{"id":6443,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6443"},"modified":"2025-09-03T10:47:44","modified_gmt":"2025-09-03T14:47:44","slug":"10-maneras-de-maximizar-las-ventas-en-el-comercio-minorista","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/10-ways-to-maximize-sales-in-retail\/","title":{"rendered":"10 formas de maximizar las ventas en el comercio minorista"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Vayamos al grano: si es un minorista, su objetivo es conseguir nuevos clientes y mantener a los clientes que tiene regresando, todo en nombre del aumento de las ventas. Sin ventas, no tienes un negocio. Por lo tanto, la elaboraci\u00f3n de estrategias sobre c\u00f3mo maximizar las ventas minoristas debe ser una prioridad principal.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">De acuerdo con la <\/span><a href=\"https:\/\/www.census.gov\/newsroom\/press-releases\/2024\/annual-retail-trade-survey.html\" target=\"_blank\" rel=\"noreferrer noopener\">Censo de EE. UU.<\/a><span style=\"font-weight: 400;\">, las ventas minoristas alcanzaron un r\u00e9cord de $7 billones en 2022, lo que es mejor que el m\u00e1ximo anterior a la recesi\u00f3n de $4,4 billones que se gast\u00f3 en 2007. Es seguro decir que no hay <\/span><a href=\"https:\/\/blog.bindy.com\/es\/el-apocalipsis-minorista-que-no-fue-ladrillo-y-mortero-esta-prosperando\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cApocalipsis minorista\u201d<\/a><span style=\"font-weight: 400;\"> y ese buen negocio est\u00e1 ah\u00ed para tomar.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pero ya sea que las cosas vayan bien o que est\u00e9 experimentando una depresi\u00f3n, es importante evaluar siempre su estrategia comercial actual para asegurarse de que est\u00e1 maximizando las ventas minoristas tanto como pueda. Cualquiera que sea su situaci\u00f3n actual, los siguientes consejos lo ayudar\u00e1n a obtener nuevos clientes, conservar los que tiene y aumentar las ventas.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Optimiza tu presencia en l\u00ednea&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Cuando busque tiendas y productos, puede apostar a que los consumidores recurren a Google. Por lo tanto, aseg\u00farese de aparecer cada vez que realicen una b\u00fasqueda relevante para su negocio. Si vende ropa, por ejemplo, quiere que los clientes cercanos encuentren su negocio cada vez que realicen una b\u00fasqueda de &quot;tiendas de ropa cerca de m\u00ed&quot;.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aseg\u00farese de configurar listados de negocios en <\/span><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/biz.yelp.com\/?promo=&amp;utm_source=type:claim_ad_google&amp;utm_medium=search&amp;utm_campaign=ClickLogic-Main_CPC_D_yelp&amp;utm_content=claim-your-free-business-page&amp;gclid=CjwKCAjw4ZTqBRBZEiwAHHxpfqEmAImIgyeyBeKyeAnPhWRVb1oiqLvGEvze111UsXhMePseXO9UVxoClXwQAvD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\">Ga\u00f1ido<\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><span style=\"font-weight: 400;\">y otras plataformas. Agregue tantos detalles como sea posible a su perfil, incluidos:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Nombre, direcci\u00f3n y n\u00famero de tel\u00e9fono, asegur\u00e1ndose de que estos detalles sean id\u00e9nticos a los que aparecen en su sitio y en cualquier otro listado.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Horas de trabajo precisas<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Rese\u00f1as positivas<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mucho contenido visual, incluidas fotos recientes y un recorrido virtual de su tienda, si es posible.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Tambi\u00e9n puede conectar su cat\u00e1logo de existencias a <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/3057972?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Anuncios de inventario local de Google<\/a><span style=\"font-weight: 400;\">, que son bloques de anuncios que aparecen cuando los clientes buscan productos espec\u00edficos en su \u00e1rea, por ejemplo, &quot;botella de agua cerca de m\u00ed&quot;.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-6444 size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"243\" data-attachment-id=\"6444\" data-permalink=\"https:\/\/blog.bindy.com\/es\/google-local-inventory-ads-example-compliant-ia\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?fit=1284%2C445&amp;ssl=1\" data-orig-size=\"1284,445\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Google Local INventory Ads Example Compliant IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?fit=700%2C243&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=700%2C243&#038;ssl=1\" alt=\"Ejemplo de anuncios de inventario local de Google Bindy\" class=\"wp-image-6444\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?w=1284&amp;ssl=1 1284w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=300%2C104&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=768%2C266&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=1024%2C355&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=700%2C243&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=1154%2C400&amp;ssl=1 1154w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la imagen: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Cuando un usuario ejecuta este tipo de b\u00fasqueda, Google mostrar\u00e1 productos que est\u00e1n disponibles en la tienda. Los anuncios de inventario local son efectivos para impulsar el tr\u00e1fico en la tienda y atraer compradores que est\u00e1n listos para comprar.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Domina el arte de aumentar las ventas y las ventas cruzadas&nbsp;<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Ventas adicionales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La venta adicional (ofrecer una versi\u00f3n m\u00e1s cara del art\u00edculo original que un comprador desea comprar) es un arte enga\u00f1oso. Pero si se hace bien, es una de las formas m\u00e1s efectivas de maximizar las ventas minoristas. Para hacer esto de manera efectiva, debe asegurarse de que el cliente vea el valor o el beneficio de la compra.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Cuando realice ventas adicionales, vea si puede aplicar el \u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=BDwEa5FNfV0\" target=\"_blank\" rel=\"noopener noreferrer\">regla de 3<\/a><span style=\"font-weight: 400;\">\u201d, que le da al comprador tres opciones para su compra: la solicitada, la alternativa y el sue\u00f1o. Usando la ropa como ejemplo, lo solicitado es esa l\u00ednea de partida o punto de precio que es f\u00e1cil de usar y se puede vestir elegante o informalmente. La Alternativa es algo que todav\u00eda se relaciona con la pieza solicitada, pero aparece en un punto de precio m\u00e1s medio. El Dream es uno que sabes que les va a encantar, pero tiene un precio mucho m\u00e1s alto.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/BDwEa5FNfV0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La clave es educar al comprador. Puede ser que no sepan que hay un producto premium disponible. O tal vez solo necesitan m\u00e1s evidencia para comprender c\u00f3mo una actualizaci\u00f3n se adapta mejor a sus necesidades.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Venta cruzada<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ahora hablemos de la venta cruzada. La venta cruzada es cuando recomiendas otros productos para complementar la compra original. La clave para el \u00e9xito de la venta cruzada es conocer su inventario por dentro y por fuera. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 art\u00edculos van bien juntos? \u00bfQu\u00e9 productos funcionan mejor para diferentes clientes? Cuando sabe la respuesta a estas preguntas, puede hacer r\u00e1pidamente excelentes recomendaciones de productos.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">El tiempo tambi\u00e9n es importante. El mejor momento para la venta cruzada es cuando el cliente se ha comprometido a comprar un producto y ya lo conoces. No querr\u00eda promocionar art\u00edculos complementarios cuando el comprador <\/span><i><span style=\"font-weight: 400;\">es todav\u00eda <\/span><\/i><span style=\"font-weight: 400;\">decidir si comprar o no un art\u00edculo. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">T\u00f3mese su tiempo al interactuar con los compradores. Lo que es m\u00e1s importante, aseg\u00farese de informarles acerca de los productos que realmente agregar\u00edan valor a su compra original.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Crear un evento o d\u00eda festivo&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">No tiene que esperar hasta noviembre o diciembre para maximizar las ventas minoristas. A la gente le encanta celebrar, y les encantan las buenas rebajas, as\u00ed que br\u00edndeles una raz\u00f3n para venir y comprar durante todo el a\u00f1o.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cEn mis tiendas de juguetes, cre\u00e9 una serie de eventos que obligaron a un padre ocupado a entrar. <\/span><span style=\"font-weight: 400;\">Podr\u00eda ser artes y manualidades, o Anna y Elsa podr\u00edan venir a visitarnos y cantar un marat\u00f3n\u201d. \u2013 Aalap Shah, ex minorista de juguetes, fundador de la agencia de marketing digital <a href=\"https:\/\/1o8.agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">1o8<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Otro minorista que hace un gran trabajo en esta \u00e1rea es Sephora. Sephora ofrece clases que cubren todo, desde t\u00e9cnicas de maquillaje hasta cuidado de la piel. Y distribuyen muestras de productos a los clientes.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Luego, para maximizar las ventas despu\u00e9s del evento, Sephora env\u00eda a los asistentes un correo electr\u00f3nico de &quot;Resumen de la belleza&quot;. Este correo electr\u00f3nico contiene los productos exactos que usaron en clase, junto con enlaces para comprarlos.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-6450 size-full\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"585\" data-attachment-id=\"6450\" data-permalink=\"https:\/\/blog.bindy.com\/es\/sephora-beauty-recap-email-example-compliant-ia\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?fit=455%2C585&amp;ssl=1\" data-orig-size=\"455,585\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sephora Beauty Recap Email Example Compliant IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?fit=455%2C585&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?resize=455%2C585&#038;ssl=1\" alt=\"Ejemplo de correo electr\u00f3nico de resumen de belleza de Sephora Bindy\" class=\"wp-image-6450\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?w=455&amp;ssl=1 455w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?resize=233%2C300&amp;ssl=1 233w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?resize=311%2C400&amp;ssl=1 311w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la imagen: Francesca Nicasio<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La clave es brindar una experiencia que no solo atraiga a las personas, sino que tambi\u00e9n los entusiasme por estar all\u00ed y gastar dinero.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">En cuanto a los minoristas que crean sus propias vacaciones, no busque m\u00e1s all\u00e1 de Amazon. Amazon creado <\/span><a href=\"https:\/\/www.amazon.com\/Prime-Day\/b?ie=UTF8&amp;node=13887280011\" target=\"_blank\" rel=\"noopener noreferrer\">Primer d\u00eda<\/a>;<span style=\"font-weight: 400;\">&nbsp;unas vacaciones de compras anuales en las que los miembros Prime pueden conseguir ofertas exclusivas. Amazon Prime Day se lanz\u00f3 por primera vez en julio de 2015 para celebrar el cumplea\u00f1os del sitio en julio de 1995. El d\u00eda sigue siendo un gran \u00e9xito para Amazon, y eso es decir mucho, porque la empresa <\/span><i><span style=\"font-weight: 400;\">ya es un \u00e9xito masivo.&nbsp;<\/span><\/i><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-6451 size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"316\" data-attachment-id=\"6451\" data-permalink=\"https:\/\/blog.bindy.com\/es\/amazon-prime-day-best-sellers-example-compliant-ia\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?fit=1451%2C654&amp;ssl=1\" data-orig-size=\"1451,654\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Amazon Prime Day Best Sellers Example Compliant IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?fit=700%2C316&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=700%2C316&#038;ssl=1\" alt=\"Ejemplo de los m\u00e1s vendidos de Amazon Prime Day Bindy\" class=\"wp-image-6451\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?w=1451&amp;ssl=1 1451w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=768%2C346&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=1024%2C462&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=700%2C316&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=887%2C400&amp;ssl=1 887w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la imagen: amazon.com<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Prime Day le permite a Amazon maximizar las ventas como ning\u00fan otro minorista, y las vacaciones siguen creciendo. En 2023, el gigante minorista experiment\u00f3 su Prime Day m\u00e1s grande hasta el momento, vendiendo al menos <a href=\"https:\/\/searchengineland.com\/amazon-prime-day-best-record-sales-429407\" target=\"_blank\" rel=\"noreferrer noopener\">$12.7 mil millones<\/a> valor de los productos<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Es posible que su negocio minorista no sea tan grande como Amazon o Sephora, pero a\u00fan puede implementar los conceptos de<a href=\"https:\/\/medallionretail.com\/the-opportunities-and-how-to-dynamics-of-seasonal-retail-merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\"> vacaciones y eventos<\/a> en sus tiendas. Solo recuerda que las iniciativas no se tratan solo de hacer la venta; se trata de reconocimiento de marca. Si los compradores se divierten, se lo contar\u00e1n a sus amigos y familiares (y con suerte a las redes sociales) y se acordar\u00e1n de usted la pr\u00f3xima vez que vayan de compras.&nbsp;<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Haz que el proceso de compra sea f\u00e1cil y conveniente.<\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Una vez que el cliente haya decidido comprar un art\u00edculo, facil\u00edtele llevar sus compras a casa. Lo \u00faltimo que desea es perder un trato cerrado debido a un pago lento o un cumplimiento de pedidos ineficiente.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Esfu\u00e9rcese por agilizar el proceso de pago capacitando bien a sus cajeros y asegur\u00e1ndose de que su tienda cuente con el personal adecuado, para que siempre haya alguien que pueda trabajar en cajas adicionales.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/es\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Jamie Hess, director ejecutivo y cofundador del servicio de camiones compartidos <\/span>Truxx<span style=\"font-weight: 400;\">, aconseja a los minoristas utilizar tecnolog\u00edas que reduzcan las barreras de compra.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cInvierta en autopago u otra tecnolog\u00eda que pr\u00e1cticamente elimine las filas. Adem\u00e1s, ofrezca servicios de \u00faltima milla, especialmente para art\u00edculos de gran inventario como parrillas, muebles o cualquier cosa que no quepa en el autom\u00f3vil de un cliente\u201d.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Podemos ver este consejo en acci\u00f3n de varias maneras, que incluyen:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Pago m\u00f3vil<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sephora, por ejemplo, arma a sus asociados con sistemas POS m\u00f3viles para que puedan llamar a los compradores desde cualquier lugar de la tienda. Entonces, en lugar de hacer cola, los clientes pueden completar su compra en el acto y seguir su camino.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>pasillos interminables<\/b><span style=\"font-weight: 400;\"> <\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Algunas tiendas permiten a los clientes navegar por sus cat\u00e1logos usando tabletas en la tienda. Cuando el comprador ve un producto que le gusta, puede pedir que se lo env\u00eden a su casa. Conocidas como pasillos interminables, estas iniciativas le permiten maximizar las ventas porque puede vender productos que no est\u00e1n f\u00edsicamente en su ubicaci\u00f3n.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">El punto clave aqu\u00ed es eliminar cualquier cuello de botella en el proceso de compra. Ya sea que est\u00e9 lidiando con largas filas, desabastecimientos o simplemente ineficiencia general, debe identificar los problemas y encontrar formas de optimizar el proceso de pago.&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Como dice Hess, debe &quot;facilitar que los art\u00edculos lleguen a la puerta de entrada del comprador&quot;.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Contratar y desarrollar empleados superestrella&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dado que sus empleados suelen ser los que realizan las ventas, aseg\u00farese de contratar a las mejores personas para el trabajo. Es esencial comunicar sus expectativas a todos y cada uno de los empleados para que conozcan su funci\u00f3n y responsabilidades.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Contrate asociados de ventas que tengan conocimientos y pasi\u00f3n por su mercanc\u00eda. Entr\u00e9nelos para crear experiencias de compra excepcionales con cada cliente. Es fundamental que aprendan a identificar las necesidades y los deseos de un cliente, relacionar esas necesidades con una selecci\u00f3n de productos y mostrarles el valor de sus opciones.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sus empleados deben servir como expertos. Tome una p\u00e1gina de la exitosa empresa de ropa de yoga, <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/www.barrons.com\/articles\/in-tough-time-for-retailers-lululemon-could-be-a-winner-1486061429\" target=\"_blank\">Lululem\u00f3n<\/a><span style=\"font-weight: 400;\">. Las paredes de las tiendas destacan im\u00e1genes de su personal realizando posturas de yoga desafiantes. El personal tambi\u00e9n asiste y\/o imparte clases de yoga. Lo que esto les dice a los compradores es que el personal son expertos en cuyos consejos se puede confiar.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BlDM1TTH1Gl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BlDM1TTH1Gl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BlDM1TTH1Gl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por lululemon Middle East (@lululemonme)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Aseg\u00farese de tener siempre un inventario a mano<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La forma m\u00e1s r\u00e1pida de perder clientes es no tener el producto que quieren comprar. Esta es la raz\u00f3n por la que una buena gesti\u00f3n del inventario es fundamental para maximizar las ventas. Arma tu negocio con un s\u00f3lido sistema de gesti\u00f3n de inventario. Adem\u00e1s, implemente pr\u00e1cticas como recuentos regulares de existencias para garantizar la precisi\u00f3n del inventario.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Cerciorarse <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/es\/los-10-principales-indicadores-clave-de-rendimiento-que-los-minoristas-de-las-pymes-deben-seguir-y-como-medirlos\/\" target=\"_blank\">est\u00e1s siguiendo las m\u00e9tricas correctas<\/a><span style=\"font-weight: 400;\"> \u2014 GMROI, ventas directas, rotaci\u00f3n de inventario, rendimiento del producto, p\u00e9rdida de ventas, etc. Esto lo ayuda a saber qu\u00e9 productos le generan dinero y cu\u00e1les ocupan espacio en sus estantes.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Analice datos hist\u00f3ricos y tendencias actuales para pronosticar la demanda. Mire sus informes de productos y ventas e identifique sus art\u00edculos principales y los tipos de clientes que los compran. Esto lo ayuda a determinar qu\u00e9 art\u00edculos ordenar, las cantidades que necesita y las fechas en que los necesita, lo que significa que siempre tendr\u00e1 los productos correctos en la tienda para evitar desabastecimientos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Shah dice que tener los productos correctos en el piso desempe\u00f1\u00f3 un papel importante en el aumento de sus ventas.&nbsp;<\/span><span style=\"font-weight: 400;\">\u201cMi equipo y yo descubrimos que al tener a mano el tipo correcto de mercader\u00eda para grupos de edad espec\u00edficos y conocer el producto de adentro hacia afuera, pudimos desviar la exhibici\u00f3n y vender el producto en el momento\u201d.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/es\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Optimice sus campa\u00f1as de correo electr\u00f3nico y obtenga m\u00e1s suscriptores<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">El correo electr\u00f3nico es uno de los canales m\u00e1s eficaces para realizar ventas y generar clientes habituales. <\/span>De acuerdo a <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats#email-marketing-metric-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>, los especialistas en marketing informan una tasa promedio de apertura de correo electr\u00f3nico de 46-50%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Puede decir cosas en un correo electr\u00f3nico que no caben en una publicaci\u00f3n de redes sociales, y es una excelente manera de promocionar activamente su bolet\u00edn informativo, blog y cualquier otra promoci\u00f3n que atraiga a las personas a su tienda.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Adem\u00e1s, el correo electr\u00f3nico tambi\u00e9n es conveniente para el cliente porque se puede abrir r\u00e1pidamente a trav\u00e9s de un tel\u00e9fono inteligente. Esto es crucial si ha enviado por correo electr\u00f3nico un cup\u00f3n o un descuento que el cliente quiere usar en la tienda.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Para que el correo electr\u00f3nico sea efectivo, debe hacer m\u00e1s que aumentar su base de suscriptores: debe proporcionar valor. Algunos correos electr\u00f3nicos que sus suscriptores apreciar\u00e1n incluyen:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Un mensaje de bienvenida\/agradecimiento tan pronto como realicen una compra.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">C\u00f3digos promocionales exclusivos y obsequios.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Boletines peri\u00f3dicos que anuncian nuevas ofertas de descuento, consejos sobre productos y pr\u00f3ximas promociones.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Contenido relevante que les ayude a aprovechar al m\u00e1ximo lo que compraron recientemente.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"717\" data-attachment-id=\"10327\" data-permalink=\"https:\/\/blog.bindy.com\/es\/asos-welcome-email-example-compliant-ia-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?fit=710%2C727&amp;ssl=1\" data-orig-size=\"710,727\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ASOS-welcome-email-example-Compliant-IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?fit=700%2C717&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=700%2C717&#038;ssl=1\" alt=\"\" class=\"wp-image-10327\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?w=710&amp;ssl=1 710w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=293%2C300&amp;ssl=1 293w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=700%2C717&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=391%2C400&amp;ssl=1 391w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la imagen: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Comprender y mostrar aprecio por sus clientes.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La mejor manera de aumentar las ventas minoristas es tener un enfoque centrado en el cliente para su negocio. Por encima de todo, su trabajo es brindar un servicio al cliente incre\u00edble y una experiencia que no olvidar\u00e1n pronto.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Esto comienza hablando y escuchando a sus compradores para comprender sus necesidades y sus motivaciones. Mostrar un inter\u00e9s genuino en por qu\u00e9 vinieron contribuye en gran medida a fomentar la lealtad a la marca. Y no olvide hacerles saber que aprecia su negocio. Esto se puede hacer a trav\u00e9s de ofertas de servicios y productos de valor agregado, un programa de fidelizaci\u00f3n personalizado o una simple nota de agradecimiento por su apoyo.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Puedes ver esto en acci\u00f3n en la siguiente nota escrita a mano por Courtney, una asociada de Chanel. En su nota, Courtney no solo me agradeci\u00f3 por la compra, sino que tambi\u00e9n mencion\u00f3 detalles espec\u00edficos sobre mi viaje a la tienda, lo que hizo que la nota fuera verdaderamente personal. Como cliente, este gesto me hizo sentir realmente apreciado.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Interactuar con sus clientes<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">alguna vez has <\/span><a href=\"https:\/\/blog.bindy.com\/es\/7-cosas-que-los-minoristas-pueden-aprender-de-apple\/\" target=\"_blank\" rel=\"noopener noreferrer\">estado en una tienda de Apple<\/a><span style=\"font-weight: 400;\">? Si es as\u00ed, sabr\u00e1 que los empleados son todo menos espectadores. Es f\u00e1cil ver por qu\u00e9<\/span> liderar las ventas minoristas por gr\u00e1ficos de pies cuadrados con un impresionante <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.shopify.com\/ca\/retail\/sales-per-square-foot\" target=\"_blank\" rel=\"noreferrer noopener\">$5,500<\/a> en ventas por pie cuadrado. En el momento en que entras a la tienda, que por cierto siempre est\u00e1 llena, eres recibido por un asociado que es un orgulloso embajador de la marca, que est\u00e1 listo para escuchar y resolver cualquier problema o inquietud y presentar una soluci\u00f3n. el cliente se lo llevar\u00e1 a casa hoy.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dado que cada persona que ingresa a su tienda podr\u00eda potencialmente gastar dinero y apoyar su negocio, es clave sonre\u00edr y saludarlos con preguntas sobre qu\u00e9 los atrajo y c\u00f3mo puede ayudarlos a satisfacer sus necesidades. Incluso si solo est\u00e1n navegando, cada cliente debe recibir el mismo trato, porque cada comprador podr\u00eda convertirse en un cliente fiel si la relaci\u00f3n se nutre adecuadamente.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Haz un buen uso de la se\u00f1alizaci\u00f3n.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nunca subestimes el poder de una gran se\u00f1alizaci\u00f3n en el comercio minorista. Cuando se usan correctamente, los letreros pueden atraer, educar y obligar a los compradores a realizar una compra.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Como Stan Tan de <\/span><a href=\"http:\/\/www.selbys.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">de selby<\/a><span style=\"font-weight: 400;\"> dice, tener letreros informativos en toda la tienda ayuda a los clientes a tomar una decisi\u00f3n de compra.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cSi los clientes no est\u00e1n seguros sobre el producto, qu\u00e9 producto elegir, la confiabilidad del producto o si tienen alguna duda, se ir\u00e1n por la puerta. Con la se\u00f1alizaci\u00f3n informativa, puede ayudar a los clientes a tomar esas decisiones brind\u00e1ndoles la informaci\u00f3n que necesitan en el punto de venta\u201d.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Considere este ejemplo de Old Navy, que ofrece m\u00e1s informaci\u00f3n sobre diferentes tipos de jeans y c\u00f3mo se ajustan.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i>Consejo profesional:<\/i><\/b><i><span style=\"font-weight: 400;\"> \u00bfYa est\u00e1 utilizando la se\u00f1alizaci\u00f3n en la tienda? Aseg\u00farese de que est\u00e9n bien ejecutados por <\/span><\/i><a href=\"https:\/\/blog.bindy.com\/es\/que-es-una-auditoria-minorista\/\" target=\"_blank\" rel=\"noopener noreferrer\">realizaci\u00f3n de auditor\u00edas minoristas<\/a><i><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00bfListo para maximizar las ventas minoristas?&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Como minorista, sabe que hay un n\u00famero limitado de horas en cada d\u00eda y debe aprovechar al m\u00e1ximo su tiempo. En otras palabras, no puedes hacerlo todo de inmediato. Pero las recomendaciones anteriores son una excelente manera de asegurarse de que est\u00e1 aprovechando al m\u00e1ximo sus esfuerzos y maximizando las ventas. Implemente algunas de estas t\u00e1cticas, eval\u00fae los resultados y luego h\u00e1galo todo de nuevo. Aplicados estrat\u00e9gicamente, son la clave para un flujo constante de ventas rentables.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre el Autor<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/es\/francesanicasio\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=1920%2C1920&amp;ssl=1\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?zoom=0.8999999761581421&amp;resize=165%2C165&amp;ssl=1\" alt=\"francesanicasio\" class=\"wp-image-1994\" style=\"width:164px;height:164px\" title=\"\"\/><\/figure>\n<\/div>\n\n\n<div><i><\/i><\/div>\n\n\n\n<div>&nbsp;<\/div>\n\n\n\n<div><em><a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Francesca Nicasio<\/a> Es experta en ventas minoristas, estratega de contenido B2B y LinkedIn TopVoice. Escribe sobre tendencias, consejos y mejores pr\u00e1cticas que permiten a los minoristas aumentar las ventas y brindar un mejor servicio a los clientes. <\/em><\/div>","protected":false},"excerpt":{"rendered":"<p>Vayamos al grano: si es un minorista, su objetivo es conseguir nuevos clientes y mantener a los clientes que tiene regresando, todo en nombre del aumento de las ventas. Sin ventas, no tienes un negocio. Por lo tanto, la elaboraci\u00f3n de estrategias sobre c\u00f3mo maximizar las ventas minoristas debe ser una prioridad principal. De acuerdo a \u2026 <a href=\"https:\/\/blog.bindy.com\/es\/10-ways-to-maximize-sales-in-retail\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">10 formas de maximizar las ventas en el comercio minorista<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[88195,677173893,677173910,677173891],"class_list":["post-6443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-customer-experience","tag-retail-sales","tag-retail-tips","tag-retail-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Ways To Maximize Sales In Retail<\/title>\n<meta name=\"description\" content=\"Whatever your current situation may be, the tips below will help you get new customers, keep the ones you have, and maximize retail sales.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/10-maneras-de-maximizar-las-ventas-en-el-comercio-minorista\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Ways To Maximize Sales In Retail\" \/>\n<meta property=\"og:description\" content=\"Whatever your current situation may be, the tips below will help you get new customers, keep the ones you have, and maximize retail sales.\u00a0\" \/>\n<meta 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Las cifras de ingresos por s\u00ed solas no pueden contar la historia completa sin contexto ni datos hist\u00f3ricos, por lo que es importante observar c\u00f3mo se comportan los ingresos de una tienda a lo largo de un per\u00edodo...","rel":"","context":"En \u00ab\ud83d\uded2 Store Sales and Performance\u00bb","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/es\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/6443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=6443"}],"version-history":[{"count":39,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/6443\/revisions"}],"predecessor-version":[{"id":66214,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/6443\/revisions\/66214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/61737"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=6443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=6443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=6443"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}