{"id":8447,"date":"2021-10-26T15:16:15","date_gmt":"2021-10-26T19:16:15","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=8447"},"modified":"2024-11-28T09:13:51","modified_gmt":"2024-11-28T14:13:51","slug":"estudio-de-caso-sobre-como-un-franquiciador-nacional-esta-ayudando-a-los-franquiciados-durante-la-pandemia-de-covid-19","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/","title":{"rendered":"\ud83d\udcda Caso pr\u00e1ctico: C\u00f3mo un franquiciador nacional utiliz\u00f3 Bindy para ayudar a 1200 franquiciados durante la pandemia de Covid-19"},"content":{"rendered":"

Covid-19 fue posiblemente el mayor disruptor del comercio minorista que muchos hayan visto jam\u00e1s. Sin embargo, los minoristas se han enfrentado antes a tiempos dif\u00edciles y desastres. \u00bfC\u00f3mo salieron de este l\u00edo? como el Revisi\u00f3n de negocios de Harvard<\/a> Como se\u00f1ala, la mejor respuesta a una crisis es comenzar con la gente. Comun\u00edquese, sienta empat\u00eda y recopile informaci\u00f3n sobre el bienestar personal y financiero de su franquiciado. <\/p>\n\n\n\n

As\u00ed es como un franquiciador nacional de servicios personales utiliza Bindy para llegar y ayudar a sus franquiciados en todo Estados Unidos.<\/p>\n\n\n\n

CLIENTE<\/strong><\/h2>\n\n\n\n

Franquiciador nacional de servicios personales con m\u00e1s de 1200 ubicaciones franquiciadas en todo Estados Unidos.<\/p>\n\n\n\n

Desaf\u00edo<\/strong><\/h2>\n\n\n\n

Con la aparici\u00f3n de Covid-19, el franquiciador necesitaba una forma de llegar a m\u00e1s de 1200 ubicaciones franquiciadas. El franquiciador quer\u00eda entender c\u00f3mo los franquiciados estaban afrontando la crisis del Covid-19, tanto a nivel personal como empresarial. El franquiciador tambi\u00e9n necesitaba recopilar informaci\u00f3n sobre las necesidades m\u00e1s urgentes de los franquiciados, ofrecerles apoyo y ayudarlos a prepararse para la reapertura.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Usar correo electr\u00f3nico o Excel para este tipo de iniciativas ser\u00eda demasiado lento. Adem\u00e1s, si el franquiciador us\u00f3 el correo electr\u00f3nico o Excel para registrar las respuestas, tendr\u00eda que compilar las respuestas y crear tendencias en m\u00e1s de 1200 ubicaciones, lo que lleva mucho tiempo y es propenso a errores. En un momento en que la situaci\u00f3n cambia cada hora y la oficina central necesita recopilar informaci\u00f3n y responder r\u00e1pidamente, usar correo electr\u00f3nico y Excel simplemente no era una opci\u00f3n.<\/p>\n\n\n\n

En cambio, el franquiciador us\u00f3 Bindy.<\/p>\n\n\n\n

EJECUCI\u00d3N DE LA SOLUCI\u00d3N<\/strong><\/h2>\n\n\n\n

El franquiciador cre\u00f3 r\u00e1pidamente un formulario\/lista de verificaci\u00f3n nuevo y personalizado utilizando el creador de formularios de Bindy. La lista de verificaci\u00f3n se implement\u00f3 en las aplicaciones m\u00f3viles, tabletas y PC de los auditores en tiempo real. Los auditores utilizaron la lista de verificaci\u00f3n para llamar a los franquiciados y documentar sus respuestas (los franquiciados tambi\u00e9n pueden completar el formulario en su tel\u00e9fono m\u00f3vil, tableta o PC). La oficina central puede ejecutar informes en tiempo real para rastrear tendencias, agregar y medir puntos d\u00e9biles y comprender c\u00f3mo apoyar mejor a sus franquiciados.<\/p>\n\n\n\n

\"A<\/a><\/figure>\n\n\n\n

Con este formulario, el franquiciador ayuda a los franquiciados a comprender c\u00f3mo continuar conect\u00e1ndose con los clientes, cerrar tiendas de manera segura, solicitar subvenciones y ayuda, usar pr\u00e1cticas de recursos humanos adecuadas si necesitan liberar empleados y planificar la reapertura.<\/p>\n\n\n\n

Para m\u00e1s, vea nuestro blog: Franquicias en el comercio minorista: 7 maneras en que la sede central puede apoyar a los franquiciados<\/a><\/p>\n\n\n\n

Adem\u00e1s, los franquiciadores deben comprender el alcance total del impacto en su negocio. \u00bfLos franquiciados tienen el flujo de efectivo para mantener la ubicaci\u00f3n? \u00bfQu\u00e9 franquiciados est\u00e1n en la mejor posici\u00f3n para reabrir y cu\u00e1ndo? \u00bfQui\u00e9n ha despedido personal? Haga que los franquiciados soliciten alivio, negocien acuerdos de arrendamiento, etc.<\/p>\n\n\n\n

Con Bindy, la lista de verificaci\u00f3n se puede actualizar peri\u00f3dicamente y volver a implementar instant\u00e1neamente a medida que cambia la situaci\u00f3n. Debido a que Bindy tiene una jerarqu\u00eda integrada "hecha para minoristas", los datos del franquiciado se almacenan en silos para proteger la confidencialidad y la visibilidad.<\/p>\n\n\n\n

El franquiciador puede filtrar los datos agregados por estado o regi\u00f3n para comprender mejor a qu\u00e9 se enfrentan los franquiciados, d\u00f3nde y cu\u00e1ndo, e implementar el apoyo pertinente en consecuencia. Mientras se comunican con los franquiciados, los auditores ofrecen capacitaci\u00f3n para ayudar a los franquiciados mientras las ubicaciones est\u00e1n cerradas y prepararse para la reapertura.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Resumen <\/strong><\/h2>\n\n\n\n

Incluso cuando las tiendas est\u00e1n cerradas, los franquiciados necesitan saber que cuentan con el apoyo de la oficina central. Debido a que la situaci\u00f3n puede variar seg\u00fan la regi\u00f3n y el estado, es importante que la oficina central comprenda las necesidades espec\u00edficas y responda de acuerdo con la realidad de cada mercado\/pa\u00eds.<\/p>\n\n\n\n

La comunicaci\u00f3n y la capacidad de recopilar datos r\u00e1pidamente es clave para responder y sobrevivir a una crisis.<\/p>\n\n\n\n

Con Bindy, los franquiciadores, los gerentes de operaciones y de distrito pueden crear formularios personalizados y listas de verificaci\u00f3n para comunicarse con los franquiciados y las tiendas. Los franquiciados tambi\u00e9n pueden autoevaluarse y la oficina central puede buscar y filtrar los datos agregados para ver qu\u00e9 necesidades son m\u00e1s urgentes.<\/p>","protected":false},"excerpt":{"rendered":"

Covid-19 fue posiblemente el mayor disruptor del comercio minorista que muchos hayan visto jam\u00e1s. Sin embargo, los minoristas se han enfrentado antes a tiempos dif\u00edciles y desastres. \u00bfC\u00f3mo salieron de este l\u00edo? Como se\u00f1ala Harvard Business Review, la mejor respuesta a una crisis es comenzar con la gente. Comun\u00edquese, sienta empat\u00eda y recopile informaci\u00f3n sobre su... Seguir leyendo \ud83d\udcda Caso pr\u00e1ctico: C\u00f3mo un franquiciador nacional utiliz\u00f3 Bindy para ayudar a 1200 franquiciados durante la pandemia de Covid-19<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[677174002,677174003,677174004],"class_list":["post-8447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-covid19","tag-franchisee-support","tag-franchisor"],"yoast_head":"\n\ud83d\udcda Case Study: How a National Franchisor Used Bindy to Help 1,200 Franchisees During Covid-19<\/title>\n<meta name=\"description\" content=\"Case study: How a franchisor used Bindy to help 1,200 franchisees during Covid-19 with temporary closures, HR practices, and reopenings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/estudio-de-caso-sobre-como-un-franquiciador-nacional-esta-ayudando-a-los-franquiciados-durante-la-pandemia-de-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udcda Case Study: How a National Franchisor Used Bindy to Help 1,200 Franchisees During Covid-19\" \/>\n<meta property=\"og:description\" content=\"Case study: How a franchisor used Bindy to help 1,200 franchisees during Covid-19 with temporary closures, HR practices, and reopenings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/es\/estudio-de-caso-sobre-como-un-franquiciador-nacional-esta-ayudando-a-los-franquiciados-durante-la-pandemia-de-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T19:16:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T14:13:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?_t=1732803231\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"\ud83d\udcda Case Study: How a National Franchisor Used Bindy to Help 1,200 Franchisees During Covid-19\",\"datePublished\":\"2021-10-26T19:16:15+00:00\",\"dateModified\":\"2024-11-28T14:13:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/\"},\"wordCount\":601,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_1736931062.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"covid19\",\"franchisee support\",\"franchisor\"],\"articleSection\":[\"\ud83d\udcda Case Studies\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/\",\"name\":\"\ud83d\udcda Case Study: How a National Franchisor Used Bindy to Help 1,200 Franchisees During Covid-19\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_1736931062.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T19:16:15+00:00\",\"dateModified\":\"2024-11-28T14:13:51+00:00\",\"description\":\"Case study: How a franchisor used Bindy to help 1,200 franchisees during Covid-19 with temporary closures, HR practices, and reopenings.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_1736931062.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_1736931062.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\ud83d\udcda Case Study: How a National Franchisor Used Bindy to Help 1,200 Franchisees During Covid-19\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Inspect your sites, verify brand standards, and send tasks. Get real-time reports, signatures, videos, and photo verifications.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/es\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ud83d\udcda Caso pr\u00e1ctico: C\u00f3mo un franquiciador nacional utiliz\u00f3 Bindy para ayudar a 1200 franquiciados durante la pandemia de Covid-19","description":"Estudio de caso: C\u00f3mo un franquiciador utiliz\u00f3 Bindy para ayudar a 1.200 franquiciados durante la COVID-19 con cierres temporales, pr\u00e1cticas de RR.HH. y reaperturas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/es\/estudio-de-caso-sobre-como-un-franquiciador-nacional-esta-ayudando-a-los-franquiciados-durante-la-pandemia-de-covid-19\/","og_locale":"es_ES","og_type":"article","og_title":"\ud83d\udcda Case Study: How a National Franchisor Used Bindy to Help 1,200 Franchisees During Covid-19","og_description":"Case study: How a franchisor used Bindy to help 1,200 franchisees during Covid-19 with temporary closures, HR practices, and reopenings.","og_url":"https:\/\/blog.bindy.com\/es\/estudio-de-caso-sobre-como-un-franquiciador-nacional-esta-ayudando-a-los-franquiciados-durante-la-pandemia-de-covid-19\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T19:16:15+00:00","article_modified_time":"2024-11-28T14:13:51+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?_t=1732803231","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"\ud83d\udcda Case Study: How a National Franchisor Used Bindy to Help 1,200 Franchisees During Covid-19","datePublished":"2021-10-26T19:16:15+00:00","dateModified":"2024-11-28T14:13:51+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/"},"wordCount":601,"commentCount":0,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1920%2C1280&ssl=1","keywords":["covid19","franchisee support","franchisor"],"articleSection":["\ud83d\udcda Case Studies"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/","url":"https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/","name":"\ud83d\udcda Caso pr\u00e1ctico: C\u00f3mo un franquiciador nacional utiliz\u00f3 Bindy para ayudar a 1200 franquiciados durante la pandemia de Covid-19","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1920%2C1280&ssl=1","datePublished":"2021-10-26T19:16:15+00:00","dateModified":"2024-11-28T14:13:51+00:00","description":"Estudio de caso: C\u00f3mo un franquiciador utiliz\u00f3 Bindy para ayudar a 1.200 franquiciados durante la COVID-19 con cierres temporales, pr\u00e1cticas de RR.HH. y reaperturas.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"\ud83d\udcda Case Study: How a National Franchisor Used Bindy to Help 1,200 Franchisees During Covid-19"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Auditor\u00edas, Tareas y Comunicaci\u00f3n","description":"Inspecciona tus sitios, verifica los est\u00e1ndares de tu marca y asigna tareas. Obt\u00e9n informes en tiempo real, firmas, videos y verificaciones fotogr\u00e1ficas.","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"encuadernado","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"encuadernado","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy es una aplicaci\u00f3n en la nube que automatiza auditor\u00edas, tareas y comunicaciones para comercios minoristas y hosteler\u00eda. Implementa y verifica f\u00e1cilmente los est\u00e1ndares de marca, las tareas y las acciones correctivas en tus establecimientos. Obt\u00e9n informes, firmas, videos y verificaciones fotogr\u00e1ficas en tiempo real.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/es\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1920%2C1280&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-2cf","jetpack-related-posts":[{"id":60865,"url":"https:\/\/blog.bindy.com\/es\/case-study-how-one-hospitality-group-obtain-insurance-certificates-from-hotel-franchisees\/","url_meta":{"origin":8447,"position":0},"title":"\ud83d\udcda Caso pr\u00e1ctico: C\u00f3mo un grupo hotelero utiliz\u00f3 Bindy para obtener certificados de seguro de 300 franquiciados hoteleros","author":"Bindy","date":"septiembre 8, 2023","format":false,"excerpt":"En el sector hotelero, es fundamental contar con un seguro y una cobertura adecuada. Los riesgos de incendio, lesiones o litigios son demasiado grandes como para ignorarlos. El seguro tambi\u00e9n es un requisito legal de la relaci\u00f3n entre franquiciador y franquiciado, y garantizar su existencia y su idoneidad es una medida importante para mitigar riesgos.","rel":"","context":"En \u00ab\ud83d\udcda Case Studies\u00bb","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/es\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_433616929.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_433616929.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_433616929.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_433616929.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_433616929.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1205,"url":"https:\/\/blog.bindy.com\/es\/6-reasons-why-you-should-audit-franchisees-its-not-what-you-think\/","url_meta":{"origin":8447,"position":1},"title":"6 razones por las que deber\u00edas auditar a los franquiciados (no es lo que piensas)","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Ya sea que las llamemos \u00abauditor\u00edas\u00bb, \u00abevaluaciones\u00bb, \u00abevaluaciones\u00bb o simplemente \u00abvisitas\u00bb, la pr\u00e1ctica de enviar un gerente de distrito a un franquiciado para verificar los est\u00e1ndares de la marca, responder preguntas, comunicar las mejores pr\u00e1cticas y asesorar es muy com\u00fan. Veamos seis razones por las que los franquiciadores deber\u00edan\u2026","rel":"","context":"En \u00ab\ud83d\udcca Retail Audit Software\u00bb","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/es\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1332928079.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1332928079.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1332928079.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1332928079.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1332928079.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":9382,"url":"https:\/\/blog.bindy.com\/es\/franchise-vs-corporate-6-things-you-need-to-know\/","url_meta":{"origin":8447,"position":2},"title":"Franquicia vs. Corporativa: 6 cosas que necesitas saber","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Las tiendas minoristas de franquicia y corporativas son dos tipos diferentes. Los compradores ocasionales no deber\u00edan notar la diferencia, ya que ambos tipos de tiendas tienen la misma apariencia general y la misma gama de productos. Sin embargo, al comparar franquicias y tiendas corporativas, quienes las gestionan tendr\u00e1n una experiencia diferente. Tenga\u2026","rel":"","context":"En \u00ab\ud83d\uded2 Store Sales and Performance\u00bb","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/es\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/05\/shutterstock_538155745.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/05\/shutterstock_538155745.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/05\/shutterstock_538155745.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/05\/shutterstock_538155745.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/05\/shutterstock_538155745.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":26192,"url":"https:\/\/blog.bindy.com\/es\/7-ways-to-deal-with-rogue-franchisees\/","url_meta":{"origin":8447,"position":3},"title":"7 formas de lidiar con franquiciados deshonestos","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"La consistencia es la base de cualquier franquicia exitosa. Los clientes esperan la misma experiencia de su marca sin importar d\u00f3nde compren, coman o se alojen, por eso es importante controlar a sus franquiciados y garantizar que cumplan con los est\u00e1ndares de la marca, las directrices y las pol\u00edticas corporativas. Una buena\u2026","rel":"","context":"En \u00ab\ud83d\udcd6 How-to guides\u00bb","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/es\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_796090042.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_796090042.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_796090042.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_796090042.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_796090042.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8483,"url":"https:\/\/blog.bindy.com\/es\/case-study-how-a-furniture-retailer-is-keeping-its-closed-stores-secure\/","url_meta":{"origin":8447,"position":4},"title":"\ud83d\udcda Caso pr\u00e1ctico: C\u00f3mo un minorista de muebles utiliz\u00f3 Bindy para mantener seguras 165 tiendas cerradas","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"La COVID-19 oblig\u00f3 a muchos minoristas a cerrar r\u00e1pidamente sus tiendas en respuesta a las recomendaciones y \u00f3rdenes gubernamentales relacionadas con la pandemia. Esto significa que plazas y centros comerciales, antes concurridos, ahora est\u00e1n llenos de tiendas vac\u00edas, a menudo llenas de mercanc\u00eda. En algunas zonas, los robos en comercios aumentaron en 45%. As\u00ed es como un minorista...","rel":"","context":"En \u00ab\ud83d\udcda Case Studies\u00bb","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/es\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1134,"url":"https:\/\/blog.bindy.com\/es\/why-seasonal-in-store-merchandising-keeps-on-giving\/","url_meta":{"origin":8447,"position":5},"title":"Por qu\u00e9 la mercader\u00eda estacional en la tienda sigue dando","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"El merchandising de temporada en tienda es como el regalo proverbial que siempre da. Programas como Halloween y Navidad pueden durar solo unas semanas, pero ofrecen beneficios durante todo el a\u00f1o. Veamos tres. 1. El merchandising de temporada en tienda es un im\u00e1n de ganancias. Los productos seleccionados para merchandising de temporada suelen tener un precio m\u00e1s alto\u2026","rel":"","context":"En \u00ab\u2744\ufe0f Seasonal\u00bb","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/es\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/8447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=8447"}],"version-history":[{"count":33,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/8447\/revisions"}],"predecessor-version":[{"id":64870,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/8447\/revisions\/64870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/60812"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=8447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=8447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=8447"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}