{"id":65720,"date":"2025-07-10T09:07:19","date_gmt":"2025-07-10T13:07:19","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65720"},"modified":"2025-12-15T08:23:13","modified_gmt":"2025-12-15T13:23:13","slug":"caso-de-negocio-de-la-caja","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/business-case-the-checkout\/","title":{"rendered":"Caso de negocio r\u00e1pido: El pago"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La tienda \u201cX\u201d ha tenido dificultades para seguir los principios b\u00e1sicos en lo que respecta al pago. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los asociados de primera l\u00ednea no ofrecen ventas adicionales ni complementos relacionados. No preguntan a los clientes sobre las suscripciones a programas de fidelizaci\u00f3n ni siquiera las mencionan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saludar y agradecer a los clientes, zonas de caja abarrotadas de gente\u2026 los est\u00e1ndares de los hu\u00e9spedes y del servicio aqu\u00ed son simplemente aleatorios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto implica ventas perdidas y oportunidades perdidas. Las expectativas de la oficina central son claras, pero no siempre se cumplen. No se trata solo de un problema de capacitaci\u00f3n o comunicaci\u00f3n, sino de un problema de ejecuci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTe suena familiar? <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Potencie su negocio minorista con una ejecuci\u00f3n superlativa en cada tienda<\/a>, Necesita implementar y verificar est\u00e1ndares, tareas y acciones correctivas en sus sitios con facilidad. Necesita informes en tiempo real, firmas, videos y verificaciones fotogr\u00e1ficas. Necesita <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">encuadernado<\/a>.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\"><strong>Conclusi\u00f3n clave<\/strong><br><br>La capacitaci\u00f3n es necesaria, pero no suficiente. La capacitaci\u00f3n por s\u00ed sola no garantiza el cumplimiento de sus est\u00e1ndares. Por un lado, capacite a su personal y, por otro, verifique y corrija constantemente el rumbo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una cosa m\u00e1s\u2026<\/h2>","protected":false},"excerpt":{"rendered":"<p>La tienda &quot;X&quot; ha tenido dificultades para seguir las normas b\u00e1sicas en cuanto a la caja. Los empleados de atenci\u00f3n al cliente no ofrecen ventas adicionales ni complementos relacionados. No preguntan a los clientes sobre las suscripciones a programas de fidelizaci\u00f3n ni siquiera las mencionan. Saludar y agradecer a los clientes, zonas de caja abarrotadas... los est\u00e1ndares de servicio y atenci\u00f3n al cliente son simplemente aleatorios. Esto significa ventas y oportunidades perdidas. <a href=\"https:\/\/blog.bindy.com\/es\/business-case-the-checkout\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">Caso de negocio r\u00e1pido: El pago<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[],"class_list":["post-65720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Quick Business Case: The Checkout<\/title>\n<meta name=\"description\" content=\"Training is necessary but not sufficient. 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Colillas por todas partes, ventanas sucias, telara\u00f1as en el letrero, basura junto a la puerta, plantas descuidadas y demasiado grandes\u2026","rel":"","context":"En \u00ab\ud83d\udcda Case Studies\u00bb","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/es\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65667,"url":"https:\/\/blog.bindy.com\/es\/business-case-merchandising\/","url_meta":{"origin":65720,"position":2},"title":"Caso de negocio r\u00e1pido: Merchandising","author":"Bindy","date":"julio 8, 2025","format":false,"excerpt":"La tienda &quot;X&quot; no parece lograr que su mercanc\u00eda de temporada se ajuste al plan. Las g\u00f3ndolas y los expositores de cabecera son inconsistentes y se lanzaron tarde. Los contenedores de basura siguen vac\u00edos en la trastienda, no en la sala de ventas. 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En la mayor\u00eda de las visitas a la tienda, los estantes no est\u00e1n surtidos seg\u00fan el planograma, y cuando lo est\u00e1n, los productos no est\u00e1n alineados. \u00bfY las g\u00f3ndolas? Nunca parecen rotarse con productos de temporada; es como si estuvieran vendiendo...","rel":"","context":"En \u00ab\u2695 Pharmacies\u00bb","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/es\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65675,"url":"https:\/\/blog.bindy.com\/es\/business-case-automotive-repair\/","url_meta":{"origin":65720,"position":4},"title":"Caso pr\u00e1ctico r\u00e1pido: Reparaci\u00f3n de autom\u00f3viles","author":"Bindy","date":"julio 8, 2025","format":false,"excerpt":"El taller de servicios automotrices &quot;X&quot; cuenta con mec\u00e1nicos experimentados y las rese\u00f1as en l\u00ednea son excelentes. Sin embargo, el taller en s\u00ed necesita una renovaci\u00f3n para mantenerse competitivo. Pintura descascarillada, pisos sucios en el vest\u00edbulo, paneles del techo amarillentos junto a las rejillas de ventilaci\u00f3n y sillas manchadas y con mucho desgaste en la sala de espera. 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Son los peque\u00f1os detalles. El pollo est\u00e1 cortado en cubos en lugar de rebanadas. La ensalada lleva mozzarella en lugar de cheddar. Ni siquiera est\u00e1n haciendo bien la hamburguesa con queso; \u00a1le ponen el queso abajo! 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