{"id":65696,"date":"2025-07-08T13:50:42","date_gmt":"2025-07-08T17:50:42","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65696"},"modified":"2025-12-15T08:24:45","modified_gmt":"2025-12-15T13:24:45","slug":"caso-de-negocio-de-comercializacion-de-farmacias","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/business-case-pharmacy-merchandising\/","title":{"rendered":"Caso pr\u00e1ctico r\u00e1pido: Comercializaci\u00f3n de farmacias"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La farmacia \u201cX\u201d contin\u00faa luchando por mantenerse al d\u00eda con las iniciativas de comercializaci\u00f3n, especialmente las de temporada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la mayor\u00eda de las visitas a las tiendas, los estantes no est\u00e1n abastecidos seg\u00fan el planograma y, cuando lo est\u00e1n, los productos no est\u00e1n orientados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfY las tapas de los extremos? Parece que nunca se rotan con productos de temporada; es como si vendieran protector solar en Navidad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/es\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Los procedimientos est\u00e1n establecidos en la oficina central, las expectativas son claras, pero no hay seguimiento en la tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTe suena familiar? <a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ejecutar mejores programas de comercializaci\u00f3n en sus farmacias<\/a>, Necesita implementar y verificar est\u00e1ndares, tareas y acciones correctivas en sus sitios con facilidad. Necesita informes en tiempo real, firmas, videos y verificaciones fotogr\u00e1ficas. Necesita <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">encuadernado<\/a>.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\"><strong>Conclusi\u00f3n clave<\/strong><br><br>Una buena estrategia de comercializaci\u00f3n es una fuente confiable de ingresos en el sector farmac\u00e9utico minorista. Si no se ejecuta correctamente, se pierden las ganancias de programas de comercializaci\u00f3n con altos m\u00e1rgenes de ganancia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una cosa m\u00e1s\u2026<\/h2>","protected":false},"excerpt":{"rendered":"<p>La farmacia &quot;X&quot; sigue teniendo dificultades para mantenerse al d\u00eda con las iniciativas de comercializaci\u00f3n, especialmente las de temporada. En la mayor\u00eda de las visitas a la tienda, los estantes no est\u00e1n surtidos seg\u00fan el planograma, y cuando lo est\u00e1n, los productos no est\u00e1n alineados. \u00bfY las g\u00f3ndolas? Nunca parecen rotarlas con productos de temporada; es como si vendieran protector solar en Navidad. Los procedimientos... <a href=\"https:\/\/blog.bindy.com\/es\/business-case-pharmacy-merchandising\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">Caso pr\u00e1ctico r\u00e1pido: Comercializaci\u00f3n de farmacias<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715,15241],"tags":[],"class_list":["post-65696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Quick Business Case: Pharmacy Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker in the retail pharmacy business! 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