{"id":6569,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6569"},"modified":"2025-08-20T10:55:28","modified_gmt":"2025-08-20T14:55:28","slug":"cinco-datos-demograficos-de-compradores-que-no-se-deben-ignorar-en-el-cuarto-trimestre","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/5-not-to-be-ignored-shopper-demographics-for-q4\/","title":{"rendered":"5 datos demogr\u00e1ficos de compradores que no deben ignorarse para el cuarto trimestre"},"content":{"rendered":"

El cuarto trimestre es la temporada de mayor actividad de ventas para los minoristas. Esto significa m\u00e1s consumidores en sus tiendas y restaurantes. Esta es una oportunidad para vender y crear conciencia de marca entre grupos de consumidores con los que normalmente no interact\u00faas en otras \u00e9pocas del a\u00f1o. Aproveche esta oportunidad para aumentar sus resultados. Tenemos 5 grupos de consumidores a los que debe prestar atenci\u00f3n durante el cuarto trimestre.<\/p>\n\n\n\n

Generaci\u00f3n X<\/strong><\/h2>\n\n\n\n

La Generaci\u00f3n X, que se encuentra entre los Baby Boomers y los Millennials, suele ser ignorada. Ahora, con 40 y 50 a\u00f1os, carreras avanzadas y nidos vac\u00edos, se prev\u00e9 que la Generaci\u00f3n X gastar m\u00e1s<\/a> esta temporada de vacaciones. Si bien a la Generaci\u00f3n X no le gustan las ventas dif\u00edciles, les encantan las buenas ofertas y comprender c\u00f3mo un producto har\u00e1 la vida m\u00e1s f\u00e1cil.<\/p>\n\n\n

\n
\"\"
Cr\u00e9dito de la foto: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

La generaci\u00f3n X prefiere lo f\u00edsico: cupones de papel, hablar con una persona real en la tienda y comprar en tiendas f\u00edsicas. Tambi\u00e9n les encanta la conexi\u00f3n y programas de lealtad<\/a>Capte su atenci\u00f3n en esta temporada festiva con una buena oferta y haga que regresen todo el a\u00f1o con un servicio de atenci\u00f3n al cliente atento y recompensas de fidelidad que pueden aprovechar en la tienda. Luego, aseg\u00farese de que la experiencia sea consistente verificando que sus programas en la tienda se ejecuten con auditor\u00edas minoristas<\/a>. <\/p>\n\n\n\n

Due\u00f1o de la mascota<\/strong><\/h2>\n\n\n\n

Las mascotas ahora son familia, y eso significa que est\u00e1n incluidas en las celebraciones navide\u00f1as. Seg\u00fan NRF, los due\u00f1os de mascotas pagan $700 millones<\/a> en disfraces de Halloween. 95% de due\u00f1os de mascotas compran regalos de Navidad para sus mascotas. M\u00e1s all\u00e1 de las necesidades, los propietarios est\u00e1n felices de derrochar en ropa, accesorios de viaje y servicios de aseo personal.<\/p>\n\n\n\n

Cuando se trata de ciertos art\u00edculos como ropa de cama, golosinas y ropa<\/a>, los compradores prefieren comprar en la tienda. Para aprovechar esta preferencia en la tienda por ciertos productos, los minoristas en l\u00ednea como Wild One han abierto tiendas temporales.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Las demostraciones de productos u ofrecer un servicio simple como el corte de u\u00f1as son una excelente manera de llamar la atenci\u00f3n del due\u00f1o de la mascota y llevarlos a la tienda. Una vez en la tienda, aseg\u00farese de que los productos para mascotas de las fiestas se muestren de manera destacada en su lugar natural. Puntos calientes<\/a>.<\/p>\n\n\n\n

Adem\u00e1s, no tiene que vender productos para mascotas reales para aprovechar este grupo demogr\u00e1fico de consumidores. Los productos con temas de mascotas (calendarios, ropa, tazas, etc.) son una excelente manera de interactuar con estos consumidores. O piense en c\u00f3mo su producto podr\u00eda ayudar a los due\u00f1os de mascotas de una manera inesperada.<\/p>\n\n\n\n

Por ejemplo, SmartThings Item Tracker de Samsung tiene muchos usos. Para presentar el producto a los due\u00f1os de mascotas, Samsung lanz\u00f3 el Bark-n-Browse<\/a> Pop-up donde los perros pueden jugar en un parque o tener golosinas reci\u00e9n preparadas mientras sus due\u00f1os aprenden c\u00f3mo SmartThings Tracker podr\u00eda beneficiarlos a ellos y a sus mascotas.<\/p>\n\n\n\n

Donantes de tarjetas de regalo<\/strong><\/h2>\n\n\n\n

De acuerdo a Temas explosivos<\/a>El 641% de las mujeres y el 481% de los hombres prefieren las tarjetas de regalo como el tipo de regalo navide\u00f1o preferido. A los consumidores les gustan las tarjetas de regalo porque las consideran m\u00e1s personales que el dinero en efectivo. Para los minoristas, los beneficios de las tarjetas de regalo son numerosos.<\/p>\n\n\n\n

Los titulares de tarjetas de regalo gastan m\u00e1s. Los titulares de tarjetas de regalo est\u00e1n m\u00e1s dispuestos a pagar el precio completo de los art\u00edculos, ya que consideran que las tarjetas de regalo son "dinero gratis" y una oportunidad para darse un gusto. Adem\u00e1s, El Capitolio Uno<\/a> Las estad\u00edsticas de ventas muestran que \u201cel 611% de los consumidores gasta m\u00e1s que el valor de una tarjeta de regalo al canjearla, lo que supone un promedio de 1% m\u00e1s que el valor de la tarjeta\u201d. Los titulares de tarjetas de regalo tambi\u00e9n son m\u00e1s propensos a realizar compras impulsivas y estar abiertos a ventas adicionales: 25%<\/a> impulsar\u00e1 la compra de un art\u00edculo adicional, y 8% comprar\u00e1 la versi\u00f3n m\u00e1s cara del art\u00edculo que originalmente planeaba comprar.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Las tarjetas de regalo brindan a las marcas la oportunidad de interactuar con los datos demogr\u00e1ficos de los consumidores que, de lo contrario, estar\u00edan fuera de su alcance. No todas las personas que entreguen sus tarjetas de regalo conocer\u00e1n su marca; solo saben que alguien a quien conocen est\u00e1 interesado en tu marca. Durante el cuarto trimestre, capacite a sus empleados para detectar a estos clientes e interactuar con ellos de una manera que sea \u00fatil y presente su marca.<\/p>\n\n\n\n

Las tarjetas de regalo fomentan las compras impulsivas y complementarias. Si bien siempre debe tener sobres complementarios listos para los compradores de tarjetas de regalo, siga el ejemplo de marcas como Starbucks que comercializan sus tarjetas de regalo con tarjetas de felicitaci\u00f3n memorables y portatarjetas de regalo mejoradas.<\/p>\n\n\n\n

Consumidores Conscientes<\/strong><\/h2>\n\n\n\n

El consumismo consciente es una tendencia clave. Cuestiones como el cambio clim\u00e1tico, la igualdad salarial y el deseo de transparencia en la cadena de suministro influyen en d\u00f3nde eligen los consumidores gastar su dinero. Los consumidores conscientes no son un grupo de nicho: 62%<\/a> de los consumidores buscan comprar productos que sean sostenibles.<\/p>\n\n\n\n

Los estadounidenses tiran a la basura 25%<\/a> M\u00e1s basura en las semanas entre el D\u00eda de Acci\u00f3n de Gracias y el A\u00f1o Nuevo. Los consumidores conscientes son conscientes del desperdicio que conlleva la temporada navide\u00f1a y buscan marcas que reflejen sus valores y su deseo de mitigar el impacto. <\/p>\n\n\n\n

No tiene que revisar su l\u00ednea de productos para atraer a estos consumidores. Simplemente t\u00f3mese el tiempo para resaltar lo que ya ofrece: empaques de regalo reutilizables, productos producidos localmente, cosm\u00e9ticos libres de crueldad animal y cualquier cosa empaquetada o hecha con materiales reciclados.<\/p>\n\n\n\n

Incluso puede incluir la sostenibilidad en sus exhibiciones navide\u00f1as utilizando materiales no tradicionales. Anthropologie es conocido por atraer compradores con sus hermosas exhibiciones que incluyen materiales no convencionales. <\/p>\n\n\n\n

Sean cuales sean sus pr\u00e1cticas de sostenibilidad, aseg\u00farese de hac\u00e9rselo saber a sus clientes. Como Zara, que recoge ropa usada en la tienda y anuncia su uso de materiales reciclados directamente en sus cajas de regalo.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

El cliente frente a ti<\/strong><\/h2>\n\n\n\n

El \u201cauto-regalo\u201d se est\u00e1 convirtiendo en una tendencia. Los compradores gastar\u00e1n m\u00e1s $100<\/a> sobre s\u00ed mismos durante la temporada de compras navide\u00f1as. poner popular art\u00edculos de auto-regalo <\/a>(electr\u00f3nicos, ropa de invierno, ropa deportiva, cosm\u00e9ticos para el cuidado personal) junto con juegos y art\u00edculos de regalo m\u00e1s tradicionales para animar al comprador que est\u00e1 frente a usted a darse un capricho mientras trata a los dem\u00e1s.<\/p>\n\n\n\n

Pensamientos finales\u2026<\/h3>\n\n\n\n

Cualquiera que sea el grupo demogr\u00e1fico de clientes que elija como objetivo, todos los clientes esperan comprar en una tienda limpia, bien ordenada y con personal capacitado. Recuerda realizar auditor\u00edas minoristas<\/a> a lo largo de este trimestre clave para mantener sus tiendas presentables, sus estantes abastecidos y su personal comprometido.<\/p>","protected":false},"excerpt":{"rendered":"

El cuarto trimestre es la temporada de mayor actividad de ventas para los minoristas. Esto significa m\u00e1s consumidores en sus tiendas y restaurantes. Esta es una oportunidad para vender y crear conciencia de marca entre grupos de consumidores con los que normalmente no interact\u00faas en otras \u00e9pocas del a\u00f1o. Aproveche esta oportunidad para aumentar sus resultados. Tenemos 5\u2026 Seguir leyendo 5 datos demogr\u00e1ficos de compradores que no deben ignorarse para el cuarto trimestre<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,677174197],"tags":[677173917,914202,95739,677173893,6877],"class_list":["post-6569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-pet-care","tag-gen-x","tag-q4","tag-retail-marketing","tag-retail-sales","tag-sustainability"],"yoast_head":"\n5 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