{"id":10693,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=10693"},"modified":"2024-11-28T14:49:40","modified_gmt":"2024-11-28T19:49:40","slug":"le-merchandising-visuel-dans-le-commerce-de-detail-les-meilleurs-blogs","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/visual-merchandising-in-retail-best-blogs\/","title":{"rendered":"Merchandising visuel dans le commerce de d\u00e9tail\u00a0: les meilleurs blogs"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le merchandising visuel dans le commerce de d\u00e9tail est la pratique consistant \u00e0 pr\u00e9senter des services et des produits aux clients d&#039;une mani\u00e8re qui engage et motive le client \u00e0 acheter. Alors que les magasins rouvrent et que nous entrons dans le quatri\u00e8me trimestre, de nombreux d\u00e9taillants cherchent des moyens d&#039;am\u00e9liorer leur merchandising visuel pour accueillir \u00e0 nouveau les clients et en attirer de nouveaux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous savons que vous avez beaucoup de choses \u00e0 faire, nous avons donc compil\u00e9 les meilleurs conseils\/articles\/blogs que nous connaissons pour vous aider \u00e0 rafra\u00eechir votre espace et \u00e0 l&#039;utiliser judicieusement pour augmenter les ventes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"general-tips-for-visual-merchandising-in-retail\"><strong>Conseils g\u00e9n\u00e9raux pour le merchandising visuel dans le commerce de d\u00e9tail<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le merchandising visuel englobe tout ce qu&#039;un client voit lorsqu&#039;il se d\u00e9place de l&#039;ext\u00e9rieur vers l&#039;int\u00e9rieur de votre magasin. Cela signifie que vous devez optimiser votre vitrine, vos fen\u00eatres, votre agencement et vos pr\u00e9sentoirs. Les articles ci-dessous contiennent les conseils dont vous avez besoin pour vous assurer que votre merchandising fonctionne de mani\u00e8re coh\u00e9rente pour attirer les clients et augmenter les ventes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.bindy.com\/fr\/7-techniques-de-merchandising-visuel-pour-augmenter-les-ventes\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 techniques de marchandisage visuel pour augmenter les ventes<\/a> \u2013 Un tour d&#039;horizon court et complet des principales bonnes pratiques pour un merchandising visuel efficace.<\/li>\n\n\n\n<li>Dans <a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\" target=\"_blank\" rel=\"noreferrer noopener\">10 conseils de merchandising visuel pour augmenter les ventes d&#039;\u00e9v\u00e9nements<\/a> pour <a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\">Sh<\/a><a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\" target=\"_blank\" rel=\"noreferrer noopener\">o<\/a><a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\">pifier<\/a>. Dans ce poste <a href=\"https:\/\/www.linkedin.com\/in\/jenhasty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jen H\u00e2tive<\/a> couvre l&#039;importance de conna\u00eetre votre client, le choix des couleurs et d&#039;affiner les d\u00e9tails pour les petites salles, les salons professionnels et les stands.<\/li>\n\n\n\n<li>Le meilleur merchandising visuel fait plus que pr\u00e9senter votre produit de mani\u00e8re attrayante, il aide \u00e9galement votre client \u00e0 vraiment appr\u00e9cier d&#039;\u00eatre dans votre magasin. <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.bindy.com\/fr\/4-facons-dont-le-merchandising-visuel-ameliore-le-service-client-et-lengagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 fa\u00e7ons dont le merchandising visuel am\u00e9liore le service client et l&#039;engagement<\/a>, par <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.linkedin.com\/in\/nichole-simms-1a575414\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicole Sims<\/a>, PDG de Creative Visual Solutions, explique comment l&#039;am\u00e9nagement, la signalisation et la technologie jouent tous un r\u00f4le cl\u00e9. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-store-windows\">Visual merchandising dans le commerce de d\u00e9tail<strong>: Store Windows<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vos vitrines comptent. En fait, des fen\u00eatres bien commercialis\u00e9es peuvent augmenter les ventes de 300%\u00a0! R\u00e9organiser et garder les fen\u00eatres fra\u00eeches est un moyen facile de promouvoir les promotions et d&#039;attirer l&#039;attention sans d\u00e9penser une somme importante. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir ce post sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Une publication partag\u00e9e par VM.WINDOWS.1\ud83c\udf0fTON VAN DER VEER (@vm.windows.1)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le Trade Group recommande d&#039;aborder le marchandisage de vitrine en \u00e9tablissant d&#039;abord des objectifs, en cr\u00e9ant un plan et en surveillant les r\u00e9sultats apr\u00e8s l&#039;ex\u00e9cution. Ils ont mis ensemble <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.tradegroup.com\/resources\/blog\/29-essential-tips-master-visual-merchandising-window-displays\/\" target=\"_blank\" rel=\"noreferrer noopener\">29 conseils essentiels pour ma\u00eetriser le merchandising visuel des vitrines<\/a>. Cela vous aidera \u00e0 planifier strat\u00e9giquement tout en gardant \u00e0 l&#039;esprit les meilleures pratiques de marchandisage.<\/li>\n\n\n\n<li><a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.vendhq.com\/blog\/window-display-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 conseils de vitrine pour captiver les acheteurs et g\u00e9n\u00e9rer du trafic en magasin<\/a> par l&#039;experte en vente au d\u00e9tail Francesca Nicasio pour VEND reconna\u00eet que votre image de marque et vos visuels seront les \u00e9l\u00e9ments cl\u00e9s qui inciteront les clients \u00e0 entrer dans votre magasin. Le blog de Nicasio pr\u00e9sente des exemples utiles de d\u00e9taillants qui r\u00e9ussissent \u00e0 attirer leur public cible. <\/li>\n\n\n\n<li><a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.retaildoc.com\/blog\/how-to-visually-merchandise-and-create-killer-retail-windows\" target=\"_blank\" rel=\"noreferrer noopener\">18 conseils pour commercialiser visuellement les vitrines de votre magasin physique<\/a> by the Retail Doctor vous rappelle les bases d&#039;un bon merchandising. Ce poste comprend \u00e9galement les t\u00e2ches essentielles, mais moins passionnantes, comme le nettoyage r\u00e9gulier et l&#039;entretien de votre ext\u00e9rieur. \u00c0 l&#039;aide d&#039;un <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.bindy.com\/fr\/liste-de-verification-de-lespace-exterieur\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liste de contr\u00f4le de la zone ext\u00e9rieure<\/a> vous assure de faire une bonne premi\u00e8re impression. Cela garantit \u00e9galement que votre travail de marchandisage acharn\u00e9 attire l&#039;attention du client, par opposition aux ampoules grill\u00e9es ou aux poubelles qui d\u00e9bordent.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-displays-for-social-sharing\"><strong>Cr\u00e9ation d&#039;affichages pour le partage social<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne le merchandising visuel dans le commerce de d\u00e9tail, la cr\u00e9ation de pr\u00e9sentoirs et de produits con\u00e7us pour le partage social consiste \u00e0 tirer parti du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs pour accro\u00eetre la notori\u00e9t\u00e9 de votre marque et, en fin de compte, vos ventes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Forbes, <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.forbes.com\/sites\/andrewarnold\/2018\/03\/29\/instagram-worthy-how-social-media-has-reshaped-our-ideas-on-attractive-design\/#4364e85a4792\" target=\"_blank\" rel=\"noreferrer noopener\">72%<\/a> des utilisateurs d&#039;Instagram signalent des achats apr\u00e8s avoir vu des produits sur Instagram. Pinterest n&#039;inspire pas seulement les utilisateurs \u00e0 faire des achats, un \u00e9norme 90% dit que Pinterest les aide \u00e0 d\u00e9cider quels produits acheter ! Au-del\u00e0 de la mode et de la beaut\u00e9, les d\u00e9taillants d&#039;articles pour la maison et les restaurants capitalisent sur cette tendance avec des produits pr\u00eats \u00e0 photographier, des assiettes et m\u00eame des espaces entiers. Inspirez-vous de Mariage Fr\u00e8res. Ils ont r\u00e9fl\u00e9chi \u00e0 l&#039;emballage des produits, \u00e0 la nourriture et aux magasins qui m\u00e9ritent tous d&#039;\u00eatre partag\u00e9s.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir ce post sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Une publication partag\u00e9e par Mariage Fr\u00e8res (@mariagefreresofficial)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00eat \u00e0 am\u00e9liorer votre jeu de partage social\u00a0? Voir les conseils ci-dessous.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.bindy.com\/fr\/6-facons-dutiliser-le-merchandising-visuel-pour-augmenter-le-partage-sur-les-reseaux-sociaux\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 fa\u00e7ons d&#039;utiliser le merchandising visuel pour g\u00e9n\u00e9rer des partages sociaux<\/a> par Francesca Nicasio contient \u00e0 la fois des conseils et des exemples. Cela vous aidera \u00e0 cr\u00e9er des affichages attrayants et \u00e0 encourager les clients \u00e0 les partager.<\/li>\n\n\n\n<li> Vous pensez \u00e0 un pop-up ? Lis <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.thestorefront.com\/mag\/make-your-pop-up-instagrammable\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 conseils pour rendre votre boutique \u00e9ph\u00e9m\u00e8re digne d&#039;Instagram<\/a> par Alexandra Sheehan pour storefront.com. Cet article se concentre sur les meilleures pratiques pour inciter les douanes \u00e0 visiter et \u00e0 publier des informations sur votre boutique \u00e9ph\u00e9m\u00e8re. <\/li>\n\n\n\n<li>Si vous recherchez des conseils g\u00e9n\u00e9raux pour ma\u00eetriser le marketing des m\u00e9dias sociaux, consultez <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/sproutsocial.com\/insights\/social-media-for-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comment ma\u00eetriser les m\u00e9dias sociaux pour la vente au d\u00e9tail et gagner plus de clients<\/a> par Brant Barnhart pour SproutSocial. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-merchandising-retail-tips\"><strong>Cross-merchandising<\/strong> Conseils de vente au d\u00e9tail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le cross-merchandising est un moyen fondamental d&#039;augmenter les ventes des magasins comparables. Lorsqu&#039;il est bien fait, le cross-merchandising encourage les clients \u00e0 penser au-del\u00e0 du seul article qu&#039;ils sont venus acheter en magasin. Cela augmente les achats impulsifs et peut aider \u00e0 d\u00e9placer des stocks qui seraient autrement stagnants. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/fitsmallbusiness.com\/what-is-cross-merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qu&#039;est-ce que le Cross Merchandising ?<\/a> par Meaghan Brophy pour Fit Small Business couvre les bases d&#039;un cross merchandising efficace. Brophy va au-del\u00e0 de la brique et du mortier en incluant les meilleures pratiques pour le merchandising crois\u00e9 du commerce \u00e9lectronique. <\/li>\n\n\n\n<li><a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.talkingretail.com\/advice\/category-management\/cross-merchandising-2-14-11-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cross-merchandising<\/a> par Liz Wells pour Talking Retail aide les d\u00e9taillants \u00e0 penser au-del\u00e0 des cat\u00e9gories d&#039;appariement \u00e9videntes. Cet article encourage \u00e0 puiser dans les connaissances de vos fabricants et fournisseurs. Par exemple, Mars Wrigley observe un lien entre la consommation de boissons chaudes comme le caf\u00e9 et l&#039;achat de chewing-gum. Les d\u00e9taillants de d\u00e9panneurs peuvent profiter de cette connexion en pla\u00e7ant des pr\u00e9sentoirs de gomme et de menthe pr\u00e8s des stations de boissons chaudes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-lighting-tips\">Visual merchandising dans le Retail : <strong>\u00c9clairage<\/strong> DES ASTUCES<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram is-provider-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.instagram.com\/p\/BxrpftlHuJY\" rel=\"nofollow\">https:\/\/www.instagram.com\/p\/BxrpftlHuJY<\/a>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;\u00e9clairage est un moyen souvent n\u00e9glig\u00e9 mais facile d&#039;augmenter les ventes en magasin. L&#039;\u00e9clairage vous aide \u00e0 cr\u00e9er l&#039;ambiance appropri\u00e9e pour votre marque et votre magasin. Votre conception d&#039;\u00e9clairage doit \u00eatre compos\u00e9e d&#039;un certain nombre de grilles pouvant \u00eatre contr\u00f4l\u00e9es individuellement. Mettez en place une excellente base, puis incorporez plus de couches et de techniques pour passer au niveau sup\u00e9rieur.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/fitsmallbusiness.com\/retail-store-lighting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comment configurer votre \u00e9clairage de magasin en 4 \u00e9tapes<\/a>, par Krista Fabregas pour Fit Small Business, d\u00e9compose les quatre principaux types d&#039;\u00e9clairage que vous pouvez utiliser pour \u00e9clairer les magasins et stimuler les ventes.<\/li>\n\n\n\n<li><a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.shopify.ca\/retail\/let-there-be-light-lighting-strategies-to-boost-store-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Que la lumi\u00e8re soit\u00a0: des conceptions d&#039;\u00e9clairage de vente au d\u00e9tail pour encourager les ventes<\/a>, par Lauren Ufford pour Shopify, discutez des bases pour cr\u00e9er l&#039;ambiance appropri\u00e9e. Il contenait \u00e9galement des conseils sur le choix des luminaires et sur l&#039;importance du choix des ampoules. <\/li>\n\n\n\n<li>Lorsque vous \u00eates pr\u00eat pour le niveau suivant, <a href=\"https:\/\/blog.bindy.com\/fr\/5-techniques-declairage-pour-le-merchandising-visuel-pour-augmenter-les-ventes\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 techniques d&#039;\u00e9clairage pour le merchandising visuel pour augmenter les ventes<\/a> a organis\u00e9 des exemples pour vous aider \u00e0 r\u00e9fl\u00e9chir aux couches d&#039;\u00e9clairage et \u00e0 l&#039;application.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-layout\">Merchandising visuel dans le commerce de d\u00e9tail\u00a0: mise en page<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9organiser votre mise en page apr\u00e8s COVID-19 signifie r\u00e9fl\u00e9chir \u00e0 des moyens d&#039;ouvrir et de d\u00e9sencombrer les choses. Comme la distanciation sociale reste en place, consid\u00e9rez quels appareils sont trop volumineux ou surpeupl\u00e9s dans les all\u00e9es. De plus, vous devriez \u00e9galement r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont vous pouvez rendre vos best-sellers encore plus accessibles. Alors que vous reconsid\u00e9rez votre mise en page, voici quelques blogs pour vous aider.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kizer et Bender <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/www.retailadventuresblog.com\/2020\/05\/new-retail-adventures-on-demand-webinar.html\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u00eat pour la vente au d\u00e9tail\u00a0: configurez votre surface de vente pour vendre\u00a0!<\/a> examine les outils pand\u00e9miques requis ainsi que des astuces de mise en page pour vous aider \u00e0 vous adapter \u00e0 la nouvelle normalit\u00e9. <\/li>\n\n\n\n<li>Dans <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/fitsmallbusiness.com\/planning-your-store-layout\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planification de l&#039;am\u00e9nagement de votre magasin de d\u00e9tail en 7 \u00e9tapes<\/a> par Meaghan Brophy pour Fit Small Business est un excellent aper\u00e7u de la fa\u00e7on de planifier l&#039;am\u00e9nagement de votre magasin en utilisant les meilleures pratiques de l&#039;industrie.<\/li>\n\n\n\n<li>L&#039;agencement et l&#039;am\u00e9nagement de l&#039;espace sont des \u00e9l\u00e9ments cl\u00e9s du merchandising visuel. Il est important de planifier soigneusement votre espace pour la sant\u00e9 et la s\u00e9curit\u00e9 de vos clients et employ\u00e9s. <a href=\"https:\/\/www.vendhq.com\/blog\/retail-space-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planification de l&#039;espace de vente au d\u00e9tail au milieu de Covid-19\u00a0: 7 conseils pour bien faire les choses<\/a>, par Francesca Nicasio pour Vend, vous explique comment maximiser votre agencement pour la s\u00e9curit\u00e9 et les ventes.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?w=700&#038;ssl=1\" alt=\"Annonce Bindy Visual Merchandising in Retail\" class=\"wp-image-10662\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-visual-merchandising-mistakes\"><strong>Erreurs courantes de marchandisage visuel<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous faisons tous des erreurs, mais \u00eatre conscient des erreurs courantes am\u00e9liore vos chances de bien faire les choses. Un merchandising visuel r\u00e9ussi attire les clients, les maintient engag\u00e9s et les aide \u00e0 se d\u00e9placer dans votre magasin. Un mauvais merchandising vous fait perdre \u00e0 la fois du trafic et des ventes. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commen\u00e7ons par les bases. Voir <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.bindy.com\/fr\/raisons-pour-lesquelles-les-clients-passent-devant-votre-magasin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Raisons pour lesquelles les clients passent devant votre magasin<\/a> pour les erreurs les plus courantes (et comment les corriger). <\/li>\n\n\n\n<li><a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.bindy.com\/fr\/5-erreurs-de-merchandising-au-detail-qui-tuent-vos-ventes\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 erreurs de marchandisage au d\u00e9tail qui tuent vos ventes<\/a> couvre l&#039;importance de l&#039;espacement, de l&#039;\u00e9clairage et de la signalisation pour que vos produits se d\u00e9marquent et se retrouvent entre les mains de vos clients. <\/li>\n\n\n\n<li>Si 5 ne suffisait pas, <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.bindy.com\/fr\/10-erreurs-de-merchandising-commises-par-les-detaillants-qui-font-perdre-des-ventes\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 erreurs de marchandisage que les d\u00e9taillants commettent et qui font perdre des ventes<\/a> met en \u00e9vidence des changements simples que vous pouvez apporter pour am\u00e9liorer votre merchandising visuel et votre exp\u00e9rience client. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"establishing-a-merchandising-audit-program\"><strong>\u00c9tablir un programme d&#039;audit de marchandisage<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>, notre passion est la conformit\u00e9 au d\u00e9tail. Notre application a \u00e9t\u00e9 cr\u00e9\u00e9e pour aider les d\u00e9taillants \u00e0 mieux ex\u00e9cuter leurs programmes en magasin, y compris <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">marchandisage<\/a>. Pourquoi? Parce qu&#039;une mauvaise ex\u00e9cution signifie des ventes perdues. En r\u00e9alit\u00e9,<a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 60%<\/a> des affichages promotionnels ne sont pas ex\u00e9cut\u00e9s correctement. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59817\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/bindy-infographic-fnl-merch-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Merch-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"Marchandisage\" class=\"wp-image-59817\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Encore, <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/info.onedoor.com\/rs\/911-BEG-887\/images\/One-Door-Retail-Winners-2018-Survey-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">86%<\/a> des d\u00e9taillants conviennent qu&#039;il existe une corr\u00e9lation directe entre un merchandising bien ex\u00e9cut\u00e9 et les taux de conversations. Un \u00e9norme <a aria-label=\"non d\u00e9fini (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noreferrer noopener\">90%<\/a> des d\u00e9cisions d&#039;achat sont bas\u00e9es uniquement sur l&#039;apparence visuelle. C&#039;est pourquoi il est si important que vous disposiez d&#039;un programme d&#039;audit de vente au d\u00e9tail pour inspecter votre marchandisage et votre ex\u00e9cution en magasin. Besoin d&#039;un peu d&#039;aide pour \u00e9tablir ou r\u00e9organiser votre programme d&#039;audit de vente au d\u00e9tail\u00a0? Voir les ressources ci-dessous :.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Le merchandising visuel dans le commerce de d\u00e9tail est la pratique consistant \u00e0 pr\u00e9senter des services et des produits aux clients d&#039;une mani\u00e8re qui engage et motive le client \u00e0 acheter. Alors que les magasins rouvrent et que nous entrons dans le quatri\u00e8me trimestre, de nombreux d\u00e9taillants cherchent des moyens d&#039;am\u00e9liorer leur merchandising visuel pour accueillir \u00e0 nouveau les clients et en attirer de nouveaux. Nous vous connaissons\u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/visual-merchandising-in-retail-best-blogs\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">Merchandising visuel dans le commerce de d\u00e9tail\u00a0: les meilleurs blogs<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,677174095,677174096,677174139,677174094,677173922],"class_list":["post-10693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-visual-merchandising-definition","tag-visual-merchandising-displays","tag-visual-merchandising-how-to","tag-visual-merchandising-in-retail","tag-visual-merchandisng"],"yoast_head":"<!-- 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