{"id":6677,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6677"},"modified":"2024-11-05T12:47:45","modified_gmt":"2024-11-05T17:47:45","slug":"estrategias-de-halloween-poco-creibles-para-los-minoristas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/un-boo-lievable-halloween-strategies-for-retailers\/","title":{"rendered":"Estrategias de Halloween incre\u00edbles para minoristas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Halloween es ahora una gran fiesta comercial. Seg\u00fan la Federaci\u00f3n Nacional de Minoristas (NRF), <a href=\"https:\/\/nrf.com\/insights\/holiday-and-seasonal-trends\/halloween\" target=\"_blank\" rel=\"noopener noreferrer\">73%<\/a> Este a\u00f1o, planean gastar hasta 1.000 millones de d\u00f3lares en disfraces, 3.900 millones de d\u00f3lares en decoraciones y 2.700 millones de d\u00f3lares en dulces. Los minoristas que centran sus esfuerzos de marketing en el D\u00eda de Acci\u00f3n de Gracias y el final del cuarto trimestre est\u00e1n perdiendo una gran oportunidad de aumentar las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante los \u00faltimos 3 a\u00f1os consecutivos, el gasto de los consumidores en Halloween ha alcanzado m\u00e1ximos hist\u00f3ricos y no es necesario vender productos espec\u00edficos de Halloween para aprovechar el inter\u00e9s de los consumidores en la festividad. \u00bfEst\u00e1 listo para generar algunas ventas en sus tiendas este Halloween? Vea nuestros consejos a continuaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Halloweeniza tus productos y servicios<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Halloween es m\u00e1s que el 31 de octubre<sup>S t<\/sup>. Es la primera gran fiesta de oto\u00f1o y una celebraci\u00f3n de todo lo relacionado con el oto\u00f1o. Tenga esto en cuenta al seleccionar sus ofertas de productos para los puntos de acceso de la tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerde, no necesita vender productos espec\u00edficos de Halloween para participar en la emoci\u00f3n del consumidor durante la festividad, solo necesita \u201c<a href=\"https:\/\/www.disruptiveadvertising.com\/marketing\/halloween-marketing-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Halloween-ize<\/a>\u201d sus ofertas actuales.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coloque los colores tem\u00e1ticos de oto\u00f1o juntos.<\/li>\n\n\n\n<li>Enfatiza cualquier cosa negra.<\/li>\n\n\n\n<li>Use materiales decorativos que puedan reutilizarse para el D\u00eda de Acci\u00f3n de Gracias (calabazas sencillas, hojas que caen, luces c\u00e1lidas, \u00e1rboles negros sin hojas que puede volver a pintar de blanco para una exhibici\u00f3n de invierno).<\/li>\n\n\n\n<li>Para QSR y restaurantes, cree o cambie el nombre de una bebida o elemento del men\u00fa.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los escaparates sencillos de Halloween pueden mostrar sus ofertas cotidianas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aumente el tr\u00e1fico peatonal con un evento<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sephora.sg\/pages\/halloween-makeup\" target=\"_blank\" rel=\"noopener noreferrer\">Sephora<\/a> (como se ve aqu\u00ed) le da a sus ofertas habituales de maquillaje un toque de Halloween con ubicaciones selectas que ofrecen cambios de imagen de Halloween gratuitos con una compra en la tienda. El hashtag especializado le da al evento una duraci\u00f3n m\u00e1s larga en l\u00ednea y promueve el conocimiento de la marca.<\/p>\n\n\n<div class=\"wp-block-image wp-image-6679\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"536\" data-attachment-id=\"6679\" data-permalink=\"https:\/\/blog.bindy.com\/es\/sephora-halloween-event\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?fit=789%2C604&amp;ssl=1\" data-orig-size=\"789,604\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sephora Halloween Event\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?fit=700%2C536&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=700%2C536&#038;ssl=1\" alt=\"Evento de Halloween de Sephora\" class=\"wp-image-6679\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?w=789&amp;ssl=1 789w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=300%2C230&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=768%2C588&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=700%2C536&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=523%2C400&amp;ssl=1 523w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Credito de imagen: <a href=\"https:\/\/www.sephora.sg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sephora<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si su tienda o restaurante est\u00e1 ubicado muy cerca de otros minoristas, considere asociarse para repartir dulces, organizar un concurso de disfraces u otra celebraci\u00f3n. Repartir equipo de seguridad de marca en la tienda, como pulseras luminosas o ropa reflectante, es una excelente manera de crear buena voluntad y conciencia de marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenga una venta especial de Halloween en sus ofertas regulares el 31<sup>S t<\/sup>. Ofrezca &quot;Ofertas incre\u00edblemente buenas&quot; y regale a los primeros clientes un obsequio especial de Halloween.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los intercambios de disfraces est\u00e1n creciendo en popularidad. Piense en organizar uno y muestre cualquier accesorio que ayude a los clientes a mejorar su juego de Halloween.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Halloween-ize su presencia en l\u00ednea<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agrupa tus ofertas de Halloween o contenido tem\u00e1tico de oto\u00f1o en tu sitio web para que los clientes puedan encontrarlo f\u00e1cilmente. Me gusta <a href=\"https:\/\/www.modcloth.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ModCloth<\/a> (como se ve aqu\u00ed) que siempre junta ropa y accesorios tem\u00e1ticos.<\/p>\n\n\n<div class=\"wp-block-image wp-image-6680\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"513\" data-attachment-id=\"6680\" data-permalink=\"https:\/\/blog.bindy.com\/es\/modcloth-halloween\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?fit=1097%2C804&amp;ssl=1\" data-orig-size=\"1097,804\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Modcloth Halloween\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?fit=700%2C513&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=700%2C513&#038;ssl=1\" alt=\"Halloween de tela mod\" class=\"wp-image-6680\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?w=1097&amp;ssl=1 1097w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=300%2C220&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=768%2C563&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=1024%2C750&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=700%2C513&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=546%2C400&amp;ssl=1 546w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la imagen: modcloth.com<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Agregue mensajes e im\u00e1genes con temas de Halloween a sus cuentas de redes sociales. porque hombres y mujeres <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/social-media-influencing-near-record-halloween-spending\" target=\"_blank\" rel=\"noopener noreferrer\">prefieren diferentes redes sociales<\/a> Sitios para inspirarse en Halloween: haga un balance de su grupo demogr\u00e1fico objetivo para poder centrar sus esfuerzos en las redes sociales donde realmente importa. Por ejemplo, la NRF afirma que el 251% de las mujeres elige Pinterest para inspirarse en Halloween, pero solo el 121% de los hombres hace lo mismo. Mientras tanto, el 191% de los hombres y solo el 101% de las mujeres citaron YouTube como fuente de inspiraci\u00f3n para Halloween.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#Halloween<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras publica, aproveche los hashtags populares de Halloween que se aplican a su vertical, como #halloweenmakeup, #halloweendecor o #halloweenfood. Para aprovechar al m\u00e1ximo los hashtags, <a href=\"https:\/\/www.disruptiveadvertising.com\/marketing\/halloween-marketing-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Publicidad disruptiva<\/a> recomienda organizar un concurso de hashtag.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cUn concurso de hashtag es la forma m\u00e1s sencilla de recopilar contenido generado por el usuario (UGC), aumentar el conocimiento de la marca y llegar a una nueva audiencia. Y es m\u00e1s probable que las personas que participan en campa\u00f1as de UGC se conviertan en clientes\u201d.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Utilice un hashtag memorable o exclusivo de la marca para realizar un seguimiento de la interacci\u00f3n social con su marca. Y debido a que los clientes siempre buscan inspiraci\u00f3n para Halloween, el conocimiento de su marca crece a medida que las personas comparten, incluso si no participan directamente.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"63007\" data-permalink=\"https:\/\/blog.bindy.com\/es\/bindy-statment-ads_top-secret-button-ad-1080x1080-01\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Statment ads_top-secret-button ad-1080&amp;#215;1080-01\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-63007\" style=\"width:649px;height:auto\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>Prepare sus tiendas para las ventanas comerciales pico<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo a <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/halloween-spending-reach-record-122-billion-participation-exceeds-pre\">NRF<\/a>, 45% de quienes celebran Halloween comienzan a comprar antes de octubre, por lo que es importante comenzar a exhibir sus productos de Halloween en septiembre. <a href=\"https:\/\/capitaloneshopping.com\/research\/halloween-sales-spending-statistics\/\">Diecis\u00e9is<\/a> El porcentaje esperar\u00e1 hasta las dos \u00faltimas semanas de octubre para comenzar sus compras.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63481\" data-permalink=\"https:\/\/blog.bindy.com\/es\/8-sales-boosting-opportunities-for-q4\/q4-ready-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"q4-ready-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63481\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Consigue tu <a href=\"https:\/\/blog.bindy.com\/es\/merchandising-checklist-for-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">lista de verificaci\u00f3n de comercializaci\u00f3n<\/a> prep\u00e1rese y acceda a sus tiendas antes del 1 de octubre y nuevamente la \u00faltima semana de octubre para asegurarse de que sus exhibiciones est\u00e9n frescas, su producto est\u00e9 almacenado y sus eventos est\u00e9n listos para comenzar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfSe est\u00e1 quedando sin tiempo para realizar sus visitas a la tienda y auditor\u00edas de merchandising? <a rel=\"noopener noreferrer\" href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\">encuadernado<\/a> puede tenerlo a usted y a sus tiendas en funcionamiento en un d\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Halloween es ahora una gran fiesta comercial. Seg\u00fan la Federaci\u00f3n Nacional de Minoristas (NRF), 73% planea celebrar este a\u00f1o gastando hasta $4.1 mil millones en disfraces, $3.9 mil millones en decoraciones y $2.7 mil millones en dulces. Los minoristas que centran sus esfuerzos de marketing en el D\u00eda de Acci\u00f3n de Gracias y el final del cuarto trimestre est\u00e1n perdiendo una oportunidad importante\u2026 <a href=\"https:\/\/blog.bindy.com\/es\/un-boo-lievable-halloween-strategies-for-retailers\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">Estrategias de Halloween incre\u00edbles para minoristas<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":58925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174196],"tags":[677173919,124272279,914202],"class_list":["post-6677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-halloween-marketing","tag-halloween-merchandising","tag-q4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un-BOO-lievable Halloween Strategies for Retailers<\/title>\n<meta name=\"description\" content=\"Prepare your stores for seasonal shopping periods. 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La Federaci\u00f3n Nacional de Minoristas pronostica un aumento de las ventas de entre 4% y 6%, por encima de la tasa de crecimiento prepandemia de 3.6%. Sin duda, hay razones...","rel":"","context":"En \u00ab\u2744\ufe0f Seasonal\u00bb","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/es\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6783,"url":"https:\/\/blog.bindy.com\/es\/boosting-holiday-sales-visual-merchandising-tips-for-the-golden-quarter\/","url_meta":{"origin":6677,"position":3},"title":"Impulsar las ventas navide\u00f1as: consejos de merchandising visual para el Barrio Dorado","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Las ventas en tiendas siguen representando la mayor parte de todas las ventas durante las temporadas navide\u00f1as. Y todos los minoristas lo saben. Es por eso que vemos indicios de promociones navide\u00f1as y otras festividades de invierno que llegan a las tiendas tan pronto como las primeras hojas se vuelven marrones. Entonces, \u00bfc\u00f3mo diferenciar su marca y su\u2026?","rel":"","context":"En \u00ab\u2744\ufe0f Seasonal\u00bb","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/es\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1134,"url":"https:\/\/blog.bindy.com\/es\/why-seasonal-in-store-merchandising-keeps-on-giving\/","url_meta":{"origin":6677,"position":4},"title":"Por qu\u00e9 la mercader\u00eda estacional en la tienda sigue dando","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"El merchandising de temporada en tienda es como el regalo proverbial que siempre da. Programas como Halloween y Navidad pueden durar solo unas semanas, pero ofrecen beneficios durante todo el a\u00f1o. Veamos tres. 1. El merchandising de temporada en tienda es un im\u00e1n de ganancias. Los productos seleccionados para merchandising de temporada suelen tener un precio m\u00e1s alto\u2026","rel":"","context":"En \u00ab\u2744\ufe0f Seasonal\u00bb","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/es\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6569,"url":"https:\/\/blog.bindy.com\/es\/5-not-to-be-ignored-shopper-demographics-for-q4\/","url_meta":{"origin":6677,"position":5},"title":"5 datos demogr\u00e1ficos de compradores que no deben ignorarse para el cuarto trimestre","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"El cuarto trimestre es la temporada de mayor actividad de ventas para los minoristas. Esto significa m\u00e1s consumidores en sus tiendas y restaurantes. Es una oportunidad para vender y crear conciencia de marca entre grupos de consumidores con los que normalmente no interact\u00faa en otras \u00e9pocas del a\u00f1o. Aproveche esta oportunidad para impulsar su...","rel":"","context":"En \u00ab\u2744\ufe0f Seasonal\u00bb","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/es\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/6677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=6677"}],"version-history":[{"count":25,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/6677\/revisions"}],"predecessor-version":[{"id":64425,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/6677\/revisions\/64425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/58925"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=6677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=6677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=6677"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}