=\"https:\/\/blog.bindy.com\/fr\/liste-de-controle-des-operations-du-magasin\/\" target=\"_blank\" rel=\"noopener noreferrer\">propret\u00e9 g\u00e9n\u00e9rale<\/a>, <a href=\"https:\/\/blog.bindy.com\/fr\/categorie\/sante-et-securite\/\" target=\"_blank\" rel=\"noreferrer noopener\">sant\u00e9 et s\u00e9curit\u00e9<\/a>, ou <a href=\"https:\/\/blog.bindy.com\/fr\/categorie\/la-prevention-des-pertes\/\" target=\"_blank\" rel=\"noreferrer noopener\">la pr\u00e9vention des pertes<\/a> Juste pour en nommer quelques-uns.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12450\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Il n&#039;est pas n\u00e9cessaire de prendre beaucoup de temps pour effectuer ces audits\/inspections suppl\u00e9mentaires. De plus, ils aident \u00e0 brosser un tableau plus complet qui donne un certain contexte \u00e0 votre programme de marchandisage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9thodes de r\u00e9alisation des audits merchandising<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Auditer tous les magasins<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;audit merchandising devrait id\u00e9alement avoir lieu dans tous les magasins. Si ce n&#039;est pas possible, choisissez un ensemble repr\u00e9sentatif. Il est important de choisir des magasins qui repr\u00e9sentent vraiment vos diff\u00e9rents march\u00e9s (g\u00e9ographie, facteurs socio-\u00e9conomiques, etc.) et formats de magasins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Assurez-vous qu&#039;ils se produisent!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">Logiciel<\/a> ou le service que vous utilisez devrait \u00eatre en mesure de vous dire exactement qui a et n&#039;a pas fait d&#039;audits et o\u00f9. Ne pr\u00e9sumez pas que des audits sont effectu\u00e9s, obtenez des preuves quantifiables et des rapports d\u00e9taill\u00e9s. Les horodatages et les photos ne mentent pas, obtenez-les\u00a0!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assurez-vous que les probl\u00e8mes sont r\u00e9solus\u00a0! Un audit a plus de valeur si les probl\u00e8mes de non-conformit\u00e9 sont trait\u00e9s et corrig\u00e9s. Encore, <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Logiciel<\/a> devrait vous aider avec cela. Des logiciels comme <a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a> vous montre ce qui est attribu\u00e9 et \u00e0 qui ainsi que ce qui n&#039;a pas \u00e9t\u00e9 corrig\u00e9 et ce qui est en retard. Transformez l&#039;audit en un v\u00e9hicule d&#039;am\u00e9lioration et r\u00e9solvez les probl\u00e8mes avant qu&#039;ils ne compromettent le succ\u00e8s du programme de marchandisage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les audits sont une opportunit\u00e9 d&#039;apprentissage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aucun magasin n&#039;aime \u00eatre \u00ab audit\u00e9 \u00bb ou \u00ab inspect\u00e9 \u00bb\u2026 jusqu&#039;\u00e0 ce que vous lui donniez quelque chose en retour ! Le mot \u00ab\u00a0v\u00e9rification\u00a0\u00bb ou \u00ab\u00a0inspection\u00a0\u00bb rencontre souvent une r\u00e9sistance au d\u00e9but. Mais, il n&#039;a pas \u00e0 \u00eatre de cette fa\u00e7on. Donnez quelque chose au magasin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faites savoir aux magasins que les audits les aident \u00e0 suivre et \u00e0 g\u00e9rer leurs forces et leurs faiblesses. Utilisez l&#039;\u00ab\u00a0audit\u00a0\u00bb comme un v\u00e9hicule pour la formation continue (incluez des photos et des descriptions des meilleures pratiques), et non comme un outil pour pointer du doigt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63396\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/comment-devenir-un-meilleur-directeur-de-district-de-vente-au-detail\/transportation-costs-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"transportation-costs-red\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63396\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Donnez une voix aux magasins. Les magasins peuvent commenter l&#039;audit et les probl\u00e8mes en suspens.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00c9quipez les employ\u00e9s pour faire leur travail. Montrez-leur les meilleures pratiques avec des mots et des images. Cela leur fait gagner du temps et les aide \u00e0 savoir qui faire bien leur travail.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, rappelez-vous qu&#039;un audit de magasin est une opportunit\u00e9 d&#039;augmenter les ventes et, si vous mettez en place le bon processus et <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">Logiciel<\/a> en place, vous ferez l&#039;exp\u00e9rience d&#039;une approbation \u00abascendante\u00bb de la base pour vos normes et d&#039;une conformit\u00e9 nettement plus \u00e9lev\u00e9e.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"attachment noopener wp-att-7423\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Faut-il mener des audits merchandising en interne ou faire appel \u00e0 un tiers ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines entreprises, comme <a href=\"https:\/\/bindy.com\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>, vendent des logiciels cl\u00e9s en main adapt\u00e9s aux appareils mobiles et aux tablettes pour que les d\u00e9taillants et les fabricants puissent auditer leurs propres magasins, en interne. D&#039;autres entreprises proposent un \u00ab service de marchandisage \u00bb, semblable \u00e0 un <a href=\"https:\/\/blog.bindy.com\/fr\/clients-mysteres-vs-audits-menes-par-les-directeurs-de-district\/\" target=\"_blank\" rel=\"noreferrer noopener\">service de client myst\u00e8re et envoyez des personnes sous contrat pour auditer vos magasins<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/clients-mysteres-vs-audits-menes-par-les-directeurs-de-district\/achat-mystere-bleu\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez effectuer des audits en interne si vous avez les ressources pour le faire, si vous souhaitez contr\u00f4ler la qualit\u00e9 et\/ou si vous ne souhaitez pas externaliser une comp\u00e9tence de base telle que la conformit\u00e9 du marchandisage. Vous devez effectuer des audits en externe (externalisation), si vous manquez de ressources en interne et que vous n&#039;avez aucune pr\u00e9occupation quant \u00e0 la qualit\u00e9 et la fiabilit\u00e9 d&#039;un service externalis\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Souhaitez-vous plus d&#039;informations sur les audits\/inspections de d\u00e9tail\u00a0? Voir notre guide d\u00e9finitif :<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.bindy.com\/fr\/audits-de-vente-au-detail-le-guide-definitif\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?w=700&#038;ssl=1\" alt=\"Bindy - Guide d&#039;audit-02\" class=\"wp-image-4755\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Quatre-vingt-dix pour cent des d\u00e9cisions d&#039;achat sont bas\u00e9es uniquement sur l&#039;apparence visuelle\u00a0! De plus, alors que les entreprises de produits d\u00e9pensent en moyenne 19% de leur budget en campagnes promotionnelles, moins de 40% d&#039;affichages sont ex\u00e9cut\u00e9s correctement. Si vous \u00e9chouez au merchandising ou \u00e0 l&#039;ex\u00e9cution du merchandising, vous manquez des ventes, point final. Utilisez des audits de marchandisage pour vous assurer que\u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/audits-de-marchandisage-objectif-portee-et-methodes\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">Audits de marchandisage\u00a0: objectif, p\u00e9rim\u00e8tre et m\u00e9thodes<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Merchandising Audits: Purpose, Scope and Methods","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417],"tags":[1423399,331591,124272271],"class_list":["post-1224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-in-store-marketing","tag-marketing-audit","tag-merchandising-audit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merchandising Audits: Purpose, Scope and Methods<\/title>\n<meta name=\"description\" content=\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/fr\/audits-de-marchandisage-objectif-portee-et-methodes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandising Audits: Purpose, Scope and Methods\" \/>\n<meta property=\"og:description\" content=\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/fr\/audits-de-marchandisage-objectif-portee-et-methodes\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?_t=1732823654\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"Merchandising Audits: Purpose, Scope and Methods\",\"datePublished\":\"2021-10-26T20:15:49+00:00\",\"dateModified\":\"2024-11-28T19:54:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\"},\"wordCount\":876,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"in store marketing\",\"marketing audit\",\"merchandising audit\"],\"articleSection\":[\"\ud83d\udc5c Merchandising\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\",\"name\":\"Merchandising Audits: Purpose, Scope and Methods\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T20:15:49+00:00\",\"dateModified\":\"2024-11-28T19:54:14+00:00\",\"description\":\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Merchandising Audits: Purpose, Scope and Methods\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/fr\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Audits de marchandisage\u00a0: objectif, p\u00e9rim\u00e8tre et m\u00e9thodes","description":"Utilisez des audits de marchandisage dans les magasins pour vous assurer que vos pr\u00e9sentoirs sont en place, que vos \u00e9tag\u00e8res sont pleines et que vos magasins sont pr\u00eats \u00e0 vendre.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/fr\/audits-de-marchandisage-objectif-portee-et-methodes\/","og_locale":"fr_FR","og_type":"article","og_title":"Merchandising Audits: Purpose, Scope and Methods","og_description":"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.","og_url":"https:\/\/blog.bindy.com\/fr\/audits-de-marchandisage-objectif-portee-et-methodes\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:15:49+00:00","article_modified_time":"2024-11-28T19:54:14+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?_t=1732823654","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"Merchandising Audits: Purpose, Scope and Methods","datePublished":"2021-10-26T20:15:49+00:00","dateModified":"2024-11-28T19:54:14+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/"},"wordCount":876,"commentCount":1,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","keywords":["in store marketing","marketing audit","merchandising audit"],"articleSection":["\ud83d\udc5c Merchandising"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/","url":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/","name":"Audits de marchandisage\u00a0: objectif, p\u00e9rim\u00e8tre et m\u00e9thodes","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","datePublished":"2021-10-26T20:15:49+00:00","dateModified":"2024-11-28T19:54:14+00:00","description":"Utilisez des audits de marchandisage dans les magasins pour vous assurer que vos pr\u00e9sentoirs sont en place, que vos \u00e9tag\u00e8res sont pleines et que vos magasins sont pr\u00eats \u00e0 vendre.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"Merchandising Audits: Purpose, Scope and Methods"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Audits, t\u00e2ches et communication","description":"Op\u00e9rations de vente au d\u00e9tail et d&#039;h\u00f4tellerie","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"Bindy","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"Bindy","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy est une application cloud permettant d&#039;automatiser \u2714\ufe0f les audits, \ud83d\uddd3\ufe0f les t\u00e2ches et \ud83d\udce3 la communication pour le commerce de d\u00e9tail et l&#039;h\u00f4tellerie. D\u00e9ployez et v\u00e9rifiez facilement les normes de marque, les t\u00e2ches et les actions correctives sur vos sites. Obtenez des rapports, des signatures, des vid\u00e9os et des v\u00e9rifications photo en temps r\u00e9el.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/fr\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-jK","jetpack-related-posts":[{"id":1267,"url":"https:\/\/blog.bindy.com\/fr\/objectif-dexecution-du-magasin-portee-et-meilleures-pratiques\/","url_meta":{"origin":1224,"position":0},"title":"\u2b50 Qu&#039;est-ce que l&#039;ex\u00e9cution au d\u00e9tail ? Objectif, port\u00e9e et meilleures pratiques.","author":"Bindy","date":"juillet 10, 2023","format":false,"excerpt":"L&#039;ex\u00e9cution du commerce de d\u00e9tail est l&#039;ensemble des pratiques et des technologies habilitantes responsables de la mise en \u0153uvre compl\u00e8te et en temps opportun des programmes, normes et directives du magasin au niveau du magasin. Une ex\u00e9cution efficace du commerce de d\u00e9tail et de l&#039;h\u00f4tellerie n\u00e9cessite certains composants, premi\u00e8rement la communication, deuxi\u00e8mement la gestion des t\u00e2ches et troisi\u00e8mement les audits\/\u00e9valuations. Dans cet article, nous nous concentrons sur le but,\u2026","rel":"","context":"Dans &quot;\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/fr\/categorie\/a-propos-de-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/fr\/marchandisage-de-detail-le-guide-definitif\/","url_meta":{"origin":1224,"position":1},"title":"Merchandising au d\u00e9tail - Le guide d\u00e9finitif","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"\u00c0 qui s&#039;adresse ce guide\u00a0? Ce guide de r\u00e9f\u00e9rence sur le merchandising au d\u00e9tail s&#039;adresse aux d\u00e9taillants multi-sites dans des secteurs tels que les pharmacies, les spas, les cliniques, les t\u00e9l\u00e9communications, l&#039;ameublement, les friperies et la restauration rapide. Il s&#039;adresse \u00e9galement aux fabricants et distributeurs de biens de consommation courante. Dans le commerce de d\u00e9tail, le \"\u00a0merchandising\u00a0\" s&#039;applique \u00e0 un large \u00e9ventail d&#039;activit\u00e9s organisationnelles\u00a0:\u2026","rel":"","context":"Dans &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/categorie\/marchandisage\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1134,"url":"https:\/\/blog.bindy.com\/fr\/pourquoi-le-merchandising-saisonnier-en-magasin-continue-de-donner\/","url_meta":{"origin":1224,"position":2},"title":"Pourquoi le marchandisage saisonnier en magasin continue de donner","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Le merchandising saisonnier en magasin est un v\u00e9ritable atout, source de profits continus. Des op\u00e9rations comme celles d&#039;Halloween et de No\u00ebl ne durent que quelques semaines, mais leurs avantages se font sentir toute l&#039;ann\u00e9e. En voici trois\u00a0: 1. Le merchandising saisonnier en magasin est un aimant \u00e0 profits. Les produits s\u00e9lectionn\u00e9s pour le merchandising saisonnier b\u00e9n\u00e9ficient g\u00e9n\u00e9ralement d&#039;une valeur plus \u00e9lev\u00e9e\u2026","rel":"","context":"Dans &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/fr\/categorie\/vente-au-detail-saisonniere\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2150,"url":"https:\/\/blog.bindy.com\/fr\/3-types-daudits-de-magasin-que-chaque-detaillant-devrait-effectuer\/","url_meta":{"origin":1224,"position":3},"title":"3 types d&#039;audits de magasin que chaque d\u00e9taillant devrait effectuer","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"R\u00e9aliser des audits de magasin devrait figurer sur la liste des priorit\u00e9s de tout d\u00e9taillant, et ce \u00e0 juste titre\u00a0: ces audits permettent de garantir le respect des normes de l\u2019entreprise, d\u2019am\u00e9liorer les op\u00e9rations et de promouvoir une exp\u00e9rience client s\u00e9curis\u00e9e. Mais quels types d\u2019audits faut-il effectuer et \u00e0 quelle fr\u00e9quence\u00a0?","rel":"","context":"Dans &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/categorie\/marchandisage\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":179,"url":"https:\/\/blog.bindy.com\/fr\/le-cout-de-la-non-conformite-du-marchandisage\/","url_meta":{"origin":1224,"position":4},"title":"Le co\u00fbt de la non-conformit\u00e9 du marchandisage","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"On dit souvent que la r\u00e9ussite dans le commerce de d\u00e9tail repose sur l&#039;ex\u00e9cution. Quel est le niveau d&#039;ex\u00e9cution actuel des d\u00e9taillants et quel est le co\u00fbt de la non-conformit\u00e9 en mati\u00e8re d&#039;ex\u00e9cution merchandising\u00a0? Nous avons eu l&#039;occasion d&#039;\u00e9changer avec James Tenser, directeur du r\u00e9seau de mise en \u0153uvre en magasin, sur l&#039;\u00e9tat actuel de l&#039;ex\u00e9cution en magasin. Voici\u2026","rel":"","context":"Dans &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/categorie\/marchandisage\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/fr\/7-techniques-de-merchandising-visuel-pour-augmenter-les-ventes\/","url_meta":{"origin":1224,"position":5},"title":"7 techniques de marchandisage visuel pour augmenter les ventes","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Le merchandising visuel cr\u00e9e un impact et impressionne chaque visiteur qui visite votre \u00e9tablissement. Tout ce que le client peut voir de l&#039;ext\u00e9rieur et de l&#039;int\u00e9rieur du magasin contribue \u00e0 optimiser l&#039;espace de vente. Des vitrines \u00e0 la signal\u00e9tique en passant par l&#039;agencement g\u00e9n\u00e9ral, un merchandising visuel efficace\u2026","rel":"","context":"Dans &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/categorie\/marchandisage\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=1224"}],"version-history":[{"count":36,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/1224\/revisions"}],"predecessor-version":[{"id":64983,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/1224\/revisions\/64983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/60146"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=1224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=1224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}