{"id":7494,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7494"},"modified":"2024-11-20T11:19:12","modified_gmt":"2024-11-20T16:19:12","slug":"4-tipos-de-inspecciones-que-protegen-las-operaciones-de-las-tiendas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/4-types-of-inspections-that-protect-store-operations\/","title":{"rendered":"4 tipos de auditor\u00edas de comercio minorista y hotelero que protegen los sitios"},"content":{"rendered":"

Conductible inspecciones de tiendas (tambi\u00e9n llamadas auditor\u00edas minoristas, visitas a tiendas o recorridos por tiendas)<\/a> deber\u00eda estar en la agenda de cada minorista para proteger las operaciones de la tienda. \u00bfPor qu\u00e9? Las inspecciones de tiendas promueven un mayor cumplimiento general de los est\u00e1ndares de la marca, reducen la brecha entre las tiendas y la oficina central y mejoran la experiencia del cliente al garantizar que los est\u00e1ndares de comercializaci\u00f3n, servicio y seguridad se ejecuten de manera consistente.<\/p>\n\n\n\n

Entonces, \u00bfqu\u00e9 tipos de inspecciones deber\u00eda realizar en sus tiendas?<\/p>\n\n\n\n

Recomendamos comenzar con Salud y seguridad<\/a>, Comercializaci\u00f3n<\/a>, Operaciones<\/a>, y Prevenci\u00f3n de p\u00e9rdidas<\/a> inspecciones en todas las tiendas a intervalos regulares.<\/p>\n\n\n\n

Salud y seguridad<\/strong>y Auditor\u00eda<\/h2>\n\n\n\n

Si bien las inspecciones de salud y seguridad son un hecho para cualquiera en el industria de alimentos<\/a> (QSR, restaurantes, tiendas de comestibles) todos los minoristas pueden beneficiarse de un programa de salud y seguridad. Por ejemplo, todas las industrias deben garantizar que los empleados sigan los protocolos de lavado de manos. Adem\u00e1s, es bueno comprobar que las instalaciones est\u00e9n debidamente higienizadas. <\/p>\n\n\n\n

Para evitar riesgos de tropiezo, aseg\u00farese de que los pasillos sean lo suficientemente anchos como para que no haya obstrucciones. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

La seguridad contra incendios es primordial, as\u00ed que inspeccione para asegurarse de que haya extintores disponibles y que los sistemas de rociadores est\u00e9n funcionando. <\/p>\n\n\n\n

Por \u00faltimo, piense en los riesgos de lesiones de los trabajadores. Por ejemplo, guarde los art\u00edculos pesados en los estantes inferiores para evitar lesiones. La lista va mucho m\u00e1s all\u00e1 de la seguridad alimentaria.<\/p>\n\n\n\n

Si bien las lesiones pueden ser costosas, son los gastos indirectos los que realmente pueden sumar para los minoristas: p\u00e9rdida de productividad, capacitaci\u00f3n de empleados de reemplazo y honorarios legales. Es por eso que los expertos estiman que cada $1 invertido en prevenci\u00f3n de lesiones retorna entre $2 \u2013 $6<\/a> d\u00f3lares!<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

La prevenci\u00f3n es lo mejor<\/h3>\n\n\n\n

Cuando se trata de mantener seguros a los empleados y clientes, la prevenci\u00f3n siempre es lo mejor. Es una buena idea revisar regularmente sus protocolos de lavado de manos, desinfecci\u00f3n y limpieza. Aseg\u00farese de que se comuniquen las pol\u00edticas de enfermedad de los empleados. Y aseg\u00farese de que los empleados sepan a qui\u00e9n contactar en caso de enfermedad o incidente.<\/p>\n\n\n\n

Puedes empezar con Bindy's Lista de verificaci\u00f3n de salud y seguridad<\/a> para inspeccionar sus tiendas. Si utiliza encuadernado<\/a> para las inspecciones de su tienda, tambi\u00e9n tiene la opci\u00f3n de adjuntar sus pol\u00edticas de mejores pr\u00e1cticas de salud y seguridad directamente a sus preguntas.<\/p>\n\n\n\n

Cuando se trata de salud y seguridad, la comunicaci\u00f3n es clave. En situaciones de crisis con eventos que cambian r\u00e1pidamente, es importante mantener a las tiendas informadas a trav\u00e9s de un canal seguro<\/a>.<\/p>\n\n\n\n

Env\u00ede actualizaciones a sus listas de verificaci\u00f3n y pol\u00edticas al instante para que todos est\u00e9n en la misma p\u00e1gina y trabajen con la mejor informaci\u00f3n sin perder tiempo con correos electr\u00f3nicos que pueden ignorarse.<\/p>\n\n\n\n

Adem\u00e1s, la rotaci\u00f3n es alta en el comercio minorista y adjuntar sus recursos directamente a sus preguntas de inspecci\u00f3n es una excelente manera de que todos est\u00e9n en la misma p\u00e1gina sin requerir que los empleados rastreen los recursos.<\/p>\n\n\n\n

Operaciones<\/strong> Auditor\u00eda<\/h2>\n\n\n\n

En una escala del uno al diez, \u00bfqu\u00e9 tan presentables son sus tiendas? \u00bfEst\u00e1n las instalaciones en buen estado, las \u00e1reas de clientes limpias, el personal que asiste a los clientes y el POS libre de desorden y art\u00edculos personales? Si no puede responder a estas preguntas, o sus respuestas tienen meses de antig\u00fcedad, es hora de realizar una inspecci\u00f3n de operaciones.<\/p>\n\n\n\n

Utilizar este Lista de verificaci\u00f3n de operaciones de la tienda<\/a> para asegurarse de que sus tiendas est\u00e9n a la altura. Cuando encuentre deficiencias, use el plan de acci\u00f3n de Bindy para asignar elementos que no cumplan con los requisitos para su resoluci\u00f3n y realizar un seguimiento de la finalizaci\u00f3n en tiempo real para que siempre sepa que los problemas se resuelven antes de que da\u00f1en su marca.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Trate cada inspecci\u00f3n de operaciones como una oportunidad para comunicarse con sus empleados de primera l\u00ednea. Tambi\u00e9n es una oportunidad de aprendizaje bidireccional. Los empleados de su tienda son sus embajadores de marca m\u00e1s importantes. As\u00ed que aseg\u00farese de tomarse el tiempo para permitirles hacer preguntas, escuchar sus inquietudes y puntos de vista y ofrecerles recursos.<\/p>\n\n\n\n

\"visit_dashboard\"<\/a><\/figure>\n\n\n\n

Prevenci\u00f3n de p\u00e9rdidas<\/strong> Auditor\u00eda<\/h2>\n\n\n\n

Hay m\u00e1s en la prevenci\u00f3n de p\u00e9rdidas que la prevenci\u00f3n de hurtos. El \u00e1mbito de la merma en el comercio minorista tambi\u00e9n incluye los errores administrativos. De hecho, m\u00e1s de 21%<\/a> de las mermas minoristas anuales provienen de etiquetas incorrectas de precios, capacitaci\u00f3n poco clara y papeleo perdido.<\/p>\n\n\n

\n
\"Compliantia_Infographic<\/a><\/figure>\n<\/div>\n\n\n

El robo de empleados representa otro 30% de p\u00e9rdidas anuales. Realizar inspecciones peri\u00f3dicas de prevenci\u00f3n de p\u00e9rdidas y utilizar encuadernado<\/a> puede ayudar a reducir ambos n\u00fameros.<\/p>\n\n\n\n

encuadernado<\/a> brinda a los minoristas una plataforma para la comunicaci\u00f3n rastreable bidireccional que elimina la oportunidad de errores de papeleo y correos electr\u00f3nicos perdidos. Las inspecciones tambi\u00e9n son m\u00e1s r\u00e1pidas y algunos clientes informaron una reducci\u00f3n 50% en el tiempo dedicado a las inspecciones de la tienda.<\/p>\n\n\n\n

Las propias inspecciones de prevenci\u00f3n de p\u00e9rdidas refuerzan sus pol\u00edticas de prevenci\u00f3n de p\u00e9rdidas y se centran en todas sus tiendas. Adem\u00e1s, involucran a sus empleados, y es menos probable que los empleados comprometidos cometan actos de robo. Aqu\u00ed hay un Lista de verificaci\u00f3n de prevenci\u00f3n de p\u00e9rdidas<\/a> para empezar<\/p>\n\n\n\n

\"\u00a1Muchas<\/a><\/figure>\n\n\n\n

Comercializaci\u00f3n <\/strong>Auditor\u00eda<\/h2>\n\n\n\n

ochenta y seis por ciento<\/a> de los minoristas est\u00e1 de acuerdo en que existe una correlaci\u00f3n directa entre los programas de comercializaci\u00f3n bien ejecutados y las tasas de conversi\u00f3n. De manera alarmante, menos de 40%<\/a> de las pantallas promocionales se ejecutan correctamente. Al realizar inspecciones de comercializaci\u00f3n, se asegura de que las exhibiciones sean visualmente atractivas y est\u00e9n configuradas correctamente. Adem\u00e1s, usted se asegura de que existan ciertas promociones, que los precios sean correctos y que los estantes est\u00e9n abastecidos.<\/p>\n\n\n\n

\"Comercializaci\u00f3n\"<\/a><\/figure>\n\n\n\n

Sobre 90%<\/a> de las decisiones de compra se basan \u00fanicamente en la apariencia visual. Aseg\u00farese de que sus pantallas est\u00e9n listas para el cliente con Bindy's Lista de verificaci\u00f3n de comercializaci\u00f3n<\/a>. Tambi\u00e9n puedes usar Bindy para enviar merchandising Tareas<\/a> a sus tiendas (mostrando nuevos letreros, configurando exhibiciones POP, rotando productos destacados), verifique la finalizaci\u00f3n con fotos y brinde a las tiendas una forma de comunicar cualquier problema a la oficina central.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Pensamientos finales<\/strong><\/h2>\n\n\n\n

Las inspecciones de tiendas reducen el riesgo, impulsan las ventas y aumentan la satisfacci\u00f3n del cliente. \u00bfListo para instituir inspecciones de tiendas en sus ubicaciones para proteger las operaciones de la tienda? Bindy est\u00e1 aqu\u00ed para ayudar. Con un prueba gratis<\/a>, puedes cargar tus listas de verificaci\u00f3n y acceder a tus tiendas de inmediato.<\/p>\n\n\n\n

OTROS RECURSOS DE AUDITOR\u00cdA E INSPECCI\u00d3N MINORISTA<\/h2>\n\n\n\n

Referirse a Categor\u00eda de auditor\u00edas e inspecciones minoristas<\/a> para obtener instrucciones y mejores pr\u00e1cticas para auditor\u00edas e inspecciones minoristas.<\/p>","protected":false},"excerpt":{"rendered":"

La realizaci\u00f3n de inspecciones en la tienda (tambi\u00e9n llamadas auditor\u00edas minoristas, visitas a la tienda o recorridos por la tienda) debe estar en la agenda de todos los minoristas para proteger las operaciones de la tienda. \u00bfPor qu\u00e9? Las inspecciones de las tiendas promueven un mayor cumplimiento general de los est\u00e1ndares de la marca, reducen la brecha entre las tiendas y la oficina central y mejoran la experiencia del cliente al garantizar que los est\u00e1ndares de comercializaci\u00f3n, servicio y seguridad se ejecuten de manera consistente. Asi que \u2026 Seguir leyendo 4 tipos de auditor\u00edas de comercio minorista y hotelero que protegen los sitios<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":57242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[14465791],"tags":[677173955,55665360,677173901,677174060,6995045],"class_list":["post-7494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-inspections","tag-retail-audit-2","tag-retail-audit-software","tag-store-inspection","tag-store-operations"],"yoast_head":"\n4 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