{"id":10706,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=10706"},"modified":"2024-11-29T08:30:44","modified_gmt":"2024-11-29T13:30:44","slug":"pourquoi-et-comment-mesurer-la-conformite-des-magasins","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/why-and-how-to-measure-store-compliance\/","title":{"rendered":"Pourquoi et comment mesurer la conformit\u00e9 des magasins"},"content":{"rendered":"

Le respect des proc\u00e9dures op\u00e9rationnelles standard, des programmes de marchandisage, des directives en mati\u00e8re de sant\u00e9 et de s\u00e9curit\u00e9 et des protocoles de pr\u00e9vention des pertes est essentiel au succ\u00e8s d'une entreprise de vente au d\u00e9tail. <\/p>\n\n\n\n

Des magasins qui restent au courant des programmes et normes de la marque<\/a> Les normes doivent fonctionner plus efficacement et offrir une meilleure exp\u00e9rience client. Mais avec tout ce qui se passe, la simple publication de normes ne garantit pas qu'elles seront appliqu\u00e9es, du moins pas dans la mesure o\u00f9 elles devraient l'\u00eatre.<\/p>\n\n\n\n

Voici 5 raisons pour lesquelles et comment mesurer la conformit\u00e9 des magasins.<\/p>\n\n\n\n

Plongeons dedans.<\/p>\n\n\n\n

Engager les employ\u00e9s de premi\u00e8re ligne<\/h2>\n\n\n\n

La mesure engage les employ\u00e9s des magasins ainsi que les franchis\u00e9s. 5%<\/a> des employ\u00e9s d\u00e9clarent comprendre parfaitement les strat\u00e9gies commerciales de leur entreprise ou ce que leur entreprise attend d'eux pour les aider \u00e0 atteindre leurs objectifs.<\/p>\n\n\n\n

Il est important de former votre personnel de premi\u00e8re ligne et celui en contact avec la client\u00e8le aux objectifs et aux attentes de l'entreprise. \u00c0 partir de l\u00e0, les mesures renforcent les normes organisationnelles et les meilleures pratiques pour garantir que les travailleurs de premi\u00e8re ligne continuent d'atteindre les objectifs de l'entreprise.<\/p>\n\n\n\n

Comment mesurer<\/h3>\n\n\n\n

Sortez du bureau et entrez dans vos magasins ! R\u00e9alisation d'audits de conformit\u00e9\/de vente au d\u00e9tail sur site<\/a> offre l'opportunit\u00e9 aux membres du si\u00e8ge social d'\u00e9changer avec la direction et les employ\u00e9s du magasin. De plus, les audits vous aident \u00e0 voir ce qui se passe r\u00e9ellement dans vos magasins.<\/p>\n\n\n\n

Mais n'oubliez pas que les visites des directeurs de district\/r\u00e9gion ne se limitent pas \u00e0 v\u00e9rifier les magasins, mais visent \u00e0 faire le point avec eux. Posez des questions, \u00e9coutez activement et voyez o\u00f9 vous pouvez proposer des ressources pour aider les magasins non seulement \u00e0 atteindre leurs KPI, mais aussi \u00e0 les d\u00e9passer.<\/p>\n\n\n\n

\"\"
Cr\u00e9dit photo : Shutterstock<\/figcaption><\/figure>\n\n\n\n

D\u00e9finir des priorit\u00e9s<\/h2>\n\n\n\n

Les magasins et les franchis\u00e9s ont chacun leurs propres priorit\u00e9s en fonction de leurs exp\u00e9riences. Dans certains cas, cela peut amener les magasins \u00e0 ignorer les normes op\u00e9rationnelles de base. La mise en \u0153uvre de pratiques de mesure garantit que tous les magasins appliquent les normes de la marque dans leur int\u00e9gralit\u00e9, dans les d\u00e9lais et sur tous les sites.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

COMMENT MESURER<\/h3>\n\n\n\n

Demandez aux magasins de s'auto-auditer. Utiliser une plateforme d'audit de vente au d\u00e9tail comme Bindy<\/a> vous permet de demander des inspections de magasin. Cr\u00e9ez des listes de contr\u00f4le personnalis\u00e9es pour les op\u00e9rations, la pr\u00e9vention des pertes ou les programmes de marchandisage avec des directives claires et des photos des meilleures pratiques.<\/p>\n\n\n\n

Ensuite, utilisez des points et marquez certaines questions comme \u00e9tant critiques pour attirer l'attention du magasin sur les pratiques op\u00e9rationnelles cl\u00e9s. Demandez l'inspection avec des photos obligatoires pour v\u00e9rifier l'ex\u00e9cution.<\/p>\n\n\n\n

La formation ne suffit pas<\/h2>\n\n\n\n

La formation est essentielle. De plus, offrir des possibilit\u00e9s d'apprentissage continu aux employ\u00e9s est un excellent moyen de les fid\u00e9liser et de garantir que vos proc\u00e9dures op\u00e9rationnelles sont \u00e0 jour. Mais la formation ne suffit pas. Il est important de mesurer la fa\u00e7on dont les employ\u00e9s appliquent ce qu'ils ont appris et de suivre les principes de formation.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Auditer la formation en magasin vous aide \u00e0 savoir quand les programmes de formation sont r\u00e9ussis et o\u00f9 vous devrez peut-\u00eatre ajuster votre strat\u00e9gie de coaching.<\/p>\n\n\n\n

COMMENT MESURER<\/h3>\n\n\n\n

Apr\u00e8s avoir d\u00e9ploy\u00e9 un programme de formation, utilisez une liste de contr\u00f4le pour auditer les magasins et suivre les r\u00e9sultats. Que la formation porte sur les nouveaux protocoles de sant\u00e9 et de s\u00e9curit\u00e9, la pr\u00e9vention des pertes ou les programmes de marchandisage, cr\u00e9er une liste de contr\u00f4le personnalis\u00e9e<\/a> pour v\u00e9rifier l'ex\u00e9cution dans tous les magasins.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Une fois que vous savez ce qui fonctionne et o\u00f9 vous devez vous concentrer sur l'am\u00e9lioration, vous pouvez attribuer T\u00e2ches<\/a> pour fournir une formation compl\u00e9mentaire ou compl\u00e9ter de nouveaux programmes.<\/p>\n\n\n\n

Am\u00e9liorez l'exp\u00e9rience client<\/h2>\n\n\n\n

Lorsque les magasins fonctionnent bien, ils attirent les clients. En utilisant des la communication<\/a> et la gestion des t\u00e2ches<\/a> Le logiciel vous permet de vous assurer que les magasins sont propres et fonctionnent efficacement. Une exp\u00e9rience client coh\u00e9rente est primordiale pour la fid\u00e9lisation des clients. Selon Motomarine<\/a>Selon un rapport d'intelligence consommateur, 321% des consommateurs abandonneront une marque qu'ils aiment apr\u00e8s une mauvaise exp\u00e9rience.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Communiquer des normes claires et concises signifie qu'un client n'a pas \u00e0 modifier ses attentes, quel que soit l'endroit o\u00f9 il se rend. Assurez-vous que tous les employ\u00e9s (\u00e0 temps partiel, saisonnier<\/a>, \u00e0 temps plein et franchis\u00e9s) comprennent et respectent les normes de service.<\/p>\n\n\n\n

COMMENT MESURER<\/h3>\n\n\n\n

Utilisez une application qui vous permet de g\u00e9rer le contenu que vos \u00e9quipes voient, de partager les actualit\u00e9s du service client, les vid\u00e9os de formation, les fichiers et les indicateurs cl\u00e9s de performance. Choisissez-en une qui vous informe lorsque les magasins ont utilis\u00e9 des supports. Par exemple, Bindy's gestionnaire de contenu<\/a> g\u00e9n\u00e8re un accus\u00e9 de r\u00e9ception lorsque les utilisateurs du magasin interagissent avec l'int\u00e9gralit\u00e9 d'une publication. Contrairement aux e-mails, vous n'avez jamais \u00e0 deviner si les magasins ont examin\u00e9 ou non l'int\u00e9gralit\u00e9 du contenu.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Auditez vos magasins et, si quelque chose n'est pas conforme aux normes, attribuez des T\u00e2ches<\/a> ou plans d'actions<\/a> avec des recommandations pour r\u00e9soudre certains probl\u00e8mes de service client.<\/p>\n\n\n\n

La mesure aide \u00e0 fa\u00e7onner les op\u00e9rations<\/h2>\n\n\n\n

Lorsque vous supprimez les listes de contr\u00f4le papier et Excel pour les audits de magasin<\/a>, vous pouvez suivre les tendances en toute simplicit\u00e9. Cela vous aide \u00e0 voir quand et o\u00f9 les magasins s'am\u00e9liorent, d\u00e9clinent et \u00e0 identifier les zones probl\u00e9matiques. Gr\u00e2ce \u00e0 des donn\u00e9es pr\u00e9cises, vous pouvez remodeler les programmes et les normes pour r\u00e9agir avant que l'entreprise et la r\u00e9putation de votre marque ne soient endommag\u00e9es.<\/p>\n\n\n\n

Choisir une solution<\/a> avec des rapports int\u00e9gr\u00e9s pour suivre les tendances instantan\u00e9ment et facilement depuis n'importe quel appareil, n'importe o\u00f9. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Le respect des proc\u00e9dures op\u00e9rationnelles normalis\u00e9es, des programmes de marchandisage, des directives en mati\u00e8re de sant\u00e9 et de s\u00e9curit\u00e9 et des protocoles de pr\u00e9vention des pertes est essentiel au succ\u00e8s d\u2019une entreprise de vente au d\u00e9tail. Les magasins qui respectent les programmes et les normes de la marque fonctionnent plus efficacement et offrent une meilleure exp\u00e9rience client. Mais avec tout ce qui se passe, la simple publication de normes ne garantit pas qu\u2019elles seront respect\u00e9es. Lire la suite Pourquoi et comment mesurer la conformit\u00e9 des magasins<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677174093,677174092,677173898,55665918,20386393,6995045],"class_list":["post-10706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-how-to-measure-compliance","tag-measure-compliance","tag-retail-audit","tag-store-compliance","tag-store-execution","tag-store-operations"],"yoast_head":"\nWhy 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