{"id":7451,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7451"},"modified":"2024-11-28T16:10:20","modified_gmt":"2024-11-28T21:10:20","slug":"4-formas-de-automatizar-el-comercio-minorista","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/4-ways-to-automate-in-retail\/","title":{"rendered":"4 formas de automatizar el comercio minorista"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Los minoristas est\u00e1n sujetos a est\u00e1ndares m\u00e1s altos que nunca. Las marcas m\u00e1s exitosas son \u00e1giles, centradas en el cliente, orientadas a la cultura y eficientes. Esa es una tarea dif\u00edcil. Y el personal administrativo est\u00e1 sintiendo la presi\u00f3n. En realidad, <\/span><a href=\"https:\/\/smallbiztrends.com\/2017\/09\/small-business-owner-productivity-tips.html\" target=\"_blank\" rel=\"noopener noreferrer\">72% de gestores de empresas<\/a><span style=\"font-weight: 400;\"> est\u00e1n abrumados por su trabajo.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La automatizaci\u00f3n minorista empodera a las marcas con mejores datos, mayor eficiencia y ahorros de costos generales. Reduce el trabajo pesado y las tareas manuales propensas a errores, lo que permite que el personal se concentre en decisiones comerciales impactantes.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Considere esto: con la automatizaci\u00f3n, puede administrar una tienda de comestibles f\u00edsica completa con tanto como <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\" target=\"_blank\" rel=\"noopener noreferrer\">65% menos horas<\/a><span style=\"font-weight: 400;\"> que totalmente operado por humanos.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Veamos cuatro formas en las que puede automatizar sus tiendas minoristas y <\/span><a href=\"https:\/\/blog.bindy.com\/es\/10-maneras-de-maximizar-las-ventas-en-el-comercio-minorista\/\" target=\"_blank\" rel=\"noopener noreferrer\">aumentar la rentabilidad<\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">La gesti\u00f3n del inventario<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La gesti\u00f3n de inventario es un componente cr\u00edtico, aunque tedioso, para todos los negocios minoristas. La gesti\u00f3n de existencias en m\u00faltiples canales, tiendas y almacenes se complica. Pero si tiene una gesti\u00f3n de inventario imprecisa o ineficiente, puede tomar decisiones de compra costosas, perder clientes por falta de existencias y desperdiciar dinero en existencias muertas.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\"><span style=\"font-weight: 400;\">McKinsey y compa\u00f1\u00eda<\/span><\/a><span style=\"font-weight: 400;\"> predice que la automatizaci\u00f3n seguir\u00e1 teniendo un impacto significativo en la gesti\u00f3n de inventario.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-7452 size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"345\" data-attachment-id=\"7452\" data-permalink=\"https:\/\/blog.bindy.com\/es\/mckensey-company-automation-by-core-merchandising-activity-graph\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?fit=1082%2C534&amp;ssl=1\" data-orig-size=\"1082,534\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"McKensey &amp;#038; Company automation by core merchandising activity graph\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?fit=700%2C345&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=700%2C345&#038;ssl=1\" alt=\"Automatizaci\u00f3n de McKensey &amp; Company por gr\u00e1fico de actividad de merchandising central: 4 formas de automatizar en el comercio minorista\" class=\"wp-image-7452\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?w=1082&amp;ssl=1 1082w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=300%2C148&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=1024%2C505&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=768%2C379&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=700%2C345&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=810%2C400&amp;ssl=1 810w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Credito de imagen: <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\" target=\"_blank\" rel=\"noopener noreferrer\">mckinsey.com<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hay muchas formas de automatizar la gesti\u00f3n de inventario minorista:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Recuentos de inventario:<span style=\"font-weight: 400;\"> Un POS minorista o un software de gesti\u00f3n de inventario pueden automatizar este proceso. F\u00edsicamente hablando, los robots pueden realizar recuentos de inventario para minoristas y enviar esa informaci\u00f3n a su pila de tecnolog\u00eda.<\/span><\/b><\/li>\n\n\n\n<li><b>Alertas de existencias bajas: <span style=\"font-weight: 400;\">Los desabastecimientos son costosos y perjudican la experiencia del cliente. Las notificaciones autom\u00e1ticas mitigan esto.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Adquisitivo:<\/strong> <span style=\"font-weight: 400;\">Las alertas automatizadas de existencias bajas tambi\u00e9n pueden iniciar automatizaciones para el proceso de compra, desde la generaci\u00f3n de \u00f3rdenes de compra hasta el env\u00edo a proveedores y vendedores.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Cumplimiento de la orden:<\/strong> <a href=\"https:\/\/www.businessinsider.com\/amazon-introduces-new-warehouse-robots-2019-5\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon usa robots<\/a><span style=\"font-weight: 400;\"> para el cumplimiento de pedidos y la empresa de rob\u00f3tica minorista<\/span> <a href=\"http:\/\/www.symbotic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simb\u00f3lico<\/a><span style=\"font-weight: 400;\"> exitosamente<\/span><a href=\"https:\/\/www.theglobeandmail.com\/opinion\/article-the-days-of-the-retail-clerk-are-over\/\" target=\"_blank\" rel=\"noopener noreferrer\"> costos de mano de obra reducidos por 80%<\/a><span style=\"font-weight: 400;\"> (en un espacio hasta 40% m\u00e1s peque\u00f1o).<\/span><\/li>\n\n\n\n<li><strong>Gestion de almacenes:<\/strong> <span style=\"font-weight: 400;\">Tambi\u00e9n en la nota de los robots, <\/span><a href=\"https:\/\/news.walmart.com\/2019\/04\/09\/squadgoals-how-automated-assistants-are-helping-us-work-smarter\" target=\"_blank\" rel=\"noopener noreferrer\">Walmart tiene descargadores R\u00c1PIDOS<\/a><span style=\"font-weight: 400;\"> que optimizan el espacio del almac\u00e9n, y <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\" target=\"_blank\" rel=\"noopener noreferrer\">Target se ha asociado con Swisslog<\/a><span style=\"font-weight: 400;\"> para crear almacenes que tengan recolecci\u00f3n de cajas automatizada.<\/span><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prevenci\u00f3n de p\u00e9rdidas<\/a>:<\/strong> <span style=\"font-weight: 400;\">Automatizar <a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">aire acondicionado correctivo<\/a><a href=\"https:\/\/blog.bindy.com\/es\/el-poderoso-plan-de-accion\/\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a><a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">iones<\/a>. Gestione eficazmente los incidentes asignando responsabilidades a nivel de tienda. Notificaciones y recordatorios autom\u00e1ticos. Realice un seguimiento de la resoluci\u00f3n en tiempo real desde cualquier lugar.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Auditor\u00edas\/inspecciones minoristas<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">los <a href=\"https:\/\/blog.bindy.com\/es\/que-es-una-auditoria-minorista\/\" target=\"_blank\" rel=\"noreferrer noopener\">auditor\u00eda o inspecci\u00f3n minorista<\/a>, el proceso puede ser largo y engorroso cuando se utiliza proceso manual, papel e incluso <a href=\"https:\/\/blog.bindy.com\/es\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sobresalir<\/a>. De hecho, los gerentes de distrito pueden dedicar hasta la mitad de su semana (m\u00e1s de 20 horas) a inspecciones de tiendas.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59818\" data-permalink=\"https:\/\/blog.bindy.com\/es\/bindy-infographic-fnl-time-savings-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Time savings-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"\" class=\"wp-image-59818\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A pesar del compromiso de tiempo, es importante evitar tomar atajos; en el peor de los casos, esto puede terminar con su negocio. Chipotle, por ejemplo, se encontr\u00f3 con un problema importante recientemente cuando se descubri\u00f3 que eran <\/span><a href=\"https:\/\/www.cnn.com\/2020\/01\/28\/business\/chipotle-child-labor-law-violations\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">en violaci\u00f3n de las leyes de trabajo infantil<\/a><span style=\"font-weight: 400;\">. Esto vino con una fuerte multa de $1.3 millones, sin mencionar la prensa negativa.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63393\" data-permalink=\"https:\/\/blog.bindy.com\/es\/what-are-brand-standards\/brand-standards-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63393\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sin embargo, la automatizaci\u00f3n de la auditor\u00eda minorista va m\u00e1s all\u00e1 de los dispositivos. <\/span><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">encuadernado<\/a><span style=\"font-weight: 400;\">, por ejemplo, utiliza la automatizaci\u00f3n para optimizar la <a href=\"https:\/\/blog.bindy.com\/es\/el-flujo-de-trabajo-de-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">todo el proceso de auditor\u00eda\/inspecci\u00f3n<\/a>. Funciones como listas de verificaci\u00f3n de tiendas inteligentes, gesti\u00f3n de tareas, verificaci\u00f3n de fotograf\u00edas, calendarios colaborativos y seguimiento de tickets permiten a los minoristas gestionar cada etapa del proceso de comunicaci\u00f3n y ejecuci\u00f3n de la tienda.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Tambi\u00e9n con Bindy, los minoristas pueden <a href=\"https:\/\/blog.bindy.com\/es\/el-poderoso-plan-de-accion\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatizar acciones correctivas<\/a> y asignarles en el acto plazos y fotograf\u00edas para ilustrar el incumplimiento. Tambi\u00e9n puede agregar recomendaciones para hacer cumplir los procedimientos operativos est\u00e1ndar.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Consulte estos recursos de Bindy para automatizar su proceso de auditor\u00eda\/inspecci\u00f3n:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Auditor\u00eda\/inspecci\u00f3n minorista<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/operations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Operaciones<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/health-safety\/\" target=\"_blank\" rel=\"noopener noreferrer\">Salud y seguridad<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comercializaci\u00f3n<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prevenci\u00f3n de p\u00e9rdidas<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58786\" data-permalink=\"https:\/\/blog.bindy.com\/es\/bindy-statment-ads_top-secret-button-ad-1080x1080-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Finding site issues is good. Fixing them is better.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&#038;ssl=1\" alt=\"Encontrar problemas en el sitio es bueno. Arreglarlos es mejor.\" class=\"wp-image-58786\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/es\/como-crear-una-lista-de-verificacion-de-auditoria-minorista\/\" target=\"_blank\" rel=\"noopener noreferrer\">Relacionado: C\u00f3mo crear una lista de verificaci\u00f3n de auditor\u00eda minorista &gt;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Marketing<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Los especialistas en marketing tienen la tarea de crear una experiencia del cliente unificada y una estrategia de comunicaci\u00f3n y marca en todo el <\/span><i><span style=\"font-weight: 400;\">todos<\/span><\/i><span style=\"font-weight: 400;\"> puntos de contacto. Hay mucho que va en eso.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Si bien las computadoras no pueden ejecutar la estrategia de marketing, las t\u00e1cticas s\u00ed.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aqu\u00ed hay algunas formas de automatizar el marketing para su marca minorista:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Correo electr\u00f3nico: <span style=\"font-weight: 400;\">Cree campa\u00f1as y secuencias automatizadas basadas en diferentes disparadores. Algunos ejemplos incluyen recibos de correo electr\u00f3nico, correos electr\u00f3nicos de hitos (cumplea\u00f1os y aniversarios, por ejemplo), asistencia posterior al evento y nuevo cliente\/bienvenida, entre otros.<\/span><\/b><\/li>\n\n\n\n<li><b>Redes sociales:<span style=\"font-weight: 400;\"> Recibe notificaciones cuando se mencione tu marca. Automatice las respuestas a consultas comunes.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Mercadotecnia de contenidos:<\/strong> <span style=\"font-weight: 400;\">Puede automatizar todo, desde el proceso de creaci\u00f3n de contenido hasta la distribuci\u00f3n.<\/span><\/li>\n\n\n\n<li><strong>comercializaci\u00f3n de mensajes de texto:<\/strong> <span style=\"font-weight: 400;\">Similar al correo electr\u00f3nico, env\u00ede mensajes de texto a sus clientes con recomendaciones de productos, promociones de tiendas e invitaciones a eventos.<\/span><\/li>\n\n\n\n<li><strong>Personalizaci\u00f3n:<\/strong> <span style=\"font-weight: 400;\">Los consumidores de hoy saben que los minoristas tienen datos y exigen que los usen para crear experiencias minoristas personalizadas. Esto es casi imposible sin el aprendizaje autom\u00e1tico y la automatizaci\u00f3n. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Informes<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"448\" data-attachment-id=\"10075\" data-permalink=\"https:\/\/blog.bindy.com\/es\/shutterstock_739423216-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?fit=1920%2C1230&amp;ssl=1\" data-orig-size=\"1920,1230\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_739423216 (1)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?fit=700%2C448&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=700%2C448&#038;ssl=1\" alt=\"\" class=\"wp-image-10075\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=1024%2C656&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=768%2C492&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=1536%2C984&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=2048%2C1312&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=1200%2C769&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=700%2C448&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=2000%2C1281&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=624%2C400&amp;ssl=1 624w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Los minoristas modernos conocen la importancia de los datos: <\/span><i><span style=\"font-weight: 400;\">bueno<\/span><\/i> <a href=\"https:\/\/blog.bindy.com\/es\/los-10-principales-indicadores-clave-de-rendimiento-que-los-minoristas-de-las-pymes-deben-seguir-y-como-medirlos\/\" target=\"_blank\" rel=\"noopener noreferrer\">datos minoristas<\/a><span style=\"font-weight: 400;\">. Los minoristas deben estar al tanto de todo, desde el inventario hasta la auditor\u00eda, el marketing y m\u00e1s.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pero eso requiere mucha gesti\u00f3n de datos, y los an\u00e1lisis de datos manuales requieren mucho tiempo y capacidad mental.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Afortunadamente, hay muchas maneras de automatizar los informes y el an\u00e1lisis de datos, lo que permite a las personas obtener informaci\u00f3n m\u00e1s profunda y significativa en menos tiempo (sin mencionar que es m\u00e1s precisa).&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La automatizaci\u00f3n de informes puede incluir la generaci\u00f3n y distribuci\u00f3n de informes, la ejecuci\u00f3n de an\u00e1lisis y el env\u00edo de notificaciones cuando se cumplen condiciones espec\u00edficas.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Muchos dispositivos IoT tambi\u00e9n est\u00e1n haciendo posible la generaci\u00f3n autom\u00e1tica de informes en la tienda. <\/span><a href=\"https:\/\/bindy.com\/products\/iot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sensores de tienda Bindy<\/a><span style=\"font-weight: 400;\">, por ejemplo, monitorear la temperatura y el mon\u00f3xido de carbono para la seguridad alimentaria, as\u00ed como la seguridad en almacenes e instalaciones de almacenamiento. Las condiciones se rastrean a intervalos regulares a lo largo del tiempo y Bindy env\u00eda una notificaci\u00f3n si algo anda mal.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"7427\" data-permalink=\"https:\/\/blog.bindy.com\/es\/compliantia-banner-ads-jan-2020-v8-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Compliantia - Banner Ads - Jan 2020 - v8&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Compliantia &amp;#8211; Banner Ads &amp;#8211; Jan 2020 &amp;#8211; v8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=700&#038;ssl=1\" alt=\"Bindy - Anuncios publicitarios - enero de 2020 - v8\" class=\"wp-image-7427\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Optimizaci\u00f3n de su negocio con la automatizaci\u00f3n minorista<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La automatizaci\u00f3n minorista hace que las marcas sean m\u00e1s eficientes, informadas y en control de sus operaciones diarias para que puedan dedicar m\u00e1s tiempo a los objetivos generales y estrat\u00e9gicos.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre el Autor:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"299\" data-attachment-id=\"5746\" data-permalink=\"https:\/\/blog.bindy.com\/es\/andrea\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" data-orig-size=\"299,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"andrea\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?zoom=0.8999999761581421&amp;resize=235%2C225&amp;ssl=1\" alt=\"andrea\" class=\"wp-image-5746\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Los minoristas est\u00e1n sujetos a est\u00e1ndares m\u00e1s altos que nunca. Las marcas m\u00e1s exitosas son \u00e1giles, centradas en el cliente, orientadas a la cultura y eficientes. Esa es una tarea dif\u00edcil. Y el personal administrativo est\u00e1 sintiendo la presi\u00f3n. De hecho, el 72% de los gerentes comerciales est\u00e1 abrumado por su trabajo. La automatizaci\u00f3n minorista empodera a las marcas con mejores datos, mayor eficiencia y ahorros de costos generales. Eso \u2026 <a href=\"https:\/\/blog.bindy.com\/es\/4-ways-to-automate-in-retail\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">4 formas de automatizar el comercio minorista<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[431564],"tags":[677173953,10474610,283761],"class_list":["post-7451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-retail-automation","tag-retail-systems","tag-retail-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways to Automate in Retail<\/title>\n<meta name=\"description\" content=\"The most successful brands are nimble, customer-first, culture-oriented, and efficient. Here are four ways to automate in retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/4-formas-de-automatizar-el-comercio-minorista\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways to Automate in Retail\" \/>\n<meta property=\"og:description\" content=\"The most successful brands are nimble, customer-first, culture-oriented, and efficient. 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