{"id":773,"date":"2023-05-10T15:15:47","date_gmt":"2023-05-10T19:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=773"},"modified":"2025-09-03T12:36:12","modified_gmt":"2025-09-03T16:36:12","slug":"10-maneras-de-mejorar-la-ejecucion-de-las-compras-en-tienda","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/10-ways-to-improve-store-execution\/","title":{"rendered":"\u2b50 10 formas de mejorar las auditor\u00edas de comercio minorista y hosteler\u00eda"},"content":{"rendered":"

A auditor\u00eda minorista<\/a> ayuda a las marcas minoristas y hoteleras a ejecutar est\u00e1ndares, programas y procedimientos de marca en \u00e1reas como operaciones, comercializaci\u00f3n, prevenci\u00f3n de p\u00e9rdidas, salud y seguridad en todos los sitios, a tiempo y en su totalidad. La auditor\u00eda a veces se denomina evaluaci\u00f3n o simplemente visita.<\/p>\n\n\n\n

A continuaci\u00f3n, encontrar\u00e1 10 consejos para mejorar las auditor\u00edas del sitio en su negocio minorista y hotelero.<\/p>\n\n\n\n

Sumerj\u00e1monos.<\/p>\n\n\n\n

1. Sea claro<\/h2>\n\n\n\n

Primero, define y describir los est\u00e1ndares claramente<\/a> y de manera inequ\u00edvoca. Este punto parece obvio, pero a menudo se pasa por alto en textos demasiado concisos, a veces cr\u00edpticos, utilizados para definir los est\u00e1ndares operativos. <\/p>\n\n\n\n

La descripci\u00f3n del est\u00e1ndar debe ser lo suficientemente larga para describir clara e inequ\u00edvocamente lo que constituye el \u00e9xito, establecer el objetivo e identificar las facetas\/componentes que componen el est\u00e1ndar.<\/p>\n\n\n\n\n\n\n\n

2. Proporcionar contexto<\/h2>\n\n\n\n

Ponga la norma en contexto. Explique por qu\u00e9 es necesario y por qu\u00e9 es importante. Al explicar \u201cpor qu\u00e9\u201d un est\u00e1ndar es importante, ayuda a crear conciencia a nivel de tienda. Esto puede por s\u00ed solo aumentar el cumplimiento.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. Ilustra tus est\u00e1ndares<\/h2>\n\n\n\n

Una imagen vale m\u00e1s que mil palabras, ilustra tus est\u00e1ndares! La mayor\u00eda de las personas son visuales. Si bien debe ser lo m\u00e1s claro posible al describir el est\u00e1ndar, el uso de una imagen de "mejores pr\u00e1cticas", adjunta a cada est\u00e1ndar, contribuye en gran medida a visualizar el objetivo final y lograr los est\u00e1ndares.<\/p>\n\n\n\n

4. Dar acceso<\/h2>\n\n\n\n

\u00a1Es importante hacer que los est\u00e1ndares sean accesibles y ampliamente disponibles! Los est\u00e1ndares son in\u00fatiles a menos que sean difundidos y revisados con frecuencia por el personal de la tienda, las operaciones y la oficina central por igual. Una carpeta de est\u00e1ndares vieja y polvorienta no lo ayuda a lograr el cumplimiento; un vivo y procesable auditor\u00eda de la tienda<\/a> lo hace.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

5. Fomentar la participaci\u00f3n<\/h2>\n\n\n\n

Consiga que los gerentes de tienda y los subgerentes cerrar sesi\u00f3n y participar en la revisi\u00f3n<\/a> de la visita Esto les da la oportunidad de dar a sus entrada y retroalimentaci\u00f3n<\/a>. Sus gerentes est\u00e1n en primera l\u00ednea. <\/p>\n\n\n\n

La mayor\u00eda de los operadores est\u00e1n deseosos de impulsar su negocio y su participaci\u00f3n es absolutamente fundamental para el \u00e9xito de su negocio y de la marca.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

6. Crea un plan de acci\u00f3n<\/h2>\n\n\n\n

Utilizar el plan de ACCION<\/a> como veh\u00edculo de mejora. El comercio minorista tiene que ver con la ejecuci\u00f3n y los planes de acci\u00f3n respaldan la ejecuci\u00f3n. Una lista de verificaci\u00f3n electr\u00f3nica y un plan de acci\u00f3n son medios para lograr un fin. El plan de acci\u00f3n es una oportunidad para aplicar acciones correctivas a \u00e1reas problem\u00e1ticas. <\/p>\n\n\n\n

La generaci\u00f3n del plan de acci\u00f3n debe ser a) automatizada y b) integrada en el flujo de trabajo de la visita del gerente de distrito<\/a>. Si cada \u00e1rea problem\u00e1tica es una dolencia, el plan de acci\u00f3n es la cura. \u00a1No salgas de la tienda sin uno!<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

7. Promover el aprendizaje continuo<\/h2>\n\n\n\n

Recuerde tratar todas y cada una de las visitas como una oportunidad para impartir \u201cformaci\u00f3n continua\u201d. El aprendizaje y la formaci\u00f3n, en particular el aprendizaje mediante libros de texto, pueden ser abstractos, pero una visita a una tienda no lo es. <\/p>\n\n\n\n

Una visita a la tienda es una capacitaci\u00f3n de campo medible y pr\u00e1ctica. Proporciona una oportunidad \u00fanica para que la direcci\u00f3n de tiendas y distritos observe, corrija y capacite. Gestionar las expectativas<\/a> y crear una cultura de mejora continua.<\/p>\n\n\n\n

8. Aproveche las personas y las herramientas<\/h2>\n\n\n\n

Date cuenta de que necesitas ambos grandes personas y grandes herramientas<\/a>. Conf\u00ede en las herramientas de software para hacer lo que el software hace mejor: registrar, calcular y agregar. Conf\u00ede en las personas, en este caso, su grupo de operaciones, para hacer lo que la gente hace mejor: proporcionar juicio y perspicacia<\/a> basado en la experiencia.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

9. \u201cS\u00e9 cruel, s\u00e9 amable\u201d<\/h2>\n\n\n\n

(Hamlet, Acto 3; Escena 4, William Shakespeare). los gerente de distrito<\/a> camina por una l\u00ednea fina. Si un gerente de distrito es demasiado duro, corre el riesgo de poner en peligro la relaci\u00f3n y las l\u00edneas de comunicaci\u00f3n con la tienda, lo cual es esencial para su \u00e9xito. Si un gerente de distrito es demasiado indulgente, corre el riesgo de pasar por alto los factores que limitar\u00e1n el \u00e9xito a largo plazo de la tienda.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Este equilibrio es notoriamente dif\u00edcil de lograr. En caso de duda, recuerde la cita anterior. Para ser amable con la tienda, para velar por su \u00e9xito a largo plazo, es posible que el gerente de distrito deba ser "cruel", establecer altas expectativas y hacer que la tienda cumpla con los m\u00e1s altos est\u00e1ndares de ejecuci\u00f3n.<\/p>\n\n\n\n

10. Repita...<\/h2>\n\n\n\n

Los est\u00e1ndares cambian. Sucede la rotaci\u00f3n. En el comercio minorista, el cumplimiento es un objetivo final ef\u00edmero. Nunca se \u201clogra\u201d ni se graba en piedra. Revise sus est\u00e1ndares al menos una vez al a\u00f1o, busque tendencias, repita los inaceptables y est\u00e9 preparado para repetir los ciclo de visitas<\/a>, acciones correctivas y aprendizaje continuo de nuevo.<\/p>\n\n\n\n

Obtenga m\u00e1s informaci\u00f3n sobre la ejecuci\u00f3n de la tienda en  Ejecuci\u00f3n en tienda: prop\u00f3sito, alcance y mejores pr\u00e1cticas<\/a>.<\/p>\n\n\n\n

\"Bindy<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Una auditor\u00eda minorista ayuda a las marcas minoristas y hoteleras a ejecutar est\u00e1ndares, programas y procedimientos de marca en \u00e1reas como operaciones, comercializaci\u00f3n, prevenci\u00f3n de p\u00e9rdidas, salud y seguridad en todos los sitios, a tiempo y en su totalidad. La auditor\u00eda a veces se denomina evaluaci\u00f3n o simplemente visita. A continuaci\u00f3n, 10 consejos para mejorar las auditor\u00edas del sitio en su... Seguir leyendo \u2b50 10 formas de mejorar las auditor\u00edas de comercio minorista y hosteler\u00eda<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ten Ways To Improve Store 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