{"id":65682,"date":"2025-07-08T13:14:43","date_gmt":"2025-07-08T17:14:43","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65682"},"modified":"2025-12-15T08:27:54","modified_gmt":"2025-12-15T13:27:54","slug":"caso-de-negocio-hoteles","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/business-case-hotels\/","title":{"rendered":"\ud83d\udcda Caso de negocio r\u00e1pido: Hoteles"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El hotel \u201cX\u201d es un excelente ejemplo de consistencia, es decir, de un rendimiento constantemente inferior al esperado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los muebles del vest\u00edbulo est\u00e1n en mal estado y la vitrina de refrigerios para llevar est\u00e1 pr\u00e1cticamente vac\u00eda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El centro de negocios no tiene una impresora que funcione y apenas recibe se\u00f1al de Wi-Fi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los ba\u00f1os de invitados muestran manchas de moho en el piso, la ducha y el lavabo, hay decoloraci\u00f3n\/da\u00f1os en el equipo y un drenaje deficiente. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/hotel\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65934\" data-permalink=\"https:\/\/blog.bindy.com\/es\/giant_hotel_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_hotel_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65934\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Los proveedores preferidos no se utilizan de manera constante para art\u00edculos esenciales como art\u00edculos de tocador, toallas y ropa de cama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los hu\u00e9spedes lo notan. La probabilidad de recomendar es baja y las reservas est\u00e1n disminuyendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTe suena familiar? <a href=\"https:\/\/bindy.com\/industries\/hotel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aumentar la probabilidad de recomendaci\u00f3n y las reservas en su negocio hotelero<\/a>, Necesita implementar y verificar est\u00e1ndares, tareas y acciones correctivas en sus propiedades con facilidad. Necesita informes en tiempo real, firmas, videos y verificaciones fotogr\u00e1ficas. Necesita <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">encuadernado<\/a>.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\"><strong>Conclusi\u00f3n clave<\/strong><br><br>No se puede tener todo a la vez. Invertir en hoteler\u00eda, la industria &quot;experiencial&quot; por excelencia, y no exigir a sus propiedades los altos est\u00e1ndares que esperan sus hu\u00e9spedes. Establecer y verificar est\u00e1ndares de marca en toda la red hotelera: la probabilidad de recomendaci\u00f3n, las reservas y las ventas valen la pena.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una cosa m\u00e1s\u2026<\/h2>","protected":false},"excerpt":{"rendered":"<p>El hotel &quot;X&quot; es excelente en su consistencia, o mejor dicho, en su bajo rendimiento. El mobiliario del vest\u00edbulo est\u00e1 en mal estado y la vitrina de refrigerios para llevar est\u00e1 pr\u00e1cticamente vac\u00eda. El centro de negocios no tiene impresora y apenas tiene se\u00f1al de wifi. Los ba\u00f1os de hu\u00e9spedes presentan manchas de moho en el suelo, la ducha y el lavabo, y hay decoloraci\u00f3n o da\u00f1os en... <a href=\"https:\/\/blog.bindy.com\/es\/business-case-hotels\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">\ud83d\udcda Caso de negocio r\u00e1pido: Hoteles<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60203,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241,677174188],"tags":[],"class_list":["post-65682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-hotel-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Quick Business Case: Hotels<\/title>\n<meta name=\"description\" content=\"You can&#039;t have it both ways. 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