{"id":7588,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7588"},"modified":"2024-11-29T08:35:04","modified_gmt":"2024-11-29T13:35:04","slug":"como-interactuar-con-sus-clientes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/how-to-engage-with-your-customers\/","title":{"rendered":"C\u00f3mo interactuar con sus clientes"},"content":{"rendered":"

Los minoristas est\u00e1n implementando procesos para ayudarlos a alcanzar sus objetivos de ventas y conectarse con su mercado y audiencia. De cara al futuro, nada se destaca m\u00e1s que el compromiso, la interacci\u00f3n y el cuidado del cliente como una forma de impulsar las ventas.<\/p>\n\n\n\n

\u00bfPor qu\u00e9? Porque un cliente comprometido representa 23%<\/a> m\u00e1s ingresos que el promedio. Las empresas que mejoran la participaci\u00f3n del cliente a menudo ven un aumento en los ingresos por ventas adicionales de 13% a 51%<\/a> y un aumento en el tama\u00f1o del pedido de 5% a 85%. En pocas palabras, los clientes comprometidos compran m\u00e1s y gastan m\u00e1s.<\/p>\n\n\n\n

Entonces, \u00bfc\u00f3mo puede aumentar el compromiso de sus clientes? Consulte los consejos a continuaci\u00f3n.<\/p>\n\n\n\n

C\u00f3mo involucrar a sus clientes<\/strong><\/h2>\n\n\n\n

Debido a que la competencia es dura, los clientes pueden exigir un mayor compromiso de las marcas y los minoristas. Si los clientes no obtienen lo que quieren de un minorista, van a otro lugar a buscarlo. Los minoristas deben identificar qu\u00e9 compromiso con el cliente<\/a> las oportunidades tienen m\u00e1s sentido para ellos para capturar y mantener la atenci\u00f3n del cliente.<\/p>\n\n\n\n

Aqu\u00ed hay 3 sugerencias:<\/p>\n\n\n\n

Vende experiencias, no solo cosas<\/strong><\/h2>\n\n\n\n

Como colaborador de Forbes Blake Morgan explica<\/a>, \u201ccrear tiendas conceptuales experienciales, ense\u00f1ar a los clientes, brindar un servicio personalizado haciendo el bien en la comunidad y mucho m\u00e1s\u201d son excelentes maneras de atraer la atenci\u00f3n del cliente. Considere su negocio \u00fanico, as\u00ed como la demograf\u00eda \u00fanica de sus clientes, luego identifique qu\u00e9 experiencias pueden ser mejores para ellos.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Proporcione oportunidades interactivas en la tienda<\/strong><\/h2>\n\n\n\n

Los minoristas que buscan captar la atenci\u00f3n del cliente necesitan identificar formas m\u00e1s all\u00e1 del inventario que impulsar\u00e1n la participaci\u00f3n del cliente. Desde exhibidores interactivos de merchandising (como Sephora<\/a>espejos digitales de), a la se\u00f1alizaci\u00f3n digital para crear estaciones de selfies en las tiendas para ofrecer experiencias de aprendizaje pr\u00e1cticas y m\u00e1s, los comerciantes deben recordar que los clientes quieren participar y entretenerse; por lo tanto, las estrategias de su tienda deben alinearse con esto.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Ofrezca facilidad en la experiencia de compra<\/strong><\/h2>\n\n\n\n

As\u00ed como los clientes aprecian estar entretenidos mientras compran, tambi\u00e9n aprecian la facilidad. Muy simple, esto significa brindar experiencias de compra que satisfagan las preferencias de los clientes inteligentes de hoy. Esto puede incluir procedimientos de pago sin cajero, que ofrecen nuevas opciones de pago, como el pago a plazos y BOPIS.<\/p>\n\n\n\n

La conclusi\u00f3n clave es esta\u2026 hazlo facil<\/strong>. Evite fricciones o obst\u00e1culos en cualquier momento durante las experiencias de compra de sus clientes.<\/p>\n\n\n\n

\n

El comercio minorista sigue centrado en el cliente y dirigido por las personas. Considere siempre qui\u00e9n es su audiencia y c\u00f3mo puede apoyarla mejor con mejores oportunidades de participaci\u00f3n.<\/p>\n<\/blockquote>\n\n\n\n

Ya sea que genere un mill\u00f3n de d\u00f3lares al a\u00f1o o m\u00e1s de cien millones, siempre hay una oportunidad de crecer. Tome el legendario minorista Nordstrom, por ejemplo, quien recientemente inaugur\u00f3 una nueva tienda insignia en la ciudad de Nueva York que est\u00e1 dise\u00f1ada de manera diferente a cualquiera de sus dise\u00f1os de tiendas anteriores.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Como comparti\u00f3 el CEO de Nordstrom, Erik Nordstrom, en el BIG Show de la Federaci\u00f3n Nacional de Minoristas en enero pasado, "las tiendas deben ser m\u00e1s experienciales" y no solo un lugar para comprar art\u00edculos.<\/p>\n\n\n\n

La reciente apertura de su tienda insignia en Manhattan se hace eco de este sentimiento, con un bar estrat\u00e9gicamente ubicado dentro el departamento de calzado<\/a> donde los compradores pueden tomar un descanso y relajarse con una bebida. Incluso hay un nivel completo dedicado a tratamientos de belleza, no s\u00f3lo a productos de belleza.<\/p>\n\n\n\n

Sin embargo, m\u00e1s all\u00e1 de las experiencias y el compromiso, \u00bfqu\u00e9 m\u00e1s les importa a los clientes? Resulta que todo se reduce a la atenci\u00f3n al cliente, pero no del tipo que hist\u00f3ricamente han ofrecido los minoristas.<\/p>\n\n\n\n

Atenci\u00f3n al cliente... Literalmente <\/strong><\/h2>\n\n\n\n

Los clientes sol\u00edan preocuparse solo por c\u00f3mo los tratabas a ellos<\/strong>, siendo el servicio al cliente un componente central de sus decisiones de compra. Ahora los clientes se preocupan por el servicio al cliente y<\/strong> acciones de los minoristas que impactan directamente en lo que les importa personalmente (sostenibilidad, salarios justos, justicia social, etc.).<\/p>\n\n\n\n

En un informe reciente, Acento<\/a> explica, \u201clos consumidores en los Estados Unidos ya no toman decisiones basadas \u00fanicamente en la selecci\u00f3n de productos o el precio; est\u00e1n evaluando lo que dice una marca, lo que hace y lo que representa. Apoyan a las empresas cuyo prop\u00f3sito de marca se alinea con sus creencias. Y rechazan a los que no lo hacen, y uno de cada cinco se va para siempre\u201d.<\/p>\n\n\n\n

\n

Los minoristas corren el riesgo de perder clientes debido a lo que sus marcas hacen o no<\/em> hacer. Ahora m\u00e1s que nunca es vital que los minoristas comuniquen en qu\u00e9 creen y c\u00f3mo se comprometen con la responsabilidad social para que puedan captar y mantener la atenci\u00f3n y las ventas de los consumidores.<\/p>\n<\/blockquote>\n\n\n\n

\"A<\/a><\/figure>\n\n\n\n

Accenture aclara: \u201cmientras que los l\u00edderes empresariales, los inversores y los empleados aportan perspectivas y capacidades esenciales a la identidad de una marca, los clientes brindan informaci\u00f3n a trav\u00e9s de sus palabras y acciones que permiten a las empresas impulsadas por un prop\u00f3sito perfeccionar su agilidad competitiva\u201d. <\/span><\/p>\n\n\n\n

con un reportado 42% de clientes<\/a> dispuesto a alejarse de las marcas que no se alinean con sus valores, y 1 de cada 5 clientes admite que nunca regresa una vez que se siente decepcionado con una marca, no hay excusa para que los minoristas no reconozcan la importancia de lo que les importa a los clientes.<\/p>\n\n\n\n

Pensamientos finales\u2026<\/h3>\n\n\n\n

M\u00e1s que nunca, los clientes muestran su confianza, se abren con respecto a lo que les importa y demuestran preferencias genuinas por los d\u00f3lares que gastan. Teniendo esto en cuenta, el futuro parece brillante para los minoristas que est\u00e1n dispuestos a tener en cuenta lo que los clientes les dicen y mejorar su compromiso con el cliente.<\/p>\n\n\n\n

Sobre el Autor:<\/strong><\/p>\n\n\n

\n
\"RM-NLReyhle_Headshot_2019<\/figure>\n<\/div>\n\n\n

Nicole Leinbach Reyhle es la fundadora de Venta al por menor<\/a> y el autor de Venta al por menor 101<\/a>Es colaboradora habitual de The Today Show, Forbes y portavoz de Small Business Saturday de American Express. Reyhle est\u00e1 reconocida como una de las 10 principales l\u00edderes de opini\u00f3n en el sector minorista por Vend y como una "futurista" del sector minorista por IBM. <\/em><\/p>","protected":false},"excerpt":{"rendered":"

Los minoristas est\u00e1n implementando procesos para ayudarlos a alcanzar sus objetivos de ventas y conectarse con su mercado y audiencia. De cara al futuro, nada se destaca m\u00e1s que el compromiso, la interacci\u00f3n y el cuidado del cliente como una forma de impulsar las ventas. \u00bfPor qu\u00e9? Porque un cliente comprometido representa 23% m\u00e1s ingresos que el promedio. Empresas que mejoran al cliente\u2026 Seguir leyendo C\u00f3mo interactuar con sus clientes<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677173963,677174058,2692566,88195,677173970,677173891],"class_list":["post-7588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-customer-buying-decisions","tag-customer-engagement","tag-customer-expectations","tag-customer-experience","tag-customer-insights","tag-retail-trends"],"yoast_head":"\nHow to Engage with Your Customers<\/title>\n<meta name=\"description\" content=\"If boosting sales is a goal, level-up your customer engagement strategy. 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