{"id":7176,"date":"2021-10-26T15:16:11","date_gmt":"2021-10-26T20:16:11","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7176"},"modified":"2024-09-13T13:34:19","modified_gmt":"2024-09-13T17:34:19","slug":"como-los-minoristas-pueden-crear-una-primera-impresion-positiva","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/como-los-minoristas-pueden-crear-una-primera-impresion-positiva\/","title":{"rendered":"C\u00f3mo los minoristas pueden crear una primera impresi\u00f3n positiva"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00bfCu\u00e1ndo fue la \u00faltima vez que hiciste una suposici\u00f3n sobre algo? \u00bfO alguien?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La realidad es que las suposiciones a menudo se hacen de manera instintiva, ya sea que sean correctas o incorrectas. Est\u00e1 en la naturaleza humana reaccionar ante situaciones, experiencias e incluso personas a pesar de no saber nada sobre estos escenarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es justo decir que las primeras impresiones importan, simple y llanamente. Desafortunadamente, es <em>no <\/em>tan simple como un minorista para reaccionar ante estas realidades. En cambio, los comerciantes deben aceptar las responsabilidades que conlleva ser juzgados y reaccionar ante ellos: <em>por \u00faltimo <\/em>con el objetivo de dejar una buena primera impresi\u00f3n para ser recordado positivamente por los clientes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La investigaci\u00f3n sugiere que solo se necesita un <a href=\"https:\/\/www.psychologicalscience.org\/observer\/how-many-seconds-to-a-first-impression\" target=\"_blank\" rel=\"noopener noreferrer\">d\u00e9cima de segundo<\/a> para que las personas se formen una opini\u00f3n, lo que significa que los minoristas no tienen tiempo para ganar la atenci\u00f3n del cliente.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Desde las entradas de las tiendas hasta el atractivo de la acera, la comercializaci\u00f3n interior, el comportamiento de los empleados, el c\u00f3digo de vestimenta del personal y m\u00e1s, cada detalle importa. Los minoristas que quieran garantizar una primera impresi\u00f3n positiva deben centrarse en dos \u00e1reas clave: su atractivo visual inicial y su saludo al cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conc\u00e9ntrese en el atractivo visual <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BJFfGHlDu0u\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BJFfGHlDu0u\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BJFfGHlDu0u\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Siobhan Ferguson | PrettyCityLondres (@prettycitylondon)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las apariencias importan. Ah\u00ed lo dije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde su escaparate hasta sus exhibiciones visuales y el c\u00f3digo de vestimenta de sus empleados, las personas emitir\u00e1n un juicio en funci\u00f3n de las impresiones visuales de su tienda. Reconocer esta realidad te presenta la oportunidad de fortalecer tus est\u00e1ndares visuales y las primeras impresiones de tu marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas son las 3 \u00e1reas visuales clave en las que centrarse:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Exterior de la tienda<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El exterior de su tienda debe ofrecer letreros claros que no solo compartan el nombre de su tienda, sino que tambi\u00e9n ofrezcan el horario de la tienda, detalles de contacto e informaci\u00f3n sobre lo que ofrece su tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, el nombre de una boutique llamada Nicole&#039;s Boutique no identifica claramente lo que esa boutique puede vender. Pero extender detalles adicionales que pueden incluir moda y accesorios ofrecer\u00e1 una comprensi\u00f3n m\u00e1s clara a los clientes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/es\/5-razones-por-las-que-la-gente-se-va-de-tus-tiendas-sin-comprar-nada-y-como-solucionarlo\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Tienda de pantallas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando un cliente entra en una tienda, naturalmente mira a su alrededor. Sus exhibiciones influyen positiva o negativamente en la impresi\u00f3n que tienen de su tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfLas exhibiciones est\u00e1n ordenadas, bien abastecidas y tienen se\u00f1alizaci\u00f3n clara? Para dar una buena primera impresi\u00f3n, utilice este <a href=\"https:\/\/blog.bindy.com\/es\/merchandising-checklist-for-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">lista de verificaci\u00f3n de comercializaci\u00f3n<\/a> para garantizar que su merchandising solo contribuya a una primera impresi\u00f3n positiva.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/es\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>3. C\u00f3digo de vestimenta de la tienda<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La vestimenta importa. Los c\u00f3digos de vestimenta son la oportunidad que tiene un minorista de sobresalir verdaderamente entre su competencia y ofrecer una atenci\u00f3n al cliente que influir\u00e1 positivamente en las impresiones de los clientes. Aseg\u00farese de que el personal de su tienda tenga un c\u00f3digo de vestimenta que contribuya a la marca de su tienda y, del mismo modo, no distraiga a los clientes de lo que realmente est\u00e1n haciendo, que es comprar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Implementar las expectativas de comunicaci\u00f3n del cliente <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nada puede dar una buena primera impresi\u00f3n como una buena comunicaci\u00f3n. Teniendo esto en cuenta, los comerciantes deben ser proactivos al identificar las formas en que quieren que el personal de su tienda salude y apoye a los clientes que ingresan a su tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ampliar la informaci\u00f3n sobre las promociones o los productos en la tienda es un tema de conversaci\u00f3n natural que los minoristas deben considerar; sin embargo, saludar es el primer paso para brindarles a los clientes la oportunidad de interactuar con el personal de su tienda. Debido a esto, y porque los segundos importan aqu\u00ed, considere c\u00f3mo su tienda recibe actualmente a los clientes, luego considere qu\u00e9 variaciones pueden existir entre el equipo de su tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfOfrecen un saludo constante para todos los clientes que pasan por sus puertas? \u00bfO sus saludos var\u00edan seg\u00fan qui\u00e9n los extiende? Adem\u00e1s, \u00bfc\u00f3mo se entrega este saludo... con contacto visual? \u00bfDetr\u00e1s de su \u00e1rea de envoltura de efectivo? \u00bfO donde sea que est\u00e9 el personal de su tienda en el momento en que alguien ingrese a su tienda? Mirar todos los \u00e1ngulos de su saludo inicial a los clientes puede parecer simple, pero cada detalle importa aqu\u00ed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" data-attachment-id=\"10050\" data-permalink=\"https:\/\/blog.bindy.com\/es\/shutterstock_787055164-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_787055164\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?fit=700%2C467&amp;ssl=1\" alt=\"\" class=\"wp-image-10050\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la foto: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para ayudar a perfeccionar el saludo de su tienda, considere lo siguiente:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Identifique un saludo de tienda est\u00e1ndar que se espera que use todo el personal de la tienda cuando alguien ingrese a su tienda. <\/strong>Este saludo luego se convierte en parte de la marca de su tienda y ayuda a crear una impresi\u00f3n memorable en los clientes debido a su naturaleza repetitiva.<\/li>\n\n\n\n<li><strong>Mantenga el saludo de la tienda optimista y amistoso. <\/strong>Un simple \u201chola\u201d es demasiado simple. Sin embargo, un \u201chola, bienvenido al nombre de su tienda\u201d es lo suficientemente simple sin ser demasiado agresivo. Los clientes no se sentir\u00e1n presionados para ser redirigidos de inmediato a un \u00e1rea de venta, usted tambi\u00e9n puede se\u00f1alarlos o la presi\u00f3n de gastar en absoluto y, en cambio, simplemente disfrutar de su tienda. Y si su tienda cuenta con la mejor mercader\u00eda y variedad, los siguientes pasos que conducen a las compras de los clientes deber\u00edan comenzar a darse instintivamente.<\/li>\n\n\n\n<li><strong>Entregue el saludo con una sonrisa genuina y contacto visual.<\/strong> Despu\u00e9s de todo, se trata de las primeras impresiones, \u00bfrecuerdas? Decir algo solo importa cuando se dice con intenci\u00f3n, as\u00ed que entrene a su equipo para que sea sincero con sus saludos. Eso significa mirar hacia arriba si su cabeza mira hacia abajo, hacer contacto visual en lugar de mirar hacia otro lado y ofrecer una sonrisa que salude a los clientes con una c\u00e1lida bienvenida en lugar de cualquier otra cosa.<\/li>\n\n\n\n<li><strong>Auditor\u00eda para asegurarse de que se adopte su saludo.<\/strong> Estar en sus tiendas y realizar <a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">auditor\u00edas minoristas peri\u00f3dicas<\/a> o inspecciones refuerza los est\u00e1ndares de la marca. La \u00fanica forma de saber que los empleados est\u00e1n aplicando sus habilidades de comunicaci\u00f3n reci\u00e9n aprendidas es visitar la tienda. Adem\u00e1s, ingresar e inspeccionar sus tiendas ofrece a los empleados de la tienda la oportunidad de hacer preguntas y ofrecer comentarios.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"Bindy - Anuncios publicitarios - enero de 2020 - v8\" class=\"wp-image-7426\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Finalmente, recuerde que en un mundo lleno de tecnolog\u00eda y aparentemente interminables listas de tareas para usted y sus consumidores, haga que cada momento sea importante cuando se trata de conectarse con los clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pensamientos finales\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La primera impresi\u00f3n es lo que lleva a la siguiente y, en \u00faltima instancia, lo que hace que su marca sea memorable... o no. \u00bfEn cuanto a las recompensas de las primeras impresiones positivas? \u00a1Ventas!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre el Autor:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"803\" data-attachment-id=\"5716\" data-permalink=\"https:\/\/blog.bindy.com\/es\/rm-nlreyhle_headshot_2019-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?fit=800%2C803&amp;ssl=1\" data-orig-size=\"800,803\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"RM-NLReyhle_Headshot_2019 (1)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?fit=700%2C703&amp;ssl=1\" src=\"https:\/\/i1.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?zoom=0.8999999761581421&amp;resize=217%2C213&amp;ssl=1\" alt=\"RM-NLReyhle_Headshot_2019 (1)\" class=\"wp-image-5716\" style=\"width:216px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>Nicole Leinbach Reyhle es la fundadora de&nbsp;<a href=\"https:\/\/retailminded.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Venta al por menor<\/a>&nbsp;y el autor de <a href=\"https:\/\/retailminded.com\/retail-101-the-book\/#.XhiKRshKiUk\">Venta al por menor 101<\/a>Es colaboradora habitual de The Today Show, Forbes y portavoz de Small Business Saturday de American Express. Reyhle est\u00e1 reconocida como una de las 10 principales l\u00edderes de opini\u00f3n en el sector minorista por Vend y como una &quot;futurista&quot; del sector minorista por IBM.&nbsp;<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1ndo fue la \u00faltima vez que hiciste una suposici\u00f3n sobre algo? \u00bfO alguien? La realidad es que las suposiciones a menudo se hacen de manera instintiva, ya sea que sean correctas o incorrectas. Est\u00e1 en la naturaleza humana reaccionar ante situaciones, experiencias e incluso personas a pesar de no saber nada sobre estos escenarios. Es justo decir que las primeras impresiones importan... <a href=\"https:\/\/blog.bindy.com\/es\/como-los-minoristas-pueden-crear-una-primera-impresion-positiva\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">C\u00f3mo los minoristas pueden crear una primera impresi\u00f3n positiva<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[431564],"tags":[677173950,88195,677173948,677173949],"class_list":["post-7176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-communication","tag-customer-experience","tag-first-impression","tag-visual-appeal"],"yoast_head":"<!-- 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