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<\/a><\/figure>\n\n\n\nDerniers mots<\/h2>\n\n\n\n
Le merchandising saisonnier en magasin joue un r\u00f4le important dans le succ\u00e8s \u00e0 court et \u00e0 long terme d'une marque de distribution. Assurez-vous que vos programmes sont ex\u00e9cut\u00e9s int\u00e9gralement, partout, \u00e0 chaque fois. Assurez-vous que les probl\u00e8mes sont r\u00e9solus rapidement et de mani\u00e8re satisfaisante. Et enfin, assurez-vous que vous disposez du processus, du flux de travail et du logiciel n\u00e9cessaires pour communiquer, auditer et rendre compte de l'\u00e9tat d'ex\u00e9cution du merchandising dans vos magasins.<\/p>","protected":false},"excerpt":{"rendered":"
Le merchandising saisonnier en magasin est comme le cadeau proverbial qui ne cesse de donner. Des programmes comme Halloween et No\u00ebl peuvent ne durer que quelques semaines, mais ils ont des avantages tout au long de l'ann\u00e9e. Examinons-en trois. 1. Le merchandising saisonnier en magasin est un aimant \u00e0 profits Les produits s\u00e9lectionn\u00e9s pour le merchandising saisonnier sont g\u00e9n\u00e9ralement assortis de marges int\u00e9gr\u00e9es plus \u00e9lev\u00e9es. Le merchandising saisonnier g\u00e9n\u00e8re des b\u00e9n\u00e9fices tout au long de l'ann\u00e9e. Lire la suite Pourquoi le marchandisage saisonnier en magasin continue de donner<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":2186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ho-Ho-Ho: Why Seasonal In-Store Merchandising Keeps On Giving","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174196,49417],"tags":[45521311,124272279,37349142,124272271,55665360,39359981],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-merchandising","tag-christmas-merchandising","tag-halloween-merchandising","tag-in-store-execution","tag-merchandising-audit","tag-retail-audit-2","tag-seasonal-merchandising"],"yoast_head":"\nWhy Seasonal In-Store Merchandising Keeps on Giving<\/title>\n<meta name=\"description\" content=\"Seasonal merchandising creates excitement for both new and existing customers. 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Si vous \u00e9chouez en mati\u00e8re de merchandising ou d'ex\u00e9cution du merchandising, vous manquez des ventes, point final.\u2026","rel":"","context":"Dans "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/categorie\/marchandisage\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6740,"url":"https:\/\/blog.bindy.com\/fr\/7-exemples-de-merchandising-de-noel-pour-conquerir-les-acheteurs-du-4e-trimestre\/","url_meta":{"origin":1134,"position":1},"title":"7 exemples de merchandising des f\u00eates pour s\u00e9duire les acheteurs du quatri\u00e8me trimestre","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Nous sommes au 4e trimestre, et vous savez ce que cela signifie\u00a0: certaines des f\u00eates les plus importantes de l\u2019ann\u00e9e \u2013 Halloween, Thanksgiving, Hanoukka et No\u00ebl \u2013 sont \u00e0 nos portes. 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Il y a certainement des raisons\u2026","rel":"","context":"Dans "\u2744\ufe0f Seasonal"","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/fr\/categorie\/vente-au-detail-saisonniere\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":65696,"url":"https:\/\/blog.bindy.com\/fr\/etude-de-cas-sur-le-merchandising-pharmaceutique\/","url_meta":{"origin":1134,"position":2},"title":"\ud83d\udcda \u00c9tude de cas rapide\u00a0: marchandisage en pharmacie","author":"Bindy","date":"juillet 8, 2025","format":false,"excerpt":"La pharmacie \"\u00a0X\u00a0\" peine toujours \u00e0 suivre ses initiatives de merchandising, notamment saisonni\u00e8res. Lors de la plupart des visites en magasin, les rayons ne sont pas approvisionn\u00e9s conform\u00e9ment au planogramme, et lorsqu'ils le sont, les produits ne sont pas pr\u00e9sent\u00e9s. Et les embouts\u00a0? Ils ne semblent jamais \u00eatre en rotation avec les produits saisonniers\u00a0; on dirait qu'ils sont en solde\u2026","rel":"","context":"Dans "\u2695 Pharmacies"","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/fr\/categorie\/pharmacie\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6783,"url":"https:\/\/blog.bindy.com\/fr\/stimuler-les-ventes-des-fetes-conseils-de-merchandising-visuel-pour-le-golden-quarter\/","url_meta":{"origin":1134,"position":3},"title":"Booster les ventes des F\u00eates\u00a0: conseils de merchandising visuel pour le Golden Quarter","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Les ventes en magasin continuent de repr\u00e9senter la majeure partie des ventes pendant les f\u00eates. Et tous les commer\u00e7ants le savent. C'est pourquoi on voit des signes avant-coureurs des promotions de No\u00ebl et des f\u00eates d'hiver s'immiscer dans les magasins d\u00e8s que les premi\u00e8res feuilles brunissent. Alors, comment diff\u00e9rencier votre marque et vos\u2026","rel":"","context":"Dans "\u2744\ufe0f Seasonal"","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/fr\/categorie\/vente-au-detail-saisonniere\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/fr\/marchandisage-de-detail-le-guide-definitif\/","url_meta":{"origin":1134,"position":4},"title":"Merchandising au d\u00e9tail - Le guide d\u00e9finitif","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"\u00c0 qui s'adresse ce guide\u00a0? Ce guide de r\u00e9f\u00e9rence sur le merchandising au d\u00e9tail s'adresse aux d\u00e9taillants multi-sites dans des secteurs tels que les pharmacies, les spas, les cliniques, les t\u00e9l\u00e9communications, l'ameublement, les friperies et la restauration rapide. Il s'adresse \u00e9galement aux fabricants et distributeurs de biens de consommation courante. Dans le commerce de d\u00e9tail, le \"\u00a0merchandising\u00a0\" s'applique \u00e0 un large \u00e9ventail d'activit\u00e9s organisationnelles\u00a0:\u2026","rel":"","context":"Dans "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/fr\/categorie\/marchandisage\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4588,"url":"https:\/\/blog.bindy.com\/fr\/fete-des-peres-dans-le-commerce-de-detail-faits-interessants-et-tendances-emergentes\/","url_meta":{"origin":1134,"position":5},"title":"La f\u00eate des p\u00e8res dans le commerce de d\u00e9tail\u00a0: faits int\u00e9ressants et tendances \u00e9mergentes","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Les programmes saisonniers comme la f\u00eate des P\u00e8res g\u00e9n\u00e8rent d'importants profits pour les d\u00e9taillants et les restaurants. Les d\u00e9penses li\u00e9es \u00e0 la f\u00eate des P\u00e8res ont d\u00e9pass\u00e9 14 000 milliards de dollars ! \u201c Les p\u00e8res, les maris et les fils peuvent s'attendre \u00e0 ressentir tout l'amour qu'ils re\u00e7oivent pour la f\u00eate des P\u00e8res \u201d, a d\u00e9clar\u00e9 Matthew Shay, pr\u00e9sident et directeur g\u00e9n\u00e9ral de la NRF. \u201c Au cours de la derni\u00e8re d\u00e9cennie, les d\u00e9penses consacr\u00e9es aux cadeaux pour la f\u00eate des P\u00e8res ont consid\u00e9rablement augment\u00e9. Les d\u00e9taillants sont pr\u00eats\u2026 \u00bb","rel":"","context":"Dans "\u2744\ufe0f Seasonal"","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/fr\/categorie\/vente-au-detail-saisonniere\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/1134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=1134"}],"version-history":[{"count":17,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/1134\/revisions"}],"predecessor-version":[{"id":64966,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/1134\/revisions\/64966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/2186"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=1134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=1134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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