{"id":1205,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1205"},"modified":"2024-11-15T13:39:38","modified_gmt":"2024-11-15T18:39:38","slug":"6-raisons-pour-lesquelles-vous-devriez-auditer-vos-franchises-ce-nest-pas-ce-que-vous-pensez","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/6-reasons-why-you-should-audit-franchisees-its-not-what-you-think\/","title":{"rendered":"6 raisons pour lesquelles vous devriez auditer les franchis\u00e9s (ce n'est pas ce que vous pensez)"},"content":{"rendered":"

Que vous les appeliez \u00ab audits<\/a> \u00bb, \u00ab bilans \u00bb, \u00ab \u00e9valuations \u00bb ou simplement \u00ab visites \u00bb, la pratique consistant \u00e0 envoyer un responsable de district chez un franchis\u00e9 pour v\u00e9rifier les standards de la marque, r\u00e9pondre aux questions, communiquer les bonnes pratiques et coacher est r\u00e9pandue. Examinons six raisons pour lesquelles les franchiseurs devraient "Audit<\/a>\u201d les franchis\u00e9s plus une raison \u00e0 laquelle tout le monde pense, et peut-\u00eatre ne devrait-il pas.<\/p>\n\n\n\n

Les audits engendrent la conformit\u00e9<\/h2>\n\n\n\n

Vous pouvez publier des normes et former des magasins, mais vous ne pouvez pas vous attendre \u00e0 des normes de marque \u00e0 moins de d\u00e9montrer un engagement envers ces normes. Le respect des normes de marchandisage, de service, de s\u00fbret\u00e9 et de s\u00e9curit\u00e9 (entre autres) est mieux r\u00e9alis\u00e9 lorsque tout le monde sait qu'elles seront v\u00e9rifi\u00e9es et trait\u00e9es.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

La formation est n\u00e9cessaire\u2026 mais pas suffisante<\/h2>\n\n\n\n

Le personnel du magasin peut \u00eatre form\u00e9, r\u00e9pondre au quiz et r\u00e9ussir le test, mais applique-t-il ses comp\u00e9tences acquises l\u00e0 o\u00f9 cela compte, am\u00e9liorant ainsi l'exp\u00e9rience client\u00a0? Formez vos magasins d'une part, auditez-les d'autre part et traitez l'audit comme un exercice "d'apprentissage continu" et une opportunit\u00e9 de coacher chaque magasin pour atteindre le succ\u00e8s<\/a> \u00e7a m\u00e9rite.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Les audits engagent les propri\u00e9taires\/franchis\u00e9s<\/h2>\n\n\n\n

Les audits engagent les propri\u00e9taires\/franchis\u00e9s en renfor\u00e7ant continuellement les normes et les meilleures pratiques de la marque. Un audit n'est pas une activit\u00e9 passive. Il engage activement le propri\u00e9taire du magasin ou le franchis\u00e9 \u00e0 am\u00e9liorer continuellement le magasin selon les meilleures pratiques. D\u00e9crivez chaque norme, joignez une photo, attribuez l'\u00e9l\u00e9ment et engagez votre public en lui montrant \u00e0 quoi ressemble le succ\u00e8s.<\/p>\n\n\n

\n
\"Audit<\/a><\/figure>\n<\/div>\n\n\n

Diff\u00e9rents franchis\u00e9s ex\u00e9cutent\u2026 diff\u00e9remment<\/h2>\n\n\n\n

Les op\u00e9rateurs s'ex\u00e9cutent diff\u00e9remment. Les franchis\u00e9s peuvent avoir des inclinations et des priorit\u00e9s diff\u00e9rentes en fonction de leur propre exp\u00e9rience et de leurs sensibilit\u00e9s. Il n'y a rien de mal \u00e0 cela, mais vous devez vous assurer que les normes et programmes de base qui sont l'\u00e9pine dorsale de la strat\u00e9gie de la marque sont effectivement mis en \u0153uvre dans leur int\u00e9gralit\u00e9, partout et \u00e0 chaque fois. Les audits alignent la vision et les attentes du si\u00e8ge social avec la r\u00e9alit\u00e9 sur le terrain.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Chaque franchis\u00e9 est un ambassadeur de la marque<\/h2>\n\n\n\n

Chaque franchis\u00e9 est un ambassadeur de la marque qui parle au nom de toute la marque. Un client ne sait pas, et s'en moque, dont le nom figure sur le contrat de franchise. D\u00e9cevoir un client dans un magasin et il peut tr\u00e8s bien arr\u00eater d'aller dans tous les magasins ! Un \u00e9chec \u00e0 ex\u00e9cuter et \u00e0 respecter les normes de la marque dans un magasin ne nuit pas seulement aux ventes et \u00e0 la r\u00e9putation de cet op\u00e9rateur, il nuit au r\u00e9sultat net de tous les autres op\u00e9rateurs. Auditer les franchis\u00e9s pour s'assurer que les normes de service \u00e0 la client\u00e8le sont respect\u00e9es dans tous les emplacements.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Les bons franchis\u00e9s attirent\u2026 plus de bons franchis\u00e9s<\/h2>\n\n\n\n

Une marque ax\u00e9e sur l'ex\u00e9cution n'attire pas seulement les clients, elle attire \u00e9galement les franchis\u00e9s potentiels. Les d\u00e9taillants multi-unit\u00e9s d\u00e9pensent souvent des ressources consid\u00e9rables - sites Web et salons professionnels d\u00e9di\u00e9s - pour attirer de nouveaux franchis\u00e9s. Les futurs franchis\u00e9s sont plus susceptibles d'investir leurs \u00e9conomies dans une marque forte sur le plan op\u00e9rationnel que dans une marque per\u00e7ue comme incoh\u00e9rente et d\u00e9ficiente.<\/p>\n\n\n\n

Qu'en est-il des audits financiers ?<\/h2>\n\n\n\n

Nous pourrions appeler celui-ci "l'\u00e9l\u00e9phant dans la salle d'audit", le sujet qui pr\u00e9occupe tout le monde lorsque la question des audits de franchise se pose. C'est une pratique courante pour les franchiseurs de s'assurer que leurs franchis\u00e9s ne sous-d\u00e9clarent pas les ventes. Cela r\u00e9duirait les redevances en cours pay\u00e9es.<\/p>\n\n\n\n

Bien que les audits financiers soient n\u00e9cessaires, ils n'ajoutent pas beaucoup de valeur au-del\u00e0 du besoin de transparence financi\u00e8re. Tout comme la formation, les audits financiers peuvent \u00eatre n\u00e9cessaires, mais ils sont loin d'\u00eatre suffisants. La plus grande opportunit\u00e9 pour les franchiseurs et les franchis\u00e9s est de traiter l'audit comme une opportunit\u00e9 de coaching et de formation beaucoup plus large pour respecter les normes de la marque, d\u00e9velopper un service client exceptionnel et faire avancer l'entreprise.<\/p>\n\n\n\n

\"Gagner<\/a><\/figure>\n\n\n\n

AUTRES RESSOURCES D'AUDIT ET D'INSPECTION AU D\u00c9TAIL<\/h2>\n\n\n\n

Se r\u00e9f\u00e9rer au Cat\u00e9gorie Audits et inspections de d\u00e9tail<\/a> pour savoir comment faire et meilleures pratiques pour les audits et les inspections de vente au d\u00e9tail.<\/p>","protected":false},"excerpt":{"rendered":"

Qu'on les appelle \u00ab audits \u00bb, \u00ab \u00e9valuations \u00bb, \u00ab \u00e9valuations \u00bb ou simplement \u00ab visites \u00bb, la pratique consistant \u00e0 envoyer un responsable de district chez un franchis\u00e9 pour v\u00e9rifier les standards de la marque, r\u00e9pondre aux questions, communiquer les bonnes pratiques et coacher est tr\u00e8s r\u00e9pandue. Examinons six raisons pour lesquelles les franchiseurs devraient \u00ab auditer \u00bb les franchis\u00e9s plus une raison\u2026 Lire la suite 6 raisons pour lesquelles vous devriez auditer les franchis\u00e9s (ce n'est pas ce que vous pensez)<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Six Reasons Why You Should Audit Your Franchisees (It's Not What You Think)","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[85113,79286745,677173898,677173901],"class_list":["post-1205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-compliance","tag-franchisee-audit","tag-retail-audit","tag-retail-audit-software"],"yoast_head":"\n6 Reasons Why you Should Audit Franchisees (It's not What you Think)<\/title>\n<meta name=\"description\" content=\"Each franchise operator is a brand ambassador who speaks for the entire brand. 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L'objectif est d'obtenir une note globale pour le site et une indication de sa conformit\u00e9 \u00e0 un programme ou \u00e0 un ensemble de normes. 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