{"id":7063,"date":"2021-06-26T15:16:00","date_gmt":"2021-06-26T19:16:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7063"},"modified":"2024-08-20T11:34:01","modified_gmt":"2024-08-20T15:34:01","slug":"la-evolucion-del-analisis-del-trafico-peatonal-y-como-utilizarlo","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\/","title":{"rendered":"La evoluci\u00f3n del an\u00e1lisis del tr\u00e1fico peatonal y c\u00f3mo usarlo"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">El an\u00e1lisis del tr\u00e1fico peatonal est\u00e1 ayudando a las tiendas f\u00edsicas a obtener los mismos conocimientos valiosos de los clientes que las marcas de comercio electr\u00f3nico han estado capitalizando. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Cuando las compras en l\u00ednea avanzaron, las marcas de comercio electr\u00f3nico ten\u00edan ventaja en t\u00e9rminos de datos. Pod\u00edan rastrear m\u00e1s que cu\u00e1ntas personas visitaron su sitio: pod\u00edan ver c\u00f3mo interactuaban con su sitio y, por lo tanto, comprender el comportamiento general del cliente mientras interactuaban con la marca.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mientras tanto, los minoristas tradicionales estaban contentos si pod\u00edan obtener una cantidad precisa de compradores que ingresaron a la tienda.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Y luego vino la tecnolog\u00eda. <\/span><a href=\"https:\/\/blog.bindy.com\/es\/5-ways-retailers-can-increase-foot-traffic-in-their-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trafico peatonal<\/a><span style=\"font-weight: 400;\"> El an\u00e1lisis evolucion\u00f3 de un simple conteo de cad\u00e1veres a un conjunto de an\u00e1lisis m\u00e1s sofisticado, similar a los disponibles en l\u00ednea.&nbsp;<\/span><span style=\"font-weight: 400;\">Ahora, <\/span><a href=\"https:\/\/blog.bindy.com\/es\/los-10-principales-indicadores-clave-de-rendimiento-que-los-minoristas-de-las-pymes-deben-seguir-y-como-medirlos\/\" target=\"_blank\" rel=\"noopener noreferrer\">minoristas basados en datos<\/a><span style=\"font-weight: 400;\"> puede recopilar informaci\u00f3n detallada no solo sobre cu\u00e1ntas personas ingresan a su tienda, sino tambi\u00e9n sobre su comportamiento mientras est\u00e1n all\u00ed.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">En este art\u00edculo, estamos examinando la historia y la evoluci\u00f3n del an\u00e1lisis del tr\u00e1fico peatonal y c\u00f3mo puede usarlo en sus tiendas minoristas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">La evoluci\u00f3n del contador de tr\u00e1fico peatonal<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Primero, echemos un vistazo a la evoluci\u00f3n del conteo y an\u00e1lisis del tr\u00e1fico peatonal:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cuentas manuales en la antig\u00fcedad:<\/strong><b><span style=\"font-weight: 400;\"> Hay indicios hist\u00f3ricos de conteo manual temprano. <\/span><a href=\"https:\/\/americanhistory.si.edu\/collections\/object-groups\/counters\" target=\"_blank\" rel=\"noopener noreferrer\">Seg\u00fan el Museo Nacional de Historia Americana<\/a><span style=\"font-weight: 400;\">, &quot;los escribas que realizaban c\u00e1lculos mov\u00edan peque\u00f1as piedras o fichas de metal a lo largo de las l\u00edneas&quot;.<\/span><\/b><\/li>\n\n\n\n<li><strong>Contadores mec\u00e1nicos:<\/strong> <span style=\"font-weight: 400;\">En el siglo XIX, los inventores comenzaron a crear y patentar contadores mec\u00e1nicos. Estos dispositivos se usaban para contar agricultura, maquinaria y m\u00e1s. En 1874, Alexander Atkinson invent\u00f3 un registro de conteo para rastrear cantidades de grano.<\/span><\/li>\n\n\n\n<li><strong>Esteras de presi\u00f3n:<\/strong><span style=\"font-weight: 400;\"> Los tapetes, plataformas y sensores sensibles a la presi\u00f3n fueron uno de los primeros avances destinados a contar personas. Tambi\u00e9n funciona en un entorno minorista.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Rayos infrarrojos:<\/strong><span style=\"font-weight: 400;\"> Los mostradores de vigas se colocan en lados opuestos de la entrada de la tienda. Usan un receptor o reflector para disparar un flujo continuo de luz a trav\u00e9s de la entrada. Cada vez que este rayo de luz se rompe, agrega una cuenta a la cuenta.<\/span><\/li>\n\n\n\n<li><strong>Contadores t\u00e9rmicos<\/strong><b>: <\/b><span style=\"font-weight: 400;\">Esta tecnolog\u00eda se desarroll\u00f3 utilizando fuentes de calor para contar la cantidad de personas que ingresan a una tienda.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Contadores de v\u00eddeo<\/strong><b>:<span style=\"font-weight: 400;\"> Los contadores de personas en video registran la entrada a la tienda y usan algoritmos inform\u00e1ticos para contar la cantidad de cuerpos que pasan. Los minoristas pudieron comenzar a analizar m\u00e1s que solo la cantidad de compradores que ingresaban a la tienda; tambi\u00e9n pudieron observar su comportamiento una vez dentro.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Conteo WiFi:<\/strong><span style=\"font-weight: 400;\"> Incluso m\u00e1s avanzado que los contadores de video, el an\u00e1lisis de tr\u00e1fico peatonal WiFi es el m\u00e1s sofisticado hasta la fecha. Los smartphones de los compradores se conectan a la red y env\u00edan alertas e informaci\u00f3n al sistema sobre su actividad. Este an\u00e1lisis detallado muestra la cantidad de compradores, a d\u00f3nde fueron, en qu\u00e9 \u00e1reas pasaron m\u00e1s tiempo, qu\u00e9 productos exploraron e incluso qu\u00e9 asociados los ayudaron.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La tecnolog\u00eda minorista empodera continuamente a las marcas para <a href=\"https:\/\/blog.bindy.com\/es\/10-formas-de-utilizar-la-psicologia-del-consumidor-para-aumentar-las-ventas-en-el-comercio-minorista\/\" target=\"_blank\" rel=\"noopener noreferrer\">entender m\u00e1s sobre el comportamiento del cliente<\/a><span style=\"font-weight: 400;\">, construyendo relaciones aut\u00e9nticas e impulsando las ventas.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?ssl=1\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"7427\" data-permalink=\"https:\/\/blog.bindy.com\/es\/compliantia-banner-ads-jan-2020-v8-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Compliantia - Banner Ads - Jan 2020 - v8&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Compliantia &amp;#8211; Banner Ads &amp;#8211; Jan 2020 &amp;#8211; v8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=700&#038;ssl=1\" alt=\"https:\/\/bindy.com\/\" class=\"wp-image-7427\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">C\u00f3mo usar el an\u00e1lisis de tr\u00e1fico peatonal hoy<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Los minoristas pueden usar una combinaci\u00f3n de las herramientas modernas anteriores, muchas de las cuales recurren al video y Wi-Fi, como sus principales herramientas de an\u00e1lisis del tr\u00e1fico peatonal. \u201cEl tr\u00e1fico peatonal es un bar\u00f3metro cr\u00edtico para los minoristas\u201d, dice David Bairstow, vicepresidente s\u00e9nior de producto, <\/span>Gancho del cielo<span style=\"font-weight: 400;\">. &quot;Con tantas se\u00f1ales que compiten por la atenci\u00f3n del consumidor, es importante comprender cu\u00e1ntos consumidores visitan sus tiendas en relaci\u00f3n con sus competidores&quot;.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Los minoristas pueden \u201cidentificar tendencias dentro de sus propios datos de CRM para explicar algunos de los cambios, pero no pueden armar la historia completa sin comprender el flujo de tr\u00e1fico peatonal\u201d, dice. El an\u00e1lisis del tr\u00e1fico peatonal une todo.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cSer capaz de ver cambios relativos en el tr\u00e1fico peatonal puede apoyar o negar una tesis\u201d. \u2013 David Bairstow, vicepresidente s\u00e9nior de producto, <a href=\"https:\/\/www.skyhook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gancho del cielo<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Los minoristas deben analizar algunas categor\u00edas clave de informaci\u00f3n:&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Patrones de tr\u00e1fico<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Analizar c\u00f3mo se mueven los clientes a trav\u00e9s de su tienda abarca mucho. As\u00ed que conc\u00e9ntrese en los KPI que respaldan sus objetivos comerciales generales. Dicho esto, hay algunos puntos de datos universales a tener en cuenta al observar el tr\u00e1fico peatonal:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Puntos de fricci\u00f3n<span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">\u00bfD\u00f3nde se atascan los compradores? \u00bfQu\u00e9 puedes hacer para que se despeguen?&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Cl\u00fasteres<\/strong>:<span style=\"font-weight: 400;\"> \u00bfHay ubicaciones espec\u00edficas en la tienda donde los compradores tienden a agruparse o pasan mucho tiempo? \u00bfQu\u00e9 es lo que les hace pasar tanto tiempo en este lugar? \u00bfEs algo bueno o malo?<\/span><\/li>\n\n\n\n<li><strong>Tasa de conversi\u00f3n<\/strong>:<span style=\"font-weight: 400;\"> Saber cu\u00e1ntas personas ingresan a su tienda y cu\u00e1ntas personas realizan una compra lo ayudar\u00e1 a comprender la tasa de conversi\u00f3n. Este es un indicador m\u00e1s preciso de cu\u00e1n efectivo es usted para impulsar las ventas que las cifras de ventas absolutas.<\/span><\/li>\n\n\n\n<li><strong>Tiempo de permanencia<\/strong>:<span style=\"font-weight: 400;\"> \u00bfCu\u00e1nto tiempo pasan los compradores en su tienda? \u00bfC\u00f3mo se correlaciona esto con el dinero gastado y otras m\u00e9tricas relacionadas con la conversi\u00f3n?<br><\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-attachment-id=\"10062\" data-permalink=\"https:\/\/blog.bindy.com\/es\/shutterstock_1125853544-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?fit=1920%2C1440&amp;ssl=1\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1125853544 (1)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?fit=700%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=700%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-10062\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=2048%2C1536&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=200%2C150&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=700%2C525&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=2000%2C1500&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=533%2C400&amp;ssl=1 533w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Seguimiento del mercado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Siempre es una buena idea realizar an\u00e1lisis de mercado. \u201cCompare el tr\u00e1fico peatonal entre m\u00faltiples ubicaciones de tiendas y sus competidores\u201d, recomienda Bairstow. Esto te ayudar\u00e1 a comprender d\u00f3nde encajas en el panorama general.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Un an\u00e1lisis comparativo, con sus propias tiendas o las de sus competidores, sirve como una herramienta de evaluaci\u00f3n comparativa para ver c\u00f3mo se comparan sus tiendas. Con base en esta informaci\u00f3n, puede determinar si sus n\u00fameros de tr\u00e1fico peatonal son saludables o deben abordarse.&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cLos minoristas pueden ver la distancia que los consumidores viajan a las tiendas de mayor rendimiento, la demograf\u00eda de los visitantes de las tiendas de mayor rendimiento, los otros minoristas agrupados en torno a las tiendas de mayor rendimiento frente a las de menor rendimiento, y las caracter\u00edsticas que comparten las tiendas de alto rendimiento\u201d, dice Bairstow. .&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58787\" data-permalink=\"https:\/\/blog.bindy.com\/es\/store-operations-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gaining visibility into your sites also makes them accountable\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&#038;ssl=1\" alt=\"Ganar visibilidad en sus sitios tambi\u00e9n los hace responsables\" class=\"wp-image-58787\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Atribuci\u00f3n de marketing<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Cerrar la brecha entre los datos en l\u00ednea y fuera de l\u00ednea es un desaf\u00edo interminable. Pero, la tecnolog\u00eda est\u00e1 haciendo que sea m\u00e1s f\u00e1cil hacerlo con \u00e9xito. A\u00fan as\u00ed, los especialistas en marketing enfrentan desaf\u00edos cuando se trata de atribuci\u00f3n, especialmente para campa\u00f1as digitales que impulsan el tr\u00e1fico peatonal y las ventas en la tienda. En realidad, <\/span><a href=\"https:\/\/rakutenmarketing.com\/en-uk\/media-and-press\/facebook-influencers-make-75k-per-post-despite-marketers-limited-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">60% de marcas<\/a><span style=\"font-weight: 400;\"> actualmente no utiliza un modelo de atribuci\u00f3n para las ventas de personas influyentes.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cEl an\u00e1lisis del tr\u00e1fico peatonal puede decirle si sus campa\u00f1as de ventas y marketing tienen un impacto directo en el tr\u00e1fico peatonal a las tiendas y si generan ventas f\u00edsicas\u201d, dice Bairstow.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Herramientas de an\u00e1lisis de tr\u00e1fico peatonal para minoristas<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ahora, la industria no tiene escasez de herramientas de an\u00e1lisis de tr\u00e1fico peatonal. \u201cEs dif\u00edcil tener una visi\u00f3n amplia de todas sus tiendas y competidores con soluciones antiguas que requieren hardware costoso como c\u00e1maras y balizas\u201d, dice Bairstow. \u201cMuchos minoristas est\u00e1n maximizando su conocimiento de sus consumidores, y aquellos que no lo est\u00e1n, corren el riesgo de quedarse atr\u00e1s si evitan aprovechar las nuevas herramientas disponibles\u201d.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Algunas herramientas de an\u00e1lisis de tr\u00e1fico peatonal para revisar incluyen:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.aislelabs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aislelabs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/axper.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">axper<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.getblix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.density.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Densidad<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mindtree.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e1rbol mental<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailnext.net\/en\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">MinoristaSiguiente<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.scanalyticsinc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scanalytics<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.shoppertrak.com\" target=\"_blank\" rel=\"noopener noreferrer\">ShopperTrak<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.trafsys.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Traf-Sys<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Lo mejor es examinar sus opciones con su propia investigaci\u00f3n para determinar cu\u00e1l es la mejor opci\u00f3n para sus tiendas y sus objetivos comerciales.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56864\" data-permalink=\"https:\/\/blog.bindy.com\/es\/the-bindy-workflow\/auditor_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"auditor_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56864\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">C\u00f3mo optimizar el tr\u00e1fico peatonal a sus tiendas minoristas<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Los datos son solo una pieza del rompecabezas. Es lo que hace con esos datos lo que tiene un impacto en su resultado final. Los minoristas deben comprender los conocimientos de sus herramientas de an\u00e1lisis de tr\u00e1fico peatonal y, lo que es m\u00e1s importante, actuar en funci\u00f3n de esos conocimientos.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aqu\u00ed hay algunos recursos para ayudarlo a hacer exactamente eso:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.bindy.com\/es\/como-atraer-clientes-fuera-de-linea-y-hacia-sus-tiendas-durante-la-temporada-navidena\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00f3mo hacer que los clientes se desconecten y entren en sus tiendas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/es\/5-ways-retailers-can-increase-foot-traffic-in-their-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 maneras en que los minoristas pueden aumentar el tr\u00e1fico peatonal en sus tiendas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/es\/7-tecnicas-de-visual-merchandising-para-aumentar-las-ventas\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 T\u00e9cnicas de Visual Merchandising para Aumentar las Ventas<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre el Autor:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"299\" data-attachment-id=\"5746\" data-permalink=\"https:\/\/blog.bindy.com\/es\/andrea\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" data-orig-size=\"299,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"andrea\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?zoom=0.8999999761581421&amp;resize=235%2C225&amp;ssl=1\" alt=\"andrea\" class=\"wp-image-5746\" style=\"width:198px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Alex es un redactor que trabaja con empresas B2B en los sectores minorista, de comercio electr\u00f3nico y de viajes para crear estrategias y contenido experto de formato largo, sitios web y blogs. Puedes ver su trabajo en sitios como Shopify, Vend, Stitch Labs, Money Under 30 y m\u00e1s.\u00a0<a href=\"https:\/\/www.thealexsheehan.com\/?source=compliantia\" target=\"_blank\" rel=\"noreferrer noopener\">thealexsheehan.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>El an\u00e1lisis del tr\u00e1fico peatonal est\u00e1 ayudando a las tiendas f\u00edsicas a obtener los mismos conocimientos valiosos de los clientes que las marcas de comercio electr\u00f3nico han estado capitalizando. Cuando las compras en l\u00ednea avanzaron, las marcas de comercio electr\u00f3nico ten\u00edan ventaja en t\u00e9rminos de datos. Pod\u00edan rastrear m\u00e1s que cu\u00e1ntas personas visitaban su sitio: pod\u00edan ver c\u00f3mo interactuaban... <a href=\"https:\/\/blog.bindy.com\/es\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">La evoluci\u00f3n del an\u00e1lisis del tr\u00e1fico peatonal y c\u00f3mo usarlo<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173911,175,677173941],"class_list":["post-7063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-foot-traffic","tag-marketing","tag-retail-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Evolution of Foot Traffic Analysis and How to Use It<\/title>\n<meta name=\"description\" content=\"With foot traffic analysis, retailers can collect insights about how many people enter stores and their behavior while there.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/la-evolucion-del-analisis-del-trafico-peatonal-y-como-utilizarlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Evolution of Foot Traffic Analysis and How to Use It\" \/>\n<meta property=\"og:description\" content=\"With foot traffic analysis, retailers can collect insights about how many people enter stores and their behavior while there.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/es\/la-evolucion-del-analisis-del-trafico-peatonal-y-como-utilizarlo\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-26T19:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-20T15:34:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/06\/shutterstock_1573084630-2.jpg?_t=1724168041\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta 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Las cifras de ingresos por s\u00ed solas no pueden contar la historia completa sin contexto ni datos hist\u00f3ricos, por lo que es importante observar c\u00f3mo se comportan los ingresos de una tienda a lo largo de un per\u00edodo...","rel":"","context":"En \u00ab\ud83d\uded2 Store Sales and Performance\u00bb","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/es\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/7063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=7063"}],"version-history":[{"count":15,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/7063\/revisions"}],"predecessor-version":[{"id":63349,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/7063\/revisions\/63349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/61743"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=7063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=7063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=7063"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}